Clean fresh clay nicely presented packages! The only thing is delivery is long and considering the prices of the clay is high compared to other sellers I wish this wasn't the case
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The taste and aesthetics are great but the packiges are incredibly smaller than advertised, they shld be honest about quantity..
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nothing about the company was bad. they included two freebies which was very thoughtful and lovely. i didn’t like the clays i got but that’s on me.
Company replied
Clays arrived fresh, crunchy, and well-packaged as usual. The tub containers are an improvement and keep the clays fresh for longer, and are also easier to dry out. Samples are thoughtfully chosen and... See more
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Company details
Written by the company
Earthy Crunch UK is your go-to destination for all things crunchy, earthy, and deeply satisfying. From edible chalks and natural clays to handmade treats, crumbs, powders, slate pencils and traditional clay pots, every piece in our collection is carefully selected to deliver a unique sensory experience. Whether you’re here for ASMR, a sensory hobby, mindful enjoyment, or exploring crunchy pica and geophagia cravings, you’ll find textures and flavours that truly stand out. Our chalks and clays are thoughtfully sourced from around the world, celebrating the diversity of natural materials and traditions. From Chinese loess and Mexican barros to Indian nakumatts and Ukrainian chalks, each origin brings its own distinctive texture, aroma, and character. This global approach allows us to offer a varied and ever-evolving range that keeps your experience fresh and exciting. We specialise in curated stash boxes and sampler sets, designed to help you explore a range of textures and flavours in one place. Alongside this, our blog and growing community focus on the education of edible clays, the traditional practices and history behind clay consumption, and supporting those new to the crunching hobby as they find their own preferences and rhythm. We also take care in how your order reaches you. All items are packed using discreet, plastic-free packaging, keeping your experience private while staying mindful of the environment. At Earthy Crunch UK, it’s not just about the crunch — it’s about the ritual, the curiosity, and the connection to something beautifully simple and natural.
Contact info
United Kingdom
- info@earthycrunch.co.uk
- earthycrunch.co.uk
4.5
Excellent
34 reviews
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Will continue to buy...
I've bought from this company several times. I love the packaging and the items themselves are always wonderful!
27 May 2026
nice
nothing about the company was bad. they included two freebies which was very thoughtful and lovely. i didn’t like the clays i got but that’s on me.
5 May 2026
Reply from Earthy Crunch UK
Thank you so much for your lovely feedback 💛 I really appreciate you giving our mystery mix ups a try, and I’m glad the little freebies were a nice surprise!
I completely understand about not loving every clay — textures and flavours are such a personal thing, and finding your favourites can take a bit of experimenting. That’s actually why I often recommend our stash boxes and sampler options (https://www.earthycrunch.co.uk/collections/stash-boxes), as they let you try a variety of textures and flavour profiles in smaller portions before committing to larger amounts.
We’ve also recently started adding sample sizes and 50g portions across more of the catalogue for exactly that reason. A little tip I always suggest is keeping a small note of the textures, crunch levels, and flavours you enjoy most, as it makes future re-orders much easier and helps narrow down your perfect matches 😊
Thank you again for your support and for giving us a try!
Great taste, extremely small portions
The taste and aesthetics are great but the packiges are incredibly smaller than advertised, they shld be honest about quantity..
2 May 2026
Reply from Earthy Crunch UK
Thank you for your feedback — I’m really pleased you enjoyed the taste and aesthetics of the products.
I do just want to clarify that every single product page on my website clearly states the exact weight of the item being purchased. I sell by weight, not by portion appearance or volume, and I’ve always been incredibly transparent about this. I even have multiple articles and blog posts on the website explaining how pricing and portion sizing work.
My shop is intentionally designed for customers who want to try a wide variety of different clays and textures without committing to large amounts of something they may not enjoy. That’s why many products are offered in smaller portions, including tiny 50g sizes — essentially a “try before you buy” option.
For customers wanting larger quantities, there are also bulk purchase options available ranging from 50g all the way up to 2.5kg portions.
I completely understand that natural products can sometimes appear smaller than expected visually, but the advertised weights are always accurate and clearly listed before purchase.
I'd also strongly recommend you buy directly from the website which is perhaps a lot clearer in the layout (www.earthycrunch.co.uk)
Great packaging
Great packaging, amazing products! I would never go back to anything else now I’ve found them.
30 March 2026
Reply from Earthy Crunch UK
Thank you so much for the lovely review! I’m so happy you’re enjoying both the products and the packaging. Comments like this genuinely mean the world to a small business.
I absolutely love hearing when customers discover new favourites and textures they genuinely enjoy — especially when they become repeat buyers! Thank you again for your support, it truly means everything to me.
Excellent service by Earthy Crunch
Excellent service by Earthy Crunch. Swift response and action to a small issue I had with my first order . Highly recommended seller with a wide variety of edible clays from around the globe. Placed two orders already and will be placing another one soon. Highly recommended.
2 April 2026
Reply from Earthy Crunch UK
Thank you so much for your support and kind words. I always do my best to make sure customers are happy and looked after, so it really means a lot when that effort is appreciated.
I’m also so happy you’ve been enjoying exploring different varieties and textures — sourcing unique products is one of my favourite parts of running Earthy Crunch. Your continued support genuinely means the world to my small business, and I can’t wait to pack your next order for you!
Would order again
I love ordering from Earthycrunch. My go to for pica treats. Great customer service.
10 April 2026
Reply from Earthy Crunch UK
Thank you so much for your continued support! It genuinely means so much to know Earthy Crunch has become one of your trusted favourites.
I always want customers to feel welcomed, appreciated, and excited to explore new textures and varieties, so your kind words truly make my day. Thank you again for supporting my small business — I’m so grateful for every order!
I am soooo amazed so happy and I loved…
I am soooo amazed so happy and I loved everything about it. Delivery was about a week. They gave me X2 samples for free. The packaging, and presentation made me SOOOOO happy and felt special. I love the earth I buy it's been a few years I hadn't purchased any. First time with this company but I mean wow. Like amazing! So happy. Wish I can post the pictures!!
28 March 2026
Reply from Earthy Crunch UK
This honestly made me smile so much — thank you for such a lovely and enthusiastic review! I put a huge amount of care into every order, right down to the packaging and little extras, so hearing that it made you feel happy and special genuinely means everything to me.
I’m also so glad you enjoyed rediscovering textures you hadn’t had in a while and that your first experience with Earthy Crunch was such a positive one. Customers like you are exactly why I love doing this.
And honestly, I would have loved to see the pictures too! Thank you again for supporting my small business and for taking the time to leave such a kind review.
customer service is excellent
customer service is excellent, if there is a delay they let you know, products come neatly packaged and clearly labelled and they always pack a little extra as a thank you.
8 February 2026
Reply from Earthy Crunch UK
Thank you so much for your kind words and support. I always try my best to keep customers updated and informed, so I really appreciate that being noticed and appreciated.
I also put a lot of care into making orders feel organised, thoughtful, and exciting to open, so hearing that you enjoyed the presentation genuinely means a lot to me. Thank you again for supporting my small business — reviews like this truly make all the hard work worthwhile!
Perfect
where do i even start? honestly, will be the only place i purchase my clay from now on. ordered twice within two weeks, freshest batches i’ve ever received and perfect prices and amounts meaning you can try multiple without having to buy in bulk. they sent me a free gift on my first order and then two on my second one, honestly so grateful for the generosity 🥹 seems like they pick out samples/gifts according to current and previous orders as well bc they were so well suited to what i was looking for!! thank you <3
25 February 2026
Unprompted review
Reply from Earthy Crunch UK
Thank you so much for this beautiful review 🥹
I’m genuinely so glad you’ve been happy with your orders — especially the freshness and the chance to try a few bits without committing to big bulk buys. That’s exactly what I want Earthy Crunch to feel like.
And yes… I do try to match the samples to your vibe and previous picks, so I love that you noticed! Thank you for your support and for coming back so quickly — it truly means the world 🤎
Earthy crunch its all in the name :) enjoy x
Ordered on friday and package arrived next day. 5* service packaged well and the 2 free samples were an excellent addition to the crunch collection. Product is top notch and theres a reason the website is sold out. Thank you xx
13 February 2026
Unprompted review
Reply from Earthy Crunch UK
I’m so pleased it arrived quickly and that you loved the samples — nothing better than adding a few new crunches to the collection!
And yes… there is a reason we sell out. I intentionally keep batches small and rotate stock regularly so everything stays as fresh as possible. Once it’s gone, it’s gone — and that’s how we keep the quality top notch every time.
Thank you again for your support, it truly means everything xx
Everytime I've ordered the quality of…
Everytime I've ordered the quality of the products has been superb. Even if they're not to my personal taste, they still exceed expectations on freshness and quantity. The packaging is always great, very much appreciate the samples and shipping is surprisingly fast for international. Will absolutely continue ordering
27 January 2026
Reply from Earthy Crunch UK
This is so lovely to read — thank you 🤎
I really appreciate you recognising the freshness and quantity, even when something isn’t quite your personal taste. That honesty means a lot.
I’m so glad the international shipping has been speedy for you too, and that the packaging and samples are hitting the mark. Thank you for continuing to order and support Earthy Crunch — it truly doesn’t go unnoticed ✨
Have ordered from here many times
Fast delivery, everything always arrives well packaged, and plenty of selection to choose from on a well-curated website. Thanks
12 January 2026
Reply from Earthy Crunch UK
Thank you so much for coming back time and time again 🤎
I’m really glad you’re enjoying the selection and the way everything’s curated — I put a lot of thought into keeping it varied but intentional.
And of course, fast delivery and careful packaging are non-negotiables! I truly appreciate your continued support ✨
The experience is always a pleasure
The experience is always a pleasure, very accommodating. A range of different, fresh products to try and samples. Highly recommend and the shipping is quick. Thank you
9 January 2026
Reply from Earthy Crunch UK
Thank you so much 🤎
It really means a lot that you continue to have such a positive experience. I put a lot of care into sourcing, rotating and packing everything so it arrives just right.
Your support and recommendation truly make this little business what it is — I’m so grateful ✨
Smell not good its ferls like old stock…
Smell not good its ferls like old stock moist and damp
5 January 2026
Reply from Earthy Crunch UK
Thank you for sharing your feedback — we’re sorry to hear this was your experience. This is quite surprising, as it goes against how we operate as a business. We do not keep stock for long periods; in fact, one of the things that sets Earthy Crunch UK apart is that we work in small batches and specialise in freshly made treats, which we believe are at their best within weeks of being produced.
The same approach applies to our raw clays, which are sold soon after being foraged. Because of this, some items may naturally have a more earthy aroma or slightly damp texture, particularly if they are freshly unearthed — this is a natural characteristic rather than a sign of age.
We do include care notes with every order, including recommendations for baking if a drier or harder texture is preferred. That said, we truly appreciate you taking the time to leave a review and are always happy to help with guidance if something doesn’t meet your expectations.
Yummy treats
The stock was fresh and it was my second order, I totally enjoyed the treats.
19 December 2025
Reply from Earthy Crunch UK
Thank you so much for your lovely feedback and for coming back to us! We’re really pleased to hear you enjoyed your treats and found them fresh — here’s to many more happy crunches. 🤎🌿
Reply from Earthy Crunch UK
I’m really glad to hear that — thank you for letting me know! Taste is so personal with these, so it’s always nice to hear when one really hits the spot. 😊
This company is my savior
This company is my savior! My pregnacy came along with really bad dirt cravings and they have the perfect clays to smoothe this! Price is unbeatable for the amount of product andd quality!🫶🏼
10 December 2025
Unprompted review
Reply from Earthy Crunch UK
Thank you so much for the kind words — that really means a lot to me. 🫶🏼 I’m so glad you’ve found clays you enjoy and that the quality and value have felt right for you. Your support genuinely keeps this little shop going, so thank you for taking the time to share that!
Reply from Earthy Crunch UK
Thank you so much! We’re so glad you enjoyed the unboxing — we put a lot of love into every parcel (and we do love sneaking in a little surprise 😉).
Brilliant as ever
Brilliant as ever. The packaging is great, opening the box is an experience and the free sample was fantastic. I’m also grateful that I got to try out new vendors and new things alongside ordering my favourites. Please don’t ever go away 😂
24 October 2025
Reply from Earthy Crunch UK
This made our day — thank you! 🥹 We love that you enjoy the full Earthy Crunch experience. We’ll keep bringing the crunch (and the surprises) for as long as you keep craving them 💚
Clean fresh clay nicely presented…
Clean fresh clay nicely presented packages!
The only thing is delivery is long and considering the prices of the clay is high compared to other sellers I wish this wasn't the case
17 October 2025
Reply from Earthy Crunch UK
Thank you so much for your lovely feedback — I’m really glad you enjoyed the clay and presentation! 💚
I totally understand where you’re coming from about delivery times. Earthy Crunch is my little hobby project alongside a full-time city job (as much as I wish it weren’t 😅), so dispatch days are limited while I juggle both. There is a 24-hour delivery option if you ever need something a bit more quickly though!
As for pricing, I’ve kept things as fair as possible — it’s meant to feel a bit more luxurious, with packaging that helps prevent breakage (a big priority for many customers). Unfortunately, global tariffs and shipping rates have become pretty wild lately — it’s affecting the whole industry. Thank you for understanding and for supporting this tiny corner of the crunch world! 🌍✨
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