I had to wait for my underwear to be made, but this is a sustainable brand, not fast fashion and they most certainly don’t contribute to the mountain of clothing in landfill. As with last time, the... See more
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Company details
- Underwear Store
- Beach Clothing Store
- Clothes and Fabric Manufacturer
- Clothing Store
- Lingerie Store
- Plus Size Clothing Store
Written by the company
Founded by Debz, Designed by Debz is for individuals who value sensory comfort, self-expression, and the expertise behind handmade, slow-fashion. Debz Breen (the founder of brand Wilde Mode) is a multi-award-winning designer and entrepreneur from Dundee, Scotland. She's a disabled, queer, neurodiverse designer and artist who's all about that creative freedom in her work. Designed by Debz is a Dundee-based slow-fashion studio in Scotland that makes clothing and apparel that look good AND feel like you. This brand isn't about fast fashion or chasing attention, it's about connection, intention and making pieces that FEEL like you. Our hands-on approach is at the heart of everything we make. Every piece begins the same way - with a feeling: comfort, protection, confidence, softness and strength. We are not trend-led, not mass-produced, not proformative, but honest, thoughtful in design, and most of all, made to be lived in.
Contact info
132-134 Seagate, DD12HB, Dundee, United Kingdom
- 07876826586
- deborah@wildemode.com
- designedbydebz.com
Replied to 92% of negative reviews
Typically replies within 1 week
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Can't recommend these bras enough
Can't recommend these bras enough. Mine just arrived and they are easily the most comfortable underwear I've worn in years.
Ethical and Cute
Offers great products that are true to size and comfortable. It’s rare to find a business that offers ethical products that are reasonably priced, cute, and inclusive. I’ve honestly been super impressed with this business
Unstoppable brand with true values!
Having purchased and supported the brand for a number of years I have been shocked by recent negative and personal attacks on the owner and business.
It is incredibly difficult for small businesses to be profitable and deliver great products at a competitive price given the hand made quality and ability to customise.
As a child we were told
“If you don’t have something nice to say, say nothing”
The people being incredibly disrespectful and aggressive online and on review pages need to look inwards and what is motivating them.

Reply from Designed By Debz
Love love love
Love love love! Just beyond comfortable. Everything is made with such attention to detail. From the flat seams, to the soft cotton and the label-less joggers which can be worn either way. If you have an energy limiting condition you will know what a relief it is not having to take your clothes back off if you have put them on back to front.
Customer service is excellent, you even get a wee note of who in the team handmade your item. Can't wait to buy more pieces.

Reply from Designed By Debz
Fantastic shop
Been a repeat customer for years and I have never been disappointed, fantastic service and fantastic items, I am always so pleased. I especially love the thickness of the underwear fabric, it makes them so comfy! I wear everyday

Reply from Designed By Debz
Great service and undies
I've bought from Wilde Mode before, and every time I've ordered my stuff has arrived ahead of the stated delivery time. This time I ordered a matching bra and pants set, and using the measuring guide on the site they fit perfectly. The bras aren't as supportive as an underwire, but they're much comfier for day to day wear. They're more supportive than the crop top style the company also offer though. I love the choice of fabrics, and knowing that they're mostly natural. Synthetic fabrics like polyester and acrylic just make me feel sweaty!

Reply from Designed By Debz
Best undies eeevvveeerrr!!!
All the underwear I've bought is amazing!
The patterns/material you use are fab and they're sooo supportive.
Got a bag too which is teal cord with a watermelon interior 🍉🍉🍉 (as requested), this bag is brilliant. It fits all kinds in and is really fashionable.

Reply from Designed By Debz
Customer service is amazing
Customer service is amazing. Bought several bra tops that I use to sleep in, bring bigger breasted it's so hard to get comfortable bras/tops. No fiddly hook and eyes, just pop on like a vest top. The fun bags are supported and the bra tops are so comfortable, and they wash really well too, had mine a few years now and they're still as supportive as they were when new.

Reply from Designed By Debz
I cannot recommend this company enough
I cannot recommend this company enough! The products I received are high quality with a gorgeous unusual pattern. The material has a lovely feel, and so so comfortable to wear. The ability to use klarna is great too! Considering all items are handmade the turn around time was swift. Packaged beautifully with a sticker to tell me who made the item, now you don’t get that with a high street store, do you. Plus a free hair scrunchie?! How cool is that! Just for it being my first order.
I will be ordering more, for me and my partner who wants to match me 🤣

Reply from Designed By Debz
IN LOVE with my Wilde Mode clothes!
I am in love with my Wilde Mode clothes. I wish I could order more. 100 % worth the investment and I know they will last me a very long time. The pattern is so fun, the fit is amazing and it's so great to wear clothes that actually fit your body... without any parts being too short or tight. THANK YOU!

Reply from Designed By Debz
Wrist warmers
Very well made wrist warmers which I’m using for my rheumatoid. They came very quickly and had very communication which I’m grateful for. Look forward to wearing them all the time. Thank you

Reply from Designed By Debz

Reply from Designed By Debz
Brilliant customer service and a great product
Clear communications about a custom addition to my order and a fast turnaround time! Brilliant customer service and a great product.

Reply from Designed By Debz
Dedicated service
Whilst they made a wait time clear at ordering, both times items were dispatched earlier than I expected. They also go to great lengths to ensure that the correct size has been ordered both before and after ordering, especially on your first order- I ordered their comfort tops rather than bras but the sizing information got both was very clear and helpful. Items were as described and their comfort tops are perfect for lounging (I also use them for sleeping in as I sometimes feel too warm for a full top but don't want yo be topless). Also, love the patterns.

Reply from Designed By Debz
Easy, straightforward with helpful pointers from Debz
You made it easy and straightforward, right through the ordering and delivery process. You were very flexible and helpful and made sure that I was able to get mt order as quickly as possible.

Reply from Designed By Debz
Not a great first impression...
Not a great first impression as the order I paid for they can't fulfil as they don't have the fabric (not sure why it was available but must be due to being busy) and there was nothing else I wanted in exchange so I've asked for a full refund. I appreciate they're busy but I'm waiting to hear about my refund via email, nothing yet, it's a lot of money of mine you're holding that I'd like back, annoyed too as I'm getting bombarded with emails to buy from them 2 today alone. Just not a great start with a company I've not used before but apprantley the clothes are amazing.
Excellent place to buy undies - I've already ordered more!
I can't recommend Wilde Mode highly enough. I ordered a set I'd had my eye on as it looked comfortable and sexy. Not only was I right, but the material was even nicer than I expected too. The set was lovingly made and the pattern was cut in a way that best showed off the design, even on the gusset! My order was sent with a free scrunchie in some cool patterns. I've just ordered another bra!

Reply from Designed By Debz
Great quality and comfy, especially if you have HS
I'm a repeat customer of Wilde Mode for a reason and happy to recommend them to everyone. Their products are so comfortable and I will never go back to wearing wired bras.
Not only that, but I suffer from HS (hidradenitis suppurativa), and since I switched to Wilde Mode bras and comfort tops, my flare ups have been reduced to almost zero! The research does now support the fact that underwired bras are an aggravating factor in HS flare ups, so it confirms what I've been telling my dermatologist for years - Wilde Mode bras are good for my health!

Reply from Designed By Debz
Not worth the money!
I was hopeful I had found all of my boob comfort requirements but - these Bras are useless, they stretch three times the size as I had measured. So My boobs were falling out of the bottom! The material was like silk and not comfortable at all. Messaged the company twice for advice on weather they can help / advice on what I should do in terms of return / warranty etc and have had no response.

Reply from Designed By Debz
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