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Review summary

Created with AI, based on recent reviews

Looking at 34 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently highlight the positive interactions with the staff, describing them as professional, friendly, and helpful. Many appreciate the team's willingness to assist with various issues, from processing vouchers to arranging test rides and offering advice. The quality of the products, particularly the bikes, is often praised for being well-packaged, in great condition, and solidly built. However, some people were dissatisfied with aspects of the delivery service, citing delays, failed attempts, and issues with tracking information. There are also mentions of initial communication problems and occasional difficulties reaching customer support. A few customers reported receiving products with minor defects, such as buckled wheels or scratches, and experienced challenges in resolving these issues.

What people talk about most

Product

Reviewers mention ambiguous feedback about product quality and delivery. Some customers praise the quality of... See more

Delivery service

Clients share ambiguous opinions on delivery service. Some customers praise fast and tracked deliveries, with... See more

Service

Users describe ambiguous interactions with service. Many customers praise the excellent service, highlighting... See more

Customer service

Customers had ambiguous experiences with customer service. Many reviewers praised the helpfulness and... See more

Staff

Consumers find staff to be positive. Many reviewers praise the team's knowledge and helpfulness, with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

With a few teething issues now sorted, I can tell their team is great! Cyclescheme voucher processed last Thursday, and the bike was delivered yesterday. Excited to try it out tomorrow on my first rid... See more

Rated 4 out of 5 stars

Ordered my new bike from company and communications at 1st were not great. I eventually emailed company and Garf replied and said he would look into my order. My order was initially late getting deliv... See more

Rated 5 out of 5 stars

Excellent company to deal with. The folding bike we bought several years ago continues to good service. Taking it to the Bodiam HQ a while ago resulted a quick and cheap repair that a local shop cou... See more

Rated 5 out of 5 stars

Big shout out to Jack for taking the time to listen and understand the issues re the forks on my new Cube E-bike before he promptly sorted everything out while I waited. Fingers crossed the re-flash o... See more


Company details

  1. Vehicles & Transportation

Information provided by various external sources

Our company has been built on an underpinning knowledge of the use and quality of different electric bikes brought about from staff with years of experience previously working within the electric bike industry. We have a wide range of electric bicycles from the top brands on the market. We have electric bikes under £700 if you are on a budget, both step through and step over frames and a nice range of folding electric bikes. All bikes adhere to UK regulations. For more information on UK legislation concerning the riding of electric bikes click here. Wikipedia also have a very informative page on the history of the electric bicycle.


Contact info

3.7

Average

TrustScore 3.5 out of 5

458 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 9% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

I purchased a basis osprey folding…

I purchased a basis osprey folding electric bike the bikes ok but the gearing is way too low , in high electric setting you can't keep up peddling so becomes very frustrating. Also the seat post keeps slipping down so I tried to tighten with the quick realise and it bent so badly that it's now useless. The bike does have a great range, 17ah. battery, and the bike is comfy to use.

3 May 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service, many thanks Garf

Having spoke to Garf with regards to an E bike I wanted he was very helpful and understood my requests as a RN veteran, so many thanks Garf and I would advise anyone looking t an E bike to use this company

1 May 2026
Unprompted review
Rated 5 out of 5 stars

Excellent company to deal with

Excellent company to deal with. The folding bike we bought several years ago continues to good service. Taking it to the Bodiam HQ a while ago resulted a quick and cheap repair that a local shop couldn't manage, and now there has been good and friendly advice over what proved to our mistake

1 May 2026
Unprompted review
Rated 5 out of 5 stars

Prompt efficient service

Prompt efficient service. Very quick to respond to emails.
I purchased a Cube e-bike from them. I live in Guernsey and they took VAT off at source. Reasonable delivery charge considering the weight and size of the bike.
Overall great experience and I don’t hesitate to recommend them.

30 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service and product!

Excellent service from start to finish, and I’m really pleased with the quality of the bike. The team clearly know their stuff and were more than happy to help with a few follow-up questions over the phone, excellent customer service. Delivery was on time and easily tracked. I can highly recommend.

13 April 2026
Unprompted review
Rated 5 out of 5 stars

First class company

First class company this is my second bike from them and Garf looked after everything I’ll be back in a few years for another bike well done very happy

23 April 2026
Unprompted review
Rated 1 out of 5 stars

usless & lie ..

usless & lie and a stressfull buy .. full of limp under the cap ... so miscomms are rife & acuse the customers of being somewhat of a pain by sending sacastic emails customer service is a joke .. .. full of half truths when they reply ... plenty of other bike sellers out there i would suggest shop around & read 1 star reviews .. they all cant be wrong .. depending how this pans out i am seriously contemplating sending my whole story to BBC .. watchdog ..

17 April 2026
Unprompted review
Rated 1 out of 5 stars

I chose E Bike Direct because they…

I chose E Bike Direct because they advertise same/next day delivery, and the website clearly stated 2–3 days. After 3 days with no updates, I contacted them and was told the bike first needs to be checked, which takes an additional 5–7 days before dispatch — meaning the real delivery time is around 10 days.
This is not what is advertised. I cancelled my order and bought the same bike on Amazon with next-day delivery (still sold by E Bike Direct). The same applies on eBay, where faster delivery options are also available.
Selling the same product faster through other platforms while delaying direct orders is unacceptable. Avoid buying directly from them.

14 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent experience from choosing bike…

Excellent experience from choosing bike to delivery. Spoke to Garf about cycle to work scheme. Having spoke to many other online shops and getting no where, he helped me sort it all out. I had an idea of what bike i wanted but he helped me pick the right bike for me and I ended up with a miles better one for less money. Kept the bike for me until the voucher arrived then delivered on a day to suit me. Made the whole process really easy and I have recommended them to friends already. I will be using them for any future purchases.

13 April 2026
Unprompted review
Rated 1 out of 5 stars

Please be aware before buying something…

Please be aware before buying something from this website,because if you order wrong size or if you want to return a product back,the don’t give you refund back,still waiting for refund since 3 weeks when l return the product back and they said they didn’t received the product,but on royal mail website is saying they received!

14 April 2026
Unprompted review
Rated 3 out of 5 stars

Purchased a brand new E-bike in July…

Purchased a brand new E-bike in July 2025. Paid £700 for it.

I'm a fair weather cyclist and the bike has never seen the wet weather. It has always been kept in a shed.

Although the bike itself is immaculate, the pedal cranks have rusted and pitted.

I have brought this to the companies attention and have been told that they're painted steel and this would happen. On a bike that's only 8 months old.

Not a quality purchase and not an adequate answer

Edit: company has since been in touch and are sending me some replacement cranks. Review will be further updated depending on the result.

13 April 2026
Unprompted review
Rated 5 out of 5 stars

Helpful above and beyond expectation...

We bought a kids bike for my 3yr old grandson and when it arrived it looked superb... it was an Italian Dino 12" bike and the quality looked great on 1st inspection. Unfortunately we then realised that the rear sprocket was a 'fixed drive' with no freewheel option, which meant that if my grandson took his feet off the pedals they would continue to spin and bash him in the legs, so he immediately fell out with the bike and went back to his balance bike.
The fixed sprocket wasn't something that was highlighted on the advert when we bought the bike, so I contacted e-bikesdirect regarding the problem and even through we were just outside the 30-day returns window, they completely understood our concerns and were happy to help without question.
I would have been happy to try and retro-fit a freewheeling sprocket to the bike, but this wasn't going to be possible, so Archie at e-bikes suggested some options and with his help and advice and sending my grandsons measurements backwards and forwards we agreed that a 14" Dino bike would be the best alternative solution, and Archie at e-bikes arranged to collect the 12" bike and then replace it with the 14" model. We just paid a collection fee and although the replacement bike was more expensive they went 'halves' with us on the extra cost, which was a gesture above and beyond our expectations.
Throughout the process Archie and e-bikes were incredibly helpful and this whole process, which could have been so problematic, and a right old ball-ache was made an absolute pleasure by their help and razor-sharp communications.
Thanks so much... we really appreciate all your help and support. And thanks from Rex who will benefit enormously from this replacement bike.
Kindest regards
John Taylor (Barnoldswick, Lancashire)

2 April 2026
Unprompted review
Rated 4 out of 5 stars

Great bike, communications need to be better

Ordered my new bike from company and communications at 1st were not great. I eventually emailed company and Garf replied and said he would look into my order. My order was initially late getting delivered but Garf phoned me personally to say it would be ready by the Monday and would be shipped out,and it was. The bike I received from company was well packaged and in great condition when I received it as I expected. Only let down for me was the initial comms from company which could be better, otherwise I'm happy.

2 April 2026
Unprompted review
Rated 1 out of 5 stars

I am extremely disappointed with how my…

I am extremely disappointed with how my recent purchase has been handled.
My first bike from you was excellent and the service was great, which makes this experience even more frustrating. The second bike arrived faulty and had to be returned. As compensation, I was promised a gift and specifically requested a bike bag — this was never sent.
I have now also had to purchase a replacement rear wheel at a cost of £200. I was clearly told it would be dispatched on Monday via 24-hour express delivery. It is now Thursday and tracking shows it has still not been sent.
Paying £200 for a wheel is expensive enough without being misled about dispatch times. The repeated issues, lack of follow-through, and poor communication are unacceptable

19 February 2026
Unprompted review
Rated 5 out of 5 stars

great experience

Had a great experience buying from Ebikes direct, from first contact to delivery every went very smoothly, Great deal on the bike in stock ready for despatch.
my main concern was my new haibike been delivered without damage, reading some reviews but was updated on the delivery and arrived when it should, very will wrap and packaged up, wouldn't think twice in using Ebikes direct again, probably next year
Thank you

21 January 2026
Unprompted review
Rated 5 out of 5 stars

great experience with eBike Direct

I had a great experience with eBike Direct and couldn’t be happier with the service. I was served by Garf, who was extremely helpful from start to finish. He guided me through the Ride2Work voucher process, arranged a test ride for the bike I was interested in, and had everything sorted within just a few days.
The bike arrived fully assembled, which was a nice bonus. As the shop isn’t far from where I live, I chose to collect it, but delivery was also offered, which shows how accommodating they are.
Overall, I’m very happy with the service I received—professional, efficient, and friendly throughout. Highly recommended!

14 January 2026
Unprompted review
Rated 1 out of 5 stars

Dont order - somethings going on with them

Ordered bike in November, arrived with buckled wheel

They wont give me the returns process and wont send a replacement wheel. They have been promising since 1st December even going to the trouble of creating labels so I get a tracking number then not sending it.

Doesnt make sense to me unless they have plans to close their doors! Taking everyone's money with them

28 November 2025
Unprompted review
Rated 3 out of 5 stars

Genuine, but very unreliable

It's a genuine provider, but very unreliable. Parts of my order was missing, and then I also had to get in touch about a faulty part in my bike. On each occasion customer service reps promised callbacks from technicians etc. but never following up or replying to emails. Literally everything I had to do required multiple chasers and reminders. All in all not recommended, unless the bike you want is significantly cheaper than elsewhere.

1 December 2025
Unprompted review

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