The online instructions for setting up the gift card were very clear & precise. Then using the card to buy from my selected store online was quick & straightforward. A very good service & support p... See more
Company replied
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
as a person not great with technology i found the delivery of card and information very good . However i spent a lot of time going round in circles trying to use card on British Gas website and only a... See more
Company replied
Used the gift card online. Disappointed that it couldn't be topped up, nor added to the Google wallet. Had to spend the exact amount which was tricky as no refunds given. It was a use it or lose... See more
Company replied
Redeeming / accessing the card is easy, but spending it is almost impossible! It doesn't work with a paypal account, apple pay and most other payment accounts. since it's digital, I cannot use it to... See more
Company replied
Company details
Written by the company
Pure Card is our brand for our prepaid solution. It is a Mastercard® prepaid card given to end recipients for a range of different reasons, including a customer reward or an employee benefits solution. Your card may be known as a different name where we have branded it on behalf of the client.
Contact info
United Kingdom
- purecard.com
3.6
Average
2K reviews
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Excellent and easy
1 May 2026
Reply from Purecard
Hello Elaine,
Thank you for taking the time to leave a review
We are pleased to hear you are happy with your card.
Kind regards
Pure Card Team
Virtual card too awarkward to use
Virtual card too awarkward to use. A real card would be better. No instructions given. Disappointing.
1 May 2026
Reply from Purecard
Hello George,
Thank you for taking the time to leave a review.
We do understand that some customers would prefer a physical card to use instore, however on this occasion the Pure Card is only offered as a digital media meaning it can only be used online.
We'll be sure to pass along your feedback for further consideration.
You can find out all the information needed on our help page here: https://help.purecard.com/ - or by contacting our customer service team directly.
Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com
Kind regards
Pure Card Team
Reply from Purecard
Hello Srinivas,
We're happy to hear that you received a good amount. Thank you for your positive feedback; we appreciate it greatly!
Kind regards
Pure Card Team
Not impressed
The very fact it can only be used online is a huge mistake compared to other Comms providers. If I'd have known I would have chosen a different providers offer NOT using Purecard.
In reply to Purecards generic reply - "Our card works very much like a Mastercard and can be used online in a number of retailers"- well my personal Mastercard like everyone else's can also work in an actual establishment, so back to my original review and rating of 1 star and regardless of where the 'Purecard" came from it's still rubbish!
22 April 2026
Reply from Purecard
Hello,
Thank you for taking the time to leave a review and sorry to hear you are not happy with your Pure Card.
In this case you would need to speak to BT directly to see if there was an appropriate alternative reward.
Our card works very much like a Mastercard and can be used online in a number of retailers.
You can find out all the information needed on our help page here: https://help.purecard.com/ - or by contacting our customer service team directly.
Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com
Kind regards
Pure Card Team
support was quick and helpful.
support was quick and helpful.
the card was easy to use
supported by most high street brands
27 April 2026
Reply from Purecard
Hello,
Thank you for taking the time to leave a review
We're happy to hear that our support was helpful and quick! We're also glad the card was easy to use and supported by many brands. Thanks for your positive feedback.
Kind regards
Pure Card Team
Difficult to use and obtain
It was exceptionally complex to obtain the reward card. Then when it did arrive I set up an account and once set up I could not log in for ages.
23 April 2026
Reply from Purecard
Hello Thomas,
Thank you for taking the time to leave a review and sorry to hear you had some issues claiming the funds.
We do work closely with our partners at BT and will make sure pass along your feedback regarding the initial claiming of the card.
Kind regards
Pure Card Team
Reply from Purecard
Hello Kat,
Thank you for taking the time to leave a review
We're happy to hear that you found our product easy to use and activate! Thank you for your positive feedback; we appreciate it.
Kind regards
Pure Card Team
Great once activated but would've liked…
Great once activated but would've liked to have been offered a physical card or one that could be added to Google pay
23 April 2026
Reply from Purecard
Hello Dave,
Thank you for taking the time to leave a review
We are happy that you are pleased with your card and do appreciate your honest feedback regarding it being only digital.
As of the moment we do not support digital wallets, however we have passed this feedback to our product team to investigate further.
Kind regards
Pure Card Team
Brilliant and easy to use!
30 April 2026
Reply from Purecard
Hello Natalie,
Thank you for taking the time to leave a review
We appreciate you taking the time to leave a review. We are happy our product is brilliant and easy to use for you. Thanks for your feedback!
Kind regards
Pure Card Team
I haven’t yet found how to use it
1 May 2026
Reply from Purecard
Hello Mr White,
Thank you for taking the time to leave a review.
Pure Card is a virtual/digital card loaded with funds to spend and can be used online like any other Mastercard.
You can find the relevant card numbers via your login that you created to activate the card under the 'card info' tab, which you use at checkout like any standard transaction.
You can find out all the information needed on our help page here: https://help.purecard.com/ - or by contacting our customer service team directly.
Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com
Kind regards
Pure Card Team
It really helped when I didn’t have…
It really helped when I didn’t have money for food and when I did have money it helped me save that money I would’ve spent on food on other essentials and savings!
27 April 2026
Reply from Purecard
Hello Tia,
Thank you for taking the time to leave a review
We're happy to hear that our service provided valuable support during challenging times. Thank you for sharing your positive experience!
Kind regards
Pure Card Team
Reply from Purecard
Hello Matthew,
Thank you for taking the time to leave a review
We're happy to hear that your experience was quick and easy! Thank you for your positive feedback; we appreciate it a lot.
Kind regards
Pure Card Team
Despite trying to use it on a number of…
Despite trying to use it on a number of occasions, it didn't work!
23 April 2026
Reply from Purecard
Hello Kay,
Thank you for leaving a review and sorry to hear you are having issues spending your card.
Some retailers do have specific Ts & Cs so it is worth checking online (via your login) to make sure payments are not failing because of this.
If you would like the team to investigate our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com.
Please contact our customer service team if you need any further assistance.
Kind Regards
Pure Card Team
Well I have not spent it yet as I'm…
Well I have not spent it yet as I'm not sure we're to spend on it can you use like normal card or not or is it just on line if so can not see the expiry date on there
1 May 2026
Reply from Purecard
Hello Helen,
Thank you for taking the time to leave a review.
To find your BT Pure Card number, log in to your account at purecard.com and navigate to "View my card" to display the card number, expiry date, and CVV.
For issues or inquiries, contact the BT Reward Card Service team by calling 0344 879 1068 or emailing bt@purecard.com
Kind regards
Pure Card Team
Reply from Purecard
Hello Patricia,
Thank you for taking the time to leave a review
We're happy to hear that our service is easy to use and our card is widely accepted. Thank you for your positive feedback!
Kind regards
Pure Card Team
I can’t work out how to use it
I can’t work out how to use it! What do l quote when l try to pay?
25 April 2026
Reply from Purecard
Hello Dorothy,
Thank you for taking the time to leave a review.
To find your BT Pure Card number, log in to your account at purecard.com and navigate to "View my card" to display the card number, expiry date, and CVV.
For issues or inquiries, contact the BT Reward Card Service team by calling 0344 879 1068 or emailing bt@purecard.com
Kind regards
Pure Card Team
Easy to setup with Amazon
22 April 2026
Reply from Purecard
Hello Earl,
Thank you for taking the time to leave a review
We're happy to hear that you found our setup process easy with Amazon. Thank you for your positive feedback; we appreciate it very much.
Kind regards
Pure Card Team
Reply from Purecard
Hello Miss Cozens,
Thank you for taking the time to leave a review
We're happy to hear that you had no issues and that your order arrived promptly. Thank you for your positive feedback; we appreciate it!
Kind regards
Pure Card Team
Reply from Purecard
Hello Davina,
Thank you for taking the time to leave a review.
To find your BT Pure Card number, log in to your account at purecard.com and navigate to "View my card" to display the card number, expiry date, and CVV.
For issues or inquiries, contact the BT Reward Card Service team by calling 0344 879 1068 or emailing bt@purecard.com
Kind regards
Pure Card Team
NOT user friendly
The main problem is it is not a physical card, nor can it be moved onto phone app. It only works when making a purchase where card details are needed
27 April 2026
Reply from Purecard
Hello Anthony,
Thank you for taking the time to leave a review.
We appreciate your feedback and regret that the card's limitations regarding physical use and phone app integration have caused you frustration. We'll review your comments to improve our customer experience.
Kind regards
Pure Card Team
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