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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the products, frequently highlighting the excellent craftsmanship and beautiful designs of items like ear cuffs and necklaces. Many consumers also appreciate the fast and efficient delivery service, often receiving their orders quickly and beautifully packaged. The customer service is repeatedly described as exceptional, with many people noting the helpfulness and responsiveness of the staff. However, some customers experienced issues with their orders, such as missing items or incorrect products, though these were often resolved quickly by customer service. A few people also reported that some products, like ear cuffs, broke after a short period, or that necklaces had faulty clasps. Additionally, a small number of reviewers mentioned dissatisfaction with the customer service, citing a lack of response to their concerns.

What people talk about most

Product

Reviewers express high satisfaction with the products, especially the ear cuffs, which many describe as... See more

Quality

Users describe positive interactions with quality, consistently praising the products as well-made,... See more

Order

Consumers generally express satisfaction with the ordering process. Many reviewers praise the ease of... See more

Delivery service

Reviewers highlight positive aspects of delivery service, frequently praising its speed and efficiency. Many... See more

Customer service

Customers had positive experiences with customer service. Many reviewers praise the responsiveness,... See more

Based on these reviews

Rated 5 out of 5 stars

I had seen the ear cuffs advertised so many times, but when I saw Dani Blythe on Instagram opening her package and confirming they do indeed not hurt, I was sold. I bought 3 for my daughter for Christ... See more

Company replied

Rated 5 out of 5 stars

My first experience of Nikita jewellery and what else can I say but 'Wow' . I purchased 3 ear cuffs at an incredible price and they arrived, beautifully packaged and so quickly! Incredible service. Th... See more

Company replied

Rated 5 out of 5 stars

ABFAB Love love love the cuffs - so much so I had to also treat my sister with an extra Christmas gift this year as I know she’ll love one too! The mystery gift and free necklace are also fab... See more

Company replied

Rated 5 out of 5 stars

My new favourite place to shop!! Ordered a cuff and it arrived within 48 hours and is quality beyond words! It also came with a beautiful surprise necklace, camera protector for my laptop and a marble... See more

Company replied


Company details

  1. Jewelry Store
  2. Gift Shop
  3. Home Goods Store

Written by the company

Empowering jewellery & home décor for women. A proud independent, sustainable, female-owned brand. Specialising in quality 18k plated, water-resistant affirmation jewellery as well as quirky, uplifting homeware.


Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

These are gorgeous and do feel secure

These are gorgeous and do feel secure. It’s a real shame the larger ones are no longer in stock (i keep checking!) as a combination of size/ sparkle etc would be just fab. Very happy with my spoils and the goodie bag is top notch for a treat yourself moment. Packaging is delightful and I’d love to have an option to return for “re-use” as it’s a small business and all those extras probably do cost them to make the experience more special :-)

16 April 2026
Unprompted review
Rated 1 out of 5 stars

Poor quality and uncomfortable fitting ear cuf

My wife purchased an ear cuff.
Upon arrival, the ear cuff didn't fit correctly.
The guide described how to widen the gap but this just broke the cuff!
Various corrspondance sent but all ignored!
Shocking all round!
Don't bother all!
My wife emailed the below address and and Wats app which was read but both ignored!
Shocking!
We are not having the ear cuff tested to see if it is 18 carrot gold plated as stated!

10 April 2026
Unprompted review
NIKITA logo

Reply from NIKITA

Hi Malcolm,

I hope you’re well.

I’ve just come across your review, and I’m really sorry to hear about your experience - this is absolutely not the level of quality or service we would want for your wife. I completely understand how disappointing this must have been.

I also want to sincerely apologise, as we haven’t received any previous messages or correspondence regarding this issue, which means we weren’t aware of what had happened. If we had known, we would of course have done everything we could to resolve this for you right away.

We’d really appreciate it if you could reach out to us directly at enquiries@nikitabyniki.com with a few details or photos if possible, so we can properly look into this and make things right for you.

Thank you for bringing this to our attention, and we truly hope we can turn this experience around for you.

Warm regards,
Lily

Rated 5 out of 5 stars

Such a beautiful gold ear cuff pain…

Such a beautiful gold ear cuff pain free and the shine looks like high quality i actually ordered 1 more definitely recommended

28 March 2026
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Reply from NIKITA

Hi Meeta,

Thank you for your lovely review! We’re so pleased to hear you’re enjoying the shine and comfort of your ear cuff, and even came back for another one.

Your recommendation means so much to us. Thank you for supporting our small, female-owned business! 💛

Rated 5 out of 5 stars

love the cuff earring

love the cuff earring. I wish i had bought two! Really comfortable and loved the additional suprise gift with came with it.

2 April 2026
Unprompted review
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Reply from NIKITA

Hey Harini,

Thank you so much! We’re so happy to hear you love the ear cuff and found it comfortable.

So glad you enjoyed the little surprise too!

With love,
Lily

Rated 5 out of 5 stars
NIKITA logo

Reply from NIKITA

Hi Bev,

Thank you so much! We’re so glad you love your ear cuff.

We really appreciate your support for our small, female-owned business! X

Rated 5 out of 5 stars

What an wonderful experience

What an wonderful experience! I have tried to wear many uncomfortable ear cuffs and some that wouldn't fit but Nikita's hinged ear cuffs are simply wonderful, they look great and are sooo comfortable plus excellent delivery and packaging so, naturally I have just ordered another one, I totally recommend them!

1 April 2026
Unprompted review
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Reply from NIKITA

Hey Laura,

Thank you so much for your kind words! We’re absolutely delighted to hear that you had such a wonderful experience and that our hinged ear cuffs are both comfortable and a great fit for yo, that’s exactly what we aim for.

It means so much to us that you’ve placed another order and would recommend us. Thank you for supporting our small, female-owned business. We truly appreciate it! X

Rated 5 out of 5 stars

Lovely jewellery and speedy service.


I ordered the pain free ear cuff and I loved them.
I can't comment on longevity as I've only had them a day but they are well made and genuinely pain free, I've placed another order as a gift and for extras.

19 March 2026
Unprompted review
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Reply from NIKITA

Hey Raksha,

Thank you so much for your lovely review! We’re so happy to hear that you’re loving your pain-free ear cuff already - it really means a lot to us.

We truly appreciate your support for our small, female-owned business, and we hope you continue to enjoy your pieces (and the new ones on the way too!).

With love,
Lily

Rated 5 out of 5 stars
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Reply from NIKITA

Hey Suse,

Thank you so much for your kind words! We truly appreciate your support and are so glad you’re happy with our products and service. xx

Rated 5 out of 5 stars

LOVE LOVE LOVE ❤️

Received my ear cuff today after seeing the adverts a few times. The whole vibe from this company is gorgeous, from the lovely emails updates to the free gifts. Super impressed snd most importantly I LOVE my cuff. It’s stunning and it’s really true, it doesn’t hurt ❤️

3 March 2026
Unprompted review
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Reply from NIKITA

Hi Cara,

Thank you so much for your lovely review! We’re thrilled you love your cuff and that it’s truly pain-free.

Your support for our small, female-owned business means so much to us.

Warm regards,
Lily x

Rated 5 out of 5 stars

Huge fab

I am a huge fan of Nikita’s pain free ear cuffs. They look totally fabulous and I now have a collection of different colours. When I love something I can’t stick with just one. Lily helped me out of a delivery pickle proving they are not just bots and algorithms but real people. Highly recommended!

17 February 2026
Unprompted review
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Reply from NIKITA

Hey Mags,

Thank you so much for your lovely review! We’re absolutely delighted to hear how much you’re enjoying your ear cuff collection.

It truly means a lot that you chose to support our small, female-owned business, and I’m so glad Lily was able to help with your delivery. Your kind words and recommendation really made our day.

Thank you again for your support! xx

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ An Absolutely Incredible…

⭐️⭐️⭐️⭐️⭐️ An Absolutely Incredible Experience from Start to Finish! ⭐️⭐️⭐️⭐️⭐️

From the moment I discovered Nikita, I knew this brand was something special — and they more than delivered! Their ear cuffs are genuinely some of the most beautifully designed and comfortable pieces of jewellery I’ve ever worn. They’re stylish, refined, and best of all — pain-free! I’ve tried ear cuffs from other places before and they either hurt or kept slipping off, but the design here stays perfectly in place and feels like a dream even after hours of wear.

What truly sets this company apart is their attention to every single step of the customer journey:

✨ Ordering was a so easy — the website is elegant, easy to navigate, and full of beautiful collections.
✨ Checkout and delivery were fast and efficient — mine arrived incredibly quickly and well-tracked.
✨ Packaging felt luxurious and personalised, like receiving a gift even when I was treating myself!
✨ There was even a lovely surprise gift included, which made me smile — such a thoughtful touch.

The quality of the jewellery truly shines — the metal feels solid, the finish is flawless, and the pieces look just as beautiful in real life as they do online. Every time I wear my ear cuff, I get so many compliments! 🫶🏻🖤

But beyond the product itself, what makes Nikita by Niki stand out is their company ethos: a small business that genuinely cares about its customers. Their customer service team is responsive, friendly, and clearly passionate about making sure every person feels appreciated.

In a world full of mass-produced accessories, this brand feels refreshingly thoughtful, authentic, and dedicated to quality. They’ve won me over completely — I’ll definitely be back for more! 🖤🖤🖤🖤🖤

13 February 2026
Unprompted review
Rated 5 out of 5 stars

I’m a first time buyer and the products…

I’m a first time buyer and the products I’ve purchased including the queen necklace, earrings and a lucky dip which turned out to be these coasters that are beautiful and such great quality! The products and packaging are high quality and I would really recommend these to everyone.

2 February 2026
Unprompted review
Rated 5 out of 5 stars

I've been seeing the ear cuff online…

I've been seeing the ear cuff online and contemplated purchasing one as I love the look. Long story short, I am so glad that I did!
It's a stunning piece, so easy to slip on and off with the hinge, and completely pain free! I genuinely forget that I have it on, I cannot feel it digging or squeezing into my ear at all! I purchases the plain gold ear cuff, I've definitely got my eye on the rhinestone ones next!

5 February 2026
Unprompted review
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Reply from NIKITA

Hey Rushika,

Ahh thank you so much! We’re so thrilled you love your plain gold ear cuff and that it’s so comfortable to wear - that’s exactly what we aim for! We can’t wait for you to try the rhinestone ones next ✨ Your support truly means the world to us!

With love,
Lily
NIKITA Customer Care

Rated 5 out of 5 stars

Absolutely LOVE it

I have never - and I mean NEVER - bought something I saw from an influencer. But when it comes to NIKITA, I am so glad I did. I bought the Rebelious necklace - as it matches a tattoo I have closely, the bumble bee for a friend and treated myself to a mystery box.

The Rebelious necklace is absolutely stunning. In a world of green skin due to naff faux jewellery, it is such a breath of fresh air.

I got some marble effect coasters as my mystery gift and am pleasently surprised, they'll take pride of place in my new house for sure! Plus, everything came beautifully wrapped - what more could you want?

NIKITA, you have a customer for life now!

2 February 2026
Unprompted review
Rated 5 out of 5 stars

A beautiful little ear cuff

A beautiful little ear cuff that arrived the day after ordering with a complimentary gold plated chain.

26 January 2026
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Reply from NIKITA

Hey Carolyn,

Thank you! We’re so happy your order arrived quickly and that you’re enjoying your ear cuff and chain!

Warm regards,
Lily

Rated 5 out of 5 stars

I ordered the ear cuff after seeing…

I ordered the ear cuff after seeing reviews from other buyers and videos on social media, and I have to admit — they’re incredibly comfortable. You genuinely can’t tell you’re wearing them. They don’t move and definitely don’t hurt. I ordered the large, which may have helped, but overall I would 100% recommend them. Especially compared to a similar one I bought previously from another online jewellery store.

I’ve also started adding lucky dips to my orders. The last one I received (makeup storage) I was really happy with, but this time I received coasters. I understand lucky dips are a gamble and I’m not ungrateful, however they’re advertised as being worth £20–£40 and in this case it didn’t feel like that applied — unless it was older stock being cleared.

Overall though, I genuinely feel this business does care about its customers and aims to keep them happy, and I do intend to continue supporting them.x

31 January 2026
Unprompted review
NIKITA logo

Reply from NIKITA

Hi Nups,

Thank you so much for your kind words and for taking the time to leave such a detailed review 💛 We’re thrilled to hear how much you’re enjoying your ear cuff and that it’s comfortable and secure - that really means a lot to us!

We’re sorry that your recent lucky dip wasn’t quite what you were hoping for. You’re absolutely right - they are completely random and a bit of a gamble, so the surprise is part of the fun.

We really appreciate your understanding, and we’re so grateful for your continued support and your kind, thoughtful feedback. It genuinely means the world to us.

Thank you again, and we can’t wait to welcome you back soon!

With lots of love,
Lily
NIKITA Customer Care

Rated 5 out of 5 stars

Gorgeous gorgeous gorgeous the candles…

Gorgeous gorgeous gorgeous the candles are the best last forever and the smell is divine..think im on no.6 of same candle.
Love that every time I order i get a brilliant silver chain different designs exceptional customer service...love this site🥰🥰

25 January 2026
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Reply from NIKITA

Hey Allison,

Ahh we’re so happy you love everything! 💛 Candles, chains, service - your kind words mean so much to us!

With love,
Lily
NIKITA Customer Care

Rated 5 out of 5 stars

The best ear cuff on the market

I didn't believe the ear cuffs would be better than others on the market. I was wrong. Don't hurt. Stay in place. Amazing product. Mystery gift also amazing. I have nothing bad to say x

1 February 2026
Unprompted review
NIKITA logo

Reply from NIKITA

Hey Nicki,

Ahh thank you so much! 💛 We’re so happy you’re loving the ear cuffs and your little mystery gift - it really means so much to us!

Warm regards,
Lily

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