While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 4 out of 5 stars

The communication and the survey itself (1 hour face-to-face) were all fine, everyone was professional and easy to work with. Unfortunatlely, the compensation I was offered before taking part in the... See more

Company replied

Rated 5 out of 5 stars

Very reliable and trustworthy. The questions were very clear and understandable as well as well structured so the whole process went smoothly. The interviewer was very nice, professional and well pr... See more

Rated 5 out of 5 stars

Polar insight was very clear and straight forward with what they were looking forward. I answered their initial form and was selected to enter the study. Was invited for one hour interview plus tw... See more

Rated 5 out of 5 stars

I was suspicious at first, but this turned out to be a nice, easy experience. Once I had been selected for the particular study, I was able to choose a one-on-one video interview at a time/date that... See more

Company details

  1. Business and IT Consulting Agency

Written by the company

A research and expert engagement network based in London that connects research teams, project leads and consultants with knowledgable in-market experts and decision makers so they can navigate complex projects with ease.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

53 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Compensation Not as Advertised

The communication and the survey itself (1 hour face-to-face) were all fine, everyone was professional and easy to work with. Unfortunatlely, the compensation I was offered before taking part in the interview was in one currency (GBP) and was then sent to me in a different currency (USD) despite being advertised differently to me, so I lost ~25% of my compensation for no reason. The team didn't see the problem and didn't make any effort to resolve the issue, which was a shame and leaves me unsure whether I want to continue working with Polar Insight. If this happens often, it's basically ripping off those who are giving up their valuable time.

Update: after writing this review I was contacted about resolving the situation - after asking for the rest of the promised compensation, I was given it and will now update from 3 to 4 stars.

23 January 2026
Unprompted review
Polar Insight logo

Reply from Polar Insight

Thank you for taking the time to share your feedback, Ellie.

We’re really glad to hear that your overall experience working with us was positive and professional, but we’re sorry for the confusion around the incentive currency.

This was the result of an internal error on our side, and we completely understand how this has been frustrating.

We always aim to be clear and transparent in our communications, and we regret that we fell short in this instance.

We’d really like to make sure you feel this has been resolved properly, so we’ll be reaching out to you directly to follow up on this.

Thank you again for your feedback, it’s genuinely appreciated and helps us improve.

Rated 5 out of 5 stars

Very professional lot

Was kept informed, interview was great and the reward came in without the need for chasing or following up! Very professional, will work with them again without hesitation.

27 June 2024
Unprompted review
Rated 5 out of 5 stars

Interview & Reward

Arrangements for the interview were easy and the interviewer was lovely. I enjoyed it. Afterwards the reward took the full 30 days and needed a bit of chasing. It would have been a four star review but gave them 5 as the resolution was super fast.

13 March 2024
Unprompted review
Rated 3 out of 5 stars

Long wait

Spent 30 mins doing the survey. Got the voucher in the end but I had to chase twice and it took 6 weeks

18 October 2023
Unprompted review
Polar Insight logo

Reply from Polar Insight

Samuel, thanks for flagging this and please accept our apologies for the delay you experienced. This will be fed back to the team.

Rated 5 out of 5 stars

Top Notch Service.

A great marketing research company. Had an opportunity to interview with them. Top customer service, they do care about their clients. Special thanks to James.

17 October 2023
Unprompted review
Rated 5 out of 5 stars

Through Polar Insight

Through Polar Insight, I provided valuable feedback for market research and product development of a logistics and supply chain company. The recruiting, interview, and compensation processes were straightforward and hassle-free.

8 May 2023
Unprompted review
Rated 5 out of 5 stars

Smooth and Easy.

It was smooth and easy to communicate with the person on the other line.
The interview session was informative and intersting about the topic.

Some interruption, but generally god connection on Microsoft Teams.

28 April 2023
Unprompted review
Rated 5 out of 5 stars

Professional, enjoyable session

Professional, informal chat with people who made me feel like I my contributions were valued.
Reward was sent within a few hours, it was in US $ (not GBP £, as expected), and a slightly lower amount to what was communicated previously, but that could be exchange rates or some other factor and it was close enough to not make any real difference.

The interview session itself was great.

14 April 2023
Unprompted review
Rated 5 out of 5 stars

My interview went really well

My interview went really well, and I was opened up to lots of new ideas about EV charging hub. It was an easy talk with the interviewer no pressure or anything. Glad I got a chance to complete the interview, and the rewards are sweet too!!!

12 April 2023
Unprompted review
Rated 5 out of 5 stars

Great one on one discussion!

Great experience with this one on one study; engaging and super helpful to flesh out the ideas I've been processing for the last 6-8 months. Very much enjoyed the discussion.

11 April 2023
Unprompted review
Rated 1 out of 5 stars

Some clear red flags and just bad business

I was contacted in local language, and thought it was some sort of odd auto translate, but then realized that they did it to seem more trustworthy. I was curious and played along, despite reaching out to someone you dont know in badly translated local language when you have vetted people on Linkedin and know they have a reasonable level of English language seems odd. Also, what started as money up front, became gift cards. I know they operate out of the UK, but I am pretty sure that UK law is relatively EU compliant, and that such changes of the nature of the rewards are, at best, not a proper way to do business.

Doing a bit of research on the company, I noticed two things:

1: When you don't qualify, despite someone reaching out to you, you are offered monetary compensation for a referral. That is always a red flag to me.

2: The majority of 5 star reviews here on Trustilot are from one-time-use users. Also a massive red flag.

And then I dont understand how/why people with university degrees are conducting opinion / market research interviews, around where I live, you leave that to students and young people who make 1/10 the salary of a university graduate with +5 years of post graduate work experience.

This smells like a scam.

4 April 2023
Unprompted review
Polar Insight logo

Reply from Polar Insight

We're sorry to hear you had a negative experience, Dolph, and would be happy to talk with you directly to understand more about your concerns. Please email feedback@polarinsight.com and we'll connect you with a relevant member of the team who can help out.

Rated 5 out of 5 stars

A really good experience

A really good experience! The research is interesting and it's nice to feel like I've contributed to making something better. The team makes sure you know what's happening and when, and do everything possible to ensure that it's a good experience.

29 March 2023
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look