oVertone Color Reviews 14,741

TrustScore 4 out of 5

3.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers are really happy with this company. Customers frequently highlight the positive user experience, noting how easy it is to order and how promptly products arrive. Many people appreciate the quality of the products, finding that they leave hair soft, shiny, and healthy, with vibrant and long-lasting colors. The cruelty-free and vegan nature of the products is also a significant plus for many consumers. However, some customers have experienced issues with their orders, including delayed shipments or products not arriving as expected. There's also a noticeable sentiment among some users that the product formula or consistency has changed over time, leading to less effective results or difficulties in application. A few other people also felt that the product quality was ambiguous, with some colors not performing as advertised or fading quickly.

What people talk about most

Product

Consumers find product experiences to be ambiguous. Many reviewers praise the products for vibrant,... See more

Quality

Customers had ambiguous experiences with quality. Many reviewers praise the products for repairing hair,... See more

Order

Customers consistently express frustration and dissatisfaction with their orders. Many report significant... See more

User experience

Reviewers highlight positive aspects of user experience. Many customers praise the product for being easy to... See more

Delivery service

Users describe ambiguous interactions with delivery service. Some customers experienced prompt delivery, with... See more

Based on these reviews

Rated 4 out of 5 stars

I used the pastel silver. My hair was very shiny and oh soft after rinsing. My hair was previously (8 weeks prior) highlighted with gray tones that immediately turned light brown/brassy so I didn't... See more

Rated 4 out of 5 stars

I love using titanium overtone. I am in the process of growing out my grays. With that comes nasty brassy strands. With the titanium it transforms the dry washed out look, leaving the silver vibran... See more

Rated 4 out of 5 stars

Very good product but very very pigmented! I had blue hair for 5 years and I used the blue depositing mask for years to maintain my color, you just need to wear gloves when applying or it can tint you... See more

Rated 3 out of 5 stars

I am getting compliments. However, the color fades very quickly into various shades of pink. It looks great for about one or two days (the actual mask, not the conditioner). I wish you could create a... See more


Company details

  1. Hair Product Store

Written by the company

Semi-permanent pigmented conditioners & nourishing hair care products. oVertone offers a hair-healthy alternative to hair dye and simple in-shower solutions for color maintenance. 100% vegan & cruelty-free.


Contact info

3.8

Great

TrustScore 4 out of 5

15K reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Horrible

Tried the cherry chestnut daily conditioner and it didn't leave any color besides on my roots. It also irritated my scalp very much. I'm still trying to get the color off of my head. Never buying from this company again.

14 April 2026
Unprompted review
Rated 1 out of 5 stars

As of 2026 DO NOT BUY

I have been buying their “extreme purple” for five years and loving it but all of a sudden in 2026 they changed the bottle sizes to be smaller but more expensive per oz, the product does not feel conditioning anymore, and the real kicker - the extreme purple turned my hair BLUE!!! To add insult to injury, when I complained about the bottle sizes and formula change, they said customers ASKED for that. Apparently customers asked for more expensive products that are much lower in quality. At least own the fact that you’re greedy and don’t care if your product is trash. Will never be buying again.

7 April 2026
Unprompted review
Rated 5 out of 5 stars

Contains all healthy ingredients - Repairs Hair - Promotes Growth - Adds Shine - Vibrant Color - Holy Grail of Color

Products that are natural that DO NOT contain endocrine or hormone disruptors which is almost impossible to find. Reasonably priced and discount on subscription. Products make my hair feel and appear thicker, healthier and the color vibrant and shiny. Finding Overtone was literally an answered prayer after damaging my hair with other products with toxic chemicals. My hair has started to grow again. I am able to color my hair once a week with the mask and heal it at the same time! The shine gloss enhances the color daily and give my hair the shine that I naturally had in my 20 without the damage that other glosses contain. Overtone color line that repairs the hair and makes it look better that also passed the YUKA app test showing that all ingredients are non toxic and good for the hair, scalp and overall health. I'm so thankful that I found you after searching for years. The easy auto shipments make it all the more easier. No more trips to salons using products with toxic ingredients that damage hair. No more trying products that claim they're natural only to scan with the YUKA app and find they are not. Overtone is the holy grail of color and hair repair. I hope you stay in business til the end of time. I seriously can not say enough about how this has saved my hair especially after menopause.

23 October 2025
Rated 5 out of 5 stars

Overtone is a great company

Overtone is a great company! I've used their purple for brown hair for years and love it. I have the subscription to save money and to just have it sent without worrying about it. I highly recommend them.

14 October 2025
Rated 5 out of 5 stars

RUBY RED FOR LIFE!

RUBY RED FOR LIFE!

the fact that I can do my own hair at home, MYSELF! Lighten with their lightening agent, and color RUBY RED. I have been every color on the spectrum, started with red, and five years later back to red! full color circle!

3 March 2025
Rated 1 out of 5 stars

Once loyal customer - no longer satisfied

I've been a loyal Overtone customer for over 10 years. For the longest time I was a dedicated Rose Gold but switched to Pastel Pink (now cotton candy pink) when the Rose Gold formulation became increasingly orange instead of pink in hue. However, after my most recent order I'll be looking for a replacement to the daily conditioner. They have recently changed the formula so it is much thinner than the previous product and no longer deposits much color if at all. They also reduced the packaging size to 4.5 ounces - down from 8 ounces. I understand that in this economy a company may have to make some changes but the changes made unfortunately are the kind of changes that have turned me from a loyal customer and referral source to a dissatisfied consumer looking elsewhere.

If Overtone reverts the changes and goes back to the old daily conditioner formula I'll consider coming back but not with the current, soupy, thin, color in name only daily conditioner.

20 January 2026
Unprompted review
Rated 5 out of 5 stars

I am a believer in this product

I am a believer in this product. I have naturally gray hair and the overtone semi permanent color and conditioner in serene silver keeps my hair shiny and healthy.

8 October 2025
Rated 1 out of 5 stars

My blonde friend wanted a darker color

My blonde friend wanted a darker color, more brown. She used their (specifically labeled blonde to brunette) espresso color deposit mask, and it turned her whole head green. We did everything the directions said. The mask was super dry and hard to apply as well. Completely not what is advertised and a super disappointing and bad product, there is also no place to leave any kind of negative review which probably leads more people to unknowingly buy it. Prob dont buy it unless u want green hair

18 January 2026
Unprompted review
Rated 5 out of 5 stars

Ruby Red 4 Evah

I have been using the Extreme Red (now Ruby Red) for years. It was my hair color for my wedding, and I love how it looks in the pictures. I have used it as a primary dye, and also to brighten up a box dye. Sometimes it leaves faint red stains on my pillow case or towel, but they always completely wash out in the laundry. (If I use a patterned pillow, I don't even see it.)

13 January 2026
Unprompted review
Rated 5 out of 5 stars

Helped blend my light & dark gray

My natural gray hair is very light in the front and dark in the back. I purchased Stormy Sterling mask & conditioner duo to try to even out the drastic color difference. I'm very pleased with the results and how soft my hair is. I've struggled in the past with hair loss so love that this is such a gentle product that doesn't damage my healthy hair. It's so pretty! I love it!

12 January 2026
Unprompted review
Rated 4 out of 5 stars

Very good product but very pigmented.

Very good product but very very pigmented! I had blue hair for 5 years and I used the blue depositing mask for years to maintain my color, you just need to wear gloves when applying or it can tint your hands too!

10 January 2026
Unprompted review
Rated 5 out of 5 stars

Brown to red hair

I’ve used this product for red on brown hair a couple times over years for a change. It works fades after about a month for me but it changes. Really love it, also love how silky my hair feels after the initial deposit.

14 October 2025
Rated 4 out of 5 stars

I have platinum blonde hair so hair…

I have platinum blonde hair so hair color slides off my hair.
My first try with this lilac left very little hint of color so I reapplied to dry hair for 25 minutes and it deposited a decent amount of color. It looks more like a stonewashed blue, which is greying my look. Unlike semi permanent color, it hasn’t washed out first shampoo so that’s a plus.
I’m ordering a couple of pink colors to mix with it and see if I can’t get a pretty lavender color

1 January 2026
Unprompted review
Rated 5 out of 5 stars

Been buying Overtone since 2020

Been buying Overtone since 2020 and love it. I recently tried some other brands and realized Overtone is definitely superior. I'm excited to try out some new color blending this time ♥️

23 December 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look