We started working with Honest Signals in August 2025. It was really refreshing to discover an agency without the usual agency hype. They base their approach on science and years of experience. Their... See more
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We're a marketing company managing paid advertising for home exterior brands across the country. Honest Signals has been running campaigns for about a dozen of our locations for over 18... See more
I’ve been really impressed with the way the Honest Signals team approach our ads, it’s not just throwing things out there and hoping it works. They’ve got a really clear, systematic process... See more
Anthony is exceptionally customer-focused and bends over backwards to make sure the client is satisfied. His partner James has very deep knowledge of online advertising and Facebook in particular. It... See more
Company details
Written by the company
Slashing advertising costs using our Honest AI Signals™ process for finding winning Messaging.
Contact info
78, Caerau Road, NP20 4HJ, Newport, United Kingdom
- 07399183491
- team@honestsignals.ai
- honestsignals.ai
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18 months in and they still treat every dollar like it's their own
We're a marketing company managing paid advertising for home exterior brands across the country.
Honest Signals has been running campaigns for about a dozen of our locations for over 18 months now.
Here's why we keep them around.
The Message Building process they use is the most innovative thing I’ve seen in direct response marketing.
They get the foundations right, from the start, which means we’re not just getting leads at a great price, we’re getting great leads!
They don't chase vanity numbers or push to spend more just because the budget is available.
If a location's CPL is climbing, they fix it, without compromising on quality.
That kind of discipline is rare.
If we need something to be adjusted, it’s done that day, not a week later.
And when we ask a hard question, we get a straight answer.
The team is honest, efficient, and easy to work with.
Their word is their bond, and after 18 months of working together, that's been true every single time.
If you need someone to run paid ads the right way, this is the team.
— Luisa
Hype free agency!
We started working with Honest Signals in August 2025. It was really refreshing to discover an agency without the usual agency hype. They base their approach on science and years of experience. Their strategy is developed by gathering evidence and then acting on the evidence by finding what resonates with different types of potential customers. Their communication is great and they really listen to the data. We have previously worked with 4 different agencies on Meta and none of them could get the results we wanted. This has now changed with Honest Signals and we are very happy!
I’ve been really impressed with the way…
I’ve been really impressed with the way the Honest Signals team approach our ads, it’s not just throwing things out there and hoping it works.
They’ve got a really clear, systematic process to uncover our customers’ pain points and what they actually want from their decking.
That means the ads speak to people at different stages, especially those earlier in the journey who don’t even realize we’re the solution yet.
It’s brought in a much better quality of lead for us, not just more enquiries, but the right ones.
When we first started, our bottom-of-funnel leads were getting leads around $25.73.
Since they implemented their strategy, that’s dropped to about $13.10 per lead; so nearly cut in half.
And even with the added top-of-funnel campaigns bringing in colder audiences, our overall lead cost is still under $22 so far this month.
They also create great content around our projects, including carousels and reels, which really highlight the end result and what customers actually care about.
Overall, it’s helped us generate better leads, have better conversations, and win more of the right kind of work.
After having worked with Anthony and…
After having worked with the team from Honest Signals for nearly 2 years at this point, we are still happy customers and impressed with their ability to drive traffic and conversions. Their approach to optimization is outstanding and we continue to see excellent results from our campaigns.
Anthony is exceptionally…
Anthony is exceptionally customer-focused and bends over backwards to make sure the client is satisfied. His partner James has very deep knowledge of online advertising and Facebook in particular. It was a pleasure working with this team!
My secret weapon!
The whole team is extremely knowledgeable and has taught me so many nuggets of wisdom. I like their scientific, testing approach they use to find the perfect messaging that actually converts! My business is very very niche and we were struggling to find the clients we KNOW are out there, but honest signal’s team has already done such a great job at perfecting the messaging. They are really good as responding quickly and answering all your questions. I feel like they will be my secret weapon to scale my business.
Great results so far
It did not take long to get booked qualified meetings and my first client. I really do appreciate the approach of figuring out what my audience actually engages with instead of just throwing out some A/B testing and calling it a day. They have been very professional, willing to explain things, and seem sincere in their desire to help solve the problem. Great results so far!
Great group to work with
Great group to work with. Probably the first marketing company that I’ve ever come across that’s no BS, hold your hand every step of the way and really believes in what they’re doing. We are 3/4 of the way through my project right now so I can’t comment on Financial results, but so far suffice it to say I am very happy. Very easy to work with, great collaboration and very responsive. Keeping my fingers crossed for all good things in the future and a long working relationship together.
Great experience so far
Great experience so far. The messaging process is both fascinating and works. Each stage of the process has seen improved results. We've gone from around $6-8/lead down to under $3/lead with very similar amount of ad spend per campaign.
We have not scaled up yet so can't give solid report on ROAS or anything like that - however the initial results are very promising. Great team to work with!
A fantastic team to work with...
The team over at Honest Signals has majorly impressed. They're dedicated, committed, and incredibly professional. They've been an absolute pleasure to work with. I look forward to a long-term working relationship with them and great success. 😀
Honest Signals can't be beat !!
I have been working with Honest Signals since February 2024. The work that they have produced is amazing because they used actual copywriters to create and hone the messages until they were razor sharp and tuned to my audience.. they combed my website… and my knowledge of my customers and their issues… to tell the story and bring customers in. Exceptional wordsmithing. GoatThroat pumps is an industrial product in a niche market which is very tricky when the competition is a $50 throw away pump… And we’re selling $300 to $600 Safety Pumps which last 10 to 15 years. I found the H.S. staff to be thoughtful, knowledgeable, timely and very creative. They actually worked as part of our team. I was initially very frustrated by the length of time it took to do the message testing but got over that once the results started pouring in. Communication skills can't be beat... meetings are easy to schedule and I really like the short video updates which come in once or twice a month. Truly they deserve the name they call themselves… Honest Signals
Highly recommend these guys😀
I’ve been working with multiple marketing agencies over the last 3 years for my training and consulting business and as with most agencies they all say the right things but in reality the results are never what they claim!
When I first spoke with Michael at honest signals, I thought oh here we go.. another marketing agency..same old.. same old but in reality this couldn’t be further from my reality.
All I say is we now have a marketing partner we are over the moon with. The results do not lie. The numbers do not lie and we’ve seen a huge increase in our business both in leads and sales since we started with them in Jan 2024.
The whole team care.. they care about what they do, what we do and we’re partners.. I don’t see them as a third party contractor. I see them as a partner in our business and we ask their advice on anything marketing related for our mutual gain.
I look forward to our long term partnership and would highly recommend them without hesitation.
Can back up what they say they do!
It's great to finally be working with a marketing team that can back up what they say they do. We've been working with Honest Signals now since the start of the year. Within the first month we started to get some really encouraging results in terms of getting new clients AND the right clients! 3 months on we're now getting, importantly, consistent great results from them, along side the growth in marketing. As a team they are extremely attentive, fast acting and have worked with us to build upon our strengths and fix where we were struggling with marketing before.
I recently had the pleasure of working…
I recently had the pleasure of working with the Honest Signals team to help me with my online business.
Their process for uncovering the messaging that attracts the best quality leads for my products and identifying the right customer base worked well.
It really did me a great insight into what needs to be done to develop a sound strategy for growing my online presence and sales going forward.
I would never of thought of them myself, and certainly wouldn’t have uncovered them if I’d used a regular ads agency.
These guys really are thorough and great to work with, and I’m super excited to see what the next few months hold.
I would highly recommend the Honest Signals testing process to any online business no matter what size to uncover the best messaging to be able to scale their ads with cold traffic.
A great start!
I have just completed the testing phase with Honest Signals. The team have been very professional and also great to hang out with. A thorough job and I am impressed with the level of detail and expertise the team provide.
Genuine, honest and they get results
Had a great experience working with the team at Honest Signals. With all the pitches, spam and huge promises we're bombarded with these days, it's rare to find someone you can actually trust to have your back.
The Honest Signals team know their stuff, and their unique approach helped us to really dial in on the right messaging that resonates with clients, giving us the perfect platform from which we can launch multi-channel campaigns to great effect.
But above all, they're great people who genuinely care. A true gem in a sea of serpents, and a delight to work with.
Refreshingly proactive
Honest Signals have quite an unusual approach to advertising; in many ways contrary to all we believed made a good ad. The initial conversations with them, and then the testing and report they produced convinced us that they would be good to work with. They have proved themselves to be so; very proactive, fast-working, open and interested in us as a company. They have been generous with their time and expertise and we are certainly seeing an uptick in leads. I am very happy to recommend them as a great team to work with.
So refreshing to find a company that…
So refreshing to find a company that likes to excel at what it does!
You want this business in your team because they are dedicated and super knowledgeable, professional and they know how to get you where you need and desire to be be!
We cannot recommend this company enough, if you want results you must use them now. Worth every penny.
Best decision we ever made !
When I first approached Honest Signals, I did because of 4 really poor experiences with other companies claiming to be social media specialists. I spent small fortunes gaining lots of likes and followers but little sales resulted.
Being honest, I was equally sceptical with Honest Signals and it took 3/4 weeks of conversation before our company engaged with them.
Their methods are different but very logical and structured. But I still remained sceptical until our website sales started to climb and climb and climb.
Now after 4 weeks we are struggling to keep up with a 335% increase in sales which is growing daily (yes daily) and having to make some substantial capital investments to increase capacity.
I have found the HS team approachable and very professional, their method’s unique and they have become integrated into our company for the long term.
William Shotton
Founder & CEO
Tibico Fermentary Ltd
Great decision on our part, fast turnaround in lead quality and quantity
Honest Signals are exactly this….HONEST!
Straightforward, professional and really easy to work with, they’ve quickly reduced our cost / lead and created many more qualified leads. They guys really do care, and this is rare these days, so glad we decided upon working with you, best decision, thank you to everyone at Honest Signals
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