A complete SCAM company. Product is cheap plastic, works extremely poorly. "Customer service" are difficult to get hold off. Had to go via a PayPal claim. When they do respond, they are rude a... See more
Company replied
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A complete SCAM company. Product is cheap plastic, works extremely poorly. "Customer service" are difficult to get hold off. Had to go via a PayPal claim. When they do respond, they are rude a... See more
Company replied
Quick delivery, kept upto date on my order. My second purchase of the tooth brightening powder, does remove stains and a noticeable difference after only a couple of uses, usually use a couple of time... See more
Company replied
Order placed 2nd May. 2 emails sent to chase, as next day delivery order not received and order status hasn't changed since the 3rd May (DPD awaiting parcel). No response or update received....or... See more
Company replied
Placed an order 17th May and tried to chase up on it numerous times via email, telephone and social pages and not heard a thing. Absolutely disgusting customer service and feels like a complete sc... See more
Company replied
Smirk® is reborn as of November 2024! For over a decade, Smirk® has been proudly serving the people of the UK (and further afield) with dentist-approved oral care products. Our mission is to change the way we treat our teeth, and to do so in a safe, planet-friendly way. Smirk is now under new management since November 2024, and big(and exciting) things are on the way! Hopefully we'll see you along the journey : ) The Smirk Team : )
Sharrow Vale Road 2, S11 8YZ, Sheffield, United Kingdom
No history of asking for reviews
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Replied to 75% of negative reviews
Typically takes over 1 month to reply
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Disgusting company. Purchased the ultra sonic toothbrush kit with the money back promise, it didn’t work for me and I asked for a refund and was just ignored. Avoid like the plague.
Bought the ultrasonic tooth cleaner and powder... big mistake. More power from a manual toothbrush. Done nothing. When I approached the company with my complaint they didn't want to know. Avoid

Reply from Smirk
Awful company!
I bought the ultrasonic tooth cleaner and it completely ruined my teeth. Had to pay loads of money at the dentist to have it fixed and when I contacted customer service for a refund and told them what happened they just ignored me !!
Definitely avoid this company.

Reply from Smirk
The whitening/brightening powder really works. Unfortunately the import tariffs are off the charts. I bought a 35 euro container and had to pay an additional 30 euro for import - totally insane. I realize this is beyond their control but they really should post a disclaimer on their website. But I understand why they don't because sales would drop. I'll be looking for an alternative that's EU based.

Reply from Smirk
I have not received my order

Reply from Smirk
I love this product, it’s easy and fast, I smoke and drink buckets of tea and although I clean my teeth more than twice a day the normal tooth paste doesn’t stop the staining but with the powder it is instantly white and I’ve only just brought the boost kits it’s really good for the extra white feeling absolute must have in my book
I have tried quite a few Smirk products over the years and Smirk have clearly improved their products. I'm a big fan of the whitening powder which would get five stars alone. However a star is lost for Boost, Brighten & Extend kit, it's instructions and application method are unclear.
Got the Boost Max Whitening Kit and have only used it 4 times, along with the PAP Powder but got 3 separate compliments on my teeth at the weekend!
Delighted with the standard of results, especially at the price point :))

Reply from Smirk
I puchased the Whitening Kit, which included an electric toothbrush. On the online shop, it's not possible to buy any new heads for the brush. I wrote both via e-mail and Instagram, but never got a reply.
4th June update:
Customer service did reply, even if the first replies got lost. They also replied kind of quickly (after 2-3 days) via IG DM’s. However, as it is a new owner, they didn’t refund me nor were able to send me a new item. They sent me a discount code, and said they are working on a new toothbrush, but didn’t say when it is going to be on the market. So, I had to buy a new electric toothbrush and I had to waste theirs.
I see that they are the new owners, but, still, I was left with a useless product (not compatible with any other toothbrush on the market).

Reply from Smirk
The PAP powder from Smirk is incredibly good, I've tried HiSmile and Spotlight Orals but I found theirs to be not overly effective and they made my teeth slightly sensitive. Smirk's PAP powder made my teeth significantly whiter in just the first two days and I haven't felt any sensitivity issues at all. Great product and I will be buying again.
Competent staff and willing to help solve my problems and actually seemed to want to solve them.
So glad that I found Smirk, the products are brilliant. Thanks Smirk
Unreal stuff, miles better than a few other brands I’ve tried. Will definitely be grabbing more bits soon.
Great product, Have very sensitive teeth and whitening strips were very harsh to use. Smirk’s PAP powder worked better than the strips and have had no trouble with my teeth since.
Ordered from Smirk for the first time recently and would highly recommend. Item was easy to track from the get go and was happy with how quickly it came. Will be ordering again soon!
I absolutely love everything about Smirk. From the first use of their electric toothbrushes I noticed an incredible difference in the way my teeth felt - super clean and fresh. This toothbrush has the perfect balance of soft yet firm bristles that give a deep clean without irritating your gums. The delivery is quick and easy and the customer service is exceptional especially Cormac who is always quick to respond and extremely helpful. Highly recommend for anyone looking to upgrade their oral care routine.
I recently purchased the PAP whitening powder as my teeth were quite yellow, I have to say the product works very well. I also must point out the outstanding customer service, very quick to respond and I was well updated on the status of my order
Great product and even better customer service. The website was so easy to use. I’ve used several different teeth whitening powders and I must sae Smirk gave me the best results. Definitely recommend.
I recently tried Smirk’s toothbrush and toothpaste, and I’m really happy with them! The toothbrush feels great in my hand, and the bristles are soft but still give my teeth a really good clean. The toothpaste has a nice, fresh taste
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