Positives Clear and concise website easily navigated and tailored to my search criteria. The €100 welcome credit was a very nice touch and swung the business your way Negatives On payment... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
We recently booked our holiday with On the Beach, and the whole experience was smooth from start to finish. The booking process was easy, and everything was well organised. The only issue we had... See more
Company replied
We book every year with on the beach with no difficulties at all. 9 this year, 4 adults, 5 kids. Holiday was amazing. A little hicup at the beginning of trip where one of the children was moved... See more
Company replied
It's very easy to bookna holiday with on the beach. My only complaint is when you need to make a change there is no option you have to wait days for customer service to respond to your query to chang... See more
Company replied
Company details
About On the Beach
Written by the company
We’re On the Beach and we’re proud to be one of Europe's leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.
Visit our site
Contact info
The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., Ireland
- onthebeach.ie
3.7
Average
986 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Book a holiday with esse
It's very easy to bookna holiday with on the beach. My only complaint is when you need to make a change there is no option you have to wait days for customer service to respond to your query to change a flight or flight time. So therefore once you book you dont have the option to change anything
21 June 2026
Reply from On the Beach
We appreciate you sharing your feedback regarding the difficulty in making changes after booking. We understand how frustrating it can be to experience delays when trying to modify your travel plans. We are actively working to improve our customer service response times for such requests.
Reply from On the Beach
We're glad you enjoyed your experience and found our service easy and the deal great.
Reply from On the Beach
We're so glad your transfer was on time and your hotel was perfect. Thank you for your kind words!
Fantastic Website
Fantastic website. Can filter holidays by so many options it’s makes it so simple to find exactly what you are seeking. Seamless booking experience. No issues whatsoever - would 💯 recommend 🤩
18 June 2026
Reply from On the Beach
We're so pleased you found our website fantastic and easy to use for filtering holidays! It's wonderful to hear your booking experience was seamless. We appreciate your recommendation!
Terrible
Terrible! We have used this company for many years, but now they have invested in AI that doesn't understand any requests. In the past, I could reach a human and resolve any issue, even with the live chat. Now, it is impossible to reach customer service by phone or online; everything leads to an AI chat, which is useless.
22 June 2026
Unprompted review
Reply from On the Beach
Hi Kevin,
We appreciate you sharing your concerns about our AI and customer service. We are actively working to improve our support channels and ensure you can connect with us effectively. Your feedback is invaluable as we make these improvements.
On the Beach
Very easy to navigate the website
22 June 2026
Reply from On the Beach
We are so glad you found our website easy to use. Thank you for your kind words!
Extra costs after booking holiday
Booked a package and didn’t realise I still had to pay for seats on the planes as well. Baggage also needs to be added on, so the holiday wasn’t long adding up once I had booked. Tried to speak to someone and it’s all AI who won’t put you through to anyone and if you send a message it won’t be replied for weeks either.
17 June 2026
Reply from On the Beach
Hi,
We appreciate you sharing your feedback regarding the additional costs for seats and baggage, and the difficulties you encountered reaching our support team. We are reviewing our communication channels to improve response times and ensure a smoother experience for our customers.
On the Beach
AVOID!!
AVOID!!! On The Beach have the worst customer service I have known. Booked a holiday last year to Dubai. Despite all the restrictions with flights due to the ongoing tensions, we have stayed positive. However, I discovered that the hotel we are staying at (Fairmont Ajman) is having renovation/construction work throughout our August stay and the only pool and bar will be closed. Despite repeated attempts to use the chat function to chat with an adviser, this has been blocked by their AI function. I have sent emails and still had no reply. I have no idea where I stand at this stage. I am now looking at raising a complaint via ABTA. This was the first time I booked with OTB and will 100% be my last. Avoid this company if you want decent customer service! I never write reviews but felt I had no choice. AVOID!
21 June 2026
Unprompted review
Reply from On the Beach
Hi,
I am very sorry to read this, I have requested some more information from you so we can look into this matter.
On the Beach
Easy straight forward booking
21 June 2026
Reply from On the Beach
We're glad to hear your booking was easy.
Found on the beach really easy to book…
Found on the beach really easy to book with, and got a great deal. Hopefully the holiday will go as smoothly!
18 June 2026
Reply from On the Beach
We're so glad you found booking easy and got a great deal! We hope you have a fantastic holiday.
Very easy and smooth booking
Very easy and smooth booking. Read numerous reviews on these apartments and they look vet very nice.
18 June 2026
Reply from On the Beach
We're so pleased your booking was easy and smooth! We're confident you'll love the apartments.
Very easy to book holidays Very clear…
Very easy to book holidays Very clear communication when booking your holiday everything went through smoothly Very happy with the booking process
19 June 2026
Reply from On the Beach
We're so pleased to hear your booking process was easy and smooth! Clear communication is key, and we're glad everything met your expectations.
It's my first time booking with this…
It's my first time booking with this company. Process was simple.
19 June 2026
Reply from On the Beach
We appreciate your feedback on your first booking. We are glad the process was simple for you.
Reply from On the Beach
We are happy to hear you had a great experience. We appreciate your positive feedback!
Fairly straightforward…
Fairly straightforward but I didn't like the fact that you have to confirm the flights yourself via an email link and if you don't see the email I'm time the price could go up which means you will have to pay more. This thankfully didn't happen but I was afraid it would. Other than that everything was grand.
Going forward I'd look into doing something about confirming the flight but other than that all good
13 June 2026
Reply from On the Beach
Hi Jamie,
We appreciate you sharing your experience. We understand your concern regarding the flight confirmation process and the potential for price changes. Your feedback is valuable, and we are actively looking into ways to improve this aspect of our service. We are glad to hear that, despite this, your overall experience was grand.
On the Beach
They took over £1,000 from my account WITHOUT PERMISSION days before my holiday
DO NOT TRUST THIS COMPANY WITH YOUR CARD DETAILS.
Our family holiday was paid in full last month (May). Yet, just days before we were due to fly out, On the Beach used my saved card details to unlawfully withdraw over £1,000 from my bank account without my knowledge, consent, or any explanation.
Instead of being excited for our long-awaited family holiday, we were plunged into severe financial stress, anxiety, and panic during the exact week we were supposed to be packing.
To make matters worse, their customer service is a joke. I spent days desperately trying to get a human response. Their "Live Chat" is just a useless, repetitive robot giving the same three options, leaving us completely stranded with a massive chunk of our money missing.
Taking money without authorisation is completely unacceptable. If you book with them, check your bank statements constantly!
No apology or response from them and will never use this company again.
5 June 2026
Unprompted review
Reply from On the Beach
Hi Kyle,
I am extremely concerned to read this, if this query was not dealt with on chat, can you please provide us with some details so we can look into this matter.
On the Beach
Scammers contacted me via telephone…
Scammers contacted me via telephone claiming to be customer support from OTB
They asked me all my details to process my refund which i gave them
They then asked me to download an app called Lemfi which i did and they sent me a code via my email which they asked me for and i gave them
I became suspicious and said I would contact on the beach
I have now this morning received an email from on the beach (which I am unsure if it is actually from OTB)
Saying my holiday has now been cancelled and they will refund any payments today once my bank has verified the transaction
Is this something on the beach send via email or scampers could OTB please get in touch or should I go to the police
16 June 2026
Unprompted review
Reply from On the Beach
Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.
Excellent experience
The website was very easy to navigate. Prices were clear. Great value holidays available. Fantastic selection of both airports and accommodation. Will definitely use again.
5 June 2026
Reply from On the Beach
We're so glad you found our website easy to navigate and appreciated the clear pricing and great value holidays. We're happy you liked our selection and look forward to welcoming you back!
This is my 3 holiday booked with yous i…
This is my 3 holiday booked with yous i havent gone on them yet but everything been good so far
15 June 2026
Reply from On the Beach
We're so glad to hear you've had good experiences booking your three holidays with us! We appreciate your trust.
Disappointed with my enquiry
Disappointed with my enquiry, charged for seats that were already paid for directly with airline.
Disagree with reply as I paid for holiday on 11th June and 15th June I had to pay extra €84.87 for seats which I paid Ryanair?
12 June 2026
Reply from On the Beach
Hi Steven,
Ryanair flights are made directly with Ryanair, we would not charge you for this as it's a transaction between yourself and Ryanair.
Sorry for any inconvenience caused.
On the Beach
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.