I don't recommend this company, the customer service is terrible and they automatically add a fee (if by chance you return the item) so you pay for the return up front before you even get the item whe... See more
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I ordered a shampoo and conditioner set. Lovely expensive looking bottle and the shampoo smelt divine. Unfortunately the shampoo made my hair claggy and it felt coated in something. I tried a few time... See more
I placed my order back in July 2024 during the closing down sale. I didn't receive the products or a response to the 3 emails I sent following up on my order. I'm not sure why the company website stil... See more
I’ve been using this shampoo & conditioner since they launched and I can honestly say my hair has never been so healthy! It can last 4/5 days now without washing and no longer has any frizz. The eco f... See more
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Company details
About Indie
Written by the company
Our high-performance haircare is packed with ingredients your hair will love... and none of the ones it won't.
⚡️High performance ingredients only
🧪 Scientifically developed, backed by hairdressers
🍊 100% natural fragrance
🚫 No SLS, sulphates, silicones & parabens
🌍 Vegan & cruelty-free, 99% less plastic
📦 Free delivery straight to your shower
🇬🇧 Made in the UK
Jo launched Indie to save the nation from unhealthy hair. Unable to find a sustainable swap that didn't make her hair feel like sh*t, Jo made it her 🚀 mission to create the products she (and it turns out PLENTY of other people) needed.
"I'd had enough of sustainable swaps which left my hair looking and feeling like sh*t" - Jo, Founder
Come and join our community of hair anarchists where we're saying 🖕 f*ck you 🖕 to insecurity, to unattainable beauty standards, and unrealistic expectations.
We're saying no to mindless consumerism destroying our mind and planet and yes to refusing to compromise, not trying to fit in or conform, and real self-acceptance.
It’s not easy, and it takes work - but if you’re up for the challenge we’re here for you 💪
Indie. Be unapologetically you everyday.
Contact info
United Kingdom
- indierefill.com
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You need to buy their products!!
I bought the hair car set which included the towel, comb and scalp massager, which have changed the game when it comes to drying and washing my hair. I then pre-ordered the shampoo and conditioner. I’ve always struggled with frizzy hair, but never really paid it any mind as haven’t found any products that get rid of it without using a lot and then having my hair full of product. This shampoo and conditioner from the first wash have made my hair texture and look so much better, I am shocked! I always find shampoos that don’t lather a little strange but actually don’t mind it when using the scalp massager. I would never go back to using anything else, I am completely hooked. My hair looks healthy, so smooth, frizz free and so light weight, I feel like everyone should know how bloody good this stuff is!!!
Hair magic
The new shampoo is amazing! Smells great and makes my hair feel so moisturised and healthy.
My new holy grail shampoo
My new holy grail shampoo. I've had non-stop compliments on my hair and I've been trying to cut down on how much I wash my hair and this managed to get me up to two weeks rather than one whilst keeping my hair feeling and looking amazing
Hands down the best shampoo and…
Hands down the best shampoo and conditioner i’ve ever used. My hair feels sooo good, i’ve had so many compliments on the shine.
High quality and exceptional value for money
Quick delivery and incredibly good quality products at good value. Love the personalised message and will definitely recommend!

Reply from Indie
Absolutely amazing products my hair…
Absolutely amazing products my hair felt so soft after washing it 😍😍😍

Reply from Indie
Nice quality product delivered quickly
Nice quality product delivered quickly. My wife loves it.

Reply from Indie
Wearing my bamboo hair towel as I write…
Wearing my bamboo hair towel as I write this... Absolutely love the new hair kit from Indie. Have started dyeing my hair recently so am on a mission to keep it healthy. The scalp massager makes my hair feel extra clean (now can't wash my hair without it) and the comb is great for making sure I get the conditioner through all of my hair. The hair towel has actually been great for getting ready in the morning - normally I chuck my wet hair up in a messy bun to do my makeup etc which is probably really bad for it... but now I can just chuck it back in the towel until I'm ready to dry. And my hair's definitely thankful for it! Thanks for another great product Indie <3

Reply from Indie
Amazing!
Such a good quality item, and super quick shipping. My hair felt better after just one wash, can’t do without it now! :)

Reply from Indie
came quickly and great products!
Brilliant service and quality products
Excellent product
Excellent product I bought it for my daughter, her hair is very thick, she always struggled when it came to shampooing her hair but this brush had been a game changer for her.
The scalp massager is so good!
Recommend good product
I feel I could tell the difference on my hair after use i will be purchasing again thanks.
Lovely soft product
Lovely soft product, been advised by doctor to massage my scalp because of migraines, this is really gentle and works well, use it everyday!
Arrived so quickly and the scalp…
Arrived so quickly and the scalp massager feels amazing on my head
Sustainable products that look great
Sustainable products that look great. I love the look of the metallic bottles and the products are really good for my hair using the natural ingredients. Because of this the products don't behave in the same way as normal shampoo and conditioner but the packaging provided an explanation of why this was and how to use them appropriately. The owner of the company was really personable and good at listening to any feedback I provided so on the whole I've had a really good experience with indie
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