J:son Sweden Reviews 63

TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Company details

  1. Fishing Store

Written by the company

J:son Sweden with the J:son Match'n'Catch concept is designed with a simple purpose – to match the right fly with whatever the fish is eating and thereby increase your chances of catching it. J:son Sweden med konceptet J:son Match'n'Catch är utformat med ett enkelt syfte – att matcha rätt fluga med vad fisken än äter och därmed öka dina chanser att fånga den.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

63 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Quality flies some of which I have not seen before, I'm confident using the seller, I look forward to seeing more in the future and unlike lots of suppliers barbed hooks are still available

Quality flies well tied lots of which I have not seen before. I feel comfortable with the service and it's good to see that barbed hooks are available.

23 March 2026
J:son Sweden logo

Reply from J:son Sweden

Hi William, thank you so much for the 5-star review! I'm glad you appreciate the unique patterns and the quality of the flies. It's great to hear you're happy with the service and our hook selection. Tight lines!

Rated 5 out of 5 stars

Exceptional Service — Even With International Clearance Hurdles

I recently placed a large order with J:son Sweden, essentially one dozen of nearly their entire realistic fly catalog. And the experience was exceptional from start to finish.

From my first email, J:son responded quickly and worked closely with me through every step of the process. They offered extremely competitive pricing due to the size of the order, provided detailed draft invoices, and were completely transparent about export documentation, customs duties, and U.S. import requirements.

Because of U.S. regulations regarding certain natural materials, some patterns needed to be adjusted. Rather than removing them, J:son re-tied those flies using compliant materials so the shipment would meet U.S. Fish & Wildlife standards. That level of attention to detail and willingness to adapt was impressive.

During shipping, DHL flagged the package for additional U.S Customs and Fish & Wildlife review due to the shipment value and material classification. J:son immediately stepped in, communicated directly with DHL’s Fish & Wildlife specialist, and provided a full materials specification including genus/species documentation to resolve the issue. Despite some back and forth with DHL, the shipment ultimately cleared without surprise charges or additional fees.

When the package arrived, everything was accounted for. There was one extra pack included by mistake, and when I offered to pay for it, J:son simply told me to keep it as a thank you for the order. A small gesture that speaks volumes about how they run their business.

The flies themselves are absolutely stunning and well-constructed!

International logistics can be complicated, but J:son handled everything professionally and stood behind the order the entire way. If you want high end products and truly world class customer care, I highly recommend J:son Sweden!

20 February 2026
Unprompted review
J:son Sweden logo

Reply from J:son Sweden

Thank you, Jake! We are thrilled to hear about your experience.

Hi Jake, thank you so much for this incredibly detailed and kind review! It was a pleasure working with you to ensure your order met all U.S. Fish & Wildlife standards. International shipping can indeed be a hurdle, but we believe that world-class flies deserve world-class service, no matter where in the world our customers are. We are so glad the flies arrived safely and that you are happy with the craftsmanship. Tight lines, and we look forward to serving you again!
/The J:son Team

Rated 5 out of 5 stars

Well received,great flies.One point of…

Well received,great flies.One point of consideration:some of the flies that i received were tied on barbed hooks and on some streams where I fish barbed hooks are forbidden

19 December 2025
J:son Sweden logo

Reply from J:son Sweden

Thank you so much for the 5-star review! We are thrilled to hear that you are happy with the quality of the flies.

Regarding the barbs: We use microbarbs on our hooks to offer versatility for all types of waters. The great thing about a microbarb is that it is designed to be very discreet; if you fish in barbless-only streams, you can easily pinch the barb down with a pair of small pliers. It collapses instantly and leaves the hook smooth and fish-friendly.

We really appreciate your feedback and hope they bring you great success on the water. Tight lines!

Rated 3 out of 5 stars

Prompt delivery but wrong size.

The delivery was reasonably quick considering the distance it had to come but I had ordered the large size of landing net only for the medium size landing net to be delivered. The elasticated cord to the handle was also defective. Easy to see how such a mistake could happen as they are otherwise very similar in appearance, I will find a use for the little net on some of the smaller streams where larger trout are rare. Looking on the brighter side I assume someone got a larger net than they had paid for so hopefully you will get a delighted five star review from them!

1 December 2025
J:son Sweden logo

Reply from J:son Sweden

Hi Gavin, thank you for your feedback. We sincerely apologize for the mistake with the size of your net. We have just sent you an email to find a solution that makes you 100% satisfied. We value your business and hope to make this right for you immediately. Best regards, Mikael J:son & Team

Rated 5 out of 5 stars

Have received my coloured wing…

Have received my coloured wing material, realistic coloured foam and real skin, ordering was straight forward, ordered on the 30/7/25 received in UK on the 7/8/25 all items as ordered, well packaged and the products are very good quality, looking forward to using. Thank you.

7 August 2025
Unprompted review
J:son Sweden logo

Reply from J:son Sweden

Thank you, Ralph, for your kind review.☺️

Rated 5 out of 5 stars

Fast delivery response

I live in the UK and ordered some hooks for fly tying from J:son Sweden. The hooks were delivered to my home within a week, first rate service.

26 May 2025
Unprompted review
J:son Sweden logo

Reply from J:son Sweden

We appreciate your review! Delivering excellent service is always our top priority.

Rated 5 out of 5 stars

Excellent Service and Communication – Highly Recommended!



I recently made a purchase from this webshop and had a truly positive experience from start to finish. The website was easy to navigate, and I found exactly what I was looking for without any issues.

What really stood out to me was the excellent communication. From the moment I placed my order, I received timely updates about the status of the shipment. When I had a question about delivery, they responded quickly and helpfully – they were friendly, professional, and genuinely eager to assist.

The item arrived on time and was well-packaged, exactly as described. It’s rare to find a webshop that combines quality products with such a high level of customer care.

I’ll definitely be shopping here again. Highly recommended

28 May 2025
Unprompted review
J:son Sweden logo

Reply from J:son Sweden

I am most humbly grateful for your review. Thank you!

Rated 5 out of 5 stars

Great service and good information on…

Great service and good information on their homesite. Really quick delivery. I like there flies very much. I certainly will buy more from them in the future

7 May 2025
Unprompted review
J:son Sweden logo

Reply from J:son Sweden

Thanks for your feedback. You're always welcome back.

Rated 5 out of 5 stars

Easy to order and quick delivery!

Easy to order and quick delivery!
Great satisfaction of the flies I’ve ordered.

8 October 2024
Unprompted review
J:son Sweden logo

Reply from J:son Sweden

Thank you Alexander! Great to hear! You are always welcome back for your next order;)

Rated 5 out of 5 stars

Fab!!

Fab!!! Quick deliveries, fantastic flies.

18 May 2025
Unprompted review
J:son Sweden logo

Reply from J:son Sweden

We appreciate your positive feedback!

Show reviews in all languages. (63 reviews)

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look