Nuovalucebeauty Reviews 74

TrustScore 2.5 out of 5

2.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 1 out of 5 stars

Update (June 12): After Nuovaluce replied here to this review asking me to contact them directly, I did exactly that. Unfortunately, despite reaching out as requested, I received no r... See more

Company replied

Rated 1 out of 5 stars

I’m interested to know if this product works. However, I’m sensing a scam as nearly every wonderful review is written by someone with just one other review (all of them for either a Myflightsearch or... See more

Company replied

Rated 1 out of 5 stars

would give Nuovaluce Beauty negative star if it was an option. I ordered the LED mask on July 5th 2025 after seeing it on a national TV show Good Morning America. This company used a national TV show... See more

Company replied

Rated 5 out of 5 stars

I've heard mixed opinions about using such skincare products but finally went ahead and ordered it as the product went on sale and got it for a good price, and thank God that I did! Nothing really wor... See more

Company replied

Company details

Information provided by various external sources

Nuovaluce Beauty is a Californian based company dedicated to providing our clients with trusted, scientifically tested and FDA Approved therapies. We offer home use products that utilize the science of high tech light emitting diode (LED) light therapy...


Contact info

2.5

Poor

TrustScore 2.5 out of 5

74 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 81% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Beware: Product Never Delivered and Refund Still Pending

Update (June 12):
After Nuovaluce replied here to this review asking me to contact them directly, I did exactly that.

Unfortunately, despite reaching out as requested, I received no response and the issue remains unresolved. After more than six months, I am still waiting for a resolution regarding the undelivered item and promised refund.

In my experience, the public response to this review has not been followed by any real action. I will continue to update this review as the situation develops.
-----------------
I placed an order with Nuovaluce in December 2025. More than six months later, the main product (Anti Aging Max Device) from my order has still not been delivered.

During this time, I have sent multiple emails, received repeated assurances, and spent months following up with customer service.

What has been most frustrating is the handling of my refund request. Despite repeated promises and acknowledgments, I have continued to wait for a resolution while receiving little more than delays and requests for patience.

After more than half a year of waiting, countless follow-ups, and no meaningful progress, I have completely lost confidence in this company. Delays can happen, but failing to deliver a product and then dragging out the refund process for months is unacceptable. they are currently not responsive.

This has been one of the most frustrating online shopping experiences I have ever had, and I would strongly advise potential customers to think carefully before placing an order.

14 December 2025
Unprompted review
Nuovalucebeauty logo

Reply from Nuovalucebeauty

Thank you for taking the time to share your experience. We're very sorry to hear about the delays you've encountered and understand how frustrating it must be to wait so long for both your order and a resolution to your refund request.

This is certainly not the experience we want our customers to have, and we apologize for the inconvenience and disappointment caused.

We would like the opportunity to investigate this matter further and assist you directly. Could you please send an email to our support team with your order details and reference your Trustpilot review? support@trynuovaluce.com Once we receive your message, we'll review your case as a priority and work toward a resolution.

Thank you for bringing this to our attention, and we hope to have the chance to make things right.

Kind regards,
Customer Support Team

Rated 1 out of 5 stars

Nuovaluce Beauty is NOT legit!

I ordered a Nuovaluce Anti-Aging Device on 12/7/25. After a month of no tracking info or emails - only the sales ones they send out every damn day - I wrote them asking where my package was. They gave me the boilerplate BS - backed up because of the holidays, and for the wait, they will send me a bonus gift. Cut to March 2026, I replied asking them for a refund, and my email was returned unidentifed. I sent messages via their email on their site, to which their site is now defunct. This is a SCAM company!!! I am looking to do a chargeback with my bank. Do NOT buy anything from Nuovaluce unless you want your money to disappear and receive nothing in return!

7 December 2025
Unprompted review
Rated 1 out of 5 stars

Ordered a novaluce in november

Ordered a novaluce in november. I still havent received it. I have contacted them and received a - we have been busy - reply. Asked got s refund. Still nothing.

18 November 2025
Unprompted review
Nuovalucebeauty logo

Reply from Nuovalucebeauty

Thank you for taking the time to share your experience, Josie, and I’m truly sorry for the frustration and delay you’ve encountered with your order.

This is certainly not the experience we want our customers to have. We’ve just sent you an email so we can look into this further and make sure we resolve the matter for you as quickly as possible.

We appreciate your patience and look forward to assisting you directly.

Rated 1 out of 5 stars

Ordered something month ago

Ordered something month ago , haven’t received tracking or anything. Followed up with them 2 weeks ago and still haven’t received anything back. What a disgrace!!

12 February 2026
Unprompted review
Rated 4 out of 5 stars

surprise gift

Reading the reviews, makes me wonder how good the mask is! But, I have zero complaints about it so far!
My husband surprised me, by ordering the nuovaluce led mask for me, when I showed interest in it, after seeing it advertised on a morning show. It arrived when he expected it to. And SO FAR, I’ve enjoyed using it! It’s only been a couple of days, but my face feels smoother already. I’m giving 4 stars, because I believe there’s always room for improvement, and for the cost of the mask, I’m kind of surprised that they don’t provide a storage case for it! But that doesn’t change the way the mask makes me feel! I’m happy with it! And I’m glad my husband was listening to me! LOL

22 February 2026
Unprompted review
Rated 5 out of 5 stars

Contacted support received a response…

Contacted support received a response within a few hours. Had a problem with a product and I was able to return it and they sent me back a new one. Bought my device back in covid. Very happy

6 February 2026
Unprompted review
Nuovalucebeauty logo

Reply from Nuovalucebeauty

Thank you so much for taking the time to share your experience with us. We’re really glad to hear that our support team was able to help you quickly and get everything sorted with a replacement. It means a lot to know you’ve been with us since the COVID days and are still enjoying your device.
If you ever need anything in the future, we’re always here to help.
Thanks again for your trust and for being part of our community.

Rated 1 out of 5 stars

Ordered their device in November and…

Ordered their device in November and was only sent the conducting gel and an email apologising to say that the device was on its way, but I still haven’t received my device, and it’s almost February. I have contacted customer service and get no explanation. I am furious. I will NEVER order from them again. 4 years ago when I ordered my first device, shipping also took forever, but not as long as this. NEVER again.

28 January 2026
Unprompted review
Nuovalucebeauty logo

Reply from Nuovalucebeauty

Thank you for taking the time to share your experience, and I’m truly sorry for the frustration this delay has caused. Waiting this long, especially after already receiving only the conducting gel, is absolutely not the experience we want for you, and I completely understand why you’re upset.
We want to make this right for you as quickly as possible.
To help resolve this, could you please reach out to us directly with your order number? we can urgently review your shipment and arrange the appropriate next steps.
Thank you again for bringing this to our attention. We appreciate your patience, and we’re committed to turning this experience around for you.

Rated 1 out of 5 stars

Order not received 7 weeks ago

I had ordered on 17/11/25 and still haven’t received anything. Order 1330
Have tried sending messages various ways but no response as yet.

17 November 2025
Unprompted review
Nuovalucebeauty logo

Reply from Nuovalucebeauty

Thank you for taking the time to share this, and I’m truly sorry for the experience you’ve had — especially the long wait and the lack of communication. That’s not the level of service we want for you.
I’ve looked into Order 1330, and I’d really like to help get this resolved as quickly as possible. To protect your privacy, could you please reach out to us directly with your full name and email address so we can locate your order and provide an immediate update?
You can contact us here: support@trynuovaluce.com
Again, I’m very sorry for the inconvenience and the frustration this has caused. We’ll make sure you’re taken care of.

Rated 1 out of 5 stars

I ordered 2 different anti-aging…

I ordered 2 different anti-aging devices from Nuovaluce on 11/13/25 and received only 1 of the devices today, 12/29/25. The shipping email said both devices were included, but one was missing. I’ve been emailing customer service for weeks about not receiving my order and their responses have been slow and vague. I was relieved to hear that my order was being delivered today but so disappointed that it wasn’t my complete order. I’ve ordered from them before and had a good experience so I was surprised and disappointed with them this time around. I will not order from them in the future.

It’s now January 9, 2026 and I still haven’t received the rest of my order. I did receive an email from Nuovaluce on December 29 apologizing for the incomplete order and stating that I would receive an update with a tracking number in the next few days. That hasn’t happened. Still waiting. Still frustrated.

28 December 2025
Unprompted review
Nuovalucebeauty logo

Reply from Nuovalucebeauty

Thank you for your feedback, we are working to send the missing items to you, we apologize for the inconvenience this has cause you.

Rated 1 out of 5 stars

I placed my order on November 13…

I placed my order on November 13 confirmation no 1324 how long will it take to ship?

still waiting for my order.
thank you

13 November 2025
Unprompted review
Nuovalucebeauty logo

Reply from Nuovalucebeauty

Hello, thank you so much for reaching out and for placing your order with us on November 13 (confirmation no. 1324). We’re thrilled by the incredible demand from our launch and couldn’t be more excited to have you as part of it!
Because of the overwhelming response, shipping is taking just a little longer than usual. We expect to send your tracking information next week, and we truly appreciate your patience in the meantime.
Thank you again for being part of this amazing moment with us, we can’t wait for you to receive your order!

Rated 5 out of 5 stars

Bought the led mask through GMA and…

Bought the led mask through GMA and received it promptly. Have been using it for 2 months now and it is working really well better than my serums. Honestly would give it a 5/5 stars product works really good.

6 July 2025
Unprompted review
Rated 5 out of 5 stars

Contacted the company after 4 years of…

Contacted the company after 4 years of having the product and to my surprise they honored the 5 year warranty. I could not believe it honestly. I have tried nuface in the past and there device broke and the company never honored the warranty.

10 August 2025
Unprompted review
Nuovalucebeauty logo

Reply from Nuovalucebeauty

Thank you so much for sharing your experience! We’re thrilled to hear that we could honor your warranty and make things right. We believe in standing behind the quality of our products, and it’s wonderful to know that our commitment made a difference for you.

Rated 1 out of 5 stars

This Item

SC AM- buyer beware. I was so excited to get this product but I paid for it and they never sent it so many back-and-forth emails. They printed a label for me to track, but they never sent the item with the label to be shipped and they keep gonna look into it for 3 1/2 months. They got my money but I never got the product.

21 August 2025
Unprompted review
Nuovalucebeauty logo

Reply from Nuovalucebeauty

We’re truly sorry to read about your experience, waiting for months without receiving your order is absolutely not the level of service we want to provide. We understand how frustrating this must have been for you and appreciate you bringing it to our attention. We’d like to make things right as quickly as possible. We have send you an email, so we can immediately resolve the issue.

Rated 1 out of 5 stars

BEWARE

would give Nuovaluce Beauty negative star if it was an option. I ordered the LED mask on July 5th 2025 after seeing it on a national TV show Good Morning America. This company used a national TV show to scam consumers. After several back and forth emails, and receiving a USPS tracking # ( which at this point I beleive is fake), of August 10th 2025 still have not received anything from this company. The promise of receiving your items within a certain # of days is false and fraudulent advertisement. BEWARE do not order from this company, you will not receive anything from them.

5 July 2025
Unprompted review
Nuovalucebeauty logo

Reply from Nuovalucebeauty

I sincerely apologize for the delay in getting your order to you and for the frustration this has caused. This is not the level of service we aim to provide, and I completely understand how disappointing it is to wait weeks for your product.

I have checked your order, and I can confirm it is scheduled to be delivered by USPS on Wednesday, August 27, 2025. We have also sent you a personal email with your tracking details so you can follow its progress.

We truly appreciate your patience and hope that once your LED mask arrives, you’ll be satisfied with your purchase.

Rated 1 out of 5 stars

A fraud company, which’ll be reported to California Customer Service Authorities

A Fraud company, which’ll be reported to California Customer Service Authorities.
I’ve made an order on Sat 28th June 2025 with Order Number #1134. I didn’t receive any delivery confirmations within 8 working days as Nuovaluce Beauty promised, then I email them for a refund.
Nuovaluce Beauty Staff Amy agreed to make a full refund by email confirmation, on Thursday 10th July 2025, however, no actions and no further email responses after that.
PS: I’ve used Nuovaluce product on 2021, so disappointed to finally recognize Nuovaluce Beauty became a FRAUD company after Pandemic!

28 June 2025
Unprompted review
Nuovalucebeauty logo

Reply from Nuovalucebeauty

We sincerely apologize that your order did not arrive on time and for the frustration this caused. I can confirm that your order (#1134) was canceled as per your request, and the refund has been processed by your bank.

We truly value your past loyalty to Nuovaluce and are very sorry that this experience did not meet your expectations. Your feedback is important to us and helps improve our service.

Rated 5 out of 5 stars

Shipping was delayed a bit but the…

Shipping was delayed a bit but the company did notify me that the product was extremely popular so I decided to wait. I was impressed by the quality of the products when I received it and Amy was a great help. Will be ordering again.

4 June 2025
Unprompted review
Nuovalucebeauty logo

Reply from Nuovalucebeauty

Thank you for your kind words and for your patience with the shipping delay! We’re delighted to hear that you were impressed with the quality of your products and that Amy was able to assist you.

We truly appreciate your support and look forward to serving you again soon!

Rated 1 out of 5 stars

SCAM DONT BUY

I did eventually receive my order after a little over a month of waiting for it and me reaching out to support. Amy was responsive in the beginning but as soon as I requested help returning items, she started asking for videos of the device so they can help diagnose the problem. The problem is the device is broken and not working (these devices are cheap plastic being sold for hundreds of dollars) so a video is not going to resolve my issue. She has now ghosted me when I told her I want nothing but to return my entire order based off of their 90 day return policy and money guaranteed back. I’m sure Amy is just one of their ‘bots’ based off all my communication with her and her lack of responding to the only thing I am asking for which is to return my order. It's funny their website is still marketing the same 'SALE' I bought in to over a month ago. I am reporting this business as fraudulent. Do not buy from them!

17 June 2025
Unprompted review
Rated 5 out of 5 stars

I've been using the Nuovaluce…



I've been using the Nuovaluce Microcurrent Face Device for a few weeks now, and I am absolutely thrilled with the results! From the sleek design to its impressive functionality, this device has truly exceeded my expectations.

The microcurrent technology is gentle yet incredibly effective, providing a noticeable lift and firmness to my skin. I've found that my complexion looks more radiant and youthful, and the fine lines around my eyes and mouth have visibly softened.

What I love most is how easy it is to incorporate into my skincare routine. The device is user-friendly, and the instructions are clear and straightforward. It's like having a professional spa treatment in the comfort of my own home.

Overall, I highly recommend the Nuovaluce Microcurrent Face Device to anyone looking to enhance their skincare regimen. It's a worthwhile investment that delivers real results, and I couldn't be happier with my purchase!

10 April 2025
Unprompted review
Nuovalucebeauty logo

Reply from Nuovalucebeauty

Thank you so much for sharing your wonderful experience! We’re thrilled to hear that the Nuovaluce Microcurrent Face Device has exceeded your expectations and is making such a positive difference in your skincare routine.

Your kind words about the device’s design, effectiveness, and ease of use mean a lot to us. It’s always our goal to provide products that deliver real results and a spa-like experience at home, and we’re so happy to know you’re enjoying it.

Thank you again for your recommendation and for being a valued customer. We look forward to continuing to support your skincare journey!

Rated 1 out of 5 stars

Buyer Beware-BBB "F" Rating

I purchased the Nuovaluce Beauty Microcurrent & Red Light Therapy Device from the GMA 40 Boxes deal in September of 2024. The device I received was defective and would not charge. I contacted the company (email only, there is no phone number). They had me send a video of proof that it did not work. I did. They then said they would send me a new device. They didn't. After many emails finally on December 17, 2024 they finally sent an email with a tracking number for a new device. They asked I send back the defective device. I did, which I had to pay for shipping and they received it 12/20/24. They never sent me the new device. To this day, the tracking number still says pending and it is now 3/6/25. I emailed them repeatedly with no response. I contacted the BBB and they also never responded to the BBB. They have a "F" rating with BBB. I then contacted GMA and they immediately responded and sent me a refund for the device. The problem is that I still had to pay for the shipping of the defective device back and of course I am out that money. Essentially they stole my money, and I was lucky I bought this through a third party who was able to help. I would never purchase anything from this company again.

6 September 2024
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look