Flapjackery Reviews 

105
•
TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Looking at 28 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently praise the delicious flavors and the wonderful variety available, noting that the treats are fantastic and gluten free. Many people find them to be a fantastic snack to enjoy personally or share as a thoughtful gift with friends and family. Some reviewers were not happy with the product texture, describing the items as very dry and expensive. A few other people also felt that certain options crumble too easily during transit or when attempting to cut them into pieces. Additionally, shoppers mentioned feeling disappointed by high prices that do not match the overall quality received.

What people talk about most

Product

Consumers find product to be positive, highlighting the delicious taste, great variety of flavors, and... See more

Quality

Customers consistently note ambiguous experiences with quality, as many reviewers praise the delicious... See more

Price

Reviewers highlight ambiguous aspects of price, as many consumers feel the products are very expensive and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Flap jacks lovely as always. Box of 8 different flavours. Only negative was delivery. Issue with DPD and was worrying the whole time it wasn't going to make it for my partners birthday. Apart f... See more

Rated 4 out of 5 stars

Flapjackery Flapjacks are fantastic and gluten free. I have purchased many times and it would be five stars if it was not for the unreliable delivery of their courier DPD. Delayed in transit is consis... See more

Rated 4 out of 5 stars

I visited the shop whilst on holiday in st Ives. I make my own and dont often find ones I like as much as my own, but they were very nice and crumbly ( I don't like them packed to tightly personally)... See more

Company replied

Rated 4 out of 5 stars

Ordered a build your own box of 8 flapjacks. Arrived well packaged and on time. I couldn't find use by/eat by dates on any of the items, so after contacting flapjackery, I was told these... See more

Company replied


Company details

  1. Bakery

Written by the company

We take the humble oat & raise it to a luxury level by adding top quality locally sourced ingredients to create our range of outstanding handmade flapjacks


Contact info

3.3

Average

TrustScore 3.5 out of 5

105 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 27% of negative reviews

Typically replies within 1 month

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3.3

All reviews

(105)

26 reviews in the last 12 months

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Rated 1 out of 5 stars

Really !!!!!!!!!!!!!!

Really !!!!!!!!!!!!!!

I love Flapjack and whilst on a business trip I found a store that was dedicated "To my Love", well, the store was St Ives and I purchased the slab of Flapjack at £4.50, I also mentioned that the shop they had a high bar to beat anything I had had previously, the lady said we have 16 shops, and we are the best………

Well that is where it ended, probably the worst flapjack I've ever had, Superdry lacking in flavour, just WHY bother, or don't bother, just go to your local cake shop, they can make better .......

17 January 2026
Unprompted review
Rated 2 out of 5 stars

Dissapointed once again

Dissapointed once again. They are just so dry - not the chewy moist delights one would expect!I had high hopes - that my initial experience was a fluke because it seemed stale and possibly out of date ( they now have a best before sticker). However my purchase on Friday was equally dry and crumbly.🫤

19 December 2025
Unprompted review
Rated 1 out of 5 stars

Not nice

Can honestly say the worst flapjacks we have ever tasted, very dry and expensive.
If you want a nice moist flapjack look no further than the 39p flapjacks from Home Bargains

18 December 2025
Unprompted review
Rated 5 out of 5 stars

Delicious treats for all occasions!

Received my first box as a birthday gift from my parents who discovered Flapjackery at a food festival. There was so much variety and loved that they came in smaller squares so they lasted longer and weren't too much in one sitting (could easily wolf down a couple of slices though!). I bought a smaller variety box for my husband and found it really useful getting to pick a date as it gave me an idea of when they'd arrive - they even came a day early! Plenty of communication throughout the process so I knew exactly when to expect them and came very well packaged! They come neatly wrapped with a card saying which flavours are in there as well as best before dates! I'd highly recommend these delicious (and gluten free - not that I need it!) flapjacks, either as a treat for yourself or as a gift! Will definitely be ordering again soon!

15 October 2025
Unprompted review
Rated 2 out of 5 stars

Lovely taste - Annoyingly Crumbles apart

The toppings are lovely but they just fall apart. This seems to be the most common issue so Flapjackery will be well aware of this. Disappointing they aren’t yet listening to customers. Overall the persons in the Minehead shop are a joy! And the flavour on top is great - just a shame the actual flapjack is bad.

At £4.80 it sadly doesn’t beat a ~£0.39 Cherry Bakewell flapjack from home bargs.

Appreciate that the ingredients are British and that’s fantastic but you need to find more ingredients to create a product worth the price tag

7 September 2025
Unprompted review
Rated 5 out of 5 stars

Delicious

This company had a stall at the Bude food festival. Flapjack was delicious! Would highly recommend. Such a shame the store had closed by the time we went to visit padstow - we didn’t keep an eye on the time :( before our journey home from holiday. And the man at the stall itself was also lovely, very informative about the products and happy to chat.

10 August 2025
Unprompted review
Rated 2 out of 5 stars

Could be better!

Bought 3 and my husband and I both agree that they need to use more syrup, they are much to dry and crumbly. Must admit the icing on top was tasty although with the salted caramel it just tasted like caramel, not salted. Won’t be buying again.

19 August 2025
Unprompted review
Rated 5 out of 5 stars

Human and dog approved

Great quality flapjacks (their dog version is also approved by our rescue greyhound). My online order was well packaged and arrived as expected timeline wise. Husband (our resident celiac) brought back a few items from their Plymouth store after a work trip a few months ago and had good customer service in person too

11 July 2025
Unprompted review
Rated 5 out of 5 stars

Coeliac Wife loves them

My wife is Coeliac, and buying Flapjackery flapjacks was on the list at all country fayres and markets where we managed to find them. Immediate access to them via the website is great bonus.

15 July 2025
Unprompted review
Rated 5 out of 5 stars

Was surprised and delighted to come…

Was surprised and delighted to come across the Flapjackery shop in Plymouth.
Couldn't believe my eyes when I went in, so much gluten free offerings.
Had a lovely chat with the lady serving, who had wonderful knowledge of allergens. And eventually opted for a gf Flapjack Tower.
They were still fresh when I returned home from my holiday a couple of days later, and I have just began eating them, and they are delicious.

29 May 2025
Unprompted review
Rated 5 out of 5 stars

Best flapjacks

I couldn't find a decent flapjack in Derby so upon googling traditional flapjacks, the flapjackery website came up. I loved the look of the flapjacks in the image so ordered 3 large. They arrived very quickly and upon trying them, they truly were delicious, the best I have had in a long time. I will no doubt be a returning customer. If you haven't tried them I would highly recommend you do.

28 May 2025
Unprompted review
Rated 5 out of 5 stars

Visited the Minehead store

Visited the Minehead store, as I did last year. The flapjacks are absolutely amazing. Fantastic choice in a really clean and well presented store. A special thank you to Gail, the most friendly and knowledgeable staff member anyone could wish for. Will be ordering online soon as,sadly wil not be back to see Gail for another 12 months.

9 May 2025
Unprompted review
Rated 5 out of 5 stars

Amazing flapjacks!

The flapjacks are amazing! We tried the selection of 6 and they were all delicious. We bought some from the shop while on holiday and enjoyed them so much we ordered a box as a birthday gift. The lady in the shop in Lymington was very friendly and helpful. The online process was very easy and delivery was on time.

24 April 2025
Unprompted review
Rated 5 out of 5 stars

Best flapjacks ever!!

Great online experience. Quick delivery. The best flapjacks ever tasted. Will definitely be ordering more. Nice touch that you can add a message to people if it’s gift.

9 April 2025
Unprompted review
Rated 5 out of 5 stars

Great customer service & flapjacks

The flapjacks did not arrive on the date due to awful DPD. I contacted Flapjackery very early morning and they immediately investigated and then contacted me and told me the time they would arrive and the excuse the delivery company made. Wonderful customer service.

25 March 2025
Unprompted review

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