Great App, But Transparency & Value Are Slipping
I’ve been using JamDoughnut for over a year and, on the whole, it’s a great cashback app. The interface is very easy to navigate, the process is straightforward, and the instant availability of gift cards is a big plus. Overall, the user experience has been smooth and satisfying.
However, there are a few things that have noticeably changed over time, and not for the better.
Firstly, cashback rates have dropped significantly. For example, when I first joined, I was getting 5–6% cashback at M&S. Now, it’s down to just 2%. That’s a huge reduction and really takes away from the original appeal.
Secondly, I have an issue with how JamDoughnut promotes its “pumped up” cashback offers. As someone who checks the app regularly, I’ve seen many instances where the so-called pumped-up rate is exactly the same as the normal rate, just with a red sticker and repositioned into the “pumped” category. That’s incredibly misleading, and I honestly question whether it's even legal. It creates a false impression for users who don’t monitor the app closely.
Additionally, I feel that JamDoughnut should be sharing more of its profits with users in the form of genuinely increased cashback rates, especially now that they’re expanding beyond just being a cashback platform. They’ve started selling their own products (which pop up during the Jammy Dough Watch, often frustratingly), and they’ve added things like JamTastic draws. With all these new revenue streams, it’s only fair that the benefit to loyal users should also increase.
Instead, what we’ve actually seen is a further decrease in ordinary cashback rates, particularly after the “Win It Back” feature was introduced. While a lucky few may win something, most users don’t, and are effectively worse off now. It feels like the average return has been diluted to fund these gimmicks, rather than improving the core value for the majority.
I still use JamDoughnut and recommend it for its convenience, but I really hope the team listens to this kind of feedback. Loyalty should be rewarded with transparency and fair value, not flashy distractions and reduced rates.
19 June 2025
Unprompted review