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Lovi Reviews 

242
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Looking at 197 reviews, reviewers had a great experience with this company. Many customers find the app user-friendly and helpful for discovering products that suit their skin. People appreciate the personalized recommendations and detailed guidance, which leads to improved skin and increased confidence in their routine. The AI scanner and tailored skincare routines are frequently highlighted as effective tools for achieving desired results. However, some customers were confused, often mistaking the app subscription for physical products, which sometimes led to dissatisfaction with the subscription process, including refund difficulties or unexpected charges. Additionally, a few users encountered app bugs, such as chat not saving, general difficulty, or recommendations for products unavailable in their region.

What people talk about most

Product

Customers consistently note ambiguous experiences with product recommendations; many appreciate the... See more

User experience

Clients share positive opinions on user experience, with many finding the app helpful, easy to navigate, and... See more

Application

Reviewers highlight positive aspects of the app, with many expressing satisfaction with its user-friendliness... See more

Subscription

Customers had ambiguous experiences with subscription, with some expressing satisfaction and others... See more

Refund

Users describe ambiguous interactions with refund experiences, with some reviewers reporting difficulties in... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I have only been using the app for a short while and I am waiting to see how my skin improves on Lovi based on the product recommendations. So far lovi has had fact based recommendations based on publ... See more

Company replied

Rated 4 out of 5 stars

This company took £59.98 from my account at once. I only clicked on their stupid, deceptive Instagram ad post and they charged me £59.98 just for scanning my face. I've emailed them over and over a... See more

Company replied

Rated 4 out of 5 stars

overall is good, i do think the routines should be created based on what we hae on the shelf. I have purchased the recomendations but struggle to deceide wht to use depending on how my face is feeling... See more

Company replied

Rated 4 out of 5 stars

Just used it once and I liked it so far. After using it more, I may change my review to 5 star as well. The app scans your face with its AI scanner and then personalize your skincare routine. You will... See more

Company replied


Company details

  1. Software Company
  2. Cosmetics Industry
  3. Wellness Program

About Lovi

Written by the company

Smart skincare powered by AI

Lovi is an AI-powered cosmetologist app that analyzes your skin, builds personalized routines, and helps you choose products based on science and real data.

Track your skin progress, get tailored recommendations, and make confident skincare decisions – all in one app.

Apple and the App Store logo are trademarks of Apple Inc.

AI Skin Analysis & Progress Tracking

Lovi uses AI-powered face scans to analyze multiple skin concerns and track changes over time. This helps users understand how their skin evolves and how routines or products impact results.

Personalized Routines & Product Fit

Based on skin type, goals, and preferences, Lovi builds customized skincare routines and evaluates how well products match individual needs. Recommendations focus on compatibility and effectiveness, helping reduce trial-and-error.

Ingredient Insights & Smart Guidance

Lovi provides clear ingredient insights and safety indicators, making it easier to understand what is inside skincare products. Users can also ask questions anytime and receive science-backed guidance tailored to their skin.


Contact info

3.8

Great

TrustScore 4 out of 5

242 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

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3.8

All reviews

(242)

211 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Sorry i’m not enough to write english…

Sorry i’m not enough to write english BUT i really hope this app to be famous
Because it's hard to find a place like this these days that genuinely wants to help people with skin problems. If you've lost faith and are suffering from skin problems, trust Lovi one last time.🩷

2 January 2026
Unprompted review
Lovi logo

Reply from Lovi

Thank you SO MUCH for your warm feedback! This means the world to us ❤️❤️❤️

We're super-happy our app works well for you! We put a lot of effort into developing it, and it's so great to know it works :) I can also promise it'll get even better! :)

Thank you again!
Alexey and the Lovi team

Rated 3 out of 5 stars

Customer service was great

I didn’t realize that what I was ordering was simply and app and some recommendations, I thought that it was for actual skincare products. I was unsatisfied, reached out to Lovi and they refunded me within 24 hours.
While this isn’t a subscription for me; I do think that their customer service is doing an amazing job and I appreciate a company that will stand behind what they value.

31 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Hey! Thank you so much for the feedback! I'm sorry our signup process was confusing to you. I'll try to reach out to you to probably offer a subscription option that you'll find more fitting.

Thank you!
Alexey

Rated 5 out of 5 stars

Fully refunded

I was wrong, i picked a long term subscription instead a 1 day trial to figure out how the skincare program would have worked. I sent an e-mail back asking for a step back from one expensive subscription into a cheaper one. They made it better: they are going to give all my money back. Thank you do much lovi!

30 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Thank you so much for your feedback! I'm really happy to know that we managed to help you with your request ☺️. And I'm pretty sure the app will not disappoint you either!

Thank you again!
Alexey and the Lovi team

Rated 4 out of 5 stars

I was confused by the sign up process…

I was confused by the sign up process and thought it included some sort of product per month, but it is just for the app recommendations. However I have to say I emailed straight away to the team requesting a refund and cancelled my subscription on the app and they have confirmed my refund is on the way. So good efficient customer service, maybe just make costs clear on the sign up and what extras will need to be paid for on top of subscription :)

29 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Hey! Thank you so much for the feedback :) I'm happy to know that the payment situation has been resolved for you. Sorry for the initial confusion we caused — we're working on making this more straightforward for everyone.

I'll request your information right now through TrustPilot. If you could share your e-mail, I'll reach out and provide you with a promo code as a token of appreciation for your feedback.

Thank you!
Alexey

Rated 5 out of 5 stars

Good app

Good app, i use it often times meanwhile it helped me already a few times.

23 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Hey!

Thank you SO MUCH for your warm feedback! This means a lot to us ❤️❤️❤️

We're super-happy the app works well for you! We put a lot of effort into developing it, and it's so great to know it works :) We're especially proud of our scanner, which seems to be useful for many of our long-time users. I can also promise it'll get even better soon, include more product types and personalization :)

Please contact us at care@lovi.care in case anything doesn't work quite as well as you'd expect, or if you need any help!

Thank you again!
Alexey and the Lovi team

Rated 5 out of 5 stars

Paid only once to get a big value

The suggestions from this app are brilliant. I bought all the recommended products and they work amazingly. The app helped me fix my skin issues in just a few weeks, which took me years to figure out on my own. I think it would be great if there was an option to pay a one-time fee for the initial personalized results, with a subscription available for ongoing use.

26 December 2025
Lovi logo

Reply from Lovi

Thank you so much for your warm feedback! We're incredibly happy to know that the app works well for you! ❤️ And we promise to do our best to make it even better!

It looks like, for many users, a one-time purchase option seems reasonable, so we'll investigate if that could be a feasible option for us as well. Thank you for that suggestion!

Alexey ☺️

Rated 4 out of 5 stars

The app is extremely confusing

The app is extremely confusing. For the price that you’re paying you would think you’re getting samples of different creams for your face. I was completely shocked to find that somehow I was billed twice. I knew I pressed the first button to accept the subscription, but then don’t know how I did the second button. Now for the exciting part, I emailed them Christmas Eve about canceling the subscription and a full refund and within hours I received an email stating no problem. They apologize and immediately let me know. I would get my refund within five days. I was ready for a fight but the company came through like a champ. I truly love the concept of this app. The price is ridiculous for no samples you’re just giving us directions on what to try. I love the AI and facial scan, but I think there’s some extra work that needs to be done in order to take this app to the next level. I gave it four stars for the potential I see in it and the quick response to getting my money back.

23 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Hey! Thank you so much for the feedback :) I'm happy to know that the payment situation has been resolved for you.

I'll request your information right now through TrustPilot. If you could share your e-mail, I'll reach out and provide you with a promo code as a token of appreciation for your feedback.

Thank you!
Alexey

Rated 5 out of 5 stars

Seems fine

Lovi is a great app. I find it useful, but I just don't use it enough.

1 October 2025
Lovi logo

Reply from Lovi

Hey!

Thank you so much! We're incredibly happy to know that the app works well for you! ❤️ We promise to do our best to make it even better!

Thank you again!
Alexey and the Lovi team

Rated 3 out of 5 stars

Issue with Regional Product Availability in Personalized Routine

Hello,
Firstly, I want to say that I noticed the last upgrade to the Lovi algorithm. I really appreciate that the app now only shows product links for items that are purchasable in my country. This really improved the overall app experience.
However, there is still an issue in the personalized skincare routine section. In my routine, the app recommends products; especially under “alternatives”; that are not available in my region. For example, in Step 4 (SPF), the recommended sunscreen is not purchasable where I live, and the same applies to the suggested alternatives.
As a result, the algorithm sometimes recommends only products that cannot be purchased in my country.It is a bit confusing. While this isn’t a major problem, it’s like a small pebble in the shoe.
Easy to overlook, but it still affects how smooth the overall experience feels.

I hope this feedback is useful and helps improving the app.
Best regards

21 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Hiiii again!

We wanted to share that we’ve added many updates, including improved offer matches 🚀🚀🚀

Have you had a chance to test the new app version? Please let us know what you think — waiting for your feedback 🫶

With love,
Sofia & the Lovi Skincare Team

Rated 4 out of 5 stars

Helpful

Great app. I enjoy using it and find it helpful for my skincare needs.

20 December 2025
Lovi logo

Reply from Lovi

Hey! Thank you so much for your feedback! We're very happy to know that the app works well for you! ❤️

We promise to do our best to make it even better. Let us know if there's anything we can do to make it more useful for you!

Alexey and the Lovi team

Rated 5 out of 5 stars
Lovi logo

Reply from Lovi

Hey!

Thank you so much! We're incredibly happy to know that the app works well for you! ❤️

We put a lot of effort into making the app as scientific as possible in its foundations, so it's especially important to know that you feel that and trust our work ☺️

We promise to do our best to make it even better!

Thank you again!
Alexey and the Lovi team

Rated 5 out of 5 stars

VERY USEFUL AND INFORMATIVE

I really am extremely grateful and happy I found this app. It’s one of the first apps ever I find to be very useful and I actually use every day. I use this app when I’m shopping in stores like Marshalls and Burlington when they have a large variety of namebrand and offbrand products so I use the app scanning section to scan product to see what works for me, which is with the whole point of using the app and I really love it

18 December 2025
Lovi logo

Reply from Lovi

Hey!

Thank you SO MUCH for your warm feedback! This means the world to us ❤️❤️❤️

We're super-happy our scanner works well for you! We put a lot of effort into developing it, and it's so great to know it works :) I can also promise it'll get even better soon! :)

Please contact us at care@lovi.care in case anything doesn't work quite as well as you'd expect, or if you need any help!

Thank you again!
Alexey and the Lovi team

Rated 1 out of 5 stars

They let you do the whole analysis and…

They let you do the whole analysis and only then tell you that you need to be charged to get the results

17 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Shira,

Please get in touch with us at care@lovi.care — we have a small gift for you 🎁

Some features become available with a subscription, but we’d be truly happy to provide you with access so you can test everything ✨✨✨

With Love,
Sofia from the Lovi team

Rated 3 out of 5 stars

Helpful

Company refunded subscription fee when emailed. Thank you lovi team.

11 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Thank you 💜

Rated 4 out of 5 stars

Resolved issue.

Previously wrote a one star critical review regarding confusion around online purchase of what I thought was an opportunity to buy a bundle of products but it was actually just a subscription fee that then allows you to purchase bundles which is not what I can afford and not what I thought I was paying for. I did give feedback that more clarity was needed about what you are purchasing online because you don’t know until you pay that there’s more steps and money you have to pay. I gave a 4 because I appreciated how fast they responded and immediately wanted to resolve my complaint and refund me. And it felt like it was a real person on the other side following up. They’re not the only company that has this confusing online purchasing process but so far I think they’re the only ones that get back really fast and you don’t have to argue. I appreciated the customer service.

14 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Mele!

Thank you so much for your kind words 💜💜💜

We’re always here to support you on your skincare journey, and we’ll be happy to help anytime you decide to try Lovi again✨

With love,
Sofia from the Lovi Skincare Team

Rated 3 out of 5 stars

They charged me $54.99 for subscription…

They charged me $54.99 for subscription which I didn’t wanted to purchase by just clicking on instagram add. Please don’t click on any of their social media add they charge money instantly and $26.99 for some stupid product guide which you really don’t feel of need. They charged me total $81.98 straight and when I emailed they just responded that your subscription is cancelled. I sent several emails asking for the refund but they don’t response on this issue. I am extremely disappointed with Lóvi and their customer service. I would have bought some products for me for this money which got wasted because of just one click on instagram add.

However they have made my refund process and I have received the money thank you Lóvi for taking my request into consideration quickly.

2 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Thanks for your update!

With Love 💜
Sofia from the Lovi Skincare Team

Rated 1 out of 5 stars

Still waiting on my other refund

Still waiting on my other refund

25 November 2025
Lovi logo

Reply from Lovi

Dear Terrie,

We didn’t receive a confirmation from you and feel a bit concerned 💔💔💔

Please let us know if all refunds were processed and everything is right for you now 🫶

With love,
Sofia from the Lovi Skincare Team

Rated 4 out of 5 stars

This company took £59.98 from my…

This company took £59.98 from my account at once. I only clicked on their stupid, deceptive Instagram ad post and they charged me £59.98 just for scanning my face. I've emailed them over and over again. They refused to refund my money. I did not use their service. If you see their ad on Instagram, Facebook or any social media please don't click they will scan your face and charge you.

Update on my last review, my £59.98 has been refunded
Thanks to Sofi, she refunded my payment into my bank account

17 November 2025
Unprompted review
Lovi logo

Reply from Lovi

Hi again!

Thank you so much for your update and confirmation 💜💜💜

Wishing you an amazing skincare journey — and if you ever need support along the way, we’ll be right here for you ✨

With love,
Sofia from the Lovi Skincare Team

Rated 1 out of 5 stars

This plan such a waste of money….

This plan such a scammer, I paid on their website and my money is gone….

I could even open the app asking need to login with codes which I never received…
Then I asked for refund but they say it’s not eligible. I don’t know why, no valid reason.
Not recommended 100%

14 November 2025
Unprompted review
Lovi logo

Reply from Lovi

Hi Yangdey!

We haven’t heard back from you yet 💔💔💔

Could you please let us know if everything has been fully resolved and if the refunds have already been returned to your card?

We’ll wait for your confirmation 🫶

With love,
Sofia from the Lovi Skincare Team

Rated 1 out of 5 stars

To their credit a refund was issued. Thank you.

I am waiting on a response about canceling a subscription which was supposed to be products purchased. I selected product, applied a discount code provided by Lovi along with free shipping. The confirmation email stated my charge is for a subscription not product itself. Lovi’s response when I asked for shipment date since I was actually buying product, was that my purchase was not for product but for their skincare app. Products are ordered through other means and/or websites. Then why was my cart and order summary shown for products and free shipping. A subscription was not a part of the cart and order summary.

11 November 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Odilia,

Could you kindly confirm that the case has been fully resolved and everything looks good now?

We just want to be 100% sure that we’ve done everything for you!!

With love 💜
Sofia from the Lovi Skincare Team

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