Prima Reviews 5,411

I took out car insurance with you because it was recommended by go compare as the cheapest way of covering myself as I'm retired and my budget is only small this is important to me and also to get the cover I needed

Taking out the policy was straight forward. However, several months into the policy, they decided they wanted to "verify" information about me, and requested that I send them my payslip or contract of employment. They wanted to check that the job role i selected from the drop down list offered when taking out insurance was correct. Despite the fact that a payslip doesn't have your job title in here, they insist this is evidence they need... and that i can redact salary information. I told them my profession, but have never had an insurance company ask you information about and from your employer. If this was something that was required in the application process, I wouldn't have taken the policy with them. I think this is very intrusive, and more personal information than they require, and the rationale doesn't match the information they are requesting. Will definitely NOT use this company again

Having read good reviews on here I went and took out a car insurance policy with Prima with high hopes.
A week after taking out my policy I received an email saying I needed to prove that I hadn’t had an accident on a specific date. There was no accident.

I went to my previous insurer, I got my no claims certificate to prove this and yet this wasn’t good enough evidence for them. (I also had to chase them regarding this as they never got back in touch).

Instead said they would add this fictitious accident to my policy as a claim and up my premium because I couldn’t prove it didn’t happen… Because it didn’t happen!!

Save your money, save your time and go with someone else!

Avoid at all costs.

I used the online chat to make a policy amendment. All the usual questions were asked and the change was implemented. The conversation was professional, efficient and quick.

The quote was alot less than my requote of current supplier .
The process was very easy , and the price was fantastic .
Would highly recommend

Brian

Goid price easy to arrange

If i could give zero stars i would.
Felt like I was talking with a robot, no customer service whatsoever, didn't resolve my complaint, will not be renewing next year. If I could cancel without incurring another hidden charge then I would

Open daily 9 till 6pm, or leave message open all the time. Have already received contact from my query last night. OK.

I had to find the phone number to be able to speak to an agent. After that everything went smoothly. I was pleased with outcome.

If I could give no stars I would steer well clear
The are punitive 😡😡

Surita, the agent who dealt with my case was professional and efficient! My matter has been dealt with super fast! Thanks

Okay where to start. Do not use this insurance. First they do send you emails randomly and if you dont reply they threaten to cancel your insurance within a few days

Then they have told me that they have lost all my private documents and this is not a breach of GDPR thats because they can't find then on the system. Which is crazy.

Then they have asked for me to provide proof of address. From a council house tenant agreement, or a mortgage document. And then they have said after they asked for some document from the police and the HMRC and a drivers license and a bank statement as well as a tour of my house these are not valid forms of proof of address and the going to cancel my insurance.

From all the 1 star reviews i have read they are all true. They will lose your documents lie and try take your money and security try cancel your insurance.

Every aspect was smooth and easy

Avoid at all costs. Paid for car insurance. Prima asked for more money after policy was issued, but couldn't validate why they wanted £89 more. I suspect they were running low on revenue, but the cheek...Cancelled my insurance with them, went elsewhere, and was cheaper anyway. Poor customer service, no explanation, and apologies received for their mishap.

I stayed with Prima for 2 years, maintained a completely clean record without a single accident, claim, or even a scratch on my car, yet my premium kept increasing year after year.

At some point it becomes obvious what’s happening: they rely on loyal customers not noticing or not bothering to switch. Instead of rewarding responsible drivers, they punish loyalty with inflated renewals.

I can accept reasonable increases, but not pricing practices that feel deliberately exploitative and disconnected from customer history.

Needless to say, I cancelled my renewal and moved elsewhere. Trust is important in insurance, and Prima completely lost mine.

Prima are very efficient and easy to understand.
They offer all the little extras at a reasonable price.

Cheapest insurance for my needs.Other levels of cover available,giving good choice.Easy to navigate the information required,making the process straightforward.

You say:
Great chat services. The mix of A.I with human oversight and decision making is top notch. I love the experience

Nassima was brilliant, she sorted my business insurance very quickly and efficiently!