Emergency Assist Reviews 

28,778
TrustScore 4 out of 5

4.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 2,568 reviews, reviewers had a great experience with this company. Loyal customers frequently praise the affordable prices offered compared to other competitors and the exceptionally helpful, efficient staff available during roadside emergencies. Many people appreciate the remarkably smooth process of securing roadside cover, noting that friendly advisors make getting everything sorted very easy and reassuring. Some reviewers were not happy with unexpected extra service charges, steep price increases during renewal periods, and rigid policy conditions. A few other people also felt that customer service representatives could be extremely difficult to reach by phone, sometimes leaving callers feeling stranded or completely unsupported when needing urgent assistance.

What people talk about most

Service

Reviewers highlight ambiguous aspects of service, as experiences with the breakdown provider vary... See more

Price

Clients share positive opinions on price, highlighting competitive rates and affordable sign-up costs... See more

Staff

Users describe ambiguous interactions with staff members, reflecting a significant division in customer... See more

Subscription

Customers consistently note ambiguous experiences with subscription and renewal processes. While many... See more

Customer service

Customers had ambiguous experiences with customer_service, reflecting a high level of disagreement regarding... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The price is great compared to other breakdown services. Being a Blue Light Card holder, I thought I would save a pittle bit more by entering the discount code. I was rather confused when it became... See more

Company replied

Rated 4 out of 5 stars

Online information ok but felt a need to phone to check a couple of things. Operator was very helpful and efficient and I ended up taking cover for a year. I would give 5 stars but as I’ve not had to... See more

Company replied

Rated 4 out of 5 stars

Easy process to get new roadside cover hopefully never required in an ideal world but better to be safe than sorry

Company replied

Rated 4 out of 5 stars

Shocked at the huge increase of the premium. Like any insurance, it cannot be judged until one experiences a claim situation.

Company replied


Company details

  1. Transportation Service
  2. Towing Service

Information provided by various external sources

Get breakdown cover from Emergency Assist and see how much you could save. Peace of mind, and stress free motoring, from £19.00 a year. Get a quote now.


Contact info

4.1

Great

TrustScore 4 out of 5

29K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.1

All reviews

(28,778)

2,447 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Low service

Low service

21 June 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. We take feedback of this nature very seriously and want to hear more. Please get in touch with our team at customer.care@emergencyassistltd.co.uk and we'll look into this further for you. The Emergency Assist Team

Rated 5 out of 5 stars

Tyran was helpful on renewal

Had to speak to an adviser today regarding renewal and Tyran was very professional and helpful thank you

14 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear your experience with us was a good one. Thank you for sharing your feedback - it means a great deal to our team. The Emergency Assist Team

Rated 3 out of 5 stars

I chose Emergency Assist in light of…

I chose Emergency Assist in light of their excellent defaqto rating. After not seeing a way to list an additional driver on my (multi-vehicle) policy to note my wife as main driver for her car, I emailed to request this be noted. No reply so far. I tried calling for prolonged periods x2 today to do this direct with customer care, and failed to get through: it honestly seemed as though I was waiting in a non-queue (no periodic messages to say I'm progressing in the queue etc). So: based on my experience so far, I'm hoping I've not been 'sold a lemon'. Time will doubtless tell.

12 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. We appreciate you taking the time to share your honest feedback and we're glad some parts of your experience were positive. We'd always welcome the opportunity to hear more from you. The Emergency Assist Team

Rated 1 out of 5 stars

This company send your renewal at a…

EDIT..
So, 3 days later, I have sent email as suggested by Emergency Assist, and no reply or acknowledgement, nor from my email to nina haine...terrible customer service.

This company send your renewal at a higher level than previously, you then have to ring and try to negotiate. This year I had had enough as for the first time in years , I did try to call them out for a flat tyre but they didn't want to know!! and so I decided to cancel when my renewal was due.. 3 times I have rung, each time listeing to dire music for over 40 minutes before giving up. Oddly, I rang and chose option 1, sales, and got through straight away!! I have now been given an email address to try and cancel the auto renewal, not heard anything back yet, but no way will I use them again, its got worse.

13 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're very concerned to hear your experience wasn't what you expected and we'd like to find out more. Please contact us at customer.care@emergencyassistltd.co.uk and our team will look into this for you. The Emergency Assist Team

Rated 4 out of 5 stars

2gether ins.

Tyran Stewart from 2gether Breakdown Ins. was very helpful and courteous.

7 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review and for sharing your experience with us. We're pleased things went well and we appreciate your feedback. We're always looking to improve, so please feel free to get in touch if you have any further thoughts. The Emergency Assist Team

Rated 1 out of 5 stars

should be struck off and reported to trading standards

We have had Emergency Assist cover for several years but had never needed to use it until last Thursday, when my daughter got a flat tyre.

She was alone in her car and called for assistance several times. Each call took between 10 and 20 minutes to be answered. When she finally got through, she was told that someone would be with her within two hours. She explained that she had a spare tyre ready to fit but couldn't loosen the wheel bolts and simply needed assistance changing the wheel.

Shortly afterwards, we were informed that the call-out had been cancelled, with no help provided.

I was so frustrated that I had to drive out and rescue her myself.

In my view, this level of service is completely unacceptable. Selling emergency breakdown cover and then failing to assist someone stranded alone, who only needed help with a straightforward issue, raises serious concerns about the reliability of the service. I found the experience extremely disappointing and believe it warrants investigation by Trading Standards.

2 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for bringing this to our attention. We're sorry your experience wasn't as expected and we'd like to know more. Please reach out to us at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 4 out of 5 stars

I was looking to cover my van for a…

I was looking to cover my van for a trip out of Cornwall . Prices were really good, read a few reviews which were good so I have signed up. 😁

11 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. We're pleased to hear your experience was a good one and we really appreciate you taking the time to let us know. We're always looking to improve, so please feel free to get in touch with any further feedback. The Emergency Assist Team

Rated 5 out of 5 stars

Very competitive pricing

Very competitive pricing. Hopefully, I’ll never need to use Emergency Assist, but if I do, then I just hope that it all works out, I’ve no reason to suspect it won’t, but I’m just cautious.

11 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you so much for your kind words. We're really pleased your experience went well and we appreciate you taking the time to leave a review. The Emergency Assist Team

Rated 5 out of 5 stars
Emergency Assist logo

Reply from Emergency Assist

Thank you for your kind review. We're pleased to hear things went smoothly and we appreciate you taking the time to share your experience with us. The Emergency Assist Team

Rated 1 out of 5 stars

Impossible cancellation of auto renewal

Trying to stop my policy from automatically renewing is impossible. I received my quote for this year & it was much higher. And very vague as to what I was covered for. I rang the customer service number as the email advises, and went through all the options to the cancellation line. Was then put on hold for over an hour , nobody picked up. I tried this on three separate days and times. I tried transferring to a different option each time, with the same thing happening. Eventually I tried the renew my policy one and surprise surprise was answered right away. I was then, ( after excuses were made about how busy they were) given an email address and told to email them with my cancellation request. Funny they weren’t busy when taking your money. I emailed them and received an email back confirming cancellation of my policy. I have been with them for over four years and thankfully never had to call them out, which would obviously be a nightmare, I looked at other customer reviews and that is definitely the case, also hidden extra costs. Complete waste of money and time. Stick to the well known breakdown cover providers, that offer excellent service and are much cheaper to. Avoid this one and save yourself a lot of stress. I would have liked to reach out to the customer service team. But nobody would answer the phone, wasted enough of my time and energy on this. The email worked eventually,so hopefully my policy won’t automatically renew.

6 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're very concerned to read your review and would like to understand more. Please reach out to us directly at customer.care@emergencyassistltd.co.uk and our team will follow up with you as a priority. The Emergency Assist Team

Rated 5 out of 5 stars

All very straight forward the agent…

All very straight forward the agent was very helpful ....

9 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. We're really pleased things went well for you and we appreciate you sharing your experience. We hope to continue providing the same level of service. The Emergency Assist Team

Rated 5 out of 5 stars

very straight forward application for…

very straight forward application for breakdown cover.
competitive.
Had breakdown cover for another car in the previouse years.
Came straight away when had breakdown on several occasions

1 July 2026
Emergency Assist logo

Reply from Emergency Assist

It's great to read such positive feedback - thank you! We're glad we could be there when you needed us and we appreciate you taking the time to let us know. The Emergency Assist Team

Rated 5 out of 5 stars

The recovery driver was quick

The recovery driver was quick, communicated really well and even offered to take me back home after dropping the car at the garage. I couldn't fault him. Five stars from me

1 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you so much for your kind words. We're really pleased your experience went well and we appreciate you taking the time to leave a review. The Emergency Assist Team

Rated 5 out of 5 stars

Best quote and services on offer

Best quote and services on offer. Highly recommend

1 July 2026
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear your experience with us was a good one. Thank you for sharing your feedback - it means a great deal to our team. The Emergency Assist Team

Rated 1 out of 5 stars

Don't join give it a wide birth

Will defiantly not be re joining. after years of having them as my emergency assist, and hearing such positive things about them when people broke down, I have kept my membership going. then when I actually needed them in December of last year, what a total disappointment.
a few years ago my sister in law who was a member broke down miles from her house. she needed to get herself family and car back to her home, and a local garage she knew. Emergency assist went out their way to help, getting her a number of pick up vehicles on route to bring them all back, change vans and progress on journey till she arrived home.
when I broke down in December I was told someone would come out and take my car to the nearest garage, I knew no one or no garage, and then I had to make my own way home with an allowance I think of £40 from where ever the garage was to the nearest station. It was at night it was cold dark and I don't even know if the trains were still running, I was told if I started my car and tried to get home I could not call back and then get picked up from a new place.
I had no option but to give it a go and try, luckily I made it home and took to my local garage who do all the work on my car.
I cancelled my membership with emergency assist and would not recommend them to anyone. my daughter then had a very similar experience and has also now left.

8 September 2025
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave your review. We're sorry to hear your experience wasn't positive and we'd like to find out more. Please reach out to us at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 5 out of 5 stars

Easy Peasy.

So easy and simple . No hassle.

29 June 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. We're really pleased things went well for you and we appreciate you sharing your experience. We hope to continue providing the same level of service. The Emergency Assist Team

Rated 1 out of 5 stars

Farce

Awful. Didn't need to renew my cover so contacted Emergency Assist as I received an email stating that my cover would auto renew. After 30 minutes waiting, was told that my cover would not auto renew as per my request online. Low and behold, I've been charged. Absolutely furious.

8 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for sharing your experience. We're sorry to hear things didn't go as they should and we'd like to find out more. Please get in touch at customer.care@emergencyassistltd.co.uk and we'll make sure this is looked into. The Emergency Assist Team

Rated 5 out of 5 stars

Great customer service

Great customer service. V helpful with online purchase q'y. Friendly too!

30 June 2026
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear everything went well. Thank you for taking the time to share your experience - feedback like yours is really appreciated by our whole team. The Emergency Assist Team

Rated 1 out of 5 stars

Appalling Company totally refusing to…

Appalling Company totally refusing to answer my 5 emails sent 1 phone call unanswered. Even though they said to trust pilot if I emailed them again they would promptly look at my complaint. They have taken money from my bank without consulting me first. I did not sign up for an auto renewal, I never do. But they took my money out on 03/07/26 and informed me on 04/07/26 that they had done this, gave me no prior warning, as they should have done, now I have tried to contact them all these times to CANCEL they are totally ignoring me. I have contacted my bank who are investigating this company, I have even emailed the director of this company. This is no way to operate. They will no doubt reply to this for me to email them again to get it sorted, why don’t you answer all my previous emails you scammers.

4 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're very sorry to read this. Your feedback matters and we'd like to hear more about your experience. Please contact our team at customer.care@emergencyassistltd.co.uk and we'll ensure this is looked into. The Emergency Assist Team

Rated 5 out of 5 stars

speedy recovery

I had my disabled son with me and was a bit concerned how long it would take for a recovery lorry to be with us
I had a phone call from the driver about 10 minutes before he arrived
from the time I called you to the time he arrived was no more than 3 quarters of an hour
fantastic service thankyou

23 May 2026
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear your experience with us was a positive one. Thank you for taking the time to let us know - it really does mean a lot to our team. The Emergency Assist Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look