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The only rucksack built for the Corporate Athlete. Run to work. Cycle through chaos. Arrive looking like you've got your life together. HYFO. Short for Hyfforddiant. Welsh for training, for life. Created for my fellow corporate athletes. Flogging our souls. Headsets and gilets on, with pipelines as fake as our 'what did you do at the weekend' answers. Being in a constant Ironman or marathon block, you have to squeeze the training in where you can. The commute? 13k from Tooting to Shoreditch to smile and dial. Two options. Stand in a miserable smelly armpit and pay the price of a couple of lovely creamers for the privilege, or take back the morning - strap on the laptop and run. 1-0 before the morning stand-up. Downhill from there. So, I needed a rucksack to carry my snus, vapes, cigs, MacBook, cold-calling headset, all the corporate clobber, my chicken rice Tupperware and my picture of Big John. All while not flapping about like Prince Andrew sat opposite Emily Maitlis. Nothing fitted the mould for under £200. Even on tech bro money, still a Thursday pub sit. So I've designed this. Great to run in, zero-bounce, waterproof, and not looking like you're about to hike the Himalayas (Osprey).
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United Kingdom
- hyfo.co.uk
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