Icerental4x4 Reviews 

Martin was fantastic.
He took the time to explain the campervan and explain our different insurance options. But most of all he gave his advise in regards to our travel route which was great advise.
Thanks very much Martin.

Icerental 4x4 was a fantastic experience.
Top-notch service. Super friendly. A smooth shuttle service with minimal wait time.
We had a minor incident—the handling of it was very professional and customer-friendly.
The documentation of the vehicle’s condition before and after was completely honest and fair.
I can wholeheartedly and unreservedly recommend Icerental 4x4!!! Great!

The motorhome was perfect, as well as the support provided by RVIceland team!

I love the car, how the staf treat us so nice and polite. All very well explained. Thank you for the expirience.

It was a grate value for money. My car was upgraded eithoit asking for it.

The shuttle service from the airport was great, the driver told all kinds of thinks about the island during the drive to the office.
The rest of the personel was also very helpfull and friendly.
Maybe the only negitve was the "well used car" from stone chip damage at the front to dents and scratches at almost all panels. But technicaly the car was sound.

What was booked as a roughly 370 euro car rental ended up costing nearly 900 euros, through what I can only describe as a structured upselling operation. We picked up the car on 1 May 2026. The pickup itself was chaotic. A man was walking around with a small sign instead of there being a normal counter, and only the main driver was allowed to travel with him to the off site location where the cars are actually kept. My travel companion was left behind without any clear explanation of how long this would take or why.
Once at the off site location, a large display made the real terms clear. The standard deductible is 2500 euros and the standard insurance does not cover gravel damage, animal collisions, tires, windows, the undercarriage or the doors. In Iceland, where gravel roads and loose stones are the single most common cause of rental car damage, this means the basic insurance covers almost nothing that actually happens to tourists. For 325 euros extra the deductible drops to 750 euros, but gravel damage, tires and undercarriage are still excluded. The honest question is what is actually covered, and that question never really gets answered.
The worst part was how the credit card requirement was used as leverage. I was told I could not pay with my wife's credit card because I was registered as the main driver and the card therefore had to be in my name. The moment I agreed to the premium insurance of 400 euros, my wife's credit card was suddenly accepted without any further discussion. That is not an administrative rule, that is a sales technique. On top of all of this came a mandatory 150 euro road tax, with the clear message that no payment meant no car. None of these costs were communicated transparently in advance.
What makes the whole situation worse is the actual car they handed over after all these payments. A wreck with more than 170,000 kilometers on the odometer, paint damage and dents on every panel, cracks running through one of the doors, visibly bent chassis parts, loose pieces on the front bumper and a rear view camera so blurry that it was effectively unusable. Selling expensive insurance upgrades and then handing over a vehicle in this condition tells you everything you need to know about how this company operates.
My advice to anyone planning a trip to Iceland is to avoid Icerental4x4 and to choose a rental company that is upfront about the total cost and that offers insurance that actually covers the most common Icelandic risks. I felt pressured, poorly informed and ultimately taken advantage of at the very moment our holiday was supposed to begin.

I have rent Subaru outback for 8 days. Pass 2600 rm without any troubles.

Booking, email communication, friendly, accommodating to our needs, motorhome was in good clean condition.

Nice upgrade, thanks

Vehicle was a complimentary upgrade and was great. The airport shuttle pickup/dropoff was quick and pleasant. Rental staff were very efficient.

Really positive experience , friendly helpful staff and efficient service

Perfect experience, the staff was very fast and very helpful. Thank you so much

Very friendly and reliable, the shuttle service was great and super easy, overall very nice experience.

It was fantastic. We rented a big and comfy motorhome for 4 people and discovered the island.

⚠️ WARNING – Avoid this company ⚠️

I normally don’t post things like this, but after what happened last weekend, I feel like people need to know.

Me and a group of friends rented a vehicle from this company, and the entire experience turned into a nightmare. From the start, things felt off, but it got much worse when we returned the car. We were hit with huge charges (thousands of euros) with no clear explanation or justification.

What’s even more concerning is that several other customers were dealing with the exact same situation, all being asked to pay large amounts under pressure.

This is not normal business practice. It felt extremely dishonest and intimidating.

Also worth noting: their Instagram comments are closed, which says a lot in a situation like this.

All good, recommended!

Pickup and drop off process was quick and efficient. Front desk fully explained new tax and road hazard options.

You need to wait for the shuttle but it came within 15 mins. An older car but great value for money. We suffered a hairline crack on the windscreen due to a previous impact and they didn't charge us. Impressed