Iceland Paradise Tours Reviews 42

TrustScore 3 out of 5

3.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 1 out of 5 stars

3 years have passed since I gave an egregious online review about a company but I want to warn other transportation affiliates and retail customers before you book with Sultan who is the owner and ope... See more

Rated 5 out of 5 stars

Sultan, the tour guide was very friendly and knowledgeable of Iceland and the surrounding areas. His 4x4 vehicle was amazing. Took us to different locations in the hope of catching the Northern Lights... See more

Company replied

Rated 1 out of 5 stars

Beware booking with Iceland Paradise tours aka Sultan the guide for your tours as this company doesn’t deliver what is promised or paid for. If you like being scared out of your wits this guy drives... See more

Company replied

Rated 5 out of 5 stars

We chanced upon Sultan's services while at the Perlan Museum. The rest is history, from picking us up front our hotel to knowledge of the auroras and most importantly, not accepting our request to h... See more

Company replied

Company details

  1. Sightseeing Tour Agency
  2. Airport Shuttle Service
  3. Tour Agency
  4. Tour Operator
  5. Tourist Information Center

Written by the company

Mission Statement/Vision “At Iceland Paradise Tours the conviction behind our every expedition is to give travellers a rejuvenating travel experience so they can break the shackles of life challenges & stressful work. We put our heart & mind out to tailor every expedition with best value for money so it will become a catalyst for fun,adventure,knowledge & experiencing the breathtakingly beautiful Iceland with their friends or families allowing them to take on life challenges with new & strong resolve. Whether you are planning a romantic getaway, a family vacation, or friends reunion we got you covered. What makes us unique is our ability to customize tours for our clients' preferences & interests providing a personalized & exclusive travel experience. We also aspire to be a leader in sustainable business practices, innovate continuously to find new ways to minimize environmental impact and improve sustainability. We never say we are the best , we strive every single day to be the best” Our Values To achieve this mission/vision we are guided by following values on daily basis . Honesty/Trustworthiness Authentic & Meaningful Experiences Service Delivery/Best Value for Money Round the Clock Availability 24/7 Sustainability


Contact info

3.1

Average

TrustScore 3 out of 5

42 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Buyer Beware of Sutan & Ice Paradise

3 years have passed since I gave an egregious online review about a company but I want to warn other transportation affiliates and retail customers before you book with Sultan who is the owner and operator of Ice Paradise Tours. Our company has had two very bad experiences in the same week; on the days of March 11th and 12th 2026. On the first date Sultan accepted an airport transfer from our company, we followed up 24 hours after to confirm vehicle and driver information and he sent us a Whatsapp message saying i made a mistake i’m fully booked with no additional leaving us in an awkward situation because our client does not have airport transportation anymore. Not even two days later we had a 3.5 hour tour booked since February 15th with a confirmed price that was scheduled for Sunday March 25, 2026 not only did he change the price he then sent a message booked. Will not answer the phones and no explanations. So BUYER BEWARE This is a horrible company who has no ethics who may you leave you stranded and refuses to answer or take calls. You have been warned.

14 March 2026
Unprompted review
Rated 5 out of 5 stars

Outstanding tour operator

Paradise

I’m just back from a fabulous and very busy 3 days in Iceland! I used Iceland Paradise Tours for all trips from return airport trips to Aurora hunt to South Island tour!!

Sultan helped me build the perfect itinerary from start to finish. Every detail was catered to and the communication from Sultan and his team was flawless. I knew every minute what was happening via text or call.

We were very fortunate to see the Aurora on our first night with Sultan. He is very knowledgeable all things Iceland and Aurora!! His beautiful wife made us Lava hot chocolate which was delicious!! The pictures Sultan took were outstanding, we were so overwhelmed with the beauty of Iceland and the Northern Lights!!

Kjartan was our guide for the Southern Island tour and he entertained us the whole 8/9 hours of tour it was fantastic. His indepth knowledge of his land and its history was fascinating. He had us laughing all day and took us to some beautiful places. Stunning scenery.

Now some will say 3 days isn’t enough but if it’s all you have, you work with it. Sultan knew we only had a few days and maximised this to full. We seen many waterfalls, geothermal springs, Game of Thrones areas, Sky Lagoon, Perlan Museum, Flyover Iceland, Black Beach, glaciers, volcanos plus we ate in a few gorgeous restaurants!!!

If you come to Iceland 🇮🇸 please use Paradise Iceland Tours you will not be disappointed 🌟🌟🌟🌟🌟

13 February 2025
Unprompted review
Rated 1 out of 5 stars

Beware booking with Iceland Paradise Tours

Beware booking with Iceland Paradise tours aka Sultan the guide for your tours as this company doesn’t deliver what is promised or paid for. If you like being scared out of your wits this guy drives like a lunatic constantly on his mobile phone whilst driving, speeding, tailgating and dangerous overtaking in icy conditions this is the guy for you. We tried addressing the issue politely but was ignored and the guide sulked for the next day not talking to us or getting out of the car as he had not ever had anyone complain before. We paid for private guided tours and private airport transfers and he decided that it was ok to have a relative who was on holiday join us without asking our permission and offered no refunds. The narrative he supplied between phonecalls was useless as there was no voice amplification so none of the group of five could hear what he was saying above the noise of the engine. All the tours he supplied weren’t the duration advertised racing from point to point with no meaningful stops as rushed from place to place. He refused to supply an invoice even though asked for time and time again so we have no financial recourse of recouping any monies owed so seems like he knew exactly what he was doing to stop any legal action against him and his response was we were trying to scam him. We have reported him to the Icelandic authorities and are awaiting a response so just be warned don’t want anyone to be ripped off by this guy, it’s too late for us but if you book through him you will regret it, he completely ruined a 50th Wedding Anniversary present and 50th Birthday celebration

8 April 2024
Unprompted review
Iceland Paradise Tours logo

Reply from Iceland Paradise Tours

We apologize to honourable client Mr. Terry Herrington & his family , for trauma they had to face , we are making this case test example to avoid any such incidents ,

Rated 5 out of 5 stars

I had an incredible experience on this…

I had an incredible experience on this Northern Lights tour in Iceland. Not only did I witness the stunning aurora, but I also captured amazing photos with their camera. To top it off, they treated us to delicious homemade hot chocolate and cookies, making the adventure even more memorable. Highly recommended for a magical Northern Lights experience!

20 February 2024
Unprompted review
Iceland Paradise Tours logo

Reply from Iceland Paradise Tours

Thank you Mr. Hunter for placing your trust & for your kind words . It would give us sense of accomplishment & meaning to our efforts that we would be able to provide your desired experience . We would highly welcome your valuable & much sought feedback to improve service delivery & traveler experience . Please kindly reach out to feedback@iceparadisetours.is
Thank you again for doing business with us

Rated 5 out of 5 stars

Amazing experience I highly…

Amazing experience I highly recommend!!!!!

20 February 2024
Unprompted review
Iceland Paradise Tours logo

Reply from Iceland Paradise Tours

Thank you for your kind words. Should you have any feedback & valuable suggestions to improve service delivery & traveler experience . Please reach out to feedback@iceparadisetours.is

Rated 5 out of 5 stars

Best Iceland Experience.. Highly Recommended

We had a wonderful 3 days full of memories here in Iceland. There’s no words to compare the stunning sceneries we’ve seen but we would never have this amazing and more private experience if we didn’t have @Sultan as our guide. He’s simply the best! His priority is us (his clients) and he’s very thoughtful and always thinks ways so we can have the best time ever.. and we did!
He brought us to places to hunt the Northen Lights when others are saying it will most likely be cancelled due to the heavy rain. He provided us with the the best hot chocolate and home made cookies made by his wife while we were waiting dor the sky to clear up and eventually, we were able to see it! Though it was hiding beneath the clouds and would’ve been a lot better if it was a clear night sky, we were still glad to be able to faintly see it and made us tick it from our bucket list and he even took nice photographs of us using his professional Camera.
We also did the Golden Circle and the South Coast Tour and everything was just so convenient! He picks us up and drops us off from and to our accomodation every day.
He knows when’s the best time to go to places when there’s not much people or tour buses around so we can have better photos.
He even made an extra effort and took us to a place that is not part of the usual South Coast Tour and boy, the view there was breathtaking!!
He even gave us Icelandic snacks and drinks to try… and I mean, which tour does that??
I can’t recommend Sultan enough.
If you’re looking for a more private and wonderful experience in Iceland, book him NOW!

8 January 2024
Unprompted review
Iceland Paradise Tours logo

Reply from Iceland Paradise Tours

Hello Chaii ! Thank you for your kind words & putting your trust on us . Me & my team at Iceland Paradise Tours is quite satisfied & happy that were able to offer you a wonderful travel experience for your Icelandic Getaway , but at the same time we believe in continuous improvement . We would highly welcome your valuable & much awaited feedback & suggestions you might have to even further enrich the traveler experience & improve our service delivery. Please kindly do reach us at feedback@iceparadisetours.is

Thank you again for doing business with us .

Kind Regards

Sultan & his team at Iceland Paradise Tours

Rated 5 out of 5 stars

Definitely Recommend

I managed to catch the Northern Lights on my last night in Iceland and I couldn’t be more thankful to Sultan. With other tours mostly being cancelled the previous few days due to bad weather, I was almost on the verge of giving up. I then decided to book a smaller group tour and it couldn’t have gone any better. The entire experience with Sultan was very personal with him ensuring every guest getting the very best out of the tour. He knew the right place for spotting them, with the drive to the location, full of insightful conversations around the phenomenon itself. Thank you for making my trip a memorable one!

20 October 2023
Unprompted review
Iceland Paradise Tours logo

Reply from Iceland Paradise Tours

Thank You Marc for your kind words & putting your trust on us . It give us immense pleasure & sense of satisfaction that you had meaningful experience with us . Please do guide us with your valuable feedback & suggestions to improve our service delivery & traveler experience . Please do reach us at feedback@iceparadisetours.is

Rated 5 out of 5 stars

An unforgettable experience

I was fortunate to have embarked on an Iceland South Coast tour with my friends, led by Sultan, who demonstrated exceptional patience and flexibility in curating our itinerary. Our adventure led us to awe-inspiring waterfalls, the striking black sand beach, and the captivating Game of Thrones beach to conclude our day. What set Sultan apart was his ability to skillfully capture unforgettable moments, including stunning aerial shots from his drone. Additionally, his deep knowledge of the area became evident as he guided us to the waterfall famously featured in the Vikings series during Floki's scene. Sultan's professionalism was superb, leaving all of us thoroughly impressed and immensely grateful for this remarkable experience.

8 October 2023
Unprompted review
Iceland Paradise Tours logo

Reply from Iceland Paradise Tours

Thank You Ahmad Ul Haq for your kind words & putting your trust on us . It give us immense pleasure & sense of satisfaction that you had meaningful experience with us . Please do guide us with your valuable feedback & suggestions to improve our service delivery & traveler experience . Please do reach us at feedback@iceparadisetours.is

Rated 5 out of 5 stars

I went to a guided tour with my friends…

I went to a guided tour with my friends last week.
Our pickup was exactly the same as it was mentioned by our guide.
The trip was one of the best trips I had here in Iceland. We had so many tourist attractions to visit. The guide was very humble and friendly. One of the locations was a surprise visit for us, the black sand beach. We also had the photoshoot with professional camera and via drone. I would definitely recommend.

8 October 2023
Unprompted review
Iceland Paradise Tours logo

Reply from Iceland Paradise Tours

Thank You Sehrish for your kind words & putting your trust on us . It give us immense pleasure & sense of satisfaction that you had meaningful experience with us . Please do guide us with your valuable feedback & suggestions to improve our service delivery & traveler experience . Please do reach us at feedback@iceparadisetours.is

Rated 5 out of 5 stars

Memorable trip

Thank you so much Sultan the Guide for the South Coast trip. It was really a wonderful day spent with very professional and knowledgeable Guide. The whole trip worked well from beginning to end. We enjoyed a lot at different beautiful attractions.
Thanks once again for making our trip memorable with your very professional photography.
Highly recommended.

8 October 2023
Unprompted review
Iceland Paradise Tours logo

Reply from Iceland Paradise Tours

Thank You Khizra for your kind words & putting your trust on us . It give us immense pleasure & sense of satisfaction that you had meaningful experience with us . Please do guide us with your valuable feedback & suggestions to improve our service delivery & traveler experience . Please do reach us at feedback@iceparadisetours.is

Rated 5 out of 5 stars

South Coast trip with Sultan

Booked a private tour with Sultan the Guide, and it turned out to be amazing and one of the best trips of my life. He was on time for the pickup and went to multiple locations throughout our trip. Amazing person with amazing knowledge of places. Offered us special breaks at beautiful locations for photography and videography. I'd definitely recommend him for tours in Iceland and will definitely go with him again on my next trip as well.

8 October 2023
Unprompted review
Iceland Paradise Tours logo

Reply from Iceland Paradise Tours

Thank You Arslan Naeem for your kind words & putting your trust on us . It give us immense pleasure & sense of satisfaction that you had meaningful experience with us . Please do guide us with your valuable feedback & suggestions to improve our service delivery & traveler experience . Please do reach us at feedback@iceparadisetours.is

Rated 5 out of 5 stars

Fantastic private and customized South Coast Tour

For our 5th year wedding anniversary, we decided to book a 2-day private tour with Iceland Paradise Tours, and for two people who value excellent, personalized service and really hate crowds, it really made a big difference.

Our guide, Sultan, who is also the owner of this company, was very professional, flexible, hardworking, and knowledgeable about Iceland. It was easy to coordinate and plan with him beforehand, and he gave a very fair price for a customized, private trip to the Southern Coast, with flexibility to also visit the Golden Circle as we wish. The vehicle he used for the trip, a Range Rover, was spacious enough for our needs and he had Wi-Fi in the car. It was also well-equipped to handle the changing climate of Iceland, including a sudden snow storm in spring!

The service was quite exceptional. We gave him a rough idea of how we wanted our trip to go, and he accommodated all our requests and changes graciously.

He was upfront and gave very practical advice about the sites we wanted to see—for example, whether it makes sense to go to a place or not, given the conditions. He also instinctively understood what we needed and adjusted accordingly—whether it was to talk, give us privacy, let us sleep, avoid a lot of tourists, take great photos, prioritize certain activities, etc. My husband normally cannot sleep in cars but he managed to do so in this trip—which is a testament to Sultan’s smooth driving.

One can really see how much he genuinely loves Iceland, his home for the last 6 years. I had done a lot of research on the different tour packages in Iceland, but was pleasantly surprised to receive suggestions on places that were normally not included in the tours. He showed us places that he truly loved and felt that we would enjoy. We also had very interesting conversations and we gained insights about the country and people.

It was a real pleasure discovering this country with Iceland Paradise Tours, and we highly recommend this company and Sultan, to anyone who wants a customized/private tour with excellent service.

24 April 2023
Unprompted review
Iceland Paradise Tours logo

Reply from Iceland Paradise Tours

Thank You Melanie for putting your faith on us & doing business with us. We are thankful for your kind words . This review give us immense pleasure & sense of fulfillment that we are able to provide you with best traveler experience as you ever fantasized for your special occasion. But at same time we believe there is always room for improvement & your honest feedback & suggestions would surely guide us to improve our traveler's experience & service delivery. We look forward to your much awaited feedback and suggestions . Please kindly do reach us at feedback@iceparadisetours.is . Thank you again. We hope to see you again

Rated 5 out of 5 stars

Experience with iceland paradise tours

The experience with iceland paradise tours wars vert good, the pilote make all for have photos about green-light.

20 March 2023
Unprompted review
Iceland Paradise Tours logo

Reply from Iceland Paradise Tours

Thank You Honorable Jeremy Rigaud for your kind words . This positive review give us sense of satisfaction and extreme pleasure that you had a wonderful experience with us. as you fantasized for your bucket-list. But at same time we believe that we are still evolving as reliable & trustworthy service provider , your valuable suggestions and feedback about our services would surely guide us to improve our service delivery and customer experience . Please get back to us at feedback@iceparadisetours.is .
Thank you for faith & doing business with us.

Rated 5 out of 5 stars

Aurora hunting with a personal touch

We chanced upon Sultan's services while at the Perlan Museum. The rest is history, from picking us up front our hotel to knowledge of the auroras and most importantly, not accepting our request to head out a day earlier so we wouldn't be disappointed.

We trusted his judgment and went out the day after, at a time he said would be meaningful and after 7 years since trying to see the Aurora in Finland, we saw it in Iceland thanks to the great work Sultan does. Would highly recommend!

15 February 2023
Unprompted review
Iceland Paradise Tours logo

Reply from Iceland Paradise Tours

Thank you Damien G for putting your faith on us .This review of yours give us immense pleasure & sense of satisfaction that you had desired experience with us . We equally enjoyed your company as well , finally you would be able see lights . It made our day as well !
But at the same time we look forward for your valuable suggestions and feedback to improve our service delivery keeping the undeniable fact that there is always room for improvement . Please do reach us at feedback@iceparadisetours.is
Best Regards

Rated 5 out of 5 stars

Iceland Paradise Tour

I recently traveled with Iceland Paradise tour to see the Northern lights. The experience was amazing! The tour guide made all efforts to make the group comfortable and chase Northern lights. We did see the northern lights. I must say this is the best tour and recommend you all! Best guided tours in Iceland.

12 November 2022
Unprompted review
Iceland Paradise Tours logo

Reply from Iceland Paradise Tours

Thank You Honorable Client for "your" kind words & putting faith on us. This positive review of yours give us extreme pleasure & sense of satisfaction that you had a wonderful experience with us as you fantasized before planning the trip. But at the same time we do believe that there is always room for improvement & we look forward to your much awaited feedback & valuable suggestions to improve our service delivery. Please do reach us at feedback@iceparadisetours.is. Thank You for your time again

Rated 5 out of 5 stars

Sultan is the best

Sultan is the best! Smart and resourceful he puts in a ton of work before you start the tour to make sure you have the best chance to see the Northern Lights. His research and effort paid off as he found them for us and others who took other tours that night did not get to see the magical Northern Lights.

8 November 2022
Iceland Paradise Tours logo

Reply from Iceland Paradise Tours

Thank You Honorable Sharon ! For your kind & encouraging words . This review of yours give us immense pleasure & sense of satisfaction that you had a wonderful experience with us as you fantasized before planning the trip. But at the same we do believe that this is beginning of our journey towards becoming more reliable brand & trustworthy brand. We will be eagerly waiting for your valuable suggestions & feedback which will surely guide us to improve our service delivery & customer experience . Please do reach us at feedback@iceparadisetours.is. Thank You for your time

Rated 5 out of 5 stars

An amazing trip

An amazing trip! The weather was not in our side at first and we were able to reschedule. Our guide Sultan was wonderful! He was kind and fun and knowledgeable! He was determined to give us a trip to remember. He said he was going to show us the lights and he made sure of it! So thankful for the memories and experience!

11 November 2022
Unprompted review
Iceland Paradise Tours logo

Reply from Iceland Paradise Tours


Thank You honorable Erika Raidma for your kind words & putting your faith on us . It give us extreme pleasure & sense of satisfaction that you had a wonderful experience with us as you fantasized before planning the trip . But at the same time we do believe that we cannot be perfect , we would highly welcome your feedback & valuable suggestions to improve our customer experience & our service delivery . Please do reach us at feedback@iceparadisetours.is with your valuable feedback and suggestions. Thank you for your time



Rated 5 out of 5 stars

Two perfect Iceland tours! We have just returned home from a…

We have just returned home from a wonderful trip to Iceland and our tour guide Sultan was a big part of the reason our trip was so memorable. Our hotel recommended Sultan for a last minute South Coast tour. Sultan picked us up promptly and went above and beyond to make sure we had a wonderful experience! He took us to more sights than other tours and made sure that we saw everything we wanted. Sultan even made recommendations for our dinner after the tour. The restaurant was just what we were looking for! He is friendly, experienced and very knowledgeable about all the sights and of Iceland itself. He takes great pride in making the tour perfect for each group.
We enjoyed this tour so much that we hired him again for our last day to tour the west coast of Iceland and then to drop us off at the airport. I hadn’t read much about the western part of the country, but it was simply gorgeous and once again Sultan made the day perfect. In addition to all the beautiful
spots, Sultan was able find where my dad served in the navy and we saw where his barracks and avaition hangar were from back in the 1960’s! This really made our day. Sultan had us back at the airport at the perfect time. We can not say enough about Sultan’s professionalism, knowledge and friendliness. We highly recommend him for any tour in Iceland that you are thinking of taking.

14 November 2022
Unprompted review
Iceland Paradise Tours logo

Reply from Iceland Paradise Tours

Thank You Honorable Stacy for your kind & encouraging words & putting your faith on us .It give us immense pleasure & sense of satisfaction that you had a memorable experience with us as you fantasized before planning your trip. This kind review of yours will surely a stepping stone towards our journey of becoming a trustworthy brand & reliable service provider . But at same time we do believe there is always room for improvement & we eagerly look forward for your valuable feedback & suggestions to improve our customer experience & service delivery. Please do reach us at feedback@iceparadisetours.is . Thank You for your time !

Rated 5 out of 5 stars

Private South Coast tour with our guide Sultan

We had an amazing tour with our guide Sultan! We took a personalized tour on the South Coast to see the DC3 plane wreck and he was very thoughtful to point out sights of interest along the way! He also took time to tell us about fun aspects of Icelandic culture which was very interesting!

Not many tour companies go to the plane wreck and we were so grateful to Sultan for going the extra mile to make our trip comfortable and enjoyable!

It is a pity that we found it about him only towards the end of our time in South Iceland, or we would definitely have done more tours like the Northern Lights with him!

We’ll definitely 10/10 recommend Sultan and Iceland Paradise and would love to do more tours with him in our future visits to Iceland!

27 October 2022
Unprompted review
Iceland Paradise Tours logo

Reply from Iceland Paradise Tours

Thank You Honorable Shivam Bhalla for your kind & encouraging words. They mean a lot to us and we believe that putting your faith on us will surely become a stepping stone towards our journey of becoming a reliable & trustworthy brand. But at the same time we do believe that there is always room for improvement, your feedback & valuable suggestions surely will guide us towards improving our customer experience & Service Delivery. . We will be eagerly waiting for your feedback. Please do reach us at feedback@iceparadisetours.is. Thank you for your time !

Rated 5 out of 5 stars

Our driver Sultan was just fantastic

Our driver Sultan was just fantastic. He went above and beyond to make sure we had a great experience and got to see the northern lights. He kept the mood up when we all started to lose hope and I couldn't have asked for a better experience. He took some lovely photos for us to take home too.

Thanks Sultan!

12 November 2022
Unprompted review
Iceland Paradise Tours logo

Reply from Iceland Paradise Tours

Thank You honorable Marisa Boyden for your kind words & putting your faith on us . It give us extreme pleasure & sense of satisfaction that you had a wonderful experience with us as you fantasized before planning the trip . But at the same time we do believe that we cannot be perfect , we would highly welcome your feedback & valuable suggestions to improve our customer experience & our service delivery . Please do reach us at feedback@iceparadisetours.is with your valuable feedback and suggestions. Thank you for your time

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look