Easy to order, arrived quickly and very competitively priced. So happy with my new sunglasses, exactly what I wanted. However, only had them a few weeks, when on holiday I dropped them and scratc... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
An excellent company. I have bought twice in the past from Opticians Direct and was very pleased with their service and my 2 pairs of Ray Ban sunglasses. Last week I ordered again from Them and th... See more
The Persol sunglasses are excellent quality and very competitively priced. Navigating the site and placing the order was simple. The glasses should have arrived with a 24 hours period and Royal Mail s... See more
I knew exactly which frames I wanted and Opticians Direct had the best price I could find. I asked AI what customers say about OD and the feedback was very good, so I placed my order. The specs arriv... See more
Company details
Written by the company
Our website offers a one stop solution for your prescription needs, stocking the largest and most up to date frame styles and trends in branded eyewear, alongside the latest in lens and coating technology from the worlds leading suppliers.
Why Opticians Direct?
Written by the company
- Our Promise
- We promise to give you the best optical advice, excellent customer service, the highest standards in prescription glazing, and save you up to 50% Off High Street Prices on designer brands.
- We're Commited to our Customers
- We pride ourselves in delivering the very best service to our customers, our highly trained team of qualified opticians and prescription specialists provide you with the best and most accurate and up to date optical advice, while our user-friendly website offers you a hassle-free shopping experience.
- The Prescription Experts
- With over 20 years optical experience in practice, and 10 years online, www.opticiansdirect.co.uk is a prescription focused website offering a comprehensive choice of designer frames. With thousands of orders passing through our laboratory over the years, and with a wealth of experience, we are able to deliver the highest quality in prescription glazing, guaranteeing your new glasses are manufactured exactly as specified, with each pair carefully inspected by a registered Optician ensuring you're completely satisfied with you purchase.
100% Satisfaction Guaranteed
30 day no quible return
We guarantee your satisfaction with a full 100% money back or exchange guarantee. If you do not like your glasses you can return them to us within 30 days
Contact info
15, Deansgate, BL1 1HH, Bolton, United Kingdom
- 01204 520055
- info@opticiansdirect.co.uk
- opticiansdirect.co.uk
4.3
Excellent
14K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 76% of negative reviews
Typically replies within 1 week
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No one answers the phone
I am so annoyed. I phoned for an update on my order. I phoned at 16.40pm I started off at #3 in the queue. Soon after I was #2 in the queue. This went on and on being told All Our Agents not just one agent were all busy dealing with other customers. It doesnt add up. If there are more than one agent, why was I still on hold #2 in the queue at 16.58pm. Please don't waste your time as I have sat waiting to speak to someone who doesnt exist.
4 August 2026
Unprompted review
Price and delivery is excellent.
The price was great, and the delivery was fast.
My only suggestion is to do a final quality check before shipping to make sure the glasses are properly aligned, with both temples bent evenly so one side isn't tighter than the other. And another check to ensure one side isn't higher than the other.
4 August 2026
Quick delivery
Quick delivery, packaged well and got what i expected. Great frames at a great price.
31 July 2026
Stop shopping around
Great price, fast delivery, spot on products. A right bobby dazzler
4 August 2026
Very good and well tracked service
4 August 2026
I ordered frames on 23/7/26
I ordered frames on 23/7/26 - it's now 11 days later and order still saying 'aquiring frames'.
I have spent over 2 hours holding on the telephone today to get an update as I really need the frames in the next week...but all to no avail - no one picks up.
I have also emailed for an update but no response.
Order with caution especially if you need relatively quickly.
3 August 2026
Unprompted review
Reply from Opticians Direct
Thank you for taking the time to leave your feedback. We’re sorry to hear about the frustration you have experienced while waiting for your order.
We understand that delays are particularly disappointing when you have a specific timeframe in mind. Your order status of “acquiring frames” means that we are awaiting the frame from our supplier before we can proceed with the next stage of production. Some frames are not held in our own stock and need to be sourced directly from the manufacturer, which can occasionally take longer than expected.
We sincerely apologise that you were unable to get through to our team by phone and that your email response was not received as quickly as it should have been. We appreciate how frustrating it is to be waiting for an update, especially when you are trying to plan around a deadline.
We are continuing to work on improving our response times during particularly busy periods, and we appreciate your patience and feedback.
Thank you again for bringing this to our attention.
Quick service from Opticians direct at…
Quick service from Opticians direct at competitive price.
3 August 2026
Royal Mail have let me down twice
Royal Mail have let me down twice. Still waiting to receive my new glasses
2 August 2026
Excellent value on brand sunglasses
Excellent value on brand sunglasses. Delivery was prompt and uses Royal Mail
2 August 2026
Reglaze of my Ray Bans took slightly…
Reglaze of my Ray Bans took slightly longer than advertised but good support from Customer Services - an excellent job at half the price of other reglaze services - well done and thank you.
30 July 2026
Unprompted review
Avoid
I rarely leave negative reviews, but this was genuinely the worst online shopping experience I've ever had.
I ordered a pair of sunglasses for my dad before his holiday and was told delivery would take 7–14 working days. Over a month later, the glasses still hadn't even been dispatched.
Trying to get an update was an experience in itself. I spent over an hour waiting in the phone queue, only to be automatically disconnected the moment I finally reached the front. What a coincidence.
The lack of communication and customer service has been appalling from start to finish. After waiting far longer than promised with no sign of my order, I cancelled it. Even then, the whole process has been frustrating.
I would strongly advise anyone considering ordering from Opticians Direct to look elsewhere.
For comparison, I placed an order for the exact same sunglasses with Shade Station, and they were dispatched almost immediately. That's how online shopping should work.
Avoid Opticians Direct if you value your time and expect even a basic level of customer service.
31 July 2026
Unprompted review
Reply from Opticians Direct
Thank you for taking the time to share your feedback. We are very sorry to hear about your experience and understand how disappointing this must have been, especially as the sunglasses were intended for your dad’s holiday.
We appreciate that waiting beyond the expected timeframe without regular updates is frustrating. Some items listed as available to order are sourced directly from our suppliers rather than being held in our own stock, and while the estimated timeframe is 7–14 working days, there can occasionally be delays outside of our control.
We are also sorry to hear about the difficulties you experienced when trying to contact us by phone. We understand how frustrating it is to spend time waiting for assistance and not receive the support you needed. During particularly busy periods, our phone lines can become extremely busy, but we appreciate that this does not make the experience any less disappointing.
We’re pleased that your cancellation was processed, although we apologise that the overall experience did not meet the standard we aim to provide. Your feedback regarding communication and accessibility has been noted and will be reviewed by our team.
Thank you again for taking the time to provide your comments.
Absolutely shocking experience from…
Absolutely shocking experience from start to finish.
I ordered a pair of sunglasses for my upcoming holiday based on the information on the website, only to be told two weeks later that they were out of stock when I placed the order. If that was the case, why wasn't the website updated to show they were unavailable? I could have bought them elsewhere instead of wasting two weeks waiting.
To make matters worse, their customer service is non-existent. The telephone number is a complete joke. I called several times, waited on hold for over an hour each time, and was eventually cut off without ever speaking to anyone. It's impossible to get any help.
This company has completely wasted my time and ruined my plans. I will never order from them again and certainly won't be recommending them to anyone. Save yourself the frustration and avoid this company at all costs.
17 July 2026
Unprompted review
Reply from Opticians Direct
Thank you for taking the time to leave your feedback. We are very sorry to hear about your experience and understand how frustrating this must have been, particularly as the sunglasses were needed for an upcoming holiday.
We apologise that the availability of the frame was not clearer at the time of ordering. Some frames shown on our website are available to order from our suppliers rather than being held in our own stock, and occasionally supplier availability can change before we are able to update the website. We appreciate that this can be disappointing when you are expecting a quicker turnaround.
We are also sorry to hear about the difficulty you experienced when trying to contact our team by phone. We understand how frustrating it is to wait in a queue and not be able to speak with someone. Our phone lines can become extremely busy during peak periods, and we are continuing to review ways to improve our accessibility and response times.
We’re sorry that we were unable to meet your expectations on this occasion. Your feedback regarding stock information and communication has been passed on to the relevant teams so we can continue improving our service.
Very straightforward process both…
Very straightforward process both ordering and delivery worked brilliantly
30 July 2026
The price of my Ray Bans was much…
The price of my Ray Bans was much cheaper than other suppliers, delivery was quick and the sunglasses look great.
In terms of pricing, I would definitely recommend Opticians Direct.
30 July 2026
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