We bought a couch which should have taken 10-12 weeks to arrive. They obviously pushed it to 12 weeks which is definitely within their right. However they moved the delivery date twice! Moving it b... See more
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Was easy to order online Went to Notting Hill branch on 22/2/26 Was a bit disappointed that none of 3 assistants were helpful- they stayed behind desk and didn’t ask if I needed help. When asked que... See more
Company replied
Spent a very comfortable 45 minutes in the Loaf store Notting Hill! Staff were very friendly, attentive and helpful but knew when to leave me alone. Very helpful having the extra long tape measures... See more
Company replied
Went to Loaf Notting Hill and bought a Slow Riser Sofa bed. Comfy and snuggly as both bed and sofa, and great clever stain resistant fabric. Shopping experience was really chilled, offered nice refre... See more
Company replied
Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Notting Hill
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
103 Lancaster Road, W11 1QN, London, United Kingdom
- 02031418300
4.5
Excellent
42 reviews
Replied to 99% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Friendly staff who knew her job well
Friendly staff who knew her job well, couldn’t have been more helpful.
5 May 2026
Reply from Loaf - Notting Hill
Hi Rosemary,
Thank you for your review.
It’s wonderful to hear you found the team so friendly, knowledgeable, and helpful during your visit. I’ll be sure to share your kind feedback with them.
Warm regards
Cynthia
We went to the Notting Hill Store and I…
We went to the Notting Hill Store and I can’t stress how kind and helpful everyone was. They deserve appraisal.
27 April 2026
Reply from Loaf - Notting Hill
Hello Erika,
Thank you for the review!
It is great to you had such a positive experience at the Notting Hill Shack.
Thank you,
Fraser
3 weeks delay, little notice , do not buy !
We bought a couch which should have taken 10-12 weeks to arrive. They obviously pushed it to 12 weeks which is definitely within their right. However they moved the delivery date twice! Moving it by 3 weeks! It was the delivery company not even them who contacted us,
We booked a parking suspension for smooth delivery which won't be used,
My parents and friends are coming to visit and there is no couch,
Completely unacceptable
4 April 2026
Unprompted review
Reply from Loaf - Notting Hill
Hi Ines,
Thank you for your review.
I’m so sorry to hear about the delays and the impact this has had on your plans especially with visitors coming and the added inconvenience of arranging parking suspension, We're deeply sorry for the limited notice and poor communication, that’s not the experience we want for our customers.
We’d really appreciate the opportunity to look into this properly for you. We’ve requested a few more details so we can better understand what’s happening and see how we can help. Please do get back to us when you can
Warm regards
Cynthia
Helpful Team At Notting Hill
We visited the store in Notting Hill twice before making our selection. Both times the staff was very friendly and helpful and describing the features and different colour options and fabric options and they also helped talk about sizing and how to make sure it would fit upon delivery.
26 March 2026
Reply from Loaf - Notting Hill
Hi Mark,
Thank you for your review.
We’re so pleased to hear the team at our Notting Hill store were helpful across both your visits. It’s great to know they supported you with features, fabrics, and sizing to make sure everything would be just right for delivery.
Warm regards
Cynthia
lovely staff at Lancaster road
24 March 2026
Reply from Loaf - Notting Hill
Hey Ann,
Thank you so much for the amazing feedback, it is much appreciated. We are so pleased to hear that you had a great experience at our Notting Hill Shack!
Please feel free to contact us if you need any further support. We are always happy to help!
Kindest Regards,
CJ
Reply from Loaf - Notting Hill
Hey Barbara,
Thank you so much for the amazing feedback, it is much appreciated. We are so pleased to hear that you had a great experience with our staff.
Please feel free to contact us if you need any further support. We are always happy to help!
Kindest Regards,
CJ
Was easy to order online/would have liked more help in shop
Was easy to order online
Went to Notting Hill branch on 22/2/26 Was a bit disappointed that none of 3 assistants were helpful- they stayed behind desk and didn’t ask if I needed help. When asked questions they gave short answers and didn’t show much interest. I had previously been to Guildford shop and had more help.
24 February 2026
Reply from Loaf - Notting Hill
Hey Stuart,
Thank you so much for the great feedback regarding our Guildford shack, it is much appreciated. We are so pleased to hear that they was able to assist with your query.
We sincerely apologise for the experience you received at our Notting Hill shack. Please be assured we have taken this feedback on-board and the relevant teams are aware.
Please feel free to contact us if you need any further support. We are always happy to help!
Kindest Regards,
CJ
Excellent service from staff
Excellent service from staff - attentive and helpful. A little bit busy this particular Sunday so a couple additional staff would have been helpful
1 February 2026
Reply from Loaf - Notting Hill
Hi Phiphi,
Thank you for your kind feedback!
It’s wonderful to hear that our team was attentive and helpful. I really appreciate your understanding about it being particularly busy that Sunday and your comments have been noted.
I hope to welcome you back again soon!
Warm regards,
Manny.
Great sofas, staff and shopping experience
Went to Loaf Notting Hill and bought a Slow Riser Sofa bed. Comfy and snuggly as both bed and sofa, and great clever stain resistant fabric. Shopping experience was really chilled, offered nice refreshments (pastries and bubbles) and the staff were really friendly and helpful but not at all pushy. Also entertaining for my 2 year old! Thanks to Muna and Sadiqa for all your help!
31 January 2026
Reply from Loaf - Notting Hill
Hi Thomas,
Thank you so much for your lovely feedback!
I’m thrilled to hear you’re enjoying your Slow Riser Sofa Bed and that it’s both comfy and practical. It’s wonderful that your little one had fun too! Muna and Sadiqa will be so happy to hear your kind words, they really love helping our customers.
We can’t wait to welcome you back again soon!
Warm regards,
Manny.
Very knowledgeable and helpful staff.
29 January 2026
Unprompted review
Reply from Loaf - Notting Hill
Hi Melanie,
Thank you for your kind feedback! Our team works hard to provide knowledgeable and helpful support and we’re delighted to hear that it made a difference for you. We take pride and care to deliver a premium service.
Hope to hear from you soon!
Warm regards,
Manny.
Amazing customer service in store and…
Amazing customer service in store and online. Had a delivery issue on separate items and dealt with in minutes.
30 January 2026
Unprompted review
Reply from Loaf - Notting Hill
Hi Alina,
Thank you for your review.
It’s wonderful to hear you experienced amazing service both in store and online, and that any delivery issues were resolved so quickly.
Warm regards,
Cynthia
Reply from Loaf - Notting Hill
Hi Sarah,
Thank you so much for your kind words! We’re really pleased to hear you enjoyed the shop, our team, and the products, it means a lot to us!
Kind Regards,
Paris
The staff in the shop
The staff in the shop. I visited twice and both times the advice and support
Was helpful.
The lass who took the order on Tuesday is stopping work at the Ladbroke Grove Loaf. Her name was something like Sakana. I am pretty sure it began with SaK. You are losing a gem.
20 January 2026
Reply from Loaf - Notting Hill
Hi Evans,
Thank you for your review,
We glad to hear that you found the team at our team the Nottinghill supportive and helpful, Sakana is truly a gem and we'll be sure to pass on your lovely feedback to her.
Keep Loafing,
Warm regards.
Cynthia
Nice Overall
The young lady helping us was fantastic. She provided us with the information we needed about the day bed we were interested in, even demonstrated how to pull it out. She seemed to be the only one of the three ladies working there interacting with customers. I took off a star because the other sales associates were just sitting/standing at the counter chatting/gossiping with each other while I was paying for the furniture we purchased, not even trying to be discreet. Overall, a nice shop and a pleasant experience.
16 January 2026
Reply from Loaf - Notting Hill
Hi Amanda,
Thank you for your review.
We're pleased to hear the team member who helped you provided fantastic service and demonstrated the day bed clearly.
I’m really sorry to hear the behaviour of other staff detracted from your experience and appreciate you sharing this feedback.
Warm regards,
Cynthia
Josh was super friendly and helpful
Josh was super friendly and helpful. Really impressed with the customer service.
10 January 2026
Unprompted review
Reply from Loaf - Notting Hill
Hi Jemima,
Thank you so much for taking the time to share your experience.
It’s amazing to hear that Josh was friendly, helpful, and made such a positive impression. Providing excellent customer service is very important to us and feedback like this lets us know we’re on the right track. I’ll be sure to pass along your kind words to Josh, he’ll truly appreciate it.
We look forward to assisting you again in the future.
Warm regards,
Manny.
Spent a very comfortable 45 minutes in…
Spent a very comfortable 45 minutes in the Loaf store Notting Hill! Staff were very friendly, attentive and helpful but knew when to leave me alone. Very helpful having the extra long tape measures handy and the bottle of water was very welcome. It's impossible to buy a sofa without knowing how comfortable it is first so perfect location for testing out the 4 I'd chosen online and then make a choice.
3 January 2026
Reply from Loaf - Notting Hill
Hi Victoria,
Thank you for such thoughtful feedback. We’re delighted to hear you enjoyed your time in our Notting Hill store and that the team struck the right balance between being helpful and giving you space. It’s great to know the little touches, like the extra-long tape measures and water, made your visit more comfortable, and that you found it useful to try out your shortlisted sofas in person. We’re so pleased the store worked perfectly for helping you make your choice, and we hope you enjoy your sofa for many years to come.
Warmest Regards,
Paris
Super knowledgeable and helpful staff…
Super knowledgeable and helpful staff ..didn’t hurt handing over the credit card as you know you’re buying a quality product…would highly recommend this store/brand to anyone looking to buy a sofa
27 December 2025
Unprompted review
Reply from Loaf - Notting Hill
Hi Josephine,
Thank you so much for the kind words!
I’m really glad you felt confident in your purchase and that our team could help make the process easy and enjoyable. Knowing you’re happy with the quality of your sofa means a lot to us. Thanks again for the recommendation, I truly appreciate your support!
Kind regards,
Manny.
Reply from Loaf - Notting Hill
Hi Maria,
Thank you for your review.
We’re pleased to hear you received kind, polite and efficient service.
Warm regards,
Cynthia
Reply from Loaf - Notting Hill
Hi Alice,
Thank you so much for your kind words! We’re delighted to hear you had a professional and positive experience, and we really appreciate your support for our brand.
Warmest Regards,
Paris
Wonderful experience shopping at Loaf…
Wonderful experience shopping at Loaf Notting Hill! Sadiqa was extremely helpful and patient, and gave us some great advice in selecting our new sofa.
27 December 2025
Reply from Loaf - Notting Hill
Hi Kshitij,
Thank you for your lovely feedback! We’re thrilled to hear you had a wonderful experience at Loaf Notting Hill. Sadiqa will be delighted to hear your kind words, we’re glad her advice helped you choose the perfect sofa. Enjoy your new piece!
Warmest Regards,
Paris
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