Visited the websites due to persistent ads around that promises lower prices.... Never found anything useful, always a waste of time, often does not compare same items....
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I was looking for some Huawei 4i Freebuds, and apparently found them on Idealo UK for £15.19, a massive saving on other sites I'd been on. However, when I looked more carefully, even though the Idea... See more
Company replied
I downloaded the Idealo app when I was looking to buy a new TV because the prices seemed to vary so much and I wanted to try out the price alerts. They actually work quite well and I got a notificatio... See more
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As a business user, HIGHLY NOT RECOMMEND Not efficiency, not helpful, and rude Usually, they took more than 10 days to reply an email, mostly have been ignored and never reply, it took the... See more
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Company details
Information provided by various external sources
idealo is one of Europe’s leading price comparison portals, attracting over ten million monthly users across India and seven European countries. We currently have over 108.7 million offers from 23,200 shops for you to compare from. Our prices are regularly updated and feature comprehensive, thoroughly-researched product information. We equip consumers with the knowledge they need to find the cheapest prices.
Contact info
United Kingdom
- mail@idealo.co.uk
- idealo.co.uk
1.8
Poor
41 reviews
Replied to 80% of negative reviews
Typically replies within 1 month
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Misleading ads
Visited the websites due to persistent ads around that promises lower prices....
Never found anything useful, always a waste of time, often does not compare same items....
26 January 2026
Unprompted review
Reply from Idealo
Hi Nadir, here at idealo we aim to make comparing prices quick, clear and genuinely useful, so we’re sorry to hear that this was your experience.
We list millions of offers from thousands of shops, helping many users compare prices and find the right deal across a huge range of products. Occasionally, some products may be matched incorrectly by our automatic system, which our team continuously monitors and corrects.
We appreciate your feedback and will keep working to make the idealo price comparison experience better.
Never have the advertised price…ever!
Never actually have the product at the price they show in search results. Total scam
7 January 2026
Unprompted review
Reply from Idealo
Hi Jon,
We are sorry to hear about your experience using our site - while we do our best to make sure offers are correct, occasionally an incorrect price can be shown due to availability or technical issues with our automatic system. We have measures in place that remove these incorrect offers should they appear, although these can require time to process.
Thank you for drawing our attention to this issue.
The price advertised for a pair of…
The price advertised for a pair of Naples birkenstocks was the discounted price of £107 - couldn't find a way of actually purchasing them for this price.
24 November 2025
Unprompted review
Reply from Idealo
Hi, to make a purchase, you can click on an offer link. The link will take you directly to the store where the purchase can be made. Hope this helps!
Why some sites that offer better prices…
Why some sites that offer better prices or deals doesn't appear in the search engine!!? Despite that is not a scam and sometimes appear!!!?
5 July 2025
Unprompted review
Reply from Idealo
Hello,
We are sorry for any inconvenience you experienced the last time you used idealo. We appreciate your feedback.
To ensure transparency and impartiality, our search engine does not prioritise or promote specific stores. This means users can search for products, rather than specific sites.
The offers displayed for each product also depend on store availability at the time of your search. Offers that are sold out are taken offline by our automatic system.
We hope this helps to clarify how deals are displayed on our site.
Disappointed!!!
They just removed our account and offers. Cause we don't have any valid VAT-ID. So why did you approve our account at the beginning? We've been working with you for 6 months without single problem. We made our payments on the time. Really disappointed!!!
10 November 2024
Unprompted review
Reply from Idealo
Thank you for your feedback. We understand your frustration regarding the deactivation of your offers on idealo.co.uk due to the lack of a valid VAT number for your company. We require all our partners to have a valid VAT number across all our European markets to ensure compliance with tax regulations and maintain a trusted, professional marketplace. Unfortunately, the fact that your offers were initially approved and went live was a mistake on our part during the review of your application, and we sincerely apologize for this oversight. Having a valid VAT number helps ensure transparent pricing, prevents fraud, and supports a safe, reliable experience for our customers.
To improve moving forward, we will ensure the requirements around VATs are clearer for both our team and our customers.
Great price comparison website
Great price comparison website. Love that you can view pricing history for products! Really handy tool for learning when to buy things. Would recommend ☺️
16 May 2024
Unprompted review
Use Idealo to choose a washer dryer
They had detailed product information and prices that meant we could choose the best value for money washer dryer, when faced with an urgent need to replace our old Zanussi. Idealo has got comprehensive data and offer easy to use price comparison.
31 March 2024
Unprompted review
Superb price comparison
Superb product information and comparison. Idealo gave a good overview of the range of prices on the market enabling me to find the best washer dryer for me at a great price.
20 March 2024
Unprompted review
Claimed Price £99 , Reality £119
Looked for microwave , 2 shops priced at £99.00 & £99.99 inc delivery
When went to shops £119.00
Useless
10 March 2024
Unprompted review
Reply from Idealo
Hello Chris, we are sorry that you came across some incorrect prices while comparing deals on idealo. This is unfortunately an occasional error caused by our automated system, which gets refreshed regularly to ensure that any wrong prices are corrected as soon as possible. We will however also pass this error information on to the relevant department to look into and to make any neccessary adjustments to our automated system to ensure this does not happen again. Please accept our apologies for any inconvenience caused. We hope you'll give idealo another go next time you're looking to save money online.
Website is useful for students trying to save money
The website is really helpful for students like me that is trying save money because I’m able to see the price history of the item that I want along with see which items are expensive or not for the month. So it gives me a good idea on when is the best time to buy the item or not which is perfect when I need to think about buying gifts for the holidays.
23 December 2023
Unprompted review
Reply from Idealo
Hi Mabel, we are really happy that we are able to help you find great bargains on the products you need. We look forward to helping you save more money in the future!
Great for quick and easy price…
Great for quick and easy price comparisons accross multiple sites. Found a great deal for s24 phone
13 February 2024
Unprompted review
Reply from Idealo
Hi Paige, we are really pleased you had a great experience using idealo! We look forward to helping you find more bargains in the future.
Auna
Very quick and the type of shopping that I like without the, oh dear, messing about. Great!
26 October 2023
Unprompted review
Reply from Idealo
Hi Peter, so glad to hear you're enjoying shopping with idealo.co.uk. Hope we can help you find some good deals!
Scams the end user into blindly signing…
Scams the end user into blindly signing up and then you get charged a fortune before any signature or authorization is taken, sold nothing and we're landed with a £550 bill. Won't be using these scam artists again
7 September 2023
Unprompted review
Reply from Idealo
Dear Tony,
Many thanks for taking the time to leave a review, we're saddened to hear you think we are scam artists, because that certainly isn't the case.
From what you've written it seems you've had some issues while trying to become an idealo partner shop - there is plentiful information about how this works here https://partner.idealo.com/partner-idealo-com/uk In case you felt the process wasn't clear so far, of course we'd be happy to help you with your query if you send us an email over to mail@idealo.co.uk.
Many thanks,
the idealo team
Applying for a new merchant often does…
Applying for a new merchant often does not reply for more than 1 months, so arrogant? Unfortunately the customer service team is very unfriendly, stay away from them and avoid at all
15 April 2023
Unprompted review
Reply from Idealo
Dear Joe, Thank you for taking the time to write a review. We're sad to see that you didn't have a good experience, that isn't how we like to do business at all.
If you'd like to discuss further, please don't hesitate to get in touch via mail@idealo.co.uk and we can put things right.
Many thanks,
the idealo team
SCAM STORE ONLY !!!
I just now "bought" a Windows 11 Pro on the site. They promised instant download but nothing. Firstly it seems ok I got to emails, but NO ANY DOWNLOADABLE LINK in the mails.
29 March 2023
Unprompted review
Reply from Idealo
Hi there, thanks for your feedback, we are sorry to hear you've had a bad experience and we'd like to look into it.
Could you send us a message over to mail@idealo.co.uk with details of the shop you bought it from?
Many thanks,
The idealo.co.uk team
I wanted a cheap chic lamp
I wanted a cheap chic lamp, but to avoid amazon and find a local store. Anyway I bought a new lamp from the Fruugo store off there after looking at the other offers., it wasn't down the road local but at least near Lancaster and arrived in 2 days too.
1 July 2022
Unprompted review
Reply from Idealo
Hello, thank you for the positive review, we're so glad you found your perfect cheap chic lamp! Looking forward to helping you save money while you shop in the future :)
Very Sneaky Presentation Of Goods
I was looking for some Huawei 4i Freebuds, and apparently found them on Idealo UK for £15.19, a massive saving on other sites I'd been on.
However, when I looked more carefully, even though the Idealo webpage showed the full 4i Freebuds specs & photo in a large area, further down the page the actual item being offered at £15.19 was a CASE compatible with the 4i Freebuds, not the buds themselves.
In my opinion this is sharp practice at best, and I'd urge fellow bargain hunters to be very careful shopping on this site.
2 September 2022
Unprompted review
Reply from Idealo
Hi David, thank you for taking the time to write us a review, we're sorry you've not had a good experience so we'll try and explain what happened.
It's really important to us that we offer the best, accurate prices for everything you are searching for. We do this with shop feeds from our partner shops, and occasionally the system makes a mistake and an incorrect offer gets assigned to a product.
We have a team of people who work on this to make sure the prices we show are as accurate as possible, but with millions of offers online, you can imagine it's a bit of a challenge!
If you ever spot something that isn't right, please do consider using the "report a problem" button on the offers list, then one of our dedicated team can set about putting it right for other users.
Hopefully we have shed a little light onto why this happens, and reassured you that we really care about finding you the best price, and one that is up to date too.
Thanks again for your time and for using idealo :)
Good stuff for the home office
Bought some good stuff for the home office, it arrived when it said it would, and felt the range online was almost too much to choose from
31 May 2022
Unprompted review
Reply from Idealo
Hello, thank you for your positive review! We're so glad we helped you kit out your home office. Looking forward to help you find more great deals in the future!
Rubbish in my opinion.
So many times I’ve rushed to look at an item these people are advertising lower than anyone else, only to find it’s a con (my opinion) and the lowest price one is a different product. This earns Idealo a commission in some cases. I need to suss how to block them completely.
15 August 2022
Unprompted review
Reply from Idealo
Hi Alan, thanks for taking the time to write us a review, we're sorry it's not a positive one, but let's see if we can turn that around.
It's really important to us that we offer the best prices for everything you are searching for. We do this with shop feeds from our partner shops, and occasionally the system makes a mistake and an incorrect offer gets assigned to a product.
We have a team of people who work on this to make sure the prices we show are as accurate as possible, but with millions of offers online, you can imagine it's a bit of a challenge!
If you ever spot something that isn't right, please do consider using the "report a problem" button on the offers list, then one of our dedicated team can set about putting it right for other users.
Hopefully we have shed a little light onto why this happens, and reassured you that we really care about finding you the best price, and one that is up to date too.
Thanks again for your time and for using idealo :)
When you go to their website it says…
When you go to their website it says Vector Anki ROBOT £22.37 which my son thought is it's real price and hence drove me crazy to buy it for him! In fact, this robot's price is around £300 and the price was for the CASE for the robot! Now I have to argue with a cross child and to try to explain to him that there are these clickbait sites that are lying for everything just to get their clicks!
22 December 2021
Unprompted review
Reply from Idealo
Dear Reneta,
Thank you for taking the time to write us a review.
We're really sorry to read that you and your son had a less than happy experience using idealo, that's not the service we aim to provide at all so we really apologise.
To explain what likely happened in the experience you described above: sometimes incorrect offers get erroneously attached to a similar-sounding product by our system. We have a team of people going through and checking that everything is correct, but with so many products and offers to keep in check, sometimes one can slip through the net.
It's really important to us that we show you authentic & accurate prices every time, so we are constantly optimising our system, please do bear with us :) We can assure you that we would never show incorrect prices on purpose and we really appreciate you bringing this one to our attention so we can sort it out.
Kind regards,
the idealo team
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