I had an outstanding experience with this watch company! From start to finish, the service was top-notch. Mark, who handled all my requests and questions, went above and beyond to make sure everything... See more
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The First Dedicated Luxury Watch Boutique on the Island of Ireland.
25 Talbot St, 4th Floor (Pride & Pinion), BT1 2LD, Belfast, United Kingdom
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This company invites their customers to review, whether positive or negative
Replied to 40% of negative reviews
Typically replies within 24 hours
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I recently sold a Rolex datejust 36 to Pride & Pinion. After having a bad experience with another company last year, I was naturally a little bit anxious at the thought of selling my watch so I decided to call their head office for an initial chat. Luke answered the call and he couldn’t have been more helpful.
Luke listened to my reasons for wanting to sell, discussed my options and came back to me with different options and offers. I believe the prices offered by Pride & Pinion were competitive and I sensed they weren’t in this to make a ‘quick buck’.
Once a price was agreed, Luke arranged the delivery to Belfast and kept me updated on the progress. Again, based on a previous negative experience with another company I was feeling slightly anxious but there was no need to be.
I think P&P are excellent and Luke will be somebody I definitely speak to again in the future. I couldn’t recommend them more. Very knowledgable, personable and trustworthy.
Thank you and speak again soon.
I’ve been collecting luxury watches for over 15 years and have dealt with many platforms and dealers, but my experience with Pride & Pinion has been on another level entirely. From start to finish, the process was seamless — shipping, communication, and transfer of funds were all handled with absolute professionalism and ease.
A special mention has to go to Gavin, who was genuinely incredible to work with. His knowledge, attention to detail, and friendly approach made the entire experience not only stress-free but actually enjoyable. He and the team are some of the nicest, most genuine people I’ve dealt with in this space, which is rare.
Without question, I’ll be buying and selling through Pride & Pinion moving forward instead of Chrono24. The professionalism, transparency, and personal touch they bring is unmatched.
Tried to trade in an Omega for a Rolex. After a very low ball offer ( 20 percent below any of the other 3 offers I received) we arrived at a deal. Phoned up to confirm to be told watch 'was just sold'. Then enquired about another Rolex. Was told that was sold as well. 3 days later both watches are still advertised on their website. Went elsewhere.
Perfect receptionist with a helpful and pleasant disposition
Dealt with Mark. Great lad. Just buy from them. There'll be no disappointment. Selling watches how watches should be sold.
From the moment I first walked through the vault doors in Pride & Pinion I knew I was in great hands. Mark's professionalism and deep knowledge of the industry made the entire watch-buying process an absolute pleasure. He was incredibly transparent and took the time to answer all my questions, ensuring I felt completely confident in my purchase. His passion for watches is contagious, and I can honestly say I am now a customer for life. Thank you Mark and team!
Great experience overall. I'd highly recommend. I dealt with luke from start to finish. Great guy and made everything easy
Had an amazing outcome doing business with this company, all thanks to Dara! He was able to find me a watch no one could. 5star rating for a 5star experience all thanks to 5star Dara. 100% recommend.

Reply from Pride & Pinion
Shady company. Told me their watch for sale was VAT included so I responded saying “perfect - remove the VAT & sell to my buddy in NY” & they got defensive saying “that’s not how it works” bla bla bla despite telling me the VAT is 20% of the whole watch (stating this fact so they don’t try and say the VAT is only on the profit).
Clearly not charging VAT & lying like that is something Trading Standards should potentially look at

Reply from Pride & Pinion
What an excellent watch company. Been on a waiting list for a few years for a rare Omega and Dara managed to source a new one for me. Very helpful, great communication, updating me every step of the way. Dara was excellent, fantastic service. Today my watch arrived from Belfast and it’s beautiful. The packaging certainly ensured it wasn’t going to get damaged in Transit. I highly recommend this company . The watch was reasonably priced as well ! Gary in Plymouth
Everything about the watch was fully explained, he was courteous and was really helpful when I was making my decision on the purchase.
Pride & Pinion stood out as the most competitively priced dealer offering a niche Breitling model I had been searching for. I have also followed Nico for years, which added to my trust in the brand.
Their service was professional, with quick replies, clear updates, and genuine customer care. Whether you are buying a Casio or a Patek, you are treated with the same respect and attention.
I asked for extra images to confirm the condition, and they sent them over within two hours.
Just 48 hours after my first enquiry, the watch was on my wrist. They offered a generous discount, included next-day tracked delivery, and added a free maintenance kit.
Many reviews mention they can source almost any watch. Based on this experience, I know where I will be going for my next one.
Very professional made the purchase seamless, and the watch was shipped out within 3 hours of purchase and arrived as described a couple days later.
I bought a Tissot with the help of Nathan on the website - he was prompt with his replies and Gavin was quick to help with sizing my watch upon collection.
I'm already looking at buying another one!
Great people running this place. Customer service was excellent. Great Job Nico and team.
Nice calm approach no bullshit great selection of watches
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