Fishdeal Reviews 

919
TrustScore 3.5 out of 5

3.5

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Review summary

Created with AI, based on recent reviews

Evaluating 138 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently mention that the online store provides a surprisingly wide selection of fishing equipment featuring great value and very reasonable prices. People also deeply appreciate the solid product quality and frequently note that shipping times are generally fast for their successful purchases across various categories. Some reviewers were not happy with unexpected delivery delays, noting that parcels frequently arrive much later than originally promised by the company. Customers also pointed out recurring issues with damaged items received and experienced major difficulties when trying to get timely support for replacements or returns.

What people talk about most

Delivery service

People report ambiguous experiences with delivery service, with customers highlighting contrasting outcomes.... See more

Product

Users describe ambiguous interactions with product, reflecting a split opinion on quality and condition.... See more

Order

Reviewers mention ambiguous feedback about order processes, reflecting a clear split in customer experiences.... See more

Service

Customers had ambiguous experiences with service. Many consumers report frustration over delayed shipments,... See more

Price

Consumers find prices to be very competitive, affordable, and offering great value. Reviewers frequently... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Firstly, not UK based despite web address. Have had issues with misdelivery not being resolved previously, however on this occasion no issues. Shame they don't put any cushioning in the parcels too, j... See more

Rated 3 out of 5 stars

It took a little longer than other deliveries but more importantly one of the eyes on the rod was severely bended in .. the package was also damaged and probably mishandled by couriers. Still packagin... See more

Rated 3 out of 5 stars

The gift I ordered arrived bruised and battered the delivery driver advised that the box was opened so he tapped it up .When we opened it to check the contents we have missing items but getting this s... See more

Rated 5 out of 5 stars

Ordered a Reel and Line. Much cheaper than UK Tackle companies. It took 7 days to arrive, but it came from Holland and Tracking was excellent. My query was answered quickly and pleasantly. Goods arriv... See more


Company details


Contact info

3.5

Average

TrustScore 3.5 out of 5

919 reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 69% of negative reviews

Typically replies within 2 weeks

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3.5

All reviews

(919)

136 reviews in the last 12 months

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Rated 5 out of 5 stars

This store offers excellent value and a…

This store offers excellent value and a wide range of products. The customer service is also top-notch. Considering that it ships from Holland, the delivery is quite fast. I had an issue with a rod that broke on the first use, and the customer service promptly resolved it under the warranty. I highly recommend this store.

20 September 2025
Unprompted review
Rated 1 out of 5 stars

Scam or simply terrible service

Ordered a jacket that took longer than promised to arrive. The delivery then arrived and it was an empty cardboard box!
After a few emails I received a response that they had video surveillance that confirmed it was packed. Luckily, I’d kept the box and checked its weight compared to the couriers tracking details. Exactly the same - jacket had not been sent!
10 days on. Still waiting for a refund or reply to emails.
Reported to credit card company and certainly wouldn’t use this company again

1 October 2025
Unprompted review
Fishdeal logo

Reply from Fishdeal

Hi Colin,

Thank you for your review.

We have looked over your case and we found that our team has followed the correct process and conducted the needed investigation for your parcel. Like you have mentioned before, we confirmed that the order was sent correctly and the information of the parcel was correct all the way to its delivery.

However, our team did follow up with you by placing a refund for the order.

We are sorry for the inconvenience this situation may have caused.

Kind regards,
Team Fishdeal

Rated 5 out of 5 stars

Very good company

First time ordering from fish deal,will definitely order again from them ,they kept me informed about my order and the items arrived on the date they said it would

25 September 2025
Unprompted review
Rated 1 out of 5 stars

Still not received my package yet after…

Still not received my package yet after 3 weeks? Also takes a few emails and days to get a response from you?
After my experience I wish I just paid a little bit more and had my reel to go fishing

25 September 2025
Unprompted review
Fishdeal logo

Reply from Fishdeal

Hi,

Thank you for your feedback, and we’re really sorry to hear about the delay and your experience with our customer service. We completely understand how disappointing it must be to wait this long for your reel, especially when you were ready to go fishing.

We want to assure you that we've done our best to resolve the issues with your order. Our delivery times are estimated, and unfortunately, delays can happen due to courier or customs factors beyond our control.

We truly appreciate your patience and your input.

Kind regards,
Team Fishdeal

Rated 5 out of 5 stars

Shimano Bolognese 5M

The rod was quickly despatched with a very good delivery tracking service. The product supplied was a Shimano Bolognese 5m. I have used it today for dapping flies and can state that is a first class rod. A quality build,slim and light with a nice action. I also did catch a trout!

24 September 2025
Unprompted review
Rated 1 out of 5 stars

Slow delivery and lack of information

Placed order 2 weeks ago and still waiting . Terrible service.

17 September 2025
Unprompted review
Fishdeal logo

Reply from Fishdeal

Hi,

Thank you for your review. We're sorry to hear about the delay you experienced at the time and any frustration it caused. Since then, we've worked hard to improve both our delivery process and customer service.

As always, our delivery times are estimated, and while most orders arrive promptly, delays can occasionally happen due to factors beyond our control. We also did our best at the time to resolve the issues with your order as quickly as possible.

We appreciate your feedback.

Kind regards,
Team Fishdeal

Rated 3 out of 5 stars

Damaged package

It took a little longer than other deliveries but more importantly one of the eyes on the rod was severely bended in .. the package was also damaged and probably mishandled by couriers. Still packaging could be better.. use a sturdy tube or much more bubble wrap.

10 September 2025
Unprompted review
Rated 5 out of 5 stars

Can’t fault them 👍🏻…

I’ve bought a few different things from fishdeal, small items and larger items and all delivered within the said time frame. I haven’t had any issues with the items bought, used often with no complaints.
However, I did have a rod go walk about
( not sure who was at fault) but a few emails later all was sorted and I received my new rod a few days later. 🙂

5 September 2025
Unprompted review

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