Hidden White Reviews 16

TrustScore 4 out of 5

3.8

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3.8

Great

TrustScore 4 out of 5

16 reviews

5-star
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1-star

Replied to 100% of negative reviews

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Rated 5 out of 5 stars

I know a good product when I see one

I know a good product when I see one. I’m waiting to see you advertise the one that get to the ankle.

23 March 2026
Hidden White logo

Reply from Hidden White

Hi Harold!
Thank you for your trust and your continued support. Customers' satisfaction is our biggest concern and we are glad that the pairs meet your expectations.
Our brand is dedicated to providing high-quality products and services to customers. Your compliment is a big encouragement to our entire team.
We are looking forward to serving you in the future!

Rated 4 out of 5 stars

The big neck of the left foot hurts a…

The big neck of the left foot hurts a little, and only the left foot doesn‘t know why, but the other shoe is very beautiful!

23 March 2026
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Reply from Hidden White

Hi Yang!
Thank you for choosing our brand. We are sorry to hear about your discomfort issue on the left foot.

The full-grain leathers we sourced let our shoes mold to your feet over time. It may take a couple more days or wear for you to experience the best condition after the shoes mold to your feet. We can also provide you with a thinner insole for replacement.
If you need further assistance, we're here to help!

Thank you again for your trust and compliment. We hope to serve you again soon!

Rated 5 out of 5 stars

I had an issue with fit and HW were…

I had an issue with fit and HW were great in responding to my issue, which has now ben resolved.
Great customer service. Put my fears of online shopping to rest.
Thanx

16 March 2026
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Reply from Hidden White

Hi Franco!
Thank you so much for your feedback and your kind words. Your compliment is the biggest encouragement to our team. We strive to assist customers to find their best fit in our collection.
We are always happy to help and hope you can continue to enjoy our products. We look forward to continuing to provide you with excellent products and service.

Rated 5 out of 5 stars

Amazing product

Amazing product
Great ordering platform
I’m loving Hidden White

20 March 2026
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Reply from Hidden White

Hi Jamie! Thank you for your continued support and trust in our brand!
We are striving to provide customers with high quality products and user-friendly platform. Your compliment means a lot to our team.
We look forward to continuing to provide you with excellent products and service.

Rated 4 out of 5 stars

Lovely trainers but delivery far too…

Lovely trainers but delivery far too long, didn’t realise they were coming from so far away

18 March 2026
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Reply from Hidden White

Hi Vanessa! Thank you for your compliments to our collection.

We sincerely apologise for the delay in the delivery.
We are currently fulfilling orders from our overseas warehouse as our UK warehouse is being restocked in March and April. As a result, the standard transit time could last for 9-11 days, depending on custom inspection time and local carrier volume.
Regarding to urgent order, please don't hesitate to reach us via email. Our logistic team will strive to arrange the shipment at your convenience.

Thank you again for choosing Hidden White!

Rated 5 out of 5 stars

Love the shoes

Love the shoes I just wish you’d offer them in a 47 or 48 EU. And get more of the larger sizes because they’re never in stock 😄

13 March 2026
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Reply from Hidden White

Dear Gary,
Thank you for choosing our collection and your support!

Large sizes in our collection has been in buoyant demand and our team have been putting effort to fulfil customers' need.

However, it is not easy to raise the production output owing to our present production scale and production timeline. We strived to examine our primary leather to end product thoroughly with strict procedures and scheduled timeframe. This ensures that our products meet the highest standards and live up to our commitment to excellence.

We will pass the request on larger sizes to our R&D team for internal discussion. Every comment and feedback is taken into serious consideration for our brand to innovate and enhance the comfort and experience of our products.

Thank you again for choosing us and we are looking forward to serving you in the future!

Rated 1 out of 5 stars

Fake London Heritage

Product looks decent but I don't know why they would deliberately lie about their heritage.

The company, as many others suggest, is a Chinese company. There is a parent/sister company called Winglory Global, which is ultimately owned by individuals with Chinese nationality.

The UK company appears to be just shell. This is all fine but it is blantly wrong to market themselves as a London company. I buy from Aliexpress too. Just say you are a Chinese company - why are you ashamed.

9 March 2026
Unprompted review
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Reply from Hidden White

Dear Gyusub,

We value your feedback on our product quality. We appreciate you trying Hidden White.

We are committed to transparency and authenticity, and we will address the heritage point you raised.

HIDDEN WHITE was launched in London in 2024 by a group of founding members coming from the UK, Canada, and Hong Kong. Our founders were inspired by British aesthetics, craftsmanship, and the timeless elegance of London's fashion scene. The brand was born from this unique duality: a deep appreciation for British minimalist design, combined with the manufacturing excellence and supply chain expertise that Asia offers. We are proud to be founded in the UK.

To operate our business globally, we have partnered and affiliated with multiple companies in different regions, including the US, Europe, Japan, Taiwan, and Hong Kong. Winglory Global Limited is one of them. This structure allows us to operate efficiently across continents while maintaining our creative and strategic home in the UK. We hope ethnicity won't be a barrier to demonstrating our commitment to providing premium footwear at an affordable price.

Thank you for bringing this matter to our attention, Gyusub. We will continue to improve based on your valuable feedback.

Rated 5 out of 5 stars

I have three styles of the Hidden White…

I have three styles of the Hidden White and they are very stylish for dress or casual. They stand out and match my style choices.
I had an issue with one pair and the company contacted me and resolved the issue with professional courtesy.
I recommend them to anyone stylish enough. I heard they are available at Sogo if you're in Hong Kong. Otherwise buy online with confidence as I did.

10 March 2026
Unprompted review
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Reply from Hidden White

Hi, James!
Thank you for your continued support and trust! Our customer experience team is pleased to be of assistance. We are striving the best for high quality products at both our physical stores and online store.
We look forward to continuing to provide you with excellent products and service.

Rated 5 out of 5 stars

Great customer service.

Zoe from their customer service handled my request with respect and care. I only wish they had my shoe size because I would Have loved to support a brand that handles the customer so well with care and effort.

9 March 2026
Unprompted review
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Reply from Hidden White

Hello! Thank you for your support and trust!
Our customer experience team is always glad to be of assistance. We will pass the compliment to Zoe and this is a big encouragement to our team.
We look forward to continuing to provide you with excellent products and service.

Rated 5 out of 5 stars

Love the Asher shoes

Love the Asher shoes, very comfortable.
I had a coupon but didn't work.
I sent an email to the support team. they were very helpfull
Ordered a second pair right away....
it is my new favorit shoe store

5 March 2026
Unprompted review
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Reply from Hidden White

Hello, Michael! Thank you for your support and trust! Our customer experience team is pleased to be of assistance. Your positive feedback is a big encouragement to our team. Fulfilling your overall satisfaction is our greatest concern.
We look forward to continuing to provide you with excellent products and service.

Rated 1 out of 5 stars

Borderline Scam

"Won" a competition for trainers only to be advised that it was 14 days lead time and £30 postage. Not only that, but their UK warehouse was "closed for restocking". When in reality it was coming from China. Very shady.

Best avoid anything to do with this company until they front up and admit they are not a UK company and all stock comes from China.

24 February 2026
Unprompted review
Hidden White logo

Reply from Hidden White

Hi Felix,

Thank you for your kind response.

The giveaway is simply a campaign designed to encourage more people to experience our product. The product is completely free of charge, and we are offering 20 pairs in this campaign alone. We are sorry that you are not satisfied with the shipping arrangements. We will definitely review this for our next campaign.

As mentioned in the giveaway description, it is the responsibility of all the winners to cover the shipping fee. However, it is entirely up to the winners whether they accept or decline the charges, and they are also more than welcome to have the shipment prepared at their convenience. Alternatively, they can wait for the much cheaper shipping cost once we restock the UK warehouse in mid-April.

We have been established in London since 2024. For clarification, we operate our business globally, including in the UK, US, Europe, and Asia. We have multiple partners operating with us in different regions, but this doesn't change the fact that we are a legitimate UK company.

To ensure the best product quality, we have partnered with top-notch Chinese manufacturers who have a long-standing history of working with leading brands in the UK and Spain. This ensures that our products meet the highest standards and live up to our commitment to excellence. We also aim to fulfil orders quickly and reliably. Orders from the UK are shipped from our UK warehouse, unless we are out of stock. Orders from Asia are shipped from our centres in China and Hong Kong. Our warehouse in Germany and the US will be coming soon.

To let our products speak for themselves, we are thrilled to offer free shipping and a 30-day returns policy, so customers can shop with confidence and experience our products personally.

Once again, we're sorry to see that you are upset about the arrangement. We'll definitely review our logistics for our next giveaway campaign.

Thank you for your time on this matter, Felix!

Rated 4 out of 5 stars

Trainers arrived

Trainers arrived. They are really well packaged and just as described but they’re too big so I printed the (free label) off but it’s going to a Chinese woman in a random address in a flat?! Seems a bit suspect? Hope not!

18 February 2026
Unprompted review
Rated 1 out of 5 stars

It is a Chinese company (Scam Warning!)

It looks like a London based company but it is in reality a Chinese one (HK based). I feel fooled.

Edit: After contact with the support, I would declare this as scam, as they are not following the laws.

2 February 2026
Unprompted review
Hidden White logo

Reply from Hidden White

Hi Anon,

Thank you for your review.

Do you mind letting us know your order number so that we can better follow up with your case?

As a new brand established in London in 2024, we've fulfilled a few thousand orders worldwide. For a few percentage of return requests, we also try to refund as soon as we can. We have even refunded the cases in which the parcels are claimed to have been lost, provided the customer can provide proof that they have filed a police report.

For clarification, we operate our business globally, including in the UK, the US, Europe, and Asia. We have multiple partners operating with us in different regions, but we are still a legitimate UK company.

To let our products speak for themselves, we are thrilled to offer free shipping and a 30-day returns policy, so customers can shop with confidence and experience our products personally.

Anon, we want to let you know that it's not easy for a new brand to survive in the market, but we are determined to succeed because we want to show the market that we are a brand that is dedicated to providing top-quality shoes at an affordable price.

Thank you for bringing this matter to our attention. We look forward to following up with you, Anon.

Rated 1 out of 5 stars

Lack of transparency

It gives the impression the company is from London when it is not. Its a Chinese company which is fine. The problem is the lack of clarity. Its important to build an honest relationship with your customer base.

18 December 2025
Unprompted review
Hidden White logo

Reply from Hidden White

Hi Siddarth Vijayakumar,

Thank you for your review. And we agree with you completely about the importance of building an honest relationship with our customers.

As a new London-based brand established in 2024, we operate globally, including in the UK, the US, Europe, and Asia. In order to fulfil thousands of orders, we work with multiple partners in different regions, but we are still a legitimate UK company.

To build trust with our customers, we are offering free shipping and a 30-day returns policy worldwide so that customers can shop with confidence and experience our products for themselves.

Thank you once again, Siddarth, for bringing this matter to our attention. We will continue to improve based on your valuable feedback.

Rated 5 out of 5 stars

good quality trainers

good quality trainers, quick delivery, the packaging is also a great add on

1 October 2025
Unprompted review
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Reply from Hidden White

Thank you for your support! We hope all customers can receive the products with overall satisfaction. Every detail in packaging and product quality is deliberately executed. We look forward to continuing to provide you with excellent products and service.

Rated 5 out of 5 stars

I bought two pairs of shoes from this…

I bought two pairs of shoes from this company. I had never heard of them before, so I was a bit worried when I placed my first order. Once it arrived, I was really impressed — the packaging was excellent, and both the shoes and the shoe bag were outstanding quality. The attention to detail is flawless, and I was genuinely shocked (in the best way) at how good everything was. I was so happy with my first order that I placed another one for my wife, and her pair is just as beautiful and high-quality. Couldn’t be happier!
ORDER #HW2489

26 August 2025
Unprompted review
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Reply from Hidden White

Hello, Recep! Thank you for your continued support and trust! Our shoe bag is a unique feature for all trainers orders. The carrying bag is also water-proof which is ideal for travel use. We are glad to hear all these positive feedbacks from you which is a great encouragement to our products and team. We look forward to continuing to provide you with excellent products and service.

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