Florian Reviews 

Written by the company

Florian & Co is a Belgian company dedicated to senior pet care, founded from a deeply personal experience. After saying goodbye to three beloved older dogs in 2024 and 2025, our founders set out to find better, more focused support for aging pets, and found remarkably little that felt truly built for that life stage. That gap became the starting point for Florian & Co. We looked to an unexpected source of inspiration: the equestrian world, where supplements designed specifically for senior horses have long been an established, trusted part of daily care. We asked ourselves why the same level of dedicated, age-specific support wasn't as common for dogs, and decided to build it ourselves. Florian & Co currently focuses on developing supplements for senior dogs, created in close collaboration with veterinarians based in Belgium and the Netherlands. Every formula is developed with full ingredient transparency, so pet owners always know exactly what they're giving their companion and why. We believe senior pets deserve dedicated, honest care rather than being an afterthought within a broader product range, and that principle guides every decision we make, from sourcing to formulation to communication. Our products are developed and produced within the Benelux region, reflecting our commitment to quality, traceability, and close oversight throughout the process. While dogs are where we started, our ambition reaches further: we're working to become a trusted reference in senior pet care more broadly, extending our approach and philosophy to other animals over time. At the core of everything we do is a simple belief: the later years of a pet's life deserve just as much attention, care, and quality as any other stage. Florian & Co exists to help pet owners give their aging companions more comfortable, more supported, and ultimately more good years together.See more