If I could give no stars i would. I lived in Brentford for a few years and would always use electric bikes to get around locally. I moved away, and returned to find forest had replaced lime for bike... See more
Company replied
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
Technical issues with bikes last week. Switching on after scanning then shutting down. Tried everything to get the app to work, deleting, installing, switching off phone - nothing is working. App ha... See more
Company replied
Unclear pricing and recent price hikes not highlighted. App laggy and GPS recognition awful. Bikes often broken and can't end ride. Stupid joke messages when waiting ages for ride to end. Stands unst... See more
Company replied
Sadly, I'm yet another case of the app not letting me park due to bugs with their GPS system and being charged a fortune because of it. Clearly parked in a designated parking spot but the app seemed t... See more
Company replied
Company details
Written by the company
We’re Forest. You know, those shared ebikes in London that look like trees. We’re London’s most affordable and most sustainable shared eBike. We give everyone 10 minutes free riding time, every day. It doesn’t stop at 10 minutes though, we offer riders a way to get even more free minutes by watching ads from our conscious-minded partners. We power our operations with 100% renewable energy (which we have done since day 1). We then offset our manufacturing emissions by growing an actual forest, through local and responsible tree planting, in Wales.
Contact info
London, United Kingdom
- 02081577491
- cs@humanforest.co.uk
- humanforest.co.uk
1.4
Bad
341 reviews
Replied to 99% of negative reviews
Typically replies within 48 hours
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RUN AWAY DONT WALK
If I could this company 0 stars or even minus I would.
The bike quality is terrible, most broken or the electric assist doesn’t work, customer service are more interested in money than customer care.
Do yourself a favour use Lime or Beryl avoid Forest like the plague.
2 October 2025
Unprompted review
Reply from Forest
Hello Sade,
Thank you for taking the time to share your feedback.
We’re sorry to hear about your experience with our bikes. If you could email us at cs@humanforest.co.uk with more details, we can look into the issue and assist you further.
Best wishes,
Ashleigh
Forest Team 🌳
Not many positives now….
I used to use Forest a lot. But the steady price increases over the last year or two - both in actual terms and by stealth - (eg free minutes can no longer be used with bundles), the adding of and pushing up prices of daily service fee and unlock fee etc, and now the final straw is the £3 bundle is £3.99.
Granted it now comes with 40 minutes but I don’t actually need that extra time.
I get that businesses have rising costs but I genuinely don’t see who would now choose Forest over Lime anymore as Line Bikes are simply better as is their app. Or for that matter, just taking a bus or the tube.
With all that having been said I will end on a more positive note: I do feel that the costs ARE transparent, you do know what you’re paying if you bother to look, and customer services have always been good on the rare occasions I’ve contacted them.
1 October 2025
Unprompted review
Reply from Forest
Hello James,
Thanks for taking the time to leave your review.
We’ve recently had to make some changes to our bundles, including a pricing increase. That said, we’ve also increased the number of minutes included with each bundle. However, we understand this may not suit everyone, and we appreciate your feedback.
Regarding the app issues, app stability is a priority for us. If you have any specific feedback or examples you’d like to share, please feel free to email us at cs@humanforest.co.uk.
Best wishes,
Ashleigh
Forest Team 🌳
The prices keep going up and the bikes…
The prices keep going up and the bikes are getting worse. No more value for money. Soon it will be cheaper to drive :)
30 September 2025
Unprompted review
Reply from Forest
Hello Dariusz,
Thank you for taking the time to leave your review.
At Forest, we aim to keep our pricing as sustainable as possible, balancing affordability with the need to ensure the viability of our service. When we do make adjustments to our bundles or pricing, it's only when the previous structure is no longer sustainable for us as a business. We understand how valuable the balance between competitive pricing and accessibility is to our users, and your feedback on this topic is genuinely appreciated.
Regarding our recent Bundle changes, we’ve seen that riders are cycling more often than before, even on gloomier days. With that in mind, we’ve reshuffled our bundles. While the prices have increased, we’ve also added more minutes to each bundle. This way, you’ll still receive the same great value for money, but with extra time included so there’s no need to rush your rides.
We’ve also introduced a new way to ride 30 minutes for just £1:
- No daily fee
- £1 unlock
- 30 free minutes (must be used within 90 minutes).
- Over 1,000 available each day, clearly marked on the map.
- Have a bundle or subscription? You still get 30 free minutes on these bikes and won’t pay an unlock fee..
If you’ve got any further questions about our new bundles, just let us know and we’ll be happy to help.
Best wishes,
Gareth
90% of the time the app either won’t…
90% of the time the app either won’t start or won’t let you end a ride. You spend so much time trying to get the thing to function it’s usually quicker to just walk.
26 September 2025
Unprompted review
Reply from Forest
Hello Sam,
Thank you for taking the time to leave your review.
We're sorry to hear about your experience. App stability is a top priority for us, and our tech team is working hard to ensure the best possible performance.
If you could email us at cs@humanforest.co.uk with details of the specific rides affected, we’d be happy to investigate this further for you.
Best wishes,
Ashleigh
Forest Team 🌳
Absolute sham of a company and…
Absolute sham of a company and should've shut down straight away. Their users keep crashing into parked cars on the street and dumping their bikes on top of vehicles causing criminal damage and the company refuse accountability.
Edit- reply to company- I did email and I was told you won't help... I wouldn't mind speaking to the CEO though. Your bikes are a nuisance on my street.
20 September 2025
Unprompted review
Reply from Forest
Hello,
Thank you for getting in touch and bringing this to our attention.
To help us look into this for you, please email us at cs@humanforest.co.uk with more details. Our team will be able to assist you further.
Best wishes,
Ashleigh
Forest Team 🌳
I would be giving 0 if I were able to
I would be giving 0 if I were able to. They are scammers, they are charging you with implicit charges. Never ever use it
11 September 2025
Unprompted review
Reply from Forest
Hello,
Thanks for taking the time to leave your review.
We aim to be as transparent as possible with our fees. These are displayed in the app before you ride, and are also explained in the welcome email and the onboarding carousel when you first sign up.
If you could email us at cs@humanforest.co.uk
with more specific details, we’d be happy to look into this further and assist you directly.
Best wishes,
Ashleigh
Forest Team 🌳
Unclear pricing and recent price hikes…
Unclear pricing and recent price hikes not highlighted. App laggy and GPS recognition awful. Bikes often broken and can't end ride. Stupid joke messages when waiting ages for ride to end. Stands unstable so often see piles of bikes due to gusts of wind. Price rises now make Lime bundles same price and more reliable.
22 September 2025
Unprompted review
Reply from Forest
Hello Stephen,
Thank you for taking the time to leave your review.
I'm really sorry to hear that you find our pricing unclear, all pricing is mentioned before starting a ride on the pre-ride screen. At Forest, we aim to keep our pricing as sustainable as possible, balancing affordability with the need to ensure the viability of our service. When we do make adjustments to our bundles or pricing, it's only when the previous structure is no longer sustainable for us as a business. We understand how valuable the balance between competitive pricing and accessibility is to our users, and your feedback on this topic is genuinely appreciated.
I'm also sorry to hear that you've had issues ending rides. In future, if you encounter any difficulties ending a ride, please do not hesitate to contact our Support & Community team right away. We’re here to help, and can assist you in ending the ride promptly. You can reach us via:
Email: cs@humanforest.co.uk
Live Chat: Available from 8am to midnight through the support icon on the app homepage
Phone: 020 8157 7491 (Mon–Fri, 9am–5pm)
Best wishes,
Gareth
Forest Team 🌳
Total Scam company.
Total Scam company.
Their app showed me I had 32mins left to use. So I used the bike to use up the minutes, when I finished the ride 22mins later as expected it showed 9mins left. But just as I closed the app I clocked it had charged me a regular fare. So I reopened to double check and it had and all traces of the minutes were gone, showing now 0mins left. Like wth?
Immediately messaged support and they were like, "we don't see the minutes". No duh, I don't see it either, what is going on with your app?
Never using/recommending them again.
Also the 10mins "free" is a false advertising scam as you pay 2.5£... such a con.
● The definition of "FREE" is, "Without cost or payment". So the fact that you charge, is FALSE ADVERTISING. As that is not "free" as the company is advertertising, that is 10mins for 2.50£.
Also they do not disclose the upcoming 2.50 charge prior to using the bike. So this is clearly misleading clients. Really and truly this is a breach of contract. Stop lying and just be transparent.
12 September 2025
Unprompted review
Reply from Forest
Hello,
Thanks so much for taking the time to leave your review.
We're really sorry to hear you're having issues with your minutes. We’ve already requested your information so we can take a closer look at your account.
Just to clarify, the £1.90 charge has recently been updated. The new £2.50 charge includes a £1 unlock fee and a £1.50 daily service fee (previously 90p). The daily service fee helps us maintain the fleet and keep the bikes in top condition for all our riders. This pricing is clearly displayed in the app before you begin each ride.
The Daily 10 gives you 10 minutes of riding time each day you ride. These minutes are automatically added to your account when you take your first ride of the day and can be found in the Minutes section of the app.
If you don’t have an active Bundle or Subscription, the £1 unlock fee will be applied every ride and £1.50 daily service fee will apply to your first ride of the day.
We understand this may have caused some confusion, and we sincerely apologise. We do our best to be as transparent as possible but this information is shown in the app when you first sign up, in your welcome email, and before every ride.
If you're a frequent rider or love longer rides, our Minutes Bundles are a great money-saving option. These pre-paid packages include:
- Free unlimited unlocks
- No daily service fees
- A longer ride time at a lower cost
You’ll find them directly in the app.
We also offer a 20% discount for students, NHS staff, pensioners, and emergency services.
We also have a Minute Builder feature where you can earn extra free minutes daily by watching short ads, helping you save even more!
Best wishes,
Ashleigh
Forest Team 🌳
Truly awful service
They've decided to hike the 30 minutes price up by 25% with no communication or care. Half the time the bikes pedals fall off seats randomly snap and the battery just stops.
The audacity to raise the price is hilarious. Guarantee they'll be out of business in London by the end of this year.
17 September 2025
Unprompted review
Reply from Forest
Hello Ryan,
Thank you so much for taking the time to share your feedback with us!
While we try to be as sustainably priced as possible, any time the price does increase, it is because unfortunately, the previous price was no longer sustainable for us as a business. We have also increased the minute allocation from 30 to 40 minutes and these minutes come with free unlock and daily service fees as with all of our Bundles.
If you're looking for more ways to save, we've recently introduced discounted bikes, where you can ride for 30 minutes for £1. We’re marking these bikes with a big ‘£1’ symbol on the map.
We're really sorry to hear you've encountered issues with bikes. We understand how important it is for our eBikes to be reliable. That's why we now ensure all eBikes receive a service at least every 3 weeks to keep them in tip-top shape. We’ll take your feedback on board to improve further. Please do get in touch ASAP if you experience any problems, and our Support Team will be happy to help. 🚴🔧
Just to let you know, you can also create a damage report in the app when you come across an issue. We then go over the reports manually and ensure the bikes are taken offline and any necessary refunds or minute returns are carried out.
Best wishes,
Gareth
Forest Team 🌳
Unfair £20 Fee and Poor Communication
I recently used Forest and was shocked by how unclear their system is. I was charged a £20 fee for supposedly entering a “red zone” without any clear warning or real-time alert in the app. At no point did the app make it obvious that I was outside their operational boundaries, nor that I would incur such a heavy penalty.
When I raised the issue with their support team, they refused to refund me and simply pointed to the map yet as a customer, I cannot be expected to constantly monitor tiny map zones while riding. Clear, real-time alerts should be standard.
This was not a matter of misuse, but a failure of communication on Forest’s side. Penalising customers for unclear boundaries feels unreasonable and unfair. The dismissive response from customer service made the situation even worse.
I value transparency and fairness from any company, and unfortunately Forest fell short. Charging customers for something that was not clearly communicated is unacceptable.
7 September 2025
Unprompted review
Reply from Forest
Hello,
Thank you so much for taking the time to share your feedback with us!
We understand it can be frustrating when parking options are limited, and we apologize for any inconvenience. Please note that the availability of parking zones is regulated by each borough, and we must follow their guidelines. If we do not operate in a specific area, it is because we are not permitted to park there.
When you first sign up and also before your first ride you are also informed you cannot end your ride in the areas marked in red on the map. The red zones are clearly marked before and during your ride.
For future rides, please do check the map before setting off. Red areas are always visible, and grey No Parking Areas appear once your ride begins. To view these grey zones in advance, you can tap on a bike on the map before starting your ride.
Also, just so you know, you can use the magnifying glass icon on the app’s home screen to search for your destination directly on the map.
Best wishes,
Gareth
Forest Team 🌳
Really awful
10 September 2025
Unprompted review
Reply from Forest
Hello Babak,
Thank you so much for taking the time to share your feedback with us!
I'm really sorry to hear that you haven't had a good experience with the app. If you have a moment and are able to share more detailed feedback with us at cs@humanforest.co.uk we'd be really happy to hear it as we work to improve the service for all of our riders.
Best wishes,
Gareth
Forest Team 🌳
Nope, just not worth the hassle.
First off, your app is awful. Looks like it was created for 6 year olds. Unclear, cluttered and childish. Second, how the hell do you know which bike to ride? Says you can start with bike xxxx but then can you find it? No. Sorry, but you need to do WAY better than this to be considered competition to Lime.
9 September 2025
Unprompted review
Reply from Forest
Hello Charles,
Thank you so much for taking the time to share your feedback with us!
I'm really sorry to hear that you haven't had a good experience with the app.
You can use the search for a bike feature on the home page to find the nearest bike to you, or view the bikes closest to you on the in-app map. By clicking on a bike you can get directions to the bike and once there, you can begin the ride by scanning the QR code.
If you need any further assistance our support team is also available to help.
You can reach us via:
Email: cs@humanforest.co.uk
Live Chat: Available from 8am to midnight through the support icon on the app homepage
Phone: 020 8157 7491 (Mon–Fri, 9am–5pm)
Best wishes,
Gareth
Forest Team 🌳
STAYAWAY, DO NOT USE
I used their bikes twice a day for 3 days.
Each time I was overcharged !!!
Tried calling them, phones out of service!
Tried sending an email, AI response received.
It seems this company is making MILLIONS by overcharging Londoners.
I'm never using their bikes again.
9 September 2025
Unprompted review
Reply from Forest
Hello Clarence,
Thank you so much for taking the time to share your feedback with us!
I'm really sorry to hear that you've had issues on your rides.
Due to the increase in demand from the tube strikes, our phone lines have been closed this week, so we can get back to every enquiry faster.
Just to let you know, we are also available via live chat, you can get through to an agent right away by asking the bot to put you through to speak to someone.
If you haven't received a reply within 48 hours please kindly email us directly at cs@humanforest.co.uk.
We'd also advise checking your junk folder.
Best wishes,
Gareth
Forest Team 🌳
No response from customer service have…
No response from customer service have deducted money for unavailable bikes
11 September 2025
Unprompted review
Reply from Forest
Hello,
Thank you so much for taking the time to share your feedback with us!
I'm sorry to hear that you're still awaiting a response from our support team. With the tube strikes we are a little behind at the moment, but you should receive a reply within 72 hours.
If you haven't received a reply within this time please kindly email us directly at cs@humanforest.co.uk.
We'd also advise checking your junk folder just in case.
Best wishes,
Gareth
Forest Team 🌳
Never use them!
Awful experience, the motor didn’t work and I lasted 8 minutes on leg power alone, when I tried to end my ride I was apparently’out of the forest’
I the app gave me no help in finding a correct parking area. I parked the faulty bike in a neat safe space and got fined. I’ll never use forest again, Lime bikes are much better, especially love the bundles of minutes option and ease of use of the app. I hope the forest dies.
8 September 2025
Unprompted review
Reply from Forest
Hello Daisy,
Thank you so much for taking the time to share your feedback with us!
I'm really sorry to hear that you had an issue during your ride. Would it be possible if you could kindly reach out to our support team at cs@humanforest.co.uk regarding this.
I'm really sorry to hear your destination was outside of our operational area. This area is shaded in red on the map and when you first sign up and before your first ride we inform riders that they can't end their rides in these areas.
We’re truly excited about the prospect of bringing Forest and parking bays to every corner of London, it's a dream we're passionate about!
However, dockless parking is subject to regulation in each borough, and the rules can vary significantly. If you find that we’re not currently operating in your specific area, it’s because we haven’t yet secured the necessary permissions from that borough. We understand how frustrating this can be, but please know that we’re tirelessly working to expand Forest’s reach!
We would always advise checking the map before starting your ride to ensure your destination is within our operational area and is not a No Parking Area. The red zone marking the outside of our operational area is always visible and the No Parking Areas within our operational area can be viewed before you start your ride by clicking on a bike on the map.
Best wishes,
Gareth
Forest Team 🌳
horrible
horrible. thought I’d use it over lime - hoping you had improved in recent months since my last use. you’re still shit. why does it feel like half of London is a no parking zone. missed my train to work because of the prking fiasco and went over the “free 10mins daily” (which is actually £2.50 just to unlock a bike) because I was looking for parking. Lime is still cheaper, bikes feel faster and more secure and you can park them practically anywhere. Absolutely do no recommend
4 September 2025
Unprompted review
Reply from Forest
Hello Yehya,
Thank you so much for taking the time to share your feedback with us!
We’re really sorry to hear that some of your destinations have been No Parking Areas. We’re truly excited about the prospect of bringing Forest and parking bays to every corner of London—it's a dream we're passionate about!
However, dockless parking is subject to regulation in each borough, and the rules can vary significantly. If you find that we’re not currently operating in your specific area, it’s because we haven’t yet secured the necessary permissions from that borough. We understand how frustrating this can be, but please know that we’re tirelessly working to expand Forest’s reach!
We would always advise checking the map before starting your ride to ensure your destination is within our operational area and is not a No Parking Area. The red zone marking the outside of our operational area is always visible and the No Parking Areas within our operational area can be viewed before you start your ride by clicking on a bike on the map.
Best wishes,
Gareth
Forest Team 🌳
Unusable due to lack of bikes and parking
I’ve been using Forest for a few months, but unfortunately the service has become unusable. The lack of bike availability and the increasingly limited number of parking spaces mean that what should be a quick and convenient ride often turns into long walks searching for a bike or somewhere to leave it.
What started as a promising idea to have more than just Lime bikes in London has become unreliable and impractical for daily use. I’m back to Lime.
2 September 2025
Unprompted review
Reply from Forest
Hello Clara,
Thanks for taking the time to leave your review.
I'm really sorry to hear that you've had issues with bike availability and parking areas. We've passed the feedback on bike availability onto our operations team.
Regarding, parking areas. We’re truly excited about the prospect of bringing Forest and parking bays to every corner of London, it's a dream we're passionate about!
However, dockless parking is subject to regulation in each borough, and the rules can vary significantly. If you find that we’re not currently operating in your specific area, it’s because we haven’t yet secured the necessary permissions from that borough. We understand how frustrating this can be, but please know that we’re tirelessly working to expand Forest’s reach and add more parking bays.
We would always advise checking the map before starting your ride to ensure your destination is within our operational area and is not a No Parking Area. The red zone marking the outside of our operational area is always visible and the No Parking Areas within our operational area can be viewed before you start your ride by clicking on a bike on the map.
Best wishes,
Gareth
The Forest Team 🌳
For a quick 5 mins ride they charge…
For a quick 5 mins ride they charge £2.50. £1 to unlock and they increased the service fee to a ridiculous £1.50. Free 10mins doesnt do anything for those who does regular short journeys. 3£ for 30mins aint worth it either as it expires in 1 day.
2 September 2025
Unprompted review
Reply from Forest
Hello Imran,
We understand that price changes aren’t always welcome, and we really appreciate you taking the time to share your thoughts.
We’ve recently changed our Pay-As-You-Go pricing, the daily ride fee is now £1.50 (previously £0.90). The £1 unlock fee and 10 free minutes per day remain the same, and the £0.29 per-minute rate hasn’t changed.
In order to operate in each borough, we have to pay a fee. These fees vary borough to borough (just like the parking rules), but one thing that is consistent is that these fees have doubled in the past year. As a result of these rising borough fees, we’ve made the decision to raise our daily service fee to £1.50.
Even with this change, Forest is the cheapest shared ebike in London. A 10 minute PAYG trip is still 36% cheaper, and £1.40 less, compared to our biggest competitor. And our bundles remain the cheapest of all shared ebike operators in the city.
However, we’ve just introduced a new way to ride 30 minutes for just £1:
- No daily fee
- £1 unlock
- 30 free minutes (must be used within 90 minutes).
- Over 1,000 available each day, clearly marked on the map.
If the 24 hour Bundle doesn't suit you, we also have options that last 3 days, one week and 30 days.
Best wishes,
Gareth
The Forest Team 🌳
Let me list all the complaints:
Let me list all the complaints:
- The app logs me out frequently, whereas Lime almost never does. Super annoying when I want to grab a bike fast and am in a rush.
- The bike saddles are broken a significant amount of the time.
- The bike won't let me park it and I have to close and re-open the app 10+ times just to get it to accept where I've tried to park it.
- So many pop-ups in the app which I have to swipe through because they're all irrelevant to me.
- Numerous times the bike just wouldn't start working even after I activated it.
- Numerous times I've had to speak to support / live chat because the bike won't deactivate despite being in a parking bay.
Overall, disappointed in Forest. Lime is more efficient, less buggy, fewer in-app distractions, and simpler to use. I try and avoid Forest bikes whenever possible. The app experience is really poor.
31 August 2025
Unprompted review
Reply from Forest
Hello Patrick,
Thanks for taking the time to share your feedback, and we're sorry to hear about your experience. This isn’t the kind of experience we want for our riders.
We’ve passed your comments on to the relevant teams so they can look into the issues you've raised.
We really appreciate you bringing this to our attention, and we hope we can offer you a smoother experience in the future.
Best wishes,
Ashleigh
The Forest Team 🌳
Unfair £20 Charge and Poor Customer Support
I have been using Forest for over five months with hundreds of rides and initially found the service reliable. Unfortunately, the experience has deteriorated significantly in recent weeks.
Most recently, the app would not allow me to end a ride despite being clearly within a designated parking zone. I contacted customer support, only to be told—incorrectly—that I had parked in a restricted area. Despite providing evidence, I was charged £20.
The response I received from the representative 'Jack' handling my case was dismissive and unprofessional, which only compounded the issue. It is extremely disappointing to see a company risk losing loyal customers over such a matter, especially when their own app failed to function properly. The witty responses from the rep trying to 'prove me wrong' is only pushing me away more from the service.
Unless Forest resolves this charge fairly, I cannot recommend their service and will be moving to Lime and Voi very promptly
30 August 2025
Unprompted review
Reply from Forest
Hello Adam,
Thank you for getting in touch and for sharing your experience with us.
I’ve requested your information so I can look into your ride in more detail and review what happened.
Best wishes,
Ashleigh
Forest Team 🌳
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