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GBI Direct (Formerly Hard Assets Alliance) Reviews 364

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TrustScore 4.5 out of 5

4.3

Gold and Silver Trading Company
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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their knowledge, helpfulness, and the time they dedicate to assisting with inquiries. The overall service is frequently described as excellent, with many appreciating the simplicity and efficiency of processes like purchasing and selling. Reviewers also highlight the positive user experience, noting the ease of navigating the website and managing accounts. However, some customers expressed dissatisfaction with aspects of the payment process. A few people mentioned issues with funds not being applied immediately or experiencing delays in transfers, leading to frustration. There were also occasional concerns about the waiting period for funds to clear.

What people talk about most

User experience

Consumers find the user experience to be positive, highlighting the platform's ease of use and intuitive... See more

Staff

Customers consistently note positive experiences with staff, highlighting their courtesy, knowledge, and... See more

Service

Users describe positive interactions with service, highlighting its ease of use and efficiency. Many... See more

Customer service

Clients share positive opinions on customer service, frequently highlighting the professionalism, efficiency,... See more

Payment

Customers had ambiguous experiences with payment. While some reviewers found transactions simple,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Navigating the site is easy. Idid have a problem in that I had funds available that were not used to pay my storage fees. I was informed my fees were unpaid so I quickly had funds transferred to my ac... See more

Rated 5 out of 5 stars

Prices on silver coins are consistently cheaper than other large dealers like APMEX or JM Buillon. Usually $1-2.5 cheaper retail price even when these dealer offer lower prices when one is buying larg... See more

Company replied

Rated 5 out of 5 stars

Samantha was fantastic and furthered my education on what the words on line during market closed hours really mean regarding what can reasonably be expected for the price when markets open. I Greatly... See more

Rated 5 out of 5 stars

Samantha was incredible today. She not only answered all my questions on how storage fees are billed and calculated but she also educated me on related topics such as options for taking any RMDs from... See more

Company details

  1. Gold and Silver Trading Company

About GBI Direct (Formerly Hard Assets Alliance)

Written by the company

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made Simple

Whether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.

We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.

Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.

Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.

GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.

We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

364 reviews

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Replied to 66% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Responsive

Responsive, professional assistance and so far, other than being too expensive IMO, very convenient and I have confidence that my metals are stored in my name.

17 February 2026
Unprompted review
Rated 4 out of 5 stars

Premiums and insurance fees are a bit high

The premiums and insurance fees are a bit high, but the firm is solid and reliable.

7 January 2026
Unprompted review
GBI Direct (Formerly Hard Assets Alliance) logo

Reply from GBI Direct (Formerly Hard Assets Alliance)

Thank you Bruce, we will continue to work to better our pricing.

Rated 5 out of 5 stars

The only service I would recommend

This is the best utility I have used. Storage costs are complete and competitive. Price charts and stock is easy to follow. Metal Stream is the best tool for dollar cost averaging into your account. I love the simplicity and user friendly service.

17 February 2026
Unprompted review
Rated 3 out of 5 stars

Consolidating Storage

A couple of months ago, I was thinking of consolidating my storages in several locations into one company. Hard Assets Alliance was very slow in response and treating us as illegal activity.

10 September 2025
Unprompted review
Rated 5 out of 5 stars

Excellent business to use.

I have worked with this company for almost four years, and every aspect of my interactions have been perfect. Customer service is fast and efficient, buying and selling is incredibly easy and the costs are very clear in the final settlement. This is a phenomenal business to do any trading in hard assets with.

10 February 2026
Unprompted review
Rated 5 out of 5 stars

Longe term HAA client

I've been on the HAA platform for about 12 years. It has been reliable and easy to use. My experience with Customer Support is very good. They are knowledgeable and helpful. I recently spoke to them regarding the process for a Qualified Charitable Distribution.

12 February 2026
Unprompted review

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