Tia spent a lot of time showing us sofas to our specifications. She knows the range very well, so was able to answer all our questions off the cuff. She could not have been more helpful. Later, we di... See more
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Sadiqa was excellent - very approachable and easy to talk to. She really helped us choose a beautiful olive wodge and I'm so excited to get it home! She even called back when I requested her help and... See more
Company replied
The purchase of the sofa went perfectly until the collection of my old sofa needed to be added to the order. Sadly, its still not sorted and I’ve been left very puzzled why either an IT glitch or del... See more
Company replied
Spent a very comfortable 45 minutes in the Loaf store Notting Hill! Staff were very friendly, attentive and helpful but knew when to leave me alone. Very helpful having the extra long tape measures... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Notting Hill
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
103 Lancaster Road, W11 1QN, London, United Kingdom
- 02031418300
4.5
Excellent
54 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Very helpful staff
Sadiqa at the Notting Hill branch was so helpful - thank you!
13 September 2026
Unprompted review
Great experience
The Salesperson - Tia - was fantastically helpful. Very nice in-shop vibe.
12 September 2026
Unprompted review
Reply from Loaf - Notting Hill
That's great to hear! We're really pleased that you enjoyed your experience with us. Tia is indeed a fantastic member of our team, and it's wonderful to know that her assistance made a positive impact during your visit. - Trishna
Thanks, Tia!
Tia spent a lot of time showing us sofas to our specifications. She knows the range very well, so was able to answer all our questions off the cuff. She could not have been more helpful.
Later, we did have some annoying problems setting up the finance plan, but that was a glitch in the finance provider's software, not Loaf's.
8 September 2026
Unprompted review
Reply from Loaf - Notting Hill
Thank you for the feedback. Tia will be thrilled to hear this, I am glad she was able to help you make your sofa selection. I am sorry you had a glitch with the finance, I hope that is all sorted for you now. If you need any further assistance please let us know, we are here to help. Warm regards, Julie
Sadiqa was excellent
Sadiqa was excellent - very approachable and easy to talk to. She really helped us choose a beautiful olive wodge and I'm so excited to get it home! She even called back when I requested her help and honestly, has been the best person to deal with at Loaf. I had some not great experiences with other staff so I'm glad she was there!
25 August 2026
Unprompted review
Reply from Loaf - Notting Hill
, thank you for the review, Sadiqa, will be so happy to hear that she helped with your experience and selection. I hope you enjoy the sofa when it arrives. warm regards Julie
Tia was very helpful showing sofas…
Tia was very helpful showing sofas (including sofa beds), fabric samples and suggesting best color combinations. Thanks to her our experience at the store was very pleasant!
21 August 2026
Unprompted review
Reply from Loaf - Notting Hill
Hello, thank you for taking the time to review us, we really do appreciate it. Warm regards Julie
I was helped by a lovely lady working…
I was helped by a lovely lady working on the desk called Min. She was polite and gave me some very useful advice! I will be purchasing soon! :)
22 August 2026
Unprompted review
Reply from Loaf - Notting Hill
Thank you for the feedback, I'm glad to hear Min helped you on your sofa journey, I shall pass this onto her. Best regards Julie
Super lovely and great service from…
Super lovely and great service from Lily and Min! Really quick and can’t wait to see my sofa!
22 August 2026
Unprompted review
Reply from Loaf - Notting Hill
Thank you for the 5 review, I'm really glad you received top service from Lily and Min, I'll pass it on. Enjoy your sofa when it arrives. Best regards Julie
My order has run into some sort of IT/delivery problem
The purchase of the sofa went perfectly until the collection of my old sofa needed to be added to the order. Sadly, its still not sorted and I’ve been left very puzzled why either an IT glitch or delivery firm problem can’t be sorted quickly.
18 August 2026
Reply from Loaf - Notting Hill
Thank you for the Feedback. We have had some gremlins in the system and it has caused us all some frustrations. I hope this has been resolved for you now. Kind regards Julie
All perfect as always .
18 August 2026
Reply from Loaf - Notting Hill
Thank you for taking the time to leave such a wonderful review! We're thrilled to hear that everything was perfect for you, as always. Your feedback means a lot to us and helps us continue to provide the best service possible.
If you have any further questions or need assistance with anything else, please don't hesitate to reach out. We're here to help!
Best regards,
The Loaf Team
Great customer service in the stores
Great customer service in the stores - loved the layout. Especially the snacks! Website could do with some work though.
10 August 2026
Reply from Loaf - Notting Hill
I'm glad you enjoyed your trip to the shacks. The website is always evolving, but we take your Feedback on board and look at ways to improve it. Kind regards Julie
Reply from Loaf - Notting Hill
Hi Danielle,
I'm so glad to hear you found the team helpful, enjoy your new goods when they arrive.
Kind regards
Julie
Excellent in-store service
The store staff were really helpful for showing me the various sofas and considerations of each design which I had not considered before. Thank you so much!
11 May 2026
Reply from Loaf - Notting Hill
Hi Jamie,
Thank you for your review.
We’re delighted to hear the store team were so helpful in guiding you through the different sofa options and features. It’s great to know they helped highlight considerations you may not have thought about before.
Warm regards
Cynthia
Friendly staff who knew her job well
Friendly staff who knew her job well, couldn’t have been more helpful.
5 May 2026
Reply from Loaf - Notting Hill
Hi Rosemary,
Thank you for your review.
It’s wonderful to hear you found the team so friendly, knowledgeable, and helpful during your visit. I’ll be sure to share your kind feedback with them.
Warm regards
Cynthia
We went to the Notting Hill Store and I…
We went to the Notting Hill Store and I can’t stress how kind and helpful everyone was. They deserve appraisal.
27 April 2026
Reply from Loaf - Notting Hill
Hello Erika,
Thank you for the review!
It is great to you had such a positive experience at the Notting Hill Shack.
Thank you,
Fraser
3 weeks delay, little notice , do not buy !
We bought a couch which should have taken 10-12 weeks to arrive. They obviously pushed it to 12 weeks which is definitely within their right. However they moved the delivery date twice! Moving it by 3 weeks! It was the delivery company not even them who contacted us,
We booked a parking suspension for smooth delivery which won't be used,
My parents and friends are coming to visit and there is no couch,
Completely unacceptable
4 April 2026
Unprompted review
Reply from Loaf - Notting Hill
Hi Ines,
Thank you for your review.
I’m so sorry to hear about the delays and the impact this has had on your plans especially with visitors coming and the added inconvenience of arranging parking suspension, We're deeply sorry for the limited notice and poor communication, that’s not the experience we want for our customers.
We’d really appreciate the opportunity to look into this properly for you. We’ve requested a few more details so we can better understand what’s happening and see how we can help. Please do get back to us when you can
Warm regards
Cynthia
Helpful Team At Notting Hill
We visited the store in Notting Hill twice before making our selection. Both times the staff was very friendly and helpful and describing the features and different colour options and fabric options and they also helped talk about sizing and how to make sure it would fit upon delivery.
26 March 2026
Reply from Loaf - Notting Hill
Hi Mark,
Thank you for your review.
We’re so pleased to hear the team at our Notting Hill store were helpful across both your visits. It’s great to know they supported you with features, fabrics, and sizing to make sure everything would be just right for delivery.
Warm regards
Cynthia
lovely staff at Lancaster road
24 March 2026
Reply from Loaf - Notting Hill
Hey Ann,
Thank you so much for the amazing feedback, it is much appreciated. We are so pleased to hear that you had a great experience at our Notting Hill Shack!
Please feel free to contact us if you need any further support. We are always happy to help!
Kindest Regards,
CJ
Reply from Loaf - Notting Hill
Hey Barbara,
Thank you so much for the amazing feedback, it is much appreciated. We are so pleased to hear that you had a great experience with our staff.
Please feel free to contact us if you need any further support. We are always happy to help!
Kindest Regards,
CJ
Was easy to order online/would have liked more help in shop
Was easy to order online
Went to Notting Hill branch on 22/2/26 Was a bit disappointed that none of 3 assistants were helpful- they stayed behind desk and didn’t ask if I needed help. When asked questions they gave short answers and didn’t show much interest. I had previously been to Guildford shop and had more help.
24 February 2026
Reply from Loaf - Notting Hill
Hey Stuart,
Thank you so much for the great feedback regarding our Guildford shack, it is much appreciated. We are so pleased to hear that they was able to assist with your query.
We sincerely apologise for the experience you received at our Notting Hill shack. Please be assured we have taken this feedback on-board and the relevant teams are aware.
Please feel free to contact us if you need any further support. We are always happy to help!
Kindest Regards,
CJ
Excellent service from staff
Excellent service from staff - attentive and helpful. A little bit busy this particular Sunday so a couple additional staff would have been helpful
1 February 2026
Reply from Loaf - Notting Hill
Hi Phiphi,
Thank you for your kind feedback!
It’s wonderful to hear that our team was attentive and helpful. I really appreciate your understanding about it being particularly busy that Sunday and your comments have been noted.
I hope to welcome you back again soon!
Warm regards,
Manny.
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