I have been feeding my dogs Herbie Wilde food for around four months now. I have seen a huge improvement in coat condition (less moulting and very shiny coats) and general wellbeing (a reoccurring ea... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Both our fussy young rescue and our nine year old MS are loving Herbie Wilde. They are not keen on having to listen to us telling them how good it is for their health and wellbeing though, they'd just... See more
Company replied
This food has transformed my previously very poorly dog, who had been hospitalised with severe digestive problems. We tried other vet prescribed and plant based foods, but Herbie Wilde seems to be... See more
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I have been looking for a new dog food for my Dalmatian who suffers with ear problems usually and has tried many different diets previously. I came across Herbie Wilde and immediately had a good feel... See more
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Company details
Written by the company
Herbie Wilde is founded in love, prioritising your dog’s health and happiness over profit. We’re on a mission to set a new industry standard with the UK’s first ethically sourced, plant-based superfood for dogs. Fully traceable from farm to bowl and full of delicious, high-quality ingredients—so you can make the best choice for your dog and the planet. Our delicious plant-based superfood is a complete & balanced food for adult dogs of all breeds. Formulated using the latest nutritional science with a unique blend of 39 natural ingredients chosen for their health and wellness benefits, containing all the essential proteins, nutrients, vitamins and minerals that your dog needs to thrive.
Contact info
London, United Kingdom
- +44 (0)7435464009
- hello@herbiewilde.co.uk
- herbiewilde.co.uk
4.8
Excellent
214 reviews
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This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 month
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My dog LOVES Herbie & Wilde
My dog, cocker spaniel Fergus, absolutely LOVES her Herbie Wilde food - he is such a big fan he literally comes through and licks his lips after so say ‘thanks mum that was delicious!’ - we have tried other vegan dog food but we are converts to H&W now!
7 February 2023
Reply from Herbie Wilde
Dear Michelle, thank you so much for your review. Fergus is a very sensible and handsome boy - we are big fans! :-)
We really do love so much to hear how much Fergus is enjoying the food. To see excited faces and wagging tails makes us all very happy. We love having you guys as part of the HW family x
Excellent quality product
Excellent quality product, have noticed a marked improvement in my dog’s gut health. Great service too.
16 February 2023
Reply from Herbie Wilde
Dear Nancy, thank you so much for your lovely review. It really does mean the world to hear that Sonny is getting on so well with his food and that his gut health has improved!
Nothing better than better guts with a labrador - we know and understand that too well! ;-p
We love having you guys as part of the Herbie Wilde family x
Best Plant Based Dog Food !!!!!
Incredible website, easy to order, product was well received by all 3 of my pickiest eaters:)
Their health improved, with digestion and comfort..no bloating..no tummy issues.
The best was our 63kg mastiff mix ( who needed to lose weight) did!
1 March 2023
Reply from Herbie Wilde
Dear Heidi, reviews like this honestly make it all worthwhile. You have 3 amazing pups and we love that they are all loving their food and seeing the amazing health benefits that come from Herbie Wilde food.
Dracs, Walt and Vega are true Herbie Wilde dogs and we love having you all as part of the HW family. Speak soon, Ella, Bertie and Waffle x
Reply from Herbie Wilde
Dear Lynn, thank you so much for your review. It really does make our day to hear of amazing dogs like Archie loving his new food. We want to do the best for our dogs by creating the most nutritious and delicious food we can, so we love to hear that Archie is enjoying it. Please do stay in touch, speak soon. Ella x
Well recommended
Excellent customer service and lovely personal note included in my delivery. Also great quality ingredients and so far going well with my pretty fussy little girl.
23 February 2023
Unprompted review
Reply from Herbie Wilde
Thank you so much for your lovely review Ilona. We are so pleased to hear that Lilly is enjoying her food. It really means a lot to hear wonderful reviews. We are so pleased to welcome you both to the Herbie Wilde family 🐾 🐶 🌱
great service and my dogs like it !
18 February 2023
Reply from Herbie Wilde
Hi Lorraine, thank you so much for a great review! We are so glad Barney and Alfie are enjoying their food! We are so grateful for the review - it really does mean so much to us! 🐶 💚🌱
Herbie Wilde - Thank you!
I am so delighted to see Herbie Wilde launch. I have struggled to find a dog food company that is really able to prove their sustainable and ethical values. To be able to see where the ingredients come from is game changer for me as I know the quality of the ingredients going into the food. Also my dogs love the food and I can see a difference in her excitement at meal times. Thank you Herbie Wilde
13 January 2023
Unprompted review
Reply from Herbie Wilde
Thank you so much for the wonderful review Thomas. We have worked hard to really stand true to out sustainable and ethical values, so it mean a lot that you align with our company. Finally it's amazing to hear that your dogs love the food and are excited at meal times! So grateful for this lovely feedback! 🐶 💚🌱
Love Herbie Wilde
Love Herbie Wilde! Just love what they represent and my 2yr old Cockapoo totally agreed! He licked the bowl clean of his plant based dog food! My pooch isn't totally meat free; but this is a fabulous way to compliment his diet. Will be re-ordering and would 100% recommend to anyone wanting a more ethical, healthier alternative for their Fur Baby!
15 February 2023
Unprompted review
Reply from Herbie Wilde
Thank you so much for the amazing review! We are so glad that Rox is loving the food so much and you guys are utilising Herbie as part of a flexi-diet. Honestly we can't thank you enough for your support. ❤ Having happy healthy fur babies is all we want! 😊 🐶 💚🌱
A really great and tasty dog food
A really great dog food, our dogs thoroughly enjoyed it and thrived on it. Whilst I’d personally not give my dogs meat-free food as their ENTIRE diet I do use this as a healthy and delicious mixer and the dogs absolutely love it. The amount of poo is reduced and the dogs have heaps of energy! Highly recommend.
14 February 2023
Unprompted review
Reply from Herbie Wilde
Hatti thank you so much for this lovely review. We are so happy to hear that Fraser and Eli enjoy Herbie Wilde as their plant-based flexitarian diet. We totally understand that totally meat-free isn't for everyone and full support a healthy flexi-approach. It's such a positive for our dogs and the planet. ❤ Also so happy to hear of the benefits they are feeling - it's amazing to have you as part of the Herbie Wilde family 😊 💚 🌱 🐶
Delicious, nutritious and plant based - 3 big wins
We are so excited to see the launch of your dog food. We had been waiting a while, for a delicious, nutritious plant based dog food. and then Teasel was asked to try it and we are so happy that she loves it! It is outstanding that you know where ALL the ingredients come from and understand so much about what our dogs need for a really healthy life. THANK YOU HERBIE WILDE
29 January 2023
Unprompted review
Reply from Herbie Wilde
Thank you so much for this wonderful review Anne. We are so glad to hear that Teasel loves the food. It means so much to us to hear such positive feedback and we are so happy to have you as part of the Herbie Wilde family. 😊 💚 🌱 🐶
We fed our older dog on Herbie Wilde…
We fed our older dog on Herbie Wilde towards the end of her life and she absolutely loved the food. We were keen to feed her a plant based product which was not only good for our very precious old lady but was good for the planet. We now look after our daughters dogs and feed them both on Herbie Wilde as well. One of the dogs has a skin allergy problem and Herbie Wild has really improved this issue significantly.I also support most fully the whole ethos of the company for using plant based products, re-cycled packaging, and supporting female suppliers in the food produce chain.
20 January 2023
Unprompted review
Reply from Herbie Wilde
Thank you so much for your lovely review. We are so happy to hear that your lovely old lady loved the food and that your dog-grandchildren are thriving on it now. We are so grateful for your support - it means so much to us as a small business. Thank you so much and we are so happy to have you as part of the Herbie Wilde family. 😊 💚 🌱 🐶
Herbie Wilde - A New MUST HAVE in your doggies life!!!
Herbie Wilde has proven to be a huge hit with the doggies we doggie-sit for. They start looking for their food at feeding time, and eat with sheer delight, very obviously loving what they are eating.
The food is obviously full of wonderful ingredients that doggies seem to love. No more fussy eaters with HW.
It is also knowing that HW is ethically produced and seems to have covered every aspect to make this food palatable, free from many troublesome ingredients that doggies often suffer with, and proven health properties like better skin and coat, better digestion and no more upset tummies.
Everybody who loves and cares for their doggies MUST try HERBIE WILDE, we do not think you will go back to your old doggie food again.
10 January 2023
Unprompted review
Reply from Herbie Wilde
Thank you Sue! What a lovely review - your support means the world to us. We are so glad your doggies are loving the food and thank you so much for the incredibly kind words. You have made our day!
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