Glowforitshop Reviews 

986
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 207 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the effectiveness and quality of the products, noting significant improvements in lash, brow, and hair health and growth. Many people highlight the exceptional customer service, describing the staff as helpful, friendly, and quick to resolve issues. Reviewers also appreciate the overall user experience, finding the products easy to apply and offering great value. However, some customers also noted issues with product quality, specifically mentioning that some items arrived faulty or empty. A few other people also felt that certain products, particularly after formula changes, caused eye irritation or did not deliver the expected growth. Conversely, a small portion of people felt dissatisfied with customer service, reporting unhelpful responses or difficulties resolving issues.

What people talk about most

Product

Clients share positive opinions on product, with many reviewers expressing satisfaction with the results of... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting the team's helpfulness,... See more

Quality

Reviewers highlight positive aspects of quality, with many expressing satisfaction with the results of... See more

User experience

Customers had positive experiences with user experience, finding products like the brow growth serum and lash... See more

Staff

Reviewers mention positive feedback about staff, consistently praising their helpfulness, efficiency, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Ordered via tiktok and the hosts were very helpful with any questions I had about the products and very knowledgeable too. I have been using the brow growth serum and lash recharge. The brow gr... See more

Rated 5 out of 5 stars

I’ve been using Glow For It products for over 4 years, and my journey with them has been nothing but amazing. The lash serum, brow serum, and hair serum keep my lashes, brows, and hair looking very... See more

Company replied

Rated 5 out of 5 stars

I've always had amazing results with Glow For It serums, so when my latest order didn't give me the same lash growth I'm used to, l reached out to customer service. They were incredible - so kind, so... See more

Company replied

Rated 5 out of 5 stars

I would highly recommend this company and the lash serum, I started using it last December and my lashes are now far thicker and longer than they have ever been, very easy to use, just once in the eve... See more

Company replied


Company details

  1. Beauty Product Supplier
  2. Beauty Products Wholesaler
  3. Beauty Supply Store
  4. Cosmetics Industry
  5. Cosmetics Store

Written by the company

As a female-owned business, Glow For It has always focused on empowering people to feel confident in their own skin. Our aim has always been to provide our customers with the perfect products to help their natural beauty glow. We want you to look and feel your best every day! Our products are for everyone - no matter your age, gender or ethnicity; an inclusive and empowered family is what our glowing community is all about. The Glow For It Serums are manufactured in the UK by a B-Corp manufacturer. Through this, Glow For It is able to lower its carbon footprint whilst creating more sustainable and ethically sourced beauty products. At Glow For It, we have always been proud to provide vegan, cruelty-free beauty products that are hormone-free and packed full of natural ingredients. Our formulas are also dermatologically tested and clinically proven to be kind and safe to skin. Our motto is ‘enhance not mask’ – we want to provide you with beauty products that enhance your natural beauty. Together, we can all grow and glow!


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

986 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 77% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.5

All reviews

(986)

205 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

No better than the cheap mascaras. Very disappointed!

Good company to deal with. After the hype about the mascara online, it did very little for my lashes. I am quite disappointed in it's performance as in it didn't lift or lengthen on immediate application, I had to apply a different mascara on top to give any volume. I am not referring to long term benefits. Most of the models already have long lashes anyway.
Won't be buying again and would like to return the mascara to GLOW FOR IT.

3 September 2025
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Jacqueline, Thank you so much for taking the time to share your feedback with us, we really appreciate it. We’re so sorry to hear you’re feeling disappointed with the results so far. Our new Glow For It Lash Focus Mascara gives instant definition, colour and care from the very first use, the lash-enhancing benefits from the tripeptides and provitamin B5 take a few weeks of consistent use to show visible results in terms of length and fullness. As the purchase was made recently we have seen most people notice the biggest changes after around 4–6 weeks of daily wear. Regarding the models you’ve seen: these are members of our Glow For It community who have been trialling the mascara (and in many cases pairing it with our lash serum) over a longer period of time. That’s why their lashes may look further along in their lash journey. We completely understand your frustration and we’d love for you to get the full benefits of the mascara. If you’d like, we can share some tips on how to maximise results and support you along the way. Thank you again for your honest review — your feedback helps us keep improving. The Glow For It Team

Rated 5 out of 5 stars

Helpful and Friendly Team

The customer support team are always so helpful and friendly. They always reply to your questions quickly and offer you great help:)

31 August 2025
Unprompted review
Rated 5 out of 5 stars

Please NEVER discontinue this lash serum!!

As a lot of people are I was to very sceptical with it comes to any kind of growth serum and I was on the hunt for somthing to not only grow my lashes but really nourish and look after them …. And omg the glow for it lash serum exceeded every expectation I had… my lashes have completely transformed in a short space of time it’s a huge huge difference there super long and thick i physically can’t live without this now, I would simply pass away if this ever discontinues!!! ❤️❤️

1 August 2025
Unprompted review
Rated 5 out of 5 stars

Glow for It have such great products & customer care.

Glow for It have such great products. I have been using their Mascara & Lash Serum for a few years now & I'm really pleased with them. The product range is made for the care of it's customers with good ingredients, great packaging & products that actually work. Their customer care is also very good. Long may they continue providing such great things for us all !!!

28 August 2025
Unprompted review
Rated 5 out of 5 stars

lovely serum and incredible customer service.

absolutely love the serum, especially the fact it’s water based and it dries instead of leaving an oily residue. i did have a problem; where when i ordered my first bottle and half was empty and it had leaked but i sent a message on their tiktok and Cathy had responded and sent me replacement which was so lovely of her to do! 🫶🏻🫶🏻

26 August 2025
Unprompted review
Rated 5 out of 5 stars

Above and beyond service 🤍

Outstanding customer service from start to finish, especially from Noo.

I had a missing parcel and the team resolved this for me quickly and professionally, communication was excellent and the service was immaculate - couldn’t be happier 💖💖

7 August 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely love glow for it

Absolutely love glow for it. I had an experience which was my fault but glow for it sorted this straight away for me. I would recommend them to anyone as they are amazing products and brilliant customer service :)

1 August 2025
Unprompted review
Rated 5 out of 5 stars

BEST EXPERIENCE

I had the best experience using glow for it eyelash serum! I had the worst eyelash damage but only using the serum in a matter of weeks i began to see amazing results. And even better there was no nasty side effects!

28 May 2025
Unprompted review
Rated 5 out of 5 stars

ethereal glowstick

haven’t used it properly yet but I’ve swatched it on my hand and it smells lovely and looks beautiful, blends in perfectly ! 💕

4 August 2025
Unprompted review
Rated 5 out of 5 stars

Love this lash serum but unfortunately…

Love this lash serum but unfortunately I had an allergic reaction to it! But I reached out to customer service and the lovely Noo was super helpful and sorted out my issue quickly! I was getting good results too until my allergy 😭 but I do have funny skin so probably that

22 July 2025
Unprompted review
Rated 1 out of 5 stars

Awful customer service and product

Terrible, I ordered one once and absolutely zero results. The next month the money came out my account again, but I didn’t even order another product! I contacted customer service and they weren’t helpful at all and now not responding to my emails.

17 July 2025
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Patricia,
We hope you're well and are so sorry to hear about your experience with us thus far. This is absolutely not what we would expect or want from anyone's experience so we've reached out to hear more and resolve this for you as soon as we can. Please check your inbox for an email from hello@glowforitshop.com and looking forward to speaking soon.
All the best,
GFI Team x

Rated 5 out of 5 stars

Glow for it has changed my life

Glow for it has changed my life! I used them for a year until I lost all my hair due to chemotherapy, since I’ve been cancer free and stopped treatment the products has once again worked a miracle. These products are life changing, I could not be without them now. The team are always so friendly and willing to help with anything!

17 July 2025
Unprompted review
Rated 5 out of 5 stars

The BEST products

The BEST products. I’ve used the lash serum for a long time and my lashes are SO thick, long, full and healthy now. I decided to buy the brow and hair serum along with the mascara and lip gloss.. I honestly can’t recommend them enough!!

15 July 2025
Unprompted review

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