Kellogg’s UK & IREReviews 

Similar to everyone else here, the new AllBran is so bad, I tried to adjust but I cant. My mum said the same, and my son wont eat it. We have been eating this daily for years and can't understand why it was changed to something so so so bad. I have logged a complaint with Kellogs too so the team can hear the feedback from customers, but from the sounds of it loyal customers all feel the same way. Its like cardboard now, and so uncomfortable to eat.

The original was perfect as it was the new recipe dosnt absorb the milk and stays chewy its awful

All bran new recipe. Doesn't soak in any milk, waited half an hour for a layer of slime to build up on the outside of the hard interior of the twig. Inedible to humans, birds and even Labradors that usually eat anything! It was good for 50 years, for goodness sake dont try using your all bran recipe book from the 60s, or 80s, its a choking hazard.

The new All Bran recipe is repulsive. It's completely different. Why did it have to change. It's like the cheaper supermarket own brands now

Dreadful. Kellogg's, revert, or you'll have no customers left!

Have been eating All-bran for years, recently bought the new and improved recipe and what a disappointment, have them with warm milk where they normally soften but now that just stay hard and taste stale, will not be buying another box 😭

I have eaten Kellogg's All Bran for years and have just opened my first box of new recipe, I wish had known of all the previous reviews before I blindly added to my shopping trolley. The new recipe is rank! This box will be my last, supermarket own brand from now on, unless of course they are also manufactured by Kellogg's. Kellogg's have scored a massive own goal here.

Cant believe I am reviewing a cereal - having bought a large box I had not heard about the recipe change. It is very unpleasant to eat, I really dont think I can eat another serving and as much as I hate food waste, this is goung in the bin. I wont be buying again.

I have eaten Kelloggs All Bran for many years and have always enjoyed their product. The new recipe All Bran was obviously designed by someone who doesn’t eat the product regularly. The pieces are too large, taste pasty and do not absorb the milk, and are obviously sweetened. It’s disgusting and Kelloggs have certainly lost my custom. Avoid this if you enjoyed All Bran in the past

New recipe is terrible. Dry twigs have more flavour. Won't be buying this again.

Vile. Bring back old recipe

This new All bran is revolting. When I saw new improved I foolishly bought 3 boxes. Tried first box, tasted horrible, nothing like all bran, texture was rock hard and like plastic and definitely didn't have the desired effect on the bowels😱
Even the dog didn't like it, birds ignored it. I threw remains of the box away. I apologise to the people at the food bank, as I put the other two boxes in with my food donations.
I contacted Kelloggs , they assured me it had been taste tested and resoundingly approved , can't imagine who tested it😱
So, I will not be buying it again, I tried Bran flakes but not as effective 😱 so here's to the prunes😂
Pity Trustpilot don't have a NO star option, they really should.
Think of all the older customers who are not into writing reviews, but will not be buying this horrid substitute for what was a brilliant breakfast used by generations.
Maybe, when Kelloggs see the massive fall in sale they will realise.
"It wasn't bust, so shouldn't have fixed it"

Can't give zero stars so one star it is.

I had no idea Kelloggs had changed the recipe of All Bran until I bought this latest box. I thought something was wrong when the contents looked like little grey sticks. They don't soften in the milk and I'm in constant danger of breaking my teeth on the hard little beggars.

Also I noticed it's got less fibre and more sugar - almost as if they are catering for the American market.

What on earth have you done Kelloggs? It used to be the only cereal I would eat as the rest is full of sugar but no more.

Another customer lost.

I agree with everyone else but must add that the length of the strands now means that your spoon has ends sticking out either side which leaves milk around your lips. Didn't they try eating it?

0 Rating! I didn’t realise it was a new product until I tasted it and thought it was off! Swollen, disgusting and nothing like bran. Must be cheaper to make or they wouldn’t have changed it yet they re-brand it in almost the same packaging so customers don’t realise they’ve bought the wrong cereal. The dogs refused to touch it and the birds left it as well. But it must fill you up because it survived a weeks rain and made me more annoyed by having to sweep it up from the grass!

The new All Bran recipe is simply awful. It’s like eating plastic extruded strands of god knows what! It doesn’t taste of anything, nor does it absorb milk. It feels over processed. I will throw the packet away and switch to another product. Kelloggs have ruined what was a good traditional product.

Tastes horrible, like cardboard, slimy. Wont dissolve into my porridge. Ruined my same breakfast of 45 years. Im upset! Can't eat it! Recipe has gone from 86% wheat bran to 78% wheat bran + wholewheat flour!! Kellogs says improved manufacturing..... do they really mean more profit? Certainly not benefit of customer.

I’ve been eating Kelloggs All Bran for my breakfast for the last 20 years and I can honestly say the new recipe is absolutely horrendous! It’s like eating hard twigs and genuinely has no taste. I will not be buying this product ever again!

New all bran recipe is just awful. Until that bring back the OG I’ll be avoiding this rot completely