equityreleasesupermarket.com Reviews 15

TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Company details


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

15 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Equity release

Equity Release Supermarket were very helpful. Brian Massie was an absolute marvel. He never gave up and found us the perfect company. I would recommend this company 100% to anyone seeking Equity Release. Brian you are marvellous.

13 April 2026
Unprompted review
equityreleasesupermarket.com logo

Reply from equityreleasesupermarket.com

Thank you for putting your trust in Equity Release Supermarket, and for allowing me to help you. It has been my pleasure to do so. Please feel welcome to get in touch if I can help you further at any time in the future.

All the very best.
Brian Massie – CeMAP CeRER

Rated 5 out of 5 stars

I would just like to commend the…

I would just like to commend the excellent Care and service that I received recently from Sue E at Equity release supermarket.
She was not just doing her job well she really does care and she’s very thorough in reviewing the needs of their customers in this case myself. I’ve been experiencing some investigations for what has turned out to be a long-standing underlying medical condition which brought about Stroke. Making the process smooth a stressfree as possible with good humour. But most of all were kindness.. excellent service from Sue E and I hope that the business will acknowledge that.

24 October 2025
Unprompted review
Rated 2 out of 5 stars

ask first, how much will I owe after 5 years

before allocating an advisor to individual clients it would save a lot of trouble to indicate to prospective clients that interest rates stated on lifetime morgages are monthly, and in real terms means outstanding owed monies increase by at least 100% in the first year onlyand compounds as the years go by

27 August 2025
Unprompted review
Rated 5 out of 5 stars

I was referred to Equity Release…

I was referred to Equity Release Supermarket by StepChange following the loss of my Aunt’s husband and the debts she was left facing. From the very beginning, our case manager Paul Newsome showed outstanding empathy, patience, and professionalism. He took the time to explain everything in clear, layman’s terms, never rushing us and always ensuring we fully understood each step of the process.
Paul was incredibly diligent and responsive, answering any questions we had quickly and thoroughly. His supportive approach made what could have been a very stressful and overwhelming time much more manageable. Nothing was ever too much trouble for him, and we always felt reassured that my Aunt’s best interests were his priority.
From start to finish, the whole process was completed in less than six weeks, which exceeded our expectations. Thanks to Paul’s guidance, my Aunt now has peace of mind and the financial breathing space she desperately needed.
I cannot thank Paul and Equity Release Supermarket enough for their help during such a difficult time. Their professionalism, compassion, and efficiency have made a world of difference.

1 July 2025
Unprompted review
Rated 5 out of 5 stars

Very helpful and easy company to deal with

Michael filewood my adviser was great to deal with from start to finish always easy to contact and delt with each part of the process in a really helpful and professional manner. Would definitely recommend this company.

18 July 2024
Unprompted review
Rated 3 out of 5 stars

Good & bad combined (see review detail)

The first three things to focus on are that Aviva is the lender of the funds for "equity release" (otherwise known as a Lifetime Mortgage). The other aspect is that Aviva do not 'sell' direct but (at the time of this review) sell through ERS and, thirdly, my review is largely based on my experience of the two 'agents' that I dealt with at ERS.

The first one was fantastic in every way. I won't mention her name as, sadly, she passed away after very professionally setting-up my first advance that got utilised to start an upper floor extension to my bungalow.

My second advance (& additional drawdown facility) was dealt with through a young Yorkshireman, probably kinder not to mention his name but he & ERS & Aviva will have no difficulty identifying him.

There's nothing wrong with equity release if one's personal circumstances match financial best practice etc. So I consider that the agent's recommendation of my suitability was sound but his common sense and customer care & customer rapport-building was limited. He was on occasions rude too & by way of an example he would (from time to time rather sarcastically) state the 'bleeding obvious' with such phrases as Aviva have no obligation to lend you any money. I considered that manner very rude and utterly inappropriate and unnecessary, not to mention, bad for business (& I told him so btw).

Frankly if I were the man's sales manager or let's say "boss" I'd get him retrained especially in customer rapport building.

When the deal completed (by my primary action, not his, on the very last possible qualifying day) he said nothing and wrote nothing by way of appreciative feedback to me, his client, even though he'd be rightly due commission. I find that rude, discourteous and frankly quite ignorant.

At various times he showed a degree of let's call it lack of common sense & initiative and I found myself having to bypass ERS and my agent to raise issues directly with Aviva. On one issue Aviva directly compensated me with £200 btw.

So although my only moan about ERS relates to the under-performance of their 'rep' it has resulted in a 3 star rating here whereas if I was referring to the other (first, now deceased) rep it would've hit a 5 star rating.

People ... & their interactions do matter & my ERS contact let his company down in this instance.

I'm sure ERS will reply & try to defend their rep but they'd do better just to apologise on his behalf as he should've done, personally, along with a simple "thanks for your business."

My rep's 'side-kick' too wasn't great and made errors including important things like my correct current address.

So, all-in-all ERS & Aviva - not bad - but ERS need not only to train in compliance matters but also in client rapport building and professionalism in customer care because if not there will be failed deals and only meagre reviews.

11 June 2024
Unprompted review
Rated 5 out of 5 stars

Excellent advice and service from a…

Excellent advice and service from a company that goes the extra mile. Having had experience with other equity release advisors I have to say that our experience with Equity Release Supermarket was far superior. Our advisor Paul Newsome was very thorough at the advice stage and was constantly in contact throughout the application process which was remarkably smooth. I would have no hesitation recommending the company and Paul in particular to anyone looking for equity release advice. True professionals!

13 June 2024
Unprompted review
Rated 5 out of 5 stars

A very seamless service

This was a big decision for us and we were supported all the way to completion for our Lifetime Mortgage.
We would like to thank John Spink our financial advisor who provided us with all the information we needed to allay our fears and anxieties in a very thorough and professional manner to guide us through the process.

2 June 2024
Unprompted review
Rated 5 out of 5 stars

Excellent service...highly recommend

I have received excellent service from this company making the whole process flawless and quick. About 6 weeks in total. Absolutely no problems and the few queries I did have were resolved efficiently and quickly. Many thanks to very pleasant and helpful Mark Rumney and Alex Bullock.

30 May 2024
Unprompted review
Rated 5 out of 5 stars

My experience with Supermarket Equity…

My experience with Supermarket Equity Release ! I am in the early stages of my equity release with a Adviser who is Dan Pedder . The application was a easy progress and any questions were answered . Dan was very calm as I needed to ask many questions as this is a lifetime morgage. Hopefully when I am in the final stages of selling my home everything is good .

22 January 2024
Unprompted review
Rated 5 out of 5 stars

Very Positive Experience with Equity Release Supermarket

Equity Release Supermarket provided me with an expert, caring and understanding service. There was no pressure at any time, in fact they went the extra mile to make sure that equity release was right for me. They took the time to understand my circumstances and took me thorough various projections with different providers, and made sure I understood exactly what was involved. They oversaw the whole process from initial discussions, through to getting the mortgage offer, organising the valuation, liaising with the solicitors, and ensuring completion. I thank the team for a positive and speedy outcome.

27 September 2022
Unprompted review
Rated 3 out of 5 stars

slow to secure my interest rate

They showed no appetite to get the job done well the interest rate kept going up on my equity release application. I lost the will to live so closed my file with them even though i needed the money. When i decide again to try it will be with a more dedicated company who stick to phone appointments and give you confidence they at least have a clue what they're doing.

22 September 2022
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look