Just bought a beautiful white shirt. Very happy with my purchase. High quality materials, will definitely make future purchases. Shirt arrived 48hrs after order.
Company replied
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See what reviewers are saying
Always a delight to visit Precious-London (in real life or online!) for unusual and stylish pieces. Kate and Sarah’s selections and suggestions are always perfect for your specific occasion - and for... See more
Company replied
Beautiful dress. Super thrilled. Saw in window in Columbia Road but store closed due to Covid. Ordered online and delivered within 3 days. Beautifully wrapped and crease free. I actively try to s... See more
Company replied
I love this shop!!! This is my go to shop for that amazing something for a special event, quirky casual clothes and off the high street work dress...and more.... As a Precious customer of some 10 yea... See more
Company replied
Company details
Information provided by various external sources
Precious, two stores in East London and an online webshop for the modern woman. Clothes, jewellery, gifts, and accessories from a range of designer brands.
Contact info
52 Artillery Lane, E1 7LJ, London, United Kingdom
- 0207 377 6668
- info@precious-london.com
- precious-london.com
4.9
Excellent
210 reviews
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As always beautifully edited collection and helpful friendly service.
How lovely to be able to enjoy a relaxing and successful shopping trip IRL again.
The stock is beautiful and the service is excellent. I couldn’t wait to wear my new purchases and happily wore one the very next day. It certainly put a spring in my step and I received lots of compliments on my new Pom
Ansterdam blouse.
Thanks again!
27 April 2021
Reply from Precious London
Hi Sarah, Thank you so much for taking the time to review the shop. It's a delight to be back open and to see our customers again, delighted to hear you are happy with your new spring purchases - enjoy ! Kind regards Kate
I've been shopping with Precious for…
I've been shopping with Precious for many years and cannot fault them! They are so lovely and helpful and have such a keen eye for beautiful style. It is always a truly delightful shopping experience in store and from afar - thank you!
15 April 2021
Reply from Precious London
Hi Lynn, thanks so much for taking the time to review which we greatly appreciate, it's lovely to have your feedback. Kind regards Kate
I found Kate most helpful and…
I found Kate most helpful and courteous, nothing was too much trouble
9 April 2021
Reply from Precious London
Thank you so much for taking the time to post a review Jill which is much appreciated and delighted you were happy with our service, kind regards Kate
Brilliant service and lovely dress
8 April 2021
POM sweater from Precious
I love the style and colours of my new POM. ‘Delicious Mess’ sweater. It’s exactly as described on the website and was beautiful wrapped, Which all adds to the sense of occasion that a package from Precious signals.
7 April 2021
Reply from Precious London
Glad you are pleased with the sweater Jeanette, enjoy wearing it and thanks for the review, Kate
Very prompt reply to a query email and…
Very prompt reply to a query email and jumper arrived next day
27 March 2021
Reply from Precious London
Thank you Jane, pleased we were able to help and that the sweater arrived quickly
Lovely owner and staff
Lovely owner and staff, beautiful things, just a wonderful place to shop
25 March 2021
Reply from Precious London
Thanks so much for the review Ann & look forward to seeing you in store when we can re open.
Reply from Precious London
Thank you for your review Ivelina and pleased to hear you are happy with the service.
A gem of a boutique
A fantastic range of clothes, beautifully curated with impeccable service. I received a beautiful shirt within 2 days of ordering it.
24 March 2021
Reply from Precious London
Thanks so much for your review, Caroline , greatly appreciated, Kate
Reply from Precious London
Thank you Maria we really appreciate your feedback and review
Very lovely!
I stocked up on gorgeous cards & gift wrap. All lovely & packed ready to go for pick up. Great service! Will definitely shop again. Highly recommended for all sorts of lovely things! Enjoy!
13 March 2021
Reply from Precious London
Thank you Carol, great to have your feedback and much appreciated Kate
Reply from Precious London
Thank you for your review Caroline much appreciated and glad your items arrived swiftly Kate
Mail order service is just as helpful…
Mail order service is just as helpful and efficient as in the Columbia Road shop.
1 March 2021
Reply from Precious London
Thanks so much for your review Lyno it's great to have your feedback. Kate
Local Independent Shop
Great customer service! Lovely local independent shop stocking fabulous brands and products. Always finding gems.
14 February 2021
Reply from Precious London
Thank you so much for your review glad you continue to find gems here x
Really liked this boutique when I first…
Really liked this boutique when I first went into it before lockdown. Have ordered a few things since and have always been really happy with them. So I would highly recommend.
13 February 2021
Reply from Precious London
Thank you so much for your review Lisa, it's great to have your feedback and thanks for continuing to support us online during lockdown. Look forward to seeing you back in the boutique when we can re open.
Fantastic customer service
Fantastic customer service and particularly essential when shopping online and in lockdown. I was looking at a dress in a brand I have not worn before, so I was unsure which size to order. I emailed Precious and “Katy” replied very promptly and was very helpful. The size she recommended fitted perfectly so I didn’t have to do any returns. Thank you so much!
6 February 2021
Reply from Precious London
Thank you for your review and delighted we were able to help.
Reply from Precious London
Thank you so much for your review Louise and for shopping with us online Kate
Really quick delivery and always really…
Really quick delivery and always really lovely stuff from Precious!!
21 January 2021
Reply from Precious London
Thank you for the review Gina, pleased everything arrived quickly
Wonderful independent store
Great! Fab website, easy to order, very quick delivery and clear notifications.
19 January 2021
Reply from Precious London
Thanks for your review Sue, much appreciated and glad you were happy with the service.
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