Iconic Smiles Reviews 52

TrustScore 4.5 out of 5

4.7

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, kindness, and professional approach, making every visit a comfortable and reassuring experience. The service provided is frequently highlighted as excellent, with many people appreciating the efficiency, clear explanations, and gentle care received from both dentists and hygienists. Reviewers often mention feeling at ease, even those who are nervous patients, due to the welcoming atmosphere and attentive staff. However, some customers also noted issues with the company's ability to commit to and properly manage services, particularly regarding NHS treatments, including concerns about access to treatment. There were also mentions of difficulties in maintaining scheduled treatments.

What people talk about most

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for being incredibly... See more

Service

Consumers generally express satisfaction with the service. Many reviewers highlight the professionalism and... See more

Based on these reviews

Rated 5 out of 5 stars

As a person that absolutely dreads the dentist. Rita the hygienist is second to none. nothing is too much trouble for her she makes you feel so comfortable and takes time to listen and gives her best... See more

Company replied

Rated 5 out of 5 stars

I had a bad toothache and called the dentist (Cheshunt) Friday afternoon, Tanya the receptionist'squeezed me in, fortunately. Saw Josh and he took some X-rays and prescribed an antibiotic. They all k... See more

Company replied

Rated 5 out of 5 stars

This dental practice is outstanding in every way You are greeted by the receptionist at the front desk, with a very welcoming, warm smile which makes you feel at ease immediately.

Company replied

Rated 5 out of 5 stars

I visited the dentist today as I have been recently having some pain in a tooth. I haven’t seen this dentist before but she was also very reassuring and helpful . All of the team here are very ap... See more

Company replied

Rated 1 out of 5 stars

I had been a patient at Hatfield hilltop practice for many years and always attended my appointments. In October I had three NHS fillings. After several weeks, one filling still caused sensitiv... See more

Company replied

Rated 2 out of 5 stars

Whilst the dentists themselves are great, they offer a service they cannot commit to or manage properly. This dental practice offers a Saturday service for children, which originally worked rea... See more

Company replied

Rated 5 out of 5 stars

absolutely brilliant dentist! so kind and caring! I have bad anxiety and she always helps to make me feel at ease! sue the receptionist is amazing too! such a lovely person! I definitely recommend thi... See more

Company replied

Rated 5 out of 5 stars

Today was my last visit to Iconic Smiles, Hilltop, Hatfield. Having lost a bottom jaw molar to an infection, the gap left was annoying and occasionally painful, when biting down on something 'cru... See more

Company replied

Rated 5 out of 5 stars

Sue is such a helpful and efficient receptionist. Dentist was very caring and explained what she was doing. Thank you Iconic Smiles

Company replied

Rated 5 out of 5 stars

Was referred to this 'branch' to get a full head x-ray as my dentist surgery couldn't do it. It's small but really bright, clean and the two people I interacted with were lovely. Friendly, welcom... See more

Company replied

Rated 5 out of 5 stars

Dentist is always friendly and explains well what she's going to do, nurse also very nice. Sue on reception very helpful always.

Company replied

Rated 5 out of 5 stars

I visited the dentist yesterday and had an extraction. The dentist explained everything very thoroughly throughout the whole procedure. Her approach was very calming and all of the staff are pleasant... See more

Company replied

Rated 5 out of 5 stars

Always made to feel comfortable as soon as you walk in the door. Great experience with the hygienist and so thorough she makes me feel so at ease.

Company replied

Rated 5 out of 5 stars

I was booked for a check up, but the Dentist filled a chipped tooth that was causing me pain, at the same time. She was explaining what she was doing as she worked, which kept me relaxed and calm.

Company replied

Rated 5 out of 5 stars

The level of professionalism at the reception has been outstanding. The receptionist is always extremely helpful, kind, and welcoming, with a warm smile that immediately makes you feel comfortable.... See more

Company replied

Rated 5 out of 5 stars

Always a warm welcome from Sue and the clinical staff. Good, efficient service - they always do just what I need, nothing more or less.

Company replied

Rated 5 out of 5 stars

Everyone is very friendly dentist told me exactly what was happening and what was going to happen couldn’t fought them

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Rated 5 out of 5 stars

I love my visits to the hygienist it’s like a spa day ! Very relaxing, lovely calm music and a wonderful smile .. such a lovely lady ❤️

Company replied

Rated 5 out of 5 stars

as always absolutely amazing! Anita is the best dentist, so caring and Sue is a lovely receptionist. thank you.

Company replied

Rated 5 out of 5 stars

Lovely receptionist greeted with a smile and my hygienist took time to explain everything to me and was so kind and gentle Thank you

Company replied

Rated 5 out of 5 stars

The receptionist and the dental hygienist were lovely and welcoming. They are both very good at their jobs.

Company replied

Rated 5 out of 5 stars

Visiting the Dentist is a good experience. No problem sorting out any problems Dentist and staff all great.

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Rated 5 out of 5 stars

Staff very helpful and highly professional from booking up to appointment. Fast,easy and minimum stress. Highly recommend

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Rated 5 out of 5 stars

Great dentists, all the staff are wonderful. Can’t recommend enough. Really pleasant,

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Rated 5 out of 5 stars

Hygienist very professional put me at ease as soon as I walked in.

Company replied

Rated 5 out of 5 stars

Great experience and Rita is a great hygienist. My teeth feel so clean!!

Company replied

Rated 5 out of 5 stars

I visited the dentist today and she was extremely helpful explaining about the treatment that I will be requiring.

Company replied

Rated 5 out of 5 stars

Very friendly, informative, reassuring, had crown preparation and expected to have pain after the numbness had worn off but nothing , which was a good thing

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Rated 5 out of 5 stars

The team made me comfortable as I’m a very nervous patient.

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Rated 5 out of 5 stars

Incredible staff and friendly atmosphere...10 out of 10

Company replied

Rated 5 out of 5 stars

Always a pleasure to visit this practice. Warm, friendly and professional staff and environment.

Company replied

Rated 5 out of 5 stars

Wonderful dental practice and hygienist. Very friendly, painless, clean and professional.

Company replied

Rated 5 out of 5 stars

Very friendly and professional people. Excellent Dentist service

Company replied


Company details

  1. Dental Clinic
  2. Cosmetic Dentist
  3. Dental Implants Periodontist
  4. Dentist
  5. Emergency Dental Service
  6. Teeth Whitening Service

Written by the company

Iconic Smiles is an NHS and private, family-run dental group with clinics across Hertfordshire and North London. Our locations are: Cheshunt High Street (51A High Street, EN8 0BS), Turners Hill Cheshunt (Clarendon Parade, EN8 9DF), Hatfield Market Place (28–30 Market Place, AL10 0LN), Hatfield Hilltop (12 Hilltop Way, AL10 8FH) and Friern Barnet (21 Queens Parade, N11 3DA). We serve patients from Broxbourne, Goffs Oak, Waltham Cross, Hatfield, Welwyn Garden City, Barnet and the wider North London region. We offer general, preventative, cosmetic, orthodontic, restorative and implant dentistry for adults and children. Core treatments include check-ups, hygiene and gum care, fluoride varnish, scale and polish, fillings, crowns, bridges, dentures, root canal therapy, extractions and management of worn or damaged teeth. Selected clinics also provide whitening, composite bonding, veneers, clear aligners, orthodontic assessments and dental implants with digital planning, surgical placement and long-term maintenance. Same-day emergency appointments are available where capacity allows. Iconic Smiles is one of the UK’s most awarded dental groups, recognised for patient care, workplace culture, sustainability and digital innovation. Achievements include: Business Awards UK 2024 Winner (Best Dental Practice UK); multiple Sunday Times Best Places to Work awards in 2024 and 2025 (Healthcare, Development, Women, Ethnic Minorities); Dentistry Awards 2024 and 2023 Winners for Sustainability; UK Business Awards 2023 Winners for Digital Innovation; and finalist positions across the Private Dentistry Awards for Patient Care, Team of the Year and Treatment of Nervous Patients. All Iconic Smiles clinics are regulated by the Care Quality Commission and follow current UK guidance on infection control, safeguarding, X-ray safety, consent and record-keeping. Every patient receives a clear written treatment plan outlining NHS and private options, with transparent fees and no hidden charges. Treatments are supported by digital scanners, modern materials and structured clinical protocols. For clinic-specific services, opening times, NHS availability or appointments, patients can contact their nearest Iconic Smiles location or visit iconicsmiles.co.uk.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

52 reviews

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Replied to 100% of negative reviews

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Rated 5 out of 5 stars

Incredible staff and friendly…

Incredible staff and friendly atmosphere...10 out of 10

4 March 2026
Unprompted review
Iconic Smiles logo

Reply from Iconic Smiles

Thank you for your kind feedback, Terry. We are delighted to hear that you enjoyed the friendly atmosphere and felt well looked after by the team. Your comments mean a lot to us.

Rated 5 out of 5 stars

I love my visits to the hygienist it’s…

I love my visits to the hygienist it’s like a spa day ! Very relaxing, lovely calm music and a wonderful smile .. such a lovely lady ❤️

24 February 2026
Unprompted review
Iconic Smiles logo

Reply from Iconic Smiles

Thank you for your lovely feedback, Della. We are delighted to hear that your hygienist visits feel relaxing and enjoyable — creating a calm and comfortable environment is very important to us. Your kind comments will be shared with the team.

Rated 5 out of 5 stars

No. 1 dental hygienist!!

Great experience and Rita is a great hygienist. My teeth feel so clean!!

20 February 2026
Unprompted review
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Reply from Iconic Smiles

Thank you for your lovely feedback, Jacqueline. We are delighted to hear that you had a great experience and that Rita helped you achieve that fresh, clean feeling. Your comments will be shared with her and the team. Have a nice weekend

Rated 5 out of 5 stars

Hygienist very professional put me at…

Hygienist very professional put me at ease as soon as I walked in.

20 February 2026
Unprompted review
Iconic Smiles logo

Reply from Iconic Smiles

Thank you for your feedback, Sandi. We are pleased to hear that the hygienist helped you feel at ease and that you found your visit professional.

Rated 5 out of 5 stars

Always a pleasure to visit this…

Always a pleasure to visit this practice. Warm, friendly and professional staff and environment.

19 February 2026
Unprompted review
Iconic Smiles logo

Reply from Iconic Smiles

Thank you for your kind feedback, Sandra. We are delighted to hear that you find the practice warm, friendly and professional. Your comments will be shared with the team.

Rated 5 out of 5 stars

The level of professionalism at the…

The level of professionalism at the reception has been outstanding. The receptionist is always extremely helpful, kind, and welcoming, with a warm smile that immediately makes you feel comfortable. She is organized, attentive, and truly cares about the patients’ needs.

The dentists are equally professional and especially wonderful with children. They approach young patients with patience, kindness, and understanding, which makes every visit stress-free and pleasant. Their gentle and friendly manner creates a very positive experience.

18 February 2026
Unprompted review
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Reply from Iconic Smiles

Thank you for your wonderful feedback Agata. We are delighted to hear that you felt so well looked after from the moment you arrived and that the team made you feel comfortable and supported.

It is especially lovely to hear your comments about how our dentists care for children. Creating a calm, positive and stress-free experience for young patients is very important to us.

Your kind words will be shared with the whole team.

Rated 5 out of 5 stars

Very professional

Very professional, gentle and easy clear info and instructions

16 February 2026
Unprompted review
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Reply from Iconic Smiles

Thank you for your kind feedback. We are pleased to hear that you found your visit professional and that everything was explained clearly and gently.

Rated 5 out of 5 stars

Stress free

16 February 2026
Unprompted review
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Reply from Iconic Smiles

Thank you for your feedback, Michael. We are pleased to hear that your visit was stress free — that is always our aim.

Rated 5 out of 5 stars

Friendly dental surgery

Everyone is friendly and helpful today i saw the hygenist 😄

13 February 2026
Unprompted review
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Reply from Iconic Smiles

Thank you for your feedback, Barbara. We are pleased to hear that you found the team friendly and helpful and that your hygienist visit went well.

Rated 5 out of 5 stars

Very friendly and helpful

Very friendly and helpful

12 February 2026
Unprompted review
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Reply from Iconic Smiles

Thank you for your kind feedback, Deniz. We are pleased to hear that you found the team friendly and helpful.

Rated 5 out of 5 stars

Visiting the Dentist is a good…

Visiting the Dentist is a good experience.
No problem sorting out any problems
Dentist and staff all great.

11 February 2026
Unprompted review
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Reply from Iconic Smiles

Thank you for your kind feedback, Roger. We are pleased to hear that you have had a positive experience and that you felt any concerns were dealt with smoothly. Your comments will be shared with the team.

Rated 5 out of 5 stars

Fantastic dentist and receptionist. Makes you feel so worries and welcoming when you enter the building. I recommend this practice definitely

This dental practice is outstanding in every way
You are greeted by the receptionist at the front desk, with a very welcoming, warm smile which makes you feel at ease immediately.

10 February 2026
Unprompted review
Iconic Smiles logo

Reply from Iconic Smiles

Thank you for your wonderful feedback, Madge. We are delighted to hear that you felt welcomed and at ease from the moment you arrived. Your kind comments about the reception team and clinicians will be shared with them, and they will be very pleased to hear this.

Rated 5 out of 5 stars

As a person that absolutely dreads the…

As a person that absolutely dreads the dentist. Rita the hygienist is second to none. nothing is too much trouble for her she makes you feel so comfortable and takes time to listen and gives her best advice going forward. Would highly recommend iconic smiles 😊

6 February 2026
Unprompted review
Iconic Smiles logo

Reply from Iconic Smiles

Thank you for your lovely feedback, Kresta. We are delighted to hear that Rita helped you feel comfortable and well supported, especially as a nervous patient. Your kind comments will be shared with her and the team.

Rated 5 out of 5 stars

Really nice practice

Was referred to this 'branch' to get a full head x-ray as my dentist surgery couldn't do it.

It's small but really bright, clean and the two people I interacted with were lovely. Friendly, welcoming and explained everything to me. I wasn't worried but would have been set at ease if I was.

My appointment was at 9.20am and I was seen, had the X-ray, confirmed it was good, paid and I was back in my car by 9.26am.

5 February 2026
Unprompted review
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Reply from Iconic Smiles

Thank you for your kind feedback, Egon. We are pleased to hear that you found the practice welcoming, efficient and comfortable, and that everything was explained clearly during your visit. It is great to know your appointment ran smoothly and on time.

Rated 5 out of 5 stars

Excellent service

I had a bad toothache and called the dentist (Cheshunt) Friday afternoon, Tanya the receptionist'squeezed me in, fortunately. Saw Josh and he took some X-rays and prescribed an antibiotic.
They all know that I am a very nervous patient and Josh is just incredible and makes each visit as painless as possible. Thank you Iconic Smiles

30 January 2026
Unprompted review
Iconic Smiles logo

Reply from Iconic Smiles

Thank you for your lovely feedback, Taralou. We are so pleased that we were able to see you quickly and help manage your toothache. Your kind comments about Tania and Josh will be shared with them and the Cheshunt team. We are especially glad to hear that you felt supported and comfortable as a nervous patient.

Rated 5 out of 5 stars

Very good and quick treatment

Very good and quick treatment

4 February 2026
Unprompted review
Iconic Smiles logo

Reply from Iconic Smiles

Thank you for your feedback, Richard. We are pleased to hear that you were happy with the speed and quality of your treatment.

Rated 5 out of 5 stars

Excellent service

Excellent service. Very well looked after as always. Thank you!

3 February 2026
Unprompted review
Iconic Smiles logo

Reply from Iconic Smiles

Thank you for your kind feedback, William. We are delighted to hear that you felt well looked after, as always. Your continued support means a great deal to the team.

Rated 5 out of 5 stars

Sue is such a helpful and efficient…

Sue is such a helpful and efficient receptionist. Dentist was very caring and explained what she was doing.
Thank you Iconic Smiles

2 February 2026
Unprompted review
Iconic Smiles logo

Reply from Iconic Smiles

Thank you for your kind feedback. We are delighted to hear that you felt well looked after and that everything was explained clearly during your visit. Your lovely comments about Sue and the clinical team will be shared with them.

Rated 5 out of 5 stars

Everything was just fine

29 January 2026
Unprompted review
Iconic Smiles logo

Reply from Iconic Smiles

Thank you for your feedback, John. We are pleased to hear that everything was just fine during your visit.

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