In the past I have ordered items from here and not had a problem, until I ordered the same outfit in 2 different sizes. I had to return both in the end as they just didn’t suit me. I have had to chas... See more
Company replied
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See what reviewers are saying
Hands down the BEST shop on Soho Road!! All staff are so warm and welcoming. We dealt with Naeela & Ranjit when ordering our party lengha outfits they were so lovely, honest and patient whilst we trie... See more
Company replied
I have bought 8 outfits now in last couple months and everyone I love..being only 5ft an slim build an 49 it's been hard finding outfits to fit me..I do have to order from small to xsmall depending on... See more
Company replied
I bought 2 suits, ( a beautiful gharara suit),some jewellery and a khussa jutti,which i was worried wouldn't fit,so i went a size up & it was a perfect fit! Always buy my suits from diya cos i trust... See more
Company replied
Company details
Information provided by various external sources
Diya’s comprehensive women’s wear edit is inspired by international runways, celebrity looks and on-trend styles. Our team of buyers work constantly to bring together a curated edit of ethnic wear, which ensures versatility and style. As Diya grew online, so did our product portfolio. We subsequently ventured into our own Men’s, Kids and Accessories labels to fortify our offerings. Our commitment to featuring the best value and unique outfits, inspired by western silhouettes, rich fabrics and artisanal embroidery techniques, were available to the wider market. Today, Diya has an international presence in over 100 countries, throughout the UK and much further afield. We are recognised for our unique identity and distinctive designs, inspired by mesmerising colours, patterns, textures and hand-craft techniques from around the world. WHAT MAKES US SPECIAL? 1. ‘OFF THE PEG’ PRET ASIAN FASHION IN SIZES XXS – XXXL 2. AS QUICK AS NEXT DAY DELIVERY WITHIN THE UK. 3. EASY RETURNS AND REFUND PROCESS 4. 24/7 EASY SHOPPING 5. EACH DESIGN IS CURATED BY OUR OWN DESIGN TEAM.
Contact info
United Kingdom
- help@diyaonline.com
- diyaonline.com
4.4
Excellent
1K reviews
Replied to 100% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Very difficult to get a refund
In the past I have ordered items from here and not had a problem, until I ordered the same outfit in 2 different sizes. I had to return both in the end as they just didn’t suit me. I have had to chase and chase for a refund. I was refunded for one, but still not received my second refund even though I returned both suits in the same parcel.
I ordered the suits in February and it’s now April and still no refund. I no response to my emails either. Very disappointing and I won’t be ordering from Diya Online in future.
7 April 2026
Unprompted review
Reply from Diyaonline
Hi Surjit,
Thank You for contacting us.
You have placed 2 orders with us ending with digits: 612 and 656
As checked, both the orders have been refunded on 9 March and 6 March '26.
It seems like one of the refunds is taking longer to reflect in your account as it takes the bank some processing time.
Rest assured, the refund has been completed from our end already.
We request you to check your bank statement and confirm.
If you have any further query, kindly mail us at help@diyaonline.com
Kind Regards,
Team Diya.
Very fast delivery and very good…
Very fast delivery and very good customer service
22 February 2026
Unprompted review
Reply from Diyaonline
Hi Ahmed,
Thank you so much for your fantastic 5-star review!
We are thrilled to hear that you had such a positive experience with us.
Your kind words truly mean a lot to our team, as we strive to provide the best possible service and ensure every guest feels valued.
Kind Regards,
Team Diya.
Fabulous choices
Fabulous choices
Amazing quality
Always been very happy!
Don’t go by the negative reviews I’ve been ordering for 6 years and every single purchase has been great 😊
2 March 2026
Unprompted review
Reply from Diyaonline
Hi,
Thank you so much for your fantastic 5-star review!
We are thrilled to hear that you had such a positive experience with us.
Your kind words truly mean a lot to our team, as we strive to provide the best possible service and ensure every guest feels valued.
Kind Regards,
Team Diya.
Good quality clothing
Good quality clothing , excellent customer service
17 February 2026
Unprompted review
Reply from Diyaonline
Hi Anita,
Thank you so much for your fantastic 5-star review!
We are thrilled to hear that you had such a positive experience with us.
Your kind words truly mean a lot to our team, as we strive to provide the best possible service and ensure every guest feels valued.
Kind Regards,
Team Diya.
If I could give a 0 I would
If I could give a 0 I would. The quality is disgusting. I mean it… nothing like the picture, purchased their hashmat maxi dress and it’s one of those Alibaba dresses. Shipped from China, so not what they were stating… dress ripped each time I tried to put it on. Mind you it was size even bigger!
12 February 2026
Unprompted review
Reply from Diyaonline
Hi,
We're sorry to hear you had an issue with Diya.
The orders are thoroughly checked before shipping. We have not received any complaints so far regarding the dress being inaccurate to size or fabric ripping.
We request you to kindly mail at help@diyaonline.com along with your order ID so we can check further.
Kind Regards,
Team Diya.
Happy with all my purchases regular…
Happy with all my purchases regular customer
23 December 2025
Unprompted review
Reply from Diyaonline
Hi Taslima,
Thank you so much for your fantastic 5-star review!
We are thrilled to hear that you had such a positive experience with us.
Your kind words truly mean a lot to our team, as we strive to provide the best possible service and ensure every guest feels valued.
Kind Regards,
Team Diya.
I needed an outfit as soon as possible
I needed an outfit as soon as possible, my product came quickly, it was good quality, and good value for money.
1 December 2025
Unprompted review
Reply from Diyaonline
Hi Nita,
Thank you so much for your fantastic 5-star review!
We are thrilled to hear that you had such a positive experience with us.
Your kind words truly mean a lot to our team, as we strive to provide the best possible service and ensure every guest feels valued.
Kind Regards,
Team Diya.
Fast to ship and great quality
Fast to ship and deliver, gorgeous range of items - I absolutely love the quality of the sets I ordered. Sizing is clear too. Think I will be buying future sets from this company.
22 September 2025
Unprompted review
Reply from Diyaonline
Hi Kiri,
Thank you so much for your fantastic 5-star review!
We are thrilled to hear that you had such a positive experience with us.
Your kind words truly mean a lot to our team, as we strive to provide the best possible service and ensure every guest feels valued.
Kind Regards,
Team Diya.
Bought 2 x jhumkas i urgently needed…
Bought 2 x jhumkas i urgently needed the same week, ordered with next day delivery and it came just as expected, brilliant quality and great service, will deffo be ordering again and recommending to friends/family 10/10 experience
16 September 2025
Unprompted review
Reply from Diyaonline
Hi Mahsa,
Thank you so much for your fantastic 5-star review!
We are thrilled to hear that you had such a positive experience with us.
Your kind words truly mean a lot to our team, as we strive to provide the best possible service and ensure every guest feels valued.
Kind Regards,
Team Diya.
The outfits I ordered came so quick on…
The outfits I ordered came so quick on standard delivery and are perfect
31 July 2025
Unprompted review
Reply from Diyaonline
Hi Rahana,
Thank you so much for your fantastic 5-star review!
We are thrilled to hear that you had such a positive experience with us.
Your kind words truly mean a lot to our team, as we strive to provide the best possible service and ensure every guest feels valued.
Kind Regards,
Team Diya.
It was very easy to purchase online…
It was very easy to purchase online also the actual product is beautiful in real life and super fast delivery I would definitely recommend diya online.
23 July 2025
Unprompted review
Reply from Diyaonline
Hi Subna,
Thank you so much for your fantastic 5-star review!
We are thrilled to hear that you had such a positive experience with us.
Your kind words truly mean a lot to our team, as we strive to provide the best possible service and ensure every guest feels valued.
Kind Regards,
Team Diya.
Great experience for a 1st time…
Great experience for a 1st time customer. Highly recommend!
4 August 2025
Unprompted review
Reply from Diyaonline
Hi Manpreet,
Thank you so much for your fantastic 5-star review!
We are thrilled to hear that you had such a positive experience with us.
Your kind words truly mean a lot to our team, as we strive to provide the best possible service and ensure every guest feels valued.
Kind Regards,
Team Diya.
I really like there service and i order…
I really like there service and i order every week from them
They have good stuff
18 July 2025
Unprompted review
Reply from Diyaonline
Hi,
Thank you so much for your fantastic 5-star review!
We are thrilled to hear that you had such a positive experience with us.
Your kind words truly mean a lot to our team, as we strive to provide the best possible service and ensure every guest feels valued.
Kind Regards,
Team Diya.
Naeela was amazing in the service
Naeela was amazing in the service! Always come back to Diyas
20 July 2025
Unprompted review
Reply from Diyaonline
Hi,
Thank you so much for your fantastic 5-star review!
We are thrilled to hear that you had such a positive experience with us.
Your kind words truly mean a lot to our team, as we strive to provide the best possible service and ensure every guest feels valued.
Kind Regards,
Team Diya.
Neutral experience overall
Neutral review as Diya’a customer service is good so far in my dealings with them, but they need to improve their return procedure.
In my most recent order one of items was out of stock and they contacted me promptly. All sorted quickly and easily.
After a long time I placed an order with Diya last year and the experience wasn’t great. I ordered multiple sizes in some clothing and as it had been years since I had last ordered things were different (I tried on the size M from years ago and it fit so I ordered the same size but this time it didn’t fit). When I went to return the products that were no good to me, I could see the returns policy advised tracked returns. There is no returns portal (despite the invoice alluding to this) so Diya doesn’t know what you are returning until they receive the parcel. When I went to the post office and enquired the returns options standard delivery was NOT tracked - the tracked option was THREE times more expensive. I felt pressured into choosing that option by Diya as there was no return portal system so they didn’t even know what o was sending back - I only had the tracking info as my proof. Even the cashier at the post office was shocked I paid that much for a return as “everyone uses the standard option”. I hadn’t ordered from Diya in such a while I was apprehensive that the customer service would be poor if something went wrong. I believe going forward a returns portal works for both the company and the customer as there is reassurance a return has been requested, is on its way, and is for the specified items.
This has put me off ordering clothing unless I am pretty much certain it will fit. Let’s see in future if this changes...
9 June 2025
Unprompted review
Reply from Diyaonline
Dear Sam,
Thank you for sharing your feedback. We’re pleased to share that your recent order was handled smoothly and that your refund was processed swiftly.
While our current return system ensures reliability through tracked shipping, we understand the importance of clarity and ease. Our team is always here to guide you through the process and ensure everything goes smoothly.
We appreciate your continued support and look forward to serving you again soon.
Kind Regards,
Team Diya.
Absolutely appalling customer service
Absolutely appalling customer service! They do not respond at all. I am still awaiting a response since 2 weeks regarding a return and a refund. Glad I paid with PayPal so hopefully will sort out my refund. AVOID at all costs
13 June 2025
Unprompted review
Reply from Diyaonline
Hi,
As checked, the refund had been processed and was already issued on 11 June, 2025. However, the refund hasn't gone through since the dispute was opened by yourself through PayPal.
Hence, we're having to look into the dispute and respond accordingly as per PayPal procedures.
As per the return policy, return and refund may take up to 14 days from the day of receiving the package at the warehouse.
You're requested to allow us that timeline.
Kind Regards,
Team Diya.
Awful
Awful, sent item back 2 weeks ago and I've heard absolutely nothing about a refund despite sending numerous emails. Order 4646 I am still waiting!
Seeing as i can not reply direct, please do not lie! You did not email me at all! Email me again and I will respond you did not send me anything
Avoid this place! Absolute nightmare
27 May 2025
Unprompted review
Reply from Diyaonline
Hi,
We're sorry to hear you had an issue with Diya.
As checked, your last email was on 22 May, 2025, to which our team responded and informed you about the refund processing period and tracking service.
We request you to revert on that email and let us know the tracking ID of your return so we can check further.
Kind Regards,
Team Diya.
Quality of clothes was good
Quality of clothes was good. Had many compliments.
26 May 2025
Unprompted review
Reply from Diyaonline
Hi,
Thank you so much for your fantastic 5-star review!
We are thrilled to hear that you had such a positive experience with us.
Your kind words truly mean a lot to our team, as we strive to provide the best possible service and ensure every guest feels valued.
Kind Regards,
Team Diya.
It’s good quality long lasting fabrics…
It’s good quality long lasting fabrics that get to my house on time I have no complaints
20 May 2025
Unprompted review
Reply from Diyaonline
Hi Surya,
Thank you so much for your fantastic 5-star review!
We are thrilled to hear that you had such a positive experience with us.
Your kind words truly mean a lot to our team, as we strive to provide the best possible service and ensure every guest feels valued.
Kind Regards,
Team Diya
Excellent experience love the dress
1 May 2025
Unprompted review
Reply from Diyaonline
Hi Owais,
Thank you so much for your fantastic 5-star review!
We are thrilled to hear that you had such a positive experience with us.
Your kind words truly mean a lot to our team, as we strive to provide the best possible service and ensure every guest feels valued.
Kind Regards,
Team Diya.
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