Jordan B. What an amazing staff member! From start to finish he ensured I was kept updated and also went the extra mile and exercised patience . Truly appreciated. My device was fixed within 2-5 days... See more
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See what reviewers are saying
I'm just about to go into my 3rd year with LoveItCoverIt for my mobile insurance. The second year renewal was the same price as the first year & my 3rd year has seen a reduction in price due to a loya... See more
Company replied
Whenever I need to add another gadget or ask a question, the response by email is always quick and efficient. Customer service is second to none in my opinion and everything is sorted in no time at a... See more
Company replied
Thank you for making the policy upgrade so simple and really appreciated the kind discount. Glad to know that my new phone is protected! 😎👍🏼📱
Company replied
Company details
Written by the company
At Pier, we don’t just provide insurance, we build solutions that enhance businesses. With 5M+ customers protected, we specialise in Gadget, Travel, and Ticket Insurance, offering white-label solutions, embedded cover, and bespoke policies that fit seamlessly into your brand. Our expertise in product development, analytics, and claims management ensures an optimised customer experience. Backed by data-driven insights and cutting-edge technology, we help brands expand their reach, increase revenue, and deliver best-in-class protection for their customers. If your policy is underwritten by Pier Insurance, you’re covered by a trusted provider with decades of experience in delivering seamless insurance solutions.
Contact info
New Garrison Road, SS3 9BF, Southend-on-Sea, United Kingdom
- 0844 815 1010
- info@pierinsurance.com
- pierinsurance.com
4.7
Excellent
239 reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
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See how their reviews and ratings are sourced, scored, and moderated.
Really easy to get second mobile phone…
Really easy to get second mobile phone insured and got a discount for the second device so really pleased!!
15 April 2026
Unprompted review
Reply from Pier insurance
Hi Michelle,
Thank you for your review. We are pleased to hear that arranging cover for your second mobile phone was easy and that the discount made a positive difference.
It is great to know you are really pleased with the experience.
Thanks again,
The Pier Insurance Team
Thank You
Thank you for making the policy upgrade so simple and really appreciated the kind discount. Glad to know that my new phone is protected! 😎👍🏼📱
13 April 2026
Unprompted review
Reply from Pier insurance
Hi Shane,
Thank you for your review. We are pleased to hear that upgrading your policy was simple and that the discount made a positive difference.
It is great to know you feel reassured with your new phone covered.
Thanks again,
The Pier Insurance Team
Loveit Coverit - Great Service
Loveit Coverit have always been great to communicate with. Responsive, efficient and easy. Very competitive prices for 4 iPhones insurances. Been with them for nearly 8 years. Loyalty discounts too.
9 April 2026
Unprompted review
Reply from Pier insurance
Hi Hayly,
Thank you for taking the time to share your feedback. We are pleased to hear that you have had such a positive experience over the years and that you have found the service responsive and efficient.
It is great to know the pricing has remained competitive for your devices and that the loyalty discounts have made a difference.
We really appreciate your continued support over the past 8 years.
Thanks again,
The Pier Insurance Team
everything was so straight forward,the…
everything was so straight forward,the people who i dealt with were very helpful,so many thanks emma and susn
9 April 2026
Unprompted review
Reply from Pier insurance
Hi Michael,
Thank you for your review. We are pleased to hear that everything was straightforward and that the team were helpful throughout.
It is great to know Emma and Susan made a positive impression. We will be sure to pass your kind comments on to them.
Thanks again,
The Pier Insurance Team
Reply from Pier insurance
Hi Karen,
Thank you for your review. We are pleased to hear that you found the customer service very good.
We aim to provide helpful and supportive service, so it is great to know the experience worked well for you.
Thanks again,
The Pier Insurance Team
Really good customer service.
6 April 2026
Unprompted review
Reply from Pier insurance
Hi Suzi,
Thank you for your review. We are pleased to hear that you found the customer service really good.
We aim to provide a supportive and straightforward experience, so it is great to know everything worked well for you.
Thanks again,
The Pier Insurance Team
Great company, great service & value for money
Whenever I need to add another gadget or ask a question, the response by email is always quick and efficient. Customer service is second to none in my opinion and everything is sorted in no time at all.
Value for money is also top tier. I would never go anywhere else!
31 March 2026
Unprompted review
Reply from Pier insurance
Hi Judy,
Thank you for taking the time to share your feedback. We are pleased to hear that you have consistently found the service quick and efficient when adding devices or getting in touch.
It is great to know you feel the customer service stands out and that everything is handled smoothly. Your comments on value for money are also really appreciated.
Thanks again for your continued support,
The Pier Insurance Team
Jordan B
Jordan B. What an amazing staff member! From start to finish he ensured I was kept updated and also went the extra mile and exercised patience . Truly appreciated. My device was fixed within 2-5 days once received. Brilliant service . Not to forget his correspondence via email was almost like speaking to someone via what’s app. He was always available in less than 24hours and I love that
25 March 2026
Reply from Pier insurance
Hi there,
Thank you for taking the time to share your feedback. We are pleased to hear that Jordan provided such a supportive and attentive service throughout, keeping you updated and responding so quickly.
It is great to know your device was repaired promptly and that the communication made the process feel easy and reassuring.
We will be sure to pass your kind comments on to him, it really means a lot to the team.
Thanks again,
The Pier Insurance Team
Great insurer for gadgets and tech.
27 March 2026
Unprompted review
Reply from Pier insurance
Hi Ben,
Thank you for your review. We are pleased to hear that you see us as a great insurer for gadgets and tech.
We aim to provide reliable cover and a straightforward experience, so it is great to know the experience worked well for you.
Thanks again,
The Pier Insurance Team
Reply from Pier insurance
Hi Phil,
Thank you for your review. We are pleased to hear that Karl was helpful and that everything was handled with a quick turnaround.
We will be sure to pass your kind comments on to him, it really means a lot to the team.
Thanks again,
The Pier Insurance Team
Had to make changes to my policy…
Had to make changes to my policy following purchase of a new mobile phone. This was dealt with very quickly with staff keeping me right on what information I needed to provide to get this updated and my updated policy documents arrived the following morning.
24 March 2026
Unprompted review
Reply from Pier insurance
Hi Ev,
Thank you for your review. We are pleased to hear that updating your policy after getting a new phone was handled quickly and that the team guided you clearly on what was needed.
It is great to know your updated documents were received promptly and that the process was straightforward.
Thanks again,
The Pier Insurance Team
3 Years of Great Service
I'm just about to go into my 3rd year with LoveItCoverIt for my mobile insurance. The second year renewal was the same price as the first year & my 3rd year has seen a reduction in price due to a loyalty discount being applied, despite me needing to claim in the last 12 months. Pleasantly surprised with this as often insurance companies try to bump up the price year-on-year, even without a claim being made. The claim was handled quickly & without fuss & my correspondence to register a new device was dealt with quickly & very politely. Overall a very good experience & much better than expected.
24 March 2026
Unprompted review
Reply from Pier insurance
Hi L Morley,
Thank you for taking the time to share your detailed feedback. We are pleased to hear that your experience over the past three years has been a positive one.
It is great to know that the renewal process, including your recent loyalty discount, met your expectations, and that your claim and device update were handled quickly and smoothly.
We really appreciate your continued support and your kind comments about the service you have received.
Thanks again,
The Pier Insurance Team
Great customer service
Great customer service
Can not fault this company for insurance
23 March 2026
Unprompted review
Reply from Pier insurance
Hi Sam,
Thank you for your review. We are pleased to hear that you found the customer service great and that you have had such a positive experience with us.
It is great to know everything has worked well for you.
Thanks again,
The Pier Insurance Team
Great customer service
Great customer service and the peace of mind that my children’s devices are covered.
18 March 2026
Unprompted review
Reply from Pier insurance
Hi Laura,
Thank you for your review. We are pleased to hear that you found the customer service great and that having your children’s devices covered gives you peace of mind.
We aim to provide reliable cover and supportive service, so it is great to know the experience worked well for you.
Thanks again,
The Pier Insurance Team
Reply from Pier insurance
Hi there,
Thank you for your review. We are pleased to hear you found the service excellent.
We aim to provide a smooth and supportive experience, so it is great to know everything worked well for you.
Thanks again,
The Pier Insurance Team
Happy customer
Susan was efficient, responsive and very helpful.
Thankyou
14 March 2026
Unprompted review
Reply from Pier insurance
Hi Joanne,
Thank you for taking the time to share your feedback. It is great to hear that Susan was efficient, responsive and helpful throughout your experience.
We will be sure to pass your kind comments on to her. Feedback like this means a lot to the team.
Thanks again,
The Pier Insurance Team
Great company with very helpful staff and good communication
I have used this company for a number of years fir my mobile phone insurance and always found them very good.
I contacted to advise about a change in phone number for the policy and Susan was extremely helpful. We were also offered a loyalty discount which was unexpected but really appreciated.
12 March 2026
Unprompted review
Reply from Pier insurance
Hi DL,
Thank you for taking the time to share your experience.
It’s great to hear that you’ve been with us for a number of years and have consistently found the team helpful with good communication. We’re also pleased that Susan was able to assist you with updating your phone number on the policy.
We’re glad the loyalty discount was a welcome surprise and really appreciate your continued support.
Thanks again,
The Pier Insurance Team
Always quick to respond and staff are…
Always quick to respond and staff are very helpful. Queries always dealt with in a timely manner. Never had any issues.
11 March 2026
Unprompted review
Reply from Pier insurance
Hi Karen,
Thank you for taking the time to share your feedback.
We’re really pleased to hear that the team has been quick to respond and helpful whenever you’ve needed assistance, and that your queries have been dealt with promptly. It’s great to know you’ve had such a smooth experience.
Thanks again for your kind words,
The Pier Insurance Team
I would like to thank Karl for taking…
I would like to thank Karl for taking the time to carefully explain the claims process to me. As an elderly customer, I sometimes need a little extra help understanding things, and Karl was incredibly patient, polite, and understanding throughout.
He explained everything clearly and never made me feel rushed. His kindness and professionalism really helped make what could have been a stressful situation much easier to deal with.
Thank you again, Karl, for your excellent customer service it is very much appreciated
4 March 2026
Unprompted review
Reply from Pier insurance
Dear Judith,
Thank you for taking the time to share such thoughtful feedback. We are really pleased to hear that Karl was able to explain the claims process clearly and provide the support you needed.
It is especially nice to know that his patience, kindness and professionalism helped make the situation feel easier and less stressful for you.
We truly appreciate you recognising Karl’s efforts and will be sure to share your kind comments with him.
Thanks again for your feedback,
The loveit coverit Team
Excellent services.
23 February 2026
Unprompted review
Reply from Pier insurance
Dear Babatunde,
Thank you for your review. We are really pleased to hear that you feel the service has been excellent.
It is great to know your experience has been a positive one.
Thanks again for choosing us,
The Pier Insurance Team
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