Herbie Wilde Reviews 

214
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 65 reviews, reviewers overwhelmingly had a great experience with this company. Many customers frequently mention that their dogs absolutely love the food, noting massive visible improvements in coat condition, high energy levels, and general daily wellbeing. Consumers also warmly praise the remarkably fast delivery service and the exceptionally helpful, personal support provided by the dedicated team. Some reviewers were not happy with food tolerance, mentioning that their pets experienced occasional sickness, daily fussiness, or sensitivity to specific product ingredients. Despite these few adverse reactions, people consistently highlight the convenient resealable packaging and the reliable overall service as major benefits.

What people talk about most

Product

Customers report widespread satisfaction with the dog food, noting that even fussy eaters love the taste and... See more

Quality

Users describe positive interactions with quality, noting that their dogs thoroughly enjoy the food and... See more

Delivery service

Customers consistently note positive experiences with delivery service, highlighting exceptionally fast and... See more

Service

People report positive experiences with service, highlighting prompt and reliable assistance. Consumers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have been feeding my dogs Herbie Wilde food for around four months now. I have seen a huge improvement in coat condition (less moulting and very shiny coats) and general wellbeing (a reoccurring ea... See more

Company replied

Rated 5 out of 5 stars

Both our fussy young rescue and our nine year old MS are loving Herbie Wilde. They are not keen on having to listen to us telling them how good it is for their health and wellbeing though, they'd just... See more

Company replied

Rated 5 out of 5 stars

This food has transformed my previously very poorly dog, who had been hospitalised with severe digestive problems. We tried other vet prescribed and plant based foods, but Herbie Wilde seems to be... See more

Company replied

Rated 5 out of 5 stars

I have been looking for a new dog food for my Dalmatian who suffers with ear problems usually and has tried many different diets previously. I came across Herbie Wilde and immediately had a good feel... See more

Company replied



Company details

  1. Animal Feed Store

Written by the company

Herbie Wilde is founded in love, prioritising your dog’s health and happiness over profit. We’re on a mission to set a new industry standard with the UK’s first ethically sourced, plant-based superfood for dogs. Fully traceable from farm to bowl and full of delicious, high-quality ingredients—so you can make the best choice for your dog and the planet. Our delicious plant-based superfood is a complete & balanced food for adult dogs of all breeds. Formulated using the latest nutritional science with a unique blend of 39 natural ingredients chosen for their health and wellness benefits, containing all the essential proteins, nutrients, vitamins and minerals that your dog needs to thrive.


Contact info

4.8

Excellent

TrustScore 5 out of 5

214 reviews

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Asks customers to review

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Replied to 100% of negative reviews

Typically replies within 1 month

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4.8

All reviews

(214)

63 reviews in the last 12 months

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Rated 5 out of 5 stars

Great customer service and both dogs love the food!

After researching (what seems like forever) for a meat free, good quality food for our dogs, we came across Herbie Wilde. We chose to a vegan diet as they have both had lots of skin issues although as we have tried many different foods before, we were not sure what to expect.
When the food arrived (very speedy delivery) we opened the box to find a lovely personalised, hand written little note, which was a nice touch!
We also contacted the team and had a rapid response to our question so great customer service too.
As for the food… well it smells delicious and the small sized pieces are great for using as training treats too. Both our dogs literally ‘woof’ it down, which is a great sign as one of them is a fussy eater.
It is very early days (only been just over a week) so too early to say if their skin issues have been ‘cured’ but we’ve definitely noticed less itching and their poos are really firm so it’s looking very promising!
Our experience so far has been very positive and I will definitely post another review in a few weeks but today; based on the current results, we would definitely recommend Herbie Wilde food and a huge congratulations to Ella and Bertie for making this food transition such a smooth process and for the lovely welcome!
Bella & Honey… give Herbie Wilde …
Five 🌟🌟🌟🌟🌟 too!

5 December 2025
Unprompted review
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Reply from Herbie Wilde

Thank you so much for your lovely review. We’re delighted to hear Bella and Honey are loving their food, and that the transition has felt smooth and positive from the start. It’s especially lovely to hear there’s already less itching and firmer poos — very promising indeed. Thank you so much 💛

Rated 5 out of 5 stars

Would so recommend

Would so recommend. My dogs seem so much more bouncy and full of life :)

3 November 2025
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Reply from Herbie Wilde

Thank you so much for your lovely words. We’re delighted to hear your dogs are feeling more bouncy and full of life. Nothing makes us happier than hearing they’re thriving. 💛

Rated 5 out of 5 stars

Rascal absolutely loves his new food

Rascal absolutely loves his new food. All our dog have been vegan but this is the first kibble that actually gets our dog drooling . He has been vrey ill recently so we are hoping it will also clear up some of his digestive challenges. I will get back on that soon.

25 November 2025
Unprompted review
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Reply from Herbie Wilde

Thank you so much for your lovely review. We’re delighted to hear Rascal is loving his new food — a drooly dog at dinner time is always a very good sign. We’re so sorry to hear he’d been unwell recently, and we really hope things continued to settle for him. Please do keep us posted on how he gets on. 💛

Rated 5 out of 5 stars

Very prompt and reliable service

Very prompt and reliable service, and a superb product....my dog absolutely loves it!

23 October 2025
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Reply from Herbie Wilde

Thank you so much for your lovely review. We’re so pleased you’ve had prompt, reliable service, and even happier to hear your dog is loving the food. 💛 Thanks Carolyn!

Rated 5 out of 5 stars

Fantastic food

Fantastic food especially for allergies.my sbeep love it too

24 October 2025
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Reply from Herbie Wilde

Thank you so much for your lovely review. We’re delighted to hear the food has been such a help with allergies - and even more delighted that your sheep love it too. That gave us a smile. 💛

Rated 5 out of 5 stars

The food is brilliant and my dogs are…

The food is brilliant and my dogs are thriving. Lots of energy and lovely coats. My boy with allergies has no problems with this food either.

21 October 2025
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Reply from Herbie Wilde

Thank you so much for your lovely review. We’re delighted to hear your dogs are thriving, with lots of energy and lovely glossy coats. It’s especially wonderful to hear your boy with allergies is doing so well on the food too. 💛 Thanks Lynsey!

Rated 5 out of 5 stars

This food for dogs is wonderful- they…

This food for dogs is wonderful- they love it. Totally trustworthy testament from the makers of the product. I would recommend Herbie Wilde to dog owners who hitherto have been having problems with their animal’s diet.

20 October 2025
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Reply from Herbie Wilde

Thank you so much for your lovely review. We’re delighted to hear your dogs are loving the food, and it means a great deal to know you feel such trust in what we do. Thank you for your recommendation - that really means a lot. 💛

Rated 5 out of 5 stars

Great food

Great food, it smells delicious. Excellent company to buy from. I feel that they really care about their customers.

20 October 2025
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Reply from Herbie Wilde

Thank you so much for your lovely review. We’re delighted to hear your dogs are loving the food, and it means a lot to know you feel cared for as a customer too. That’s always our hope. 💛

Rated 5 out of 5 stars

I have a very fussy peke who never eats…

I have a very fussy peke who never eats dog food. I bought this for my saluki who loves it but found my peke was actually dipping into the bowl and munching away!

14 November 2025
Unprompted review
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Reply from Herbie Wilde

Thank you so much for your lovely review. We’re delighted to hear your saluki is loving the food - and even more delighted that your very fussy peke decided to join in too. That’s always a wonderful sign. 💛

Rated 5 out of 5 stars

Great to have you as my Westie food…

Great to have you as my Westie food supplier.
Thankyoua for your kindness and prompt delivery.
Ben. Westie.

10 October 2025
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Reply from Herbie Wilde

Thank you so much, Anthony & Ben. We’re delighted to be your Westie’s food supplier, and so pleased the delivery arrived promptly. Sending Ben lots of love from all of us at Herbie Wilde. You guys are great 💛

Rated 5 out of 5 stars

Great company

Great company, great product, our dogs love it.

5 November 2025
Unprompted review
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Reply from Herbie Wilde

Thank you so much for your lovely review. We’re so happy to hear your dogs are loving the food. Happy dogs is always lovely to hear. 💛

Rated 5 out of 5 stars

My second order

My second order, Ollie is thriving on this food and it is so good environmentally too. A prompt delivery after ordering made it a pleasure to deal with Herbie Wilde

18 October 2025
Unprompted review
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Reply from Herbie Wilde

Thank you so much for your lovely review. We’re delighted to hear Ollie is thriving on the food, and that the planet-positive side matters to you too. We’re so pleased the delivery was prompt and that it’s been a pleasure ordering with us. 💛

Rated 5 out of 5 stars

The dogs love it

Delivery was fast which means a lot to me. Good sealable packaging which keeps the food airtight. The dogs love it. They have just finished the changing over process and their is a definite improvement. The little one no longer has bloat and the bigger one is more comfortable in other ways. This is their food for the future.

24 October 2025
Unprompted review
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Reply from Herbie Wilde

Thank you so much for your lovely review. We’re so pleased the food arrived quickly, that the resealable packaging has been helpful, and most importantly that your dogs are doing so well on it. Hearing that your little one is more comfortable and that the bigger one is feeling better too means a great deal. We’re honoured to be their food for the future. 💛

Rated 5 out of 5 stars

Both my retired greyhounds have been on…

Both my retired greyhounds have been on this for months and still enjoy it

9 October 2025
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Reply from Herbie Wilde

Thank you so much for your lovely review. We’re delighted to hear both your retired greyhounds are still enjoying their Herbie Wilde after all this time. That really means a lot to us. 💛

Rated 5 out of 5 stars

Really pleased I found them

I have been looking for a new dog food for my Dalmatian who suffers with ear problems usually and has tried many different diets previously. I came across Herbie Wilde and immediately had a good feel for it. I initially ordered just one lot of food, but have since signed up for the monthly subscription. My dog loves the food and I saw changes in his energy within a week, his stomach seems a lot better and I’m hoping that as a result it will minimize how much he usually suffers with other issues too. I feel good using Herbie Wilde too so it’s quite a win - win. Really pleased I found them.

4 October 2025
Unprompted review
Herbie Wilde logo

Reply from Herbie Wilde

Thank you so much for your lovely words. We’re so happy to hear your Dalmatian is enjoying the food and already showing such positive changes in energy and tummy comfort. It means a great deal to know you feel good choosing Herbie Wilde too. 💛

Rated 4 out of 5 stars

Good customer service

It was knowledgeable what the ingredients were and also reading some pet owners reviews.
I encountered some problems when I was trying to purchase the food for my dog. I emailed them and they responded in good time and told me what to do.

9 October 2025
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Reply from Herbie Wilde

Thank you so much for your lovely review. We’re delighted you found the ingredient information helpful, and that our team could quickly help when you had trouble placing your order. 💛

Rated 5 out of 5 stars

A lovely food for sensitive Dogs

It is nice to know there are safe 'free from' options, that support wellbeing and gastro health. Excellent, efficient service and delivery.

8 October 2025
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Reply from Herbie Wilde

Thank you so much for your lovely review. We’re so pleased to hear the food has felt like a safe, supportive option for your sensitive dog, and that the service and delivery have been smooth too. That really means a lot to us. 💛

Rated 5 out of 5 stars

Amazing company

Amazing company, such personal service.
My dogs mean the world to me, so its very important that I fully research and enquire on the products I feed them.
The founder, replied to my email immediately, out of hours and answered the numerous questions I had regarding the suitability of the product for my dog with a heart condition, along with my other dogs with weight problems and joint issues.
The transition to Herbie Wilde didn't affect their tummies at all and I changed them to 100% immediately. I do add a bit of water to the biscuits, but that is purely because they are inclined to 'inhale' the food, so it slows them down a bit.
Lastly their coats are so shiny now and I feel they are getting the best food I can give them.

26 July 2025
Unprompted review
Herbie Wilde logo

Reply from Herbie Wilde

Hey Jo, Thank you so much for such a thoughtful review. We’re so pleased we could help answer your questions and support you in finding the right fit for your dogs. Hearing the transition was smooth, their coats are shining and that you feel confident in what’s in their bowls means the world to us. 💛

Rated 5 out of 5 stars

Super quality food which the dogs love

Super quality food which the dogs love. Lovely ethical company- highly recommend 😊

23 September 2025
Unprompted review
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Reply from Herbie Wilde

Thank you so much for your lovely review. We’re delighted to hear the dogs are loving the food, and it means a lot to know our ethics matter to you too. Your recommendation really means the world. 💛

Rated 5 out of 5 stars

I have been gradually introducing…

I have been gradually introducing Herbie Wilde to our Labrador Cross who is 11. I like the fact that it is non greasy and she seems to love it and I hope that it helps with her weight management plan.

14 September 2025
Unprompted review
Herbie Wilde logo

Reply from Herbie Wilde

Thank you so much for your lovely review. We’re delighted to hear your Labrador Cross is enjoying the food, and that the gradual switch has gone smoothly so far. 💛

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