I found it rather complicated to link my account. I have never experienced such a complicated and such a long account reference number. I nearly gave up and cancelled my insurance, but I used the chat... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Discovered Nova Direct for breakdown cover, through a search engine. Read all the small print, as usual, and it appears to cover all the important things at a very reasonable price. There were cheaper... See more
Company replied
Nova Direct is a brilliant company with an unbeatable service & product. I've used them for several years now & I've never, ever, been let down. Don't just trust t, try them & see for yourself!
Company replied
Araya helped me today with a quick and comprehensive response - to the level of highlighting the specific sections of the Policy Wording that addressed my query when I asked for that. I think that's q... See more
Company replied
Company details
- Insurance Agency
- Auto Insurance Agency
- Cycle Insurance Company
- Gadget Insurance Company
- Insurance Broker
- Pet Insurance Company
Written by the company
Nova Direct offer a range of insurances to offer you complete peace of mind. Whether it’s breakdown, caravan, gadget, pet, home emergency or home appliance we’ve got the right cover for you.
Contact info
Market House, 25 Market Square, LU7 1EU, Leighton Buzzard, United Kingdom
- 02037458216
- customer.service@nova-direct.com
- nova-direct.com
4.3
Excellent
6K reviews
Replied to 60% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Robbing nasty company
Robbing nasty company
Do not use them they are a true rip off !!
Absolutely shocking
Had to pay for a full 8months of policy which they had cancelled because I had an issue with my bank
I received no communication via email phone call just a couple of texts
I was willing to remain with the company and settle the 4.99 but oh no !
The company isn’t good in my opinion
24 February 2026
Unprompted review
Reply from Nova Direct
Hi Jane,
Thank you for taking the time to leave us a review. You were paying your policy premium on a monthly basis, taking out Premium Finance to do so.
You defaulted on that agreement and we contacted you (by phone, email and SMS) on more than 10 occasions over 8 days to let you know of this.
As you did not make a payment your policy was cancelled and we emailed you confirmation of this. This left your account in default with an outstanding amount due. You say your email address contact changed, but you did not advise us of this. Our email tracking also shows these emails were received successfully.
Therefore the advice, information and process is correct. We hope this clarifies the points raised in your review.
Kind Regards, Nova Direct
Horrible
Horrible. Their definitions of "accident" and "breakdown" are whimsical, do not trust that they'll honour your policy. And as for the customer service team at the claims management department, just wow. Rude, patronising and insulting. I cannot emphasis just how absolutely appalling their policy application is.
As for more info, you know exactly who I am because your agent has been haranguing me long after he was told in no uncertain terms to stop. His attitude immediately rubs people the wrong way so if you want positive reviews, don't let him deal with customers.
Regarding your response, you're still not presenting the truth. You've even tried to have my review removed and been told no!
The rest of the reviews here would tend to support my position.
23 February 2026
Unprompted review
Reply from Nova Direct
Hi Claire
Thank you for your review. The Policy says it does not cover accidents. "Accident - any collision or impact with another Vehicle, object or person, including potholes and roadside furniture, that renders the Vehicle Immobile or unsafe to drive". We mention potholes specifically to provide clarity.
You called for assistance after hitting a pothole and blowing 2 tyres. Something the Policy does not cover. This is something that has been confirmed with you and extracts of your call, confirming the circumstances, have been provided.
Whilst we appreciate you maybe unhappy with the claims outcome - it is correct.
Kind Regards, Nova Direct
Finn was Quick helpful thanks
20 February 2026
Unprompted review
Reply from Nova Direct
Hi Janine, thank you for taking the time to leave us a review. We will pass your comments on to Finn. Regards, Nova Direct
Jayden assisted with my request swiftly…
Jayden assisted with my request swiftly - which was nice as many firms move you from one person to another.
20 February 2026
Unprompted review
Reply from Nova Direct
Hi Alec, thank you for taking the time to leave us a review. We will pass your comments on to Jayden. Regards, Nova Direct
Had a problem filling out a form for…
Had a problem filling out a form for breakdown insurance, and I used the live chat and conversed with Finn, who was very helpful and clear on the problom also very quick to answer
20 February 2026
Unprompted review
Reply from Nova Direct
Hi Carl, thank you for taking the time to leave us a review. We will pass your comments on to Finn. Regards, Nova Direct
Reply from Nova Direct
Hi Paul, thank you for taking the time to leave us a review. Regards, Nova Direct
Reply from Nova Direct
Hi Jason, thank you for taking the time to leave us a review. We will pass your comments on to Joel. Regards, Nova Direct
Affordable Breakdown cover
I used go compare website. Glad I did because I found Nova Breakdown cover for 2 cars in my household at a good price! And unlimited call outs and no excess to pay!
13 February 2026
Unprompted review
Reply from Nova Direct
Hi Emma, thank you for taking the time to leave us a review. Regards, Nova Direct
Cancellation of policy
The person clearly guided me through the process of cancellation of the policy.
18 February 2026
Unprompted review
Reply from Nova Direct
Hi VW, thank you for taking the time to leave us a review. Regards, Nova Direct
everything i needed and a great price
12 February 2026
Unprompted review
Reply from Nova Direct
Hi Dinah, thank you for taking the time to leave us a review. Regards, Nova Direct
I closed my bank account so direct…
I closed my bank account so direct debit was rejected. I contacted Nova via the chat and got hold of a very helpful man called Joel who understood what was needed. He linked me to where I needed to be and before we had even finished chatting my new policy was bought and paid for. Now back to Joel to say goodbye and thanks again.
13 February 2026
Unprompted review
Reply from Nova Direct
Hi Alison, thank you for taking the time to leave us a review. We will pass your comments on to Joel. Regards, Nova Direct
Easy to set up.
Initially I was going to set up with the RAC, yet their website kept crashing and could not get through on the phone. With Nova direct it was so easy & maybe that is partly why they have a 5 star rating.
11 February 2026
Unprompted review
Reply from Nova Direct
Hi Al, thank you for taking the time to leave us a review. Regards, Nova Direct
Kay Lee was very helpful and answered…
Kay Lee was very helpful and answered all of my questions highly recommend
11 February 2026
Unprompted review
Reply from Nova Direct
Hi Jennie, thank you for taking the time to leave us a review. We will pass your comments on to Kay Lee. Regards, Nova Direct
Excellent value for money and a great…
Excellent value for money and a great savings in comparison to AA or RAC break cover.
8 February 2026
Unprompted review
Reply from Nova Direct
Hi Akram, thank you for taking the time to leave us a review. Regards, Nova Direct
Joel has been very helpful and fast
Joel has been very helpful and fast
11 February 2026
Unprompted review
Reply from Nova Direct
Hi Fabian, thank you for taking the time to leave us a review. We will pass your comments on to Joel. Regards, Nova Direct
Great help from Joel
Great help from Joel, very patient helping me get into my account
10 February 2026
Unprompted review
Reply from Nova Direct
Hi Mabo, thank you for taking the time to leave us a review. We will pass your comments on to Joel. Regards, Nova Direct
Efficient
Very helpful and speedy. It was Teresa who dealt with my query.
9 February 2026
Unprompted review
Reply from Nova Direct
Hi Mrs Wholey, thank you for taking the time to leave us a review. We will pass your comments on to Teresa. Regards, Nova Direct
Joel really made a difference today
Joel really made a difference today! Solved my question quickly and efficiently. Great service, thanks.
9 February 2026
Unprompted review
Reply from Nova Direct
Hi Mrs Bischoff, thank you for taking the time to leave us a review. We will pass your comments on to Joel. Regards, Nova Direct
Jayla sorted my problem asap thanks
Jayla sorted my problem asap thanks
9 February 2026
Unprompted review
Reply from Nova Direct
Hi Keir, thank you for taking the time to leave us a review. We will pass your comments on to Jayla. Regards, Nova Direct
Joel was very helpful and resolved my…
Joel was very helpful and resolved my question very promptly
9 February 2026
Unprompted review
Reply from Nova Direct
Hi Carol, thank you for taking the time to leave us a review. We will pass your comments on to Joel. Regards, Nova Direct
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