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Watch the business school brilliance…
Watch the business school brilliance unfold: charge customers subscription fees, then degrade their experience to please advertisers who contribute a fraction of the revenue. Genius.
Here's the arithmetic these MBA wizards apparently skipped: subscribers write the checks. Advertisers chase eyeballs. Without the former, the latter have no reason to exist. Yet somehow the paying customer gets demoted to inconvenient obstacle between Disney and ad revenue.
Remember "If you build it, they will come"? Build exceptional content, subscribers arrive, advertisers follow the audience. Instead, we get the inverse: degrade the product chasing advertisers, watch subscribers flee, then wonder why advertisers lose interest in your shrinking audience.
This isn't a sophisticated strategy; it's eating your seed corn while congratulating yourself on the meal. When you forget who actually pays the bills, the market eventually reminds you. Usually painfully.
But sure, keep optimizing for advertisers while billing subscribers. That's never backfired spectacularly before.
TERRIBLE customer service!
Today (June 19) I purchased a $25 Hulu "gift card" through Capital One Shopping. I applied it to my Hulu account. Now my Hulu account has two messages. One says that I will be billed $10.00 on
07/19/23. This can't be right, since the $25 I applied should last almost 2 months. The other says that I'm using credit, and that my subscription will end on 8/8. This two messages can't both be right. I am confused.
I called Hulu "Help line" and it told me that the wait time is 86 minutes. After waiting about 10 minutes, they gave me the option to get a call back when my turn came up. I chose this option but have not yet received a call back.
I also tried the "Chat line" and after waiting a few minutes, got the message that I am 95th in line. This is really terrible customer service.
Terrible scam
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