Principal Insurance Reviews 

very polite and helpful great customer service would highly recommend great price

It was so easy to do online got my quote paid and recived my docs by email within minutes

My son went on to Go Compare for van Insurance He put in his details but declined with producing his license as we don’t want every one passing his details a round. Principal Insurance were third lowest so we went with them on line as it was late .On the 08/06/2026 payed £1200 by Bank card.The next day got a email asking for the license details phoned them to say we don’t want to proceed and will go with the other insurance company we have phoned and emailed them several times about my money the said I will take six weeks to return my money Looks like a doggie company to me use someone else’s money to stay afloat

Got quoted for van insurance, phoned them up to get said quite and they told meit would be £700 more than what they quoted me on the website. All the details I gave them were the same as what I put on the website. Completely wasted my time. Dont know why it's not classed as false advertising

O NOT TRUST - Took out insurance for my bike a couple of weeks ago as the reviews on here seemed good and the premium (86.60 for the year) seemed good. As others have said, can only contact by phone and that is a nightmare. Yesterday I sold the bike and rang to cancel the policy and they said I’m lucky as I cancelled within 14 days so the cancellation is £78!!! So cancellation within 14 days is 90% if my premium.

Very professional kind and helpful I found the price extremely competive

Never again will I insure with this company. Took out my bike insurance which was roughtly £400 which was a good price.. I called up to cancel my policy 4 months in as I had sold the bike to be told to cancel it would be in excess of £170 charges leaving me with minumal refund despite only having the policy 4 months. I was due a refund and then also told i would have to wait 60 days to get it!!

Trying to add a driver on a temporary basis (10 days) to my campervan policy.
Day 1 ....2 hours on phone still 19th in the queue. Gave up!
Day 2 eventually managed to reach customer services.They can only add a driver up to the renewal date and would charge £90.00 + as well as £60+ fee for admin update to policy on a temp basis. Really???? Unbelievable!!!
This policyholder won't be renewing.

If you're a new customer you will have your call answered within three to four minutes. if you're an existing customer expect to be waiting a minimum of one hour only decent member of staff I have spoken to was Kerry at customer services, when speaking to several other representative it sounded like they was running a creche, literally kids screaming and running around by the sounds of things. Never had to claim with them really makes me laugh when on hold it will tell you several times we understand that time is money if this is the case you owe me quite a lot of money for the wait times absolute joke!

Did not receive any policy documents for my insurance and cancelled after 6 months. Have emailed four times and tried to speak to customer service on the phone in order to get a pro-rata refund and keep getting pushed down the queue. My guess is they don’t have enough people to handle all the calls.

In summary - they don’t answer emails and you can’t get through on the phone to customer service. Thank heaven I never had to make a claim

Great cover for a competitive price. Good but not great communication.
After taking out their insurance, the only documents they asked for was photos of my licence. It wasn't until I called to confirm they had received them, that they told me they needed a copy of my NCD. After I did this however, communication regarding my documents has been good. One other thing, it took over 60 minutes before my call was answered, despite a voice recording telling me it would be under 2 minutes.

Won’t let you manage account or login online. Then don’t answer the phone. They automatically make you auto renew. So you can’t cancel etc! When renewal is due they try to have as little communication as possible you you don’t cancel. Total scam

Very bad customer service, phone wait times are too long.

They were very easy to deal with and gave a good qoute for my bike. I ma very happy with experience and professionalism.

Started a policy with this company for a motorbike, paid £272 deposit and then 12 days later they wanted £104 as a first payment with a further £99 payment to be made all within the first month of my policy starting, when challenged they recommended that I cancel my policy and give me a refund of £220.01.

Very good and very easy to get insurance

This morning I spoke to one of call center staff her name was queeni, This staff member was amazing, in fact more than amazing, she was so polite, understanding, credit to the company, queeni went above and beyond, it's a shame that there are more companies out there with the same customer care that queeni showed today would def give 10 stars if it was possible

Customer service is terrible i have sent out two emails in the last five days and no response, i tried ringing but on both occasions had to hang up after 45 minutes. I have had a policy accepted but have no insurance certificate. They may provide cheap insurance cover but customer service is non existent buyer beware!

As multiple others have said, absolutely impossible to get through on the phone despite multiple attempts to cancel the 'automatic renewal' that they have put on my account. I have sent an email to them confirming I wish to cancel the automatic renewal but can't imagine I will get a response. I will speak to the bank about blocking payment. Total scam.

Abysmal service. I hung on the phone for 3/4 hour this morning and again this afternoon. I have auto renewal on one of my bikes which I have sold. If I don't speak to them they will automatically renew 7 days prior to renewal date. Don't use this company. They don't answer the phone