I just picked up my fab new glasses from Cubitts, Goldborne rd. Notting hill. I had a most pleasant, supportive and efficient experience from everyone there; Varman, Clementine and Flo, front of house... See more
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Company details
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We were founded in King’s Cross, London, in 2013. We make men's and women's prescription spectacles and sunglasses. Each of our frames is handmade the traditional way, going through 50 stages of production before they are ready to adorn your face. Our London workshops also offer full eye exams.
Contact info
The Yard, 6 Blundell Street, N7 9BH, London, United Kingdom
- 0207 683 6369
- info@cubitts.com
- cubitts.co.uk
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Replied to 80% of negative reviews
Typically replies within 1 week
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Top quality customer experience and…
Top quality customer experience and product. Very thorough eye examination that was engaging and not rushed. Resulting new glasses arrived extremely quickly and delighted.
Cubits for the win
From ordering to picking up, the process was seamless and a delight. Of course I went in thinking I knew what I wanted but with the abundance of suitable options the staff was insightful in helping me select the perfect pair.
The service was great and the manager…
The service was great and the manager went out of his way to get the lenses made in time for me to collect my new glasses before I went away, remarkable customer service.
The staff are absolutely fantastic
The staff are absolutely fantastic, plus they have a fabulous collection of Spectacles and sunglasses 😎
Fabulous experience
The lady who did my eye test at your Hampstead store was fabulous. After doing all the tests, she sat down with me and talked me through every scan and result. It was £65 well spent.
Fantastic experience
Fantastic experience! Dipa is the best at what she does! Fabulous all around! Thank you!
⭐️⭐️⭐️⭐️⭐️ My new friend Carly! Outstanding service from start to…
⭐️⭐️⭐️⭐️⭐️ Outstanding service from start to finish. The team at Cubitts are knowledgeable, friendly, and clearly passionate about what they do. The experience felt personal and relaxed, with expert advice that made choosing frames easy and enjoyable. The quality and craftsmanship of the glasses are exceptional — stylish, comfortable, and beautifully made. I wouldn’t hesitate to recommend Cubitts to anyone looking for great eyewear and even better service! A follow up email from Carly added a friendly/family touch how many brands can pull that off?
Great specs but please fire DPD!
Great glasses (I’m on my sixth pair) but you need to change couriers - DPD’s utter incompetence is making you look bad and causing your customers to consider shopping elsewhere (as in somewhere the courier actually takes the glasses to the address on the parcel). DPD has screwed up the delivery on my last two purchases. This time, I got a ‘sorry we missed you’ message, accompanied by a photo of a house elsewhere in the village. Fearing the worst, I instead opted to collect from a nearby collection point. I’ve just checked the order and DPD, in its wisdom, has instead elected to return to sender. So no glasses, a complete waste of my time and now the hassle of chasing up with Cubitts. Seriously, pick a courier that can actually find addresses, actually deliver parcels and stop infuriating your loyal customers!
The glasses themselves and service from Cubitts would be a 5 but dragged down by their [poor] choice of courier to partner with.

Reply from Cubitts
I can’t praise Cubbits enough.
Cubitts produces the most fabulous glasses. They offer an excellent array of styles to choose from, with exceptional value. The presentation of your new eyewear package is very much appreciated—I love the little extras. The quality of the materials is of a very high standard, and their customer service is incredible (if you are reading this, Kyrene, thank you once again.) Many companies forget how vital aftercare is; it’s what keeps a customer coming back. I’ll never use anyone other than Cubitts.
Best customer experience ever
Best customer experience ever - I would highly recommend Cubbits. I saw several different people over a few visits and all of them were highly knowledgeable, professional, friendly and able to give practical advice.
Marketing with no substance
Cubitts clearly cares about brand perception and marketing but unfortunately fall short on quality and service. Only had my glasses since May with careful usage and storage. The glasses have developed scratches and I’ve been told this isn’t covered under warranty. I wouldn’t bother with this company. They look great on the surface but look under the hood, and it’s not great at all
Specs are amazing quality
Specs are amazing quality and the most robust I’ve ever owned (still looking great after 2 years). Optician was thorough and informative and frank about not selling me new glasses when I didn’t need a lense upgrade. Love the design aesthetic and extras like the lense cloths.
Great help through the website
Help received through the website, provided an excellent service with prompt and problem solving responses. Direct contact via email with a human being who was efficient and empathetic.
I have had a similar experience in the Jermyn Street shop.
A disappointing experience from a brand that has a supposedly good reputation.
I placed an order with Cubitts for a Plender frame and sunglasses clips on. Order arrived with the sunglasses clips on missing and the frames of the glasses are covered in scuffs and scratches. They look like they are second hand and have been booted about. There was also no paperwork or invoice with the package.
Also to add the build quality of the frames is poor for the price point. They feel very light and flimsy.
It says they went through quality control, but if that is how they left it means nothing.
It is a real shame as they have such a good reputation. I am rather disappointed.
From my experience I would avoid them.

Reply from Cubitts
Ordered a pair of glasses online 21st…
Ordered a pair of glasses online 21st August and I still have not received them. I have emailed customer services a few times asking for an update and as yet have not received any response. I would not order from this company again, which is a shame as my previous experience with them was excellent.

Reply from Cubitts
Stylish, affordable and overall fantastic eyewear specalists
Staff are professional, thorough and kind. For me this was a wonderful experience, particularly as someone with a high prescription who experiences anxiety around finding a new pair of glasses.
The variety and quality of its…
The variety and quality of its products. The attention that the personnel gives to the customer, their professionalism and knowledge. Moreover, their eye tests are through and exhaustive in every detail related to your eyes and their health. Their recommendations and the way the information is conveyed is really helpful.
I love coming to Cubitts
I love coming to Cubitts. I love all my frames (I have four now) and have my eyes on another pair. I always feel looked after and an important customer. Lovely staff - always.
An extremely good experience
I had an extremely good experience in the Cambridge branch for an enhanced eye test. Very pleasant and knowledgable staff, and the most thorough and informative eye test Ive ever had.
Super pleased with the service
Super pleased with the service! The young lady at the Hampstead shop was incredibly sweet and helpful. Really happy with the overall experience. You’ve definitely gained a customer for life!
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