Once Upon Reviews 

20,112
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 2,794 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the mobile application for being extremely easy to navigate, highly intuitive, and exceptionally helpful when creating custom memory books. People are also deeply impressed by the stunning photo and print quality, describing the finished hardcovers as beautiful, durable, and professional. However, some people mentioned that certain app features felt a bit limited, particularly regarding text formatting, page layouts, and cover customization rules. A few reviewers additionally noted occasional challenges with delivery conditions, weather exposure, or longer lead times that affected their overall shipping experience.

What people talk about most

Product

Customers report positive experiences with the product, highlighting the beautiful photo quality,... See more

Quality

Customers consistently note positive experiences with quality, praising the beautiful photo books and... See more

User experience

Users describe positive interactions with user experience, highlighting how intuitive and straightforward the... See more

Delivery service

Reviewers highlight positive aspects of delivery service, consistently reporting very fast shipping times and... See more

Application

Clients share positive opinions on application, highlighting that the platform is very user-friendly,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I was a bit apprehensive when I decided to make these picture books; but shouldn’t have been because your app helps guide you in creating your memories book!! Also, if you do have a snag you can reach... See more

Rated 5 out of 5 stars

I loved how all my memories from my trip came together.. Every picture was perfect on every page. The cover and patterns are beautiful. This book i will cherish and will purchase more for future adve... See more

Rated 5 out of 5 stars

I’m really happy with my photobooks! The app was very easy to use and made it simple to create the book exactly how I wanted. The quality of the photos and the finished book is beautiful. I’ll definit... See more

Rated 5 out of 5 stars

The books feel great, the covers are awesome, the service was fast, the photos look great. I will definitely use this business again to have photo books printed. They also have outstanding customer se... See more

Company replied


Company details

  1. Photo Printing Service

Written by the company

We believe that life should be celebrated – always! The big things and the small. Everyday life as well as parties. The good and the not so good. We also believe in sharing and reliving memories together and that sharing stories strengthens relationships. Between siblings and parents, within families, between people.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

20K reviews

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4.6

All reviews

(20,112)

4,990 reviews in the last 12 months

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Rated 5 out of 5 stars

Used regularly

I use Once Upon every year for an anniversary present and I absolutely love it! Its so easy to use and customise your own design and they always deliver so efficiently!

5 August 2026
Rated 5 out of 5 stars

I absolutely loved once upon

I absolutely loved once upon! So easy to use, very user friendly! Uploaded all my photos, received advice for better quality uploads and I had the option to preview before I buy! ❤️ the quality was impeccable and I'm so în love with how my albums came out! 100% recommend and will most definitely be using it again! ❤️

25 July 2026
Unprompted review
Rated 5 out of 5 stars

LOVE my books

I was so hesitant to buy from here after reading some of the reviews about photos being blurry, but I’m so glad I did! I got 6 books (semi-gloss, hard cover large) and they turned out amazing!! The app was so easy to use and the order came super fast to me in Australia. Will definitely be ordering more as I need.

3 August 2026
Rated 5 out of 5 stars

I was delighted with my book

I was delighted with my book. This was my first foray into creating a book. I found the process so easy follow which I was not expecting. I now want to make another to documenting more of my art work.

2 August 2026
Rated 5 out of 5 stars

All great, works as promised

All great, fast delivery as promised! App works great, I like the paper options and the quality of the prints. I don’t have to spend time with organizing and editing, all I do is let the algorythm do its job. Most of the time it is already perfect!

The only downsize could be the price. I hope there will be more promo in the future or rewards for loyal customers;)

I would welcome iPad native app as well!

2 August 2026
Rated 5 out of 5 stars

Brought so much joy for my fiancé and myself

I love the text feature of the platform! Not only could I print our favorite pictures, I could write a story behind them which gave my fiancée tears of joy. The result was so sleek and pristine, image quality was amazing. Will definitely try this out again!

2 August 2026
Rated 4 out of 5 stars

Good Customer Service

My product arrived with a flaw in it. Once I reached out to Customer Service it was resolved quickly. I'd highly recommend checking your order thoroughly on arrival. However the quality of it was lovely once it was rectified.

2 August 2026
Rated 3 out of 5 stars

Printed extra page, no customer service response yet

The book was nice, the second time I’ve bought one. But they printed a page that I removed during the editing stage and I contacted them about sorting it out and despite their claim about responding within 24 hours of a business day, I have received no such response. This is for my anniversary and the extra page they printed has identical photos from two other pages so it looks ridiculous.

EDIT: I’ve received a response and everything was taken care of. I will continue to buy anniversary books 👍

31 July 2026
Once Upon logo

Reply from Once Upon

We’re sorry to hear you haven’t received our replies yet. We can see that we’ve responded to you twice, on August 11 and August 13 💛
Could you please check your spam or junk folder, just in case our replies have ended up there? We hope you’ll find them so we can continue helping you from there. /Team Once Upon

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