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Lovi Reviews 

237
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Considering 193 reviews, reviewers had a great experience with this company. Many customers found the app user-friendly and highly effective for personalizing their skincare routines. People reported significant improvements in their skin, receiving compliments and seeing issues like breakouts and dark spots fade. The personalized recommendations helped users discover products that genuinely worked for them. However, some customers noted confusion about the subscription model, often expecting physical products instead of just app recommendations. A few also experienced occasional app bugs or found recommended products unavailable in their region. While many received refunds, some reported difficulties or delays in getting their money back.

What people talk about most

Product

People report ambiguous experiences with product recommendations, with some finding them very effective and... See more

Application

Reviewers mention positive feedback about the app, with many finding it user-friendly, informative, and... See more

User experience

Reviewers highlight positive aspects of user experience, finding the app helpful, easy to navigate, and... See more

Subscription

Consumers find subscription experiences to be ambiguous, with some appreciating the clarity regarding... See more

Refund

Clients share ambiguous opinions on refund experiences, with some reviewers reporting positive outcomes, such... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I have only been using the app for a short while and I am waiting to see how my skin improves on Lovi based on the product recommendations. So far lovi has had fact based recommendations based on publ... See more

Company replied

Rated 4 out of 5 stars

overall is good, i do think the routines should be created based on what we hae on the shelf. I have purchased the recomendations but struggle to deceide wht to use depending on how my face is feeling... See more

Company replied

Rated 4 out of 5 stars

Just used it once and I liked it so far. After using it more, I may change my review to 5 star as well. The app scans your face with its AI scanner and then personalize your skincare routine. You will... See more

Company replied

Rated 4 out of 5 stars

I like how detailed the app is and the multiple option suggestions, helps us choose from a variety of choices, i don’t feel limited. I’m looking forward to the results of the routine the app has sugge... See more

Company replied


Company details

  1. Software Company
  2. Cosmetics Industry
  3. Wellness Program

About Lovi

Written by the company

Smart skincare powered by AI

Lovi is an AI-powered cosmetologist app that analyzes your skin, builds personalized routines, and helps you choose products based on science and real data.

Track your skin progress, get tailored recommendations, and make confident skincare decisions – all in one app.

Apple and the App Store logo are trademarks of Apple Inc.

AI Skin Analysis & Progress Tracking

Lovi uses AI-powered face scans to analyze multiple skin concerns and track changes over time. This helps users understand how their skin evolves and how routines or products impact results.

Personalized Routines & Product Fit

Based on skin type, goals, and preferences, Lovi builds customized skincare routines and evaluates how well products match individual needs. Recommendations focus on compatibility and effectiveness, helping reduce trial-and-error.

Ingredient Insights & Smart Guidance

Lovi provides clear ingredient insights and safety indicators, making it easier to understand what is inside skincare products. Users can also ask questions anytime and receive science-backed guidance tailored to their skin.


Contact info

3.8

Great

TrustScore 4 out of 5

237 reviews

5-star
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1-star

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3.8

All reviews

(237)

206 reviews in the last 12 months

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Rated 1 out of 5 stars

Ok… paid the $40.

Ok… paid the $40.. got mail for my scan.. said I had acne etc.. I have dry, saggy skin.. products recs were for acne.. complained .. said they did the wrong scan.. told me the email they sent to recs too didn’t exist.. imo total scam!!!

22 May 2026
Unprompted review
Lovi logo

Reply from Lovi

Dear Margi,

Thank you for sharing your feedback, and we're sorry to hear about your frustration. We take every concern seriously, so we thoroughly reviewed your full conversation with our team.

The skin concerns and goals reflected in your results can be adjusted directly within the app, and our team was ready to guide you through that process. Regarding the email issue, your account is linked to a different address than the one you shared with us. We identified this and provided you with the next steps to locate it, but unfortunately, we didn't receive a response from you.

Our management team has since reached out directly to help resolve this, and we kindly ask that you reply there so we can sort everything out as quickly as possible. We genuinely want to make this right for you and we hope you can give us a chance 💜


Warm regards,
Margarita & The Lóvi Team

Rated 5 out of 5 stars

Super recommended

I’ve been learning a lot about skincare and my own skin with Lovi. Super recommended to all my friends.

24 May 2026
Lovi logo

Reply from Lovi

Hi Beatriz,

Learning your own skin is such a journey, and we love being part of yours! Thank you for sharing Lóvi with your friends, that truly means the world to us 💜


Warm regards,
Margarita & The Lóvi Team

Rated 5 out of 5 stars

Great customer support and smooth experience

I had a really positive experience with Lovi. The platform was easy to use, and the process felt smooth and straightforward from start to finish. Customer support was responsive, helpful, and answered my questions quickly. I also appreciated how clear everything was regarding the subscription and services provided. Overall, the experience felt professional, reliable, and user-friendly.

26 May 2026
Lovi logo

Reply from Lovi

Hi Brian,

Thank you so much for your kind words! We’re really happy to hear that you found the platform easy to use and that everything felt smooth and clear throughout your journey with us.

It also means a lot to know that our support team was able to help you quickly and make you feel supported along the way. We genuinely appreciate your trust in us and your words about the platform and the service we provide.

Thank you again for being part of Lóvi 💜

Warm regards,
Margarita & The Lóvi Team

Rated 4 out of 5 stars

Very helpful and useful app.

Very helpful and useful app.

26 May 2026
Unprompted review
Lovi logo

Reply from Lovi

Hi,

Thank you so much for your review! We’re really happy to hear that you found Lóvi helpful and useful, that truly means a lot to us.

At the same time, we always aim for a full 5-star experience, so if there was anything that didn’t quite meet your expectations, we’d really value hearing it. It helps us understand what we can improve and make better for you and everyone using the app 💜


Warm regards,
Margarita & The Lóvi Team

Rated 5 out of 5 stars

Tells what is good for my skin type

Tells what is good for my skin type
No second guessing so far so good
At first I thought nope not working
But then saw little change where it needs to
But that don’t have buying and doing work
This tells exactly what I need and anything changes it changes the product I need with that change

24 May 2026
Lovi logo

Reply from Lovi

Hi Maria,

We really appreciate you taking the time to leave this, and it’s great to hear your experience evolved in a positive way.

What you described is exactly the idea behind Lóvi: not forcing a one-size-fits-all routine, but adjusting based on what your skin is actually showing over time. So it’s especially good to hear that those small changes became noticeable for you and that things started to feel more aligned without guesswork.

Thanks again for sharing this with us. It genuinely helps 💜


Warm regards,
Margarita & The Lóvi Team

Rated 4 out of 5 stars

Most of the products are expensive but…

Most of the products are expensive but they are very good I just started a I’ll be back for more reviews

23 May 2026
Lovi logo

Reply from Lovi

Hi Irene,

Thank you so much for your honest feedback, we appreciate you taking the time to share your first impressions.

We hear you on the pricing, and it’s something we’re always mindful of when recommending products (that's why we offer to set the price filter). At the same time, we’re really glad to hear you’ve been happy with the quality so far.

We’ll be here whenever you’re ready to come back with more thoughts after you’ve had a bit more time with everything 💜


Warm regards,
Margarita & The Lóvi Team

Rated 1 out of 5 stars

This company is a scammer or what

This company is a scammer or what? I already send them an email to cancelled my subscription because I didn't use any of their services or product. Still they keep on charging me 39.99 USD. Whoever is the owner of this company they don't have ashamed to ignore emails & keep on taking peoples money!

25 March 2026
Unprompted review
Lovi logo

Reply from Lovi

Dear Alvin,

Hi Alvin, we completely understand why you felt upset about this situation, and we’re really sorry for the frustration it caused. After checking your case, we can see that the charges continued because the subscription’s auto-renewal was still active.

We also want to reassure you that your messages were not ignored. Our team did respond, and our management team has personally reached out to you with a resolution so we can make this right as quickly as possible, including refunds for the charges.

We’re just waiting to hear back from you now!


Warm regards,
Margarita &Lóvi Management Team

Rated 5 out of 5 stars

Thank you for the excellent support

Thank you for the excellent support. The team was very helpful, attentive, and showed concern in resolving my concern. I truly appreciate your assistance.

23 May 2026
Unprompted review
Lovi logo

Reply from Lovi

Dear Charlotte,

Thank you so much for taking the time to share this, it truly means a lot to us! We will make sure the team hears your kind words.

We're always here if you need anything!


Warm regards,
Margarita & The Lóvi Team

Rated 1 out of 5 stars

It’s not clear your taken through steps…

It’s not clear your taken through steps to buy a bundle and have a subscription
£39.99 and £29.99 for Korean skincare but it’s not! It’s products on Amazon.
I complained and cancelled, never received a refund for either and am now £70 out of pocket and never recieved anything. The overly polite customer services is unhelpful, probably AI

11 May 2026
Unprompted review
Lovi logo

Reply from Lovi

Dear Steph,

We're truly sorry to hear this has been so frustrating and completely understand how it feels.

To give a little context: Lóvi is an AI-powered skincare app that provides personalised routines and product guidance, not a product retailer. Our AI assistant handles the first touchpoint, and from there, real humans on our support team take over every conversation.

We'd genuinely love to dig into what happened with your charges and get your refund sorted without any further delay. If you're happy to drop your account email here or reach out to us directly at care@lovi.care, we'll make it our priority.

Again, we're sorry this has been such a poor experience, and we will do our best to make things right once we get your details.


Warm regards,
Margarita & The Lóvi Team

Rated 4 out of 5 stars

need Korean make up recommendations as…

need Korean make up recommendations as well. That don’t hurt skin and mathing the olive tone

20 May 2026
Unprompted review
Lovi logo

Reply from Lovi

Hi Zhaoyang! 👋

We truly appreciate every piece of feedback we receive!

Your idea about expanding our product coverage to include gentle, tone-specific picks from the K-beauty world is something we'd love to explore. We'll be sure to pass it on to our product team.

Hope to keep making Lóvi work better for you! 💜


Warm regards,
Margarita & The Lóvi Team

Rated 5 out of 5 stars

Looove it

Looove it. Looove the products. So far so good

19 May 2026
Lovi logo

Reply from Lovi

Hi,

Thank you so much for the love! We're thrilled you're enjoying the products so far. We can't wait for you to discover even more.

Wishing you a beautiful skin journey ahead! 💜


Warm regards,
Margarita & The Lóvi Team

Rated 4 out of 5 stars

I wish you would recommend products…

I wish you would recommend products that are easily found in the country where i am based at. Good suggestions though, I’m glad I subscribed

18 May 2026
Unprompted review
Lovi logo

Reply from Lovi

Hi Liza,

So happy to have you on board, and that's a really valuable point!

Each of our product suggestions comes with links to global retailers, so most of them should be accessible no matter where you are. That said, we know availability can still vary, and we'd genuinely love to help make the experience more relevant for you. If you'd like to share more about your location, feel free to drop us a line at care@lovi.care. We'll do our best to point you in the right direction 💜


Warm regards,
Margarita & The Lóvi Team

Rated 5 out of 5 stars

I love it and it is very effective

I love it and it is very effective

14 May 2026
Lovi logo

Reply from Lovi

Hi Joyce,

Seeing real results is what Lóvi is all about. We're so glad it's working for you, and we'll keep doing our best to deliver on that 💜

Should you need any help, we're always here!

Warm regards,
Margarita & The Lóvi Team

Rated 5 out of 5 stars

Lovi is a very friendly app that has…

Lovi is a very friendly app that has many educational information for your skin isuue. Additionally it examine your skin and recommend the ideal skincare you should take to improve it. I have rosacea and recently started using the app and i am very exited to see how my skin improves in a few weeks.

14 May 2026
Lovi logo

Reply from Lovi

Hi Jacqueline,

What a wonderful review, this truly made our day! 💜

Managing rosacea can be quite a journey, and we're rooting for you every step of the way. We'd love to hear how your skin responds over the coming weeks. Progress like yours is exactly what keeps us motivated to build something meaningful.


Warm regards,
Margarita & The Lóvi Team

Rated 2 out of 5 stars

App is great aside from the fact that…

App is great aside from the fact that you have to pay for it. I wish the app could create a routine with my existing products

13 May 2026
Lovi logo

Reply from Lovi

Hi Erin,

Thank you for your kind words about the app. We totally understand the hesitation around pricing. Just a reminder that Lóvi does offer a free trial, so you can explore everything the app has to offer before committing.

As for building a routine with your own existing products, we hear you, and great news: this feature is on its way! We'll be releasing it soon, and can't wait for you to try it. We hope you can give us a chance! 💜


Warm regards,
Margarita & The Lóvi Team

Rated 3 out of 5 stars

My pores are still large

My pores are still large . The only improvement is forehead .

11 May 2026
Lovi logo

Reply from Lovi

Hi,

Thank you for taking the time to leave a review and for being honest with us.

We're sorry to hear the results haven't fully met your expectations yet. You deserve to see real progress across all your skin concerns, not just in one area. Pores can be particularly tricky to tackle, and the journey can take longer than we'd like, but we don't want you to feel stuck.

Please do get in touch with our support team — we'd love to revisit your routine and make sure it's truly working for your skin. We're committed to getting you there! 💜


Warm regards,
Margarita & The Lóvi Team

Rated 4 out of 5 stars

overall is good can improove

overall is good, i do think the routines should be created based on what we hae on the shelf. I have purchased the recomendations but struggle to deceide wht to use depending on how my face is feeling or the time of the day.

13 May 2026
Lovi logo

Reply from Lovi

Hi Ingrid,

Thank you for the 4 stars and for such genuine feedback! You're raising a really great point.

Skincare isn't one-size-fits-all, and your skin's needs can change throughout the day or depending on how it's feeling, so being able to adapt your routine in the moment is something that truly matters. We hear you!

We're continuously working on making Lóvi smarter and more flexible, and feedback like yours directly shapes the direction we take. Stay tuned for updates, we think you'll love what's coming. 💜

Warm regards,
Margarita & The Lóvi Team

Rated 3 out of 5 stars

Great Concept, Limited Customization

I’m giving Lovi 3 stars because while the app is helpful for discovering skincare products and understanding what ingredients may work for your skin, I don’t like that the routine recommendations feel too restrictive. It seems like I have to completely adapt to the products they suggest instead of being able to customize my routine with products I already own, love, and know work well for me. I wish the app allowed more flexibility to add personal favorite creams and serums into the routine instead of pushing only new recommendations.

11 May 2026
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Reply from Lovi

Dear Marie,

Thank you for taking the time to share such thoughtful feedback. We really appreciate it and completely understand where you're coming from!

You'll be glad to know that routine customization is actually something we're actively working on right now. The ability to incorporate your own favourite products into your personalized routine is on its way, and we can't wait for you to try it. We'll make sure to let you know as soon as it's live!

We hope this update will turn that 3 into a 5 for you 💜


Warm regards,
Margarita & The Lóvi Team

Rated 5 out of 5 stars

You are simply the best

You are simply the best

11 May 2026
Lovi logo

Reply from Lovi

Hi,

Thank you so much for your wonderful review and for taking the time to share your experience. Feedback like yours truly means the world to our entire team and keeps us motivated to keep improving.

We're absolutely thrilled to have you with us and hope Lóvi continues to exceed your expectations! 💜

Warm regards,
Margarita &The Lóvi Team

Rated 5 out of 5 stars

A use the app everyday

A use the app everyday

11 May 2026
Lovi logo

Reply from Lovi

Hi,

Thank you so much for the 5 stars! We love hearing that Lóvi has become part of your daily routine 💜

If you ever have any suggestions or need support, we're always happy to help!

Warm regards,
Margarita & The Lóvi Team

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