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Novo Reviews 

4,745
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Considering 401 reviews, reviewers had a great experience with this company. Customers frequently mention that the digital platform is extremely easy to navigate, and setting up a new business account is a completely smooth, fast process. People also warmly appreciate the helpful built-in tools, such as automated budgeting features and simple software integrations that make daily administrative tasks much easier to handle. However, some people mentioned experiencing slow support responses and frustrations regarding difficulties with reaching a human representative when urgent help was actually needed. Some reviewers were not happy with delayed payment transfers, missing transfer options, and occasional unexpected account restrictions or sudden security freezes.

What people talk about most

User experience

Customers consistently note positive experiences with user_experience, highlighting the flawless and seamless... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with experiences varying greatly depending on... See more

Service

People report ambiguous experiences with service, as consumer opinions are heavily divided. While some... See more

Payment

Reviewers mention negative feedback about payment processes, highlighting severe difficulties in accessing... See more

Website

Consumers find website to be positive, highlighting its clear layout and useful features. Reviewers note that... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Good experiences all around, simple app that always works. The app lacks some of the info available in the online portal, but that probably makes it better, easier to use. Don't ever use their "rush"... See more

Rated 4 out of 5 stars

Straight forward and easy to use and set up. I had a little struggle with the physical address verification, but eventually got it sorted. it just took an extra few days to complete.

Rated 4 out of 5 stars

Very happy with novo except the user experience regarding uploading my excel invoice. It’s not apparent to my customers to see my detailed invoice attached to my novo invoice that just gives price I... See more

Rated 4 out of 5 stars

I am brand new customer. The set up was super fast and easy peasy. I was attempting to get set up with a competitor, but they ghosted me and did nothing. After no return calls or messages, I stopped... See more


Company details

  1. Bank
  2. Financial Institution
  3. Money Transfer Service
  4. Non-Bank Financial Service
  5. Software Company

Written by the company

Novo is banking built for independent businesses. Get paid, move money, and manage cash flow with a free business checking account and a platform actually designed for small business owners — no branches, no monthly fees, no minimum balances. What does Novo offer? Novo brings together the tools independent businesses need to manage their money from one platform. Open a free business checking account with no monthly fees or minimum balance requirements. Send unlimited invoices and accept payments online. Organize funds for taxes, payroll, and savings with Novo Reserves, and track and manage business expenses with real-time transaction insights. Connect the tools you already use — QuickBooks, Stripe, Shopify, Square, and more — and access your money fast with faster payouts from payment processors. How is Novo different from traditional banks? Novo was built specifically for independent businesses rather than adapted from consumer or corporate banking. Everything runs from one dashboard, so owners spend less time on banking and more time on their business. Is Novo secure? Business security is built in: deposits are FDIC-insured through Novo's partner bank, and accounts include fraud monitoring, secure card controls, and instant card freezing. Who is Novo for? Novo serves over 250,000 small businesses — professional services, e-commerce sellers, contractors, trades, retail, hospitality, and wellness companies — all looking for a modern alternative to traditional business banking. To learn more, visit novo.co. Novo Platform Inc. (“Novo”) is a fintech, not a bank. Banking services provided by Middlesex Federal Savings, F.A., Member FDIC. Deposits are insured for up to $250,000 through our partner bank, Middlesex Federal Savings, Member FDIC.


Contact info

4.0

Great

TrustScore 4 out of 5

5K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 78% of negative reviews

Typically replies within 1 week

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4.0

All reviews

(4,745)

402 reviews in the last 12 months

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Rated 2 out of 5 stars

Only way to check deposit is to violate your privacy

Let’s me deposit money via ach but won’t let me do a mobile check without a full id and face scan because of fraud risks?

If someone wants to add money to my account I’m not gonna stop them. But to stop me from depositing my own money without giving my face data and ID to a 3rd party vendor using AI to do a
deposit? You’ve gotta be joking me.

No data is secure it’s 2026 and people still accept the lie.

Response to reply:
I do wish those were real alternatives however they are not as they don’t solve the problem. I have a check and I need to deposit it and I can’t.

A real alternative would be, here sign this waiver that you wish not to be extra verified.

Or, hey I know you don’t want to give your biometric data to a third party how about you give us a call and we can verify via phone or video call etc.

Since there is no such thing as secure data, I’m not a fan that the response seems like it provides solutions and alternatives when it doesn’t. Makes me feel as though it’s just fluff to counter a review and that the concern isn’t being looked into as a real workflow blockage for customers.

2 May 2026
Novo logo

Reply from Novo

Hi there,

Thank you for your feedback. Your concerns about data privacy and biometric sharing are entirely valid. Because check fraud is an industry-wide challenge, mobile check deposits carry different security protocols than ACH transfers. The identity scan is a measure required by our system to verify the account owner. We recognize the tension here: the step meant to protect the account feels like a privacy risk, and we don't take that lightly.

We respect your privacy choices. If you prefer to avoid the scan, you can continue to safely deposit funds via ACH or linked account transfers. If you need any help with these alternatives, please reach out to us at support@novo.co.

Warm regards,
Novo Customer Support

Rated 5 out of 5 stars

Justin made my customer service…

Justin made my customer service experience GREAT! I was freaking out cause I could get in my account. But Justin, was calm and helped me via email. I still like not have a person to talk to but now that is fixed. Thanks to Justin.

6 May 2026
Unprompted review
Rated 1 out of 5 stars

Odd practices and terrible customer support

They give you specific instructions to write “for mobile deposit at novo” on the check, then proceeded to decline the check. Now this check is useless and they are not willing to go into detail or look at it again. I’ve seen others with the same issue online.

5 May 2026
Unprompted review
Rated 2 out of 5 stars

Nice dashboard, but good luck moving your own money without getting flagged

I opened a Novo business account in April, 2026, and funded it the same day. The dashboard is genuinely well-designed: clean interface, easy transaction categorization, and the ability to attach receipts to transfers is genuinely useful for expense tracking. That's where the good experience ended.

The next day, I initiated a series of ACH transfers back to my personal account to reimburse myself for business setup costs, with receipts attached to each one. Several went through fine. One, for $81, was rejected. When I asked why, I was told my account was under "internal investigation."

What followed was a week-long support ordeal involving at least five different representatives. I was repeatedly told they could not disclose what I was being investigated for, what policy I had allegedly violated, or when the investigation would conclude. At one point I was told Novo "cannot disclose specific policies for risk and security reasons." When I asked what the secret policies were in the very same exchange, I was told there are "no secret policies." That is a direct contradiction, and frankly, it's gas lighting. A policy that can be enforced against you but cannot be disclosed to you is, by definition, a secret policy.

When I expressed frustration, without profanity, without personal attacks, I was immediately met with a warning about Novo's "zero-tolerance policy for abusive language." Being threatened with a conduct violation for asking why my own money was being restricted is a deflection tactic, plain and simple. It's designed to put you on the defensive rather than address the substance of your concern.

The eventual explanation, after a full week and multiple escalations, was that my account was new and multiple outbound transfers shortly after funding triggered an automated security flag. If this knowledge had been communicated to me from day one, the entire ordeal could have been avoided. Instead, I spent a week in operational limbo, unable to conduct basic bookkeeping for my new business, while being made to feel like I had done something wrong. I still walk on eggshells when wondering if it's "safe" to do a transaction. It shouldn't be like that.

The fundamental problem is this: if you need to move your own money, say, to reimburse yourself for business expenses, you have to worry about whether an opaque automated system will flag you, with no recourse and no transparency. The support team's solution was to suggest shady workarounds like using Venmo, mailed checks, or pulling funds from my personal bank instead. In other words, the advertised ACH functionality comes with an invisible tripwire, and if you trigger it, you're on your own.

Novo has a genuinely nice product on the surface. But a bank that can't tell you why it restricted your funds, threatens you for asking, and takes a week to admit it was just an automated flag is not a bank I can confidently trust with my business.

27 April 2026
Novo logo

Reply from Novo

Thank you for taking the time to share your feedback.

While I'm glad you found value in parts of the Novo experience, I'm sorry to hear that your experience with the rejected transfer left you feeling frustrated.

At Novo, we take the security and privacy of our customers' accounts seriously, and we recognize the importance of providing clear and timely communication along the way. After reviewing your feedback, it's clear that we had opportunities to communicate more effectively throughout your support experience.

We appreciate you bringing this to our attention. Feedback like yours helps us continue improving the experience we provide to our customers.

Rated 1 out of 5 stars

Don't trust them - go elsewhere if you don't "fit in the box"

If you have a totally standard "in the box" situation, these guys are probably fine, but anything even slightly out of the ordinary and I suggest you avoid them. I have four LLCs and I was going to switch all of them to Novo, away from one of the big national banks. I opened the first account, no problem. It was a business I started in 2018, so it was easy.

Then I tried to open the account for an LLC I just formed, to promote our YouTube channel @sailingsometuesday. They rejected the account. Why? I have no idea because they wouldn't tell me.

Even worse, the didn't notify me AT ALL. I have to email their customer service for an update, at which time they told me I'd been rejected. I asked why, even though I was already know to their company, and had another business already open. No answer. Just a bunch of boilerplate customer service drivel.

Maybe it was because we live on the boat now, and they had questions about my permanent address? Maybe because I was out of the country when I opened the account, so the IP address was suspicious? I could understand any of these reasons....

But what I cannot accept is they never even bothered to contact me. It would be so easy! "Hey, we want to confirm some details with you." But no. Nothing. No email. No phone call. Nothing.

That tells me that if you ever have an issue with them, any concerns that don't "fit in the box" this company will leave you high and dry because they obviously don't care. They want their "easy and standard" accounts and any special situations can just go pound sand. EVEN FOR AN EXISTING CUSTOMER.

So, my take is, avoid this company at all costs. They are not to be trusted to provide a satisfactory customer experience except in the most "standard" situations. Terrible.

1 May 2026
Unprompted review

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