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Crumb Reviews 

23,328
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 2,763 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product for providing peace of mind and protection for their pets, highlighting its unique features and effectiveness. The user experience is consistently described as easy and straightforward, from setting up accounts and activating tags to navigating the website. Many also commend the service for its efficiency, quick replacements, and supportive team, making the overall process smooth and reassuring. However, some customers also noted significant dissatisfaction with unexpected subscription charges and unclear payment processes. Many customers expressed concerns regarding initial offers of "free" tags, followed by automatic debits for monthly subscriptions. Reviewers expressed frustration over hidden fees and the lack of transparency regarding ongoing costs.

What people talk about most

Product

Users describe positive interactions with the product, often expressing peace of mind regarding their pet's... See more

User experience

Customers consistently note positive experiences with user experience, finding the website and app easy to... See more

Subscription

People report negative experiences with subscription, often expressing frustration and feeling misled by... See more

Service

Consumers find service to be ambiguous, with many reporting that while tags are advertised as free, they are... See more

Payment

Reviewers mention negative feedback about payment, primarily due to unauthorized and unexpected charges for... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Paid $4 USD for the tag. After I completed the activation I was surprised to receive a receipt for a $11 per month "Premium" subscription. I did kot realize I was subscribing. Premium has lots of add... See more

Company replied

Rated 4 out of 5 stars

Excellent idea that has now developed into a wonderful product that should remove any heart ache if your pet goes missing. The whole experience was seamless, from loading the app to updating the pr... See more

Company replied

Rated 4 out of 5 stars

Ordered the free tags with no issues. Set up crumb account easy enough. It was explained about monthly fees so no idea why some complaining. It not expensive and extra peace of mind if needed. I t... See more

Company replied

Rated 4 out of 5 stars

Ease to activate. User friendly guidance and information for either premium or base account activation. Strong wire link to the tag to avoid easy detachment of tag.

Company replied


Company details

  1. Pet Store

Written by the company

Protect your pet with a custom-made aluminium smart tag with QR technology, giving them the best chance of being found.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

23K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 79% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.3

All reviews

(23,328)

2,601 reviews in the last 12 months

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Rated 1 out of 5 stars

Nothing is free, misleading from Crumb

Crumb advertised a free tag for pets, I couldn’t compete the procedure. They have taken 4 pays of £4.99. Contacting the company is virtually impossible they say I would get a code, after email after email nothing. Any company that can’t be called by phone. Buyer beware.
I have found the website to cancel the payment, but they charge £9.95 for the privilege

20 July 2026
Unprompted review
Rated 5 out of 5 stars

Crumb

Excellent & free, really cute tag, brilliant. Lovely Nick, who runs the company. Good communication from him, more than just a tag, has App for all the info & services you need.
Excellent, would recommend!

20 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the fantastic review! We're so glad you love the tag and the app — Nick will be thrilled to hear your kind words!

Rated 1 out of 5 stars

My partner applied for the crumb tag…

My partner applied for the crumb tag but in the advert it did not say you had to pay a monthly subscription.
As a pensioner she cannot afford monthly subscriptions. They are playing on her emotions that it is essential in case her dog gets lost.
Please be aware of this Company, they should not be allowed to trade.
Ref no 418376

20 July 2026
Unprompted review
Rated 5 out of 5 stars

Really excellent

Really excellent, quick and efficient service from you and your team to get Sophie registered, and thank you for sending a replacement tag so quickly
Regards Christine,

20 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Really glad to hear you had such a great experience, Christine! Quick service is what we aim for. Thanks for trusting us with Sophie!

Rated 5 out of 5 stars

I AM VERY PLEASED WITH THE CRUMB APP

I AM VERY PLEASED WITH THE CRUMB APP. I SHOWED MY GIRLFRIEND HOW TO USE IT AS WELL. SHE HAS DIFFICULTIES DOING ANYTHING ONLINE. HER NAME IS LORNA SMITH. I FIND THAT THE APP IS VERY EASY TO NAVIGATE AND I AM STILL LEARNING THE APP. I FIGURED IT OUT FOR MY OTHER DOG, FOR HER DOG SNOUT. WOW, HURRAY FOR ME. HAVE A GREAT DAY.

19 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the awesome feedback! We're so glad to hear you find the app easy to navigate, and it's great that you could help Lorna too!

Rated 1 out of 5 stars

Misleadinng pricing/scam

Nature of the product/service delivery I can't comment on. However marketing and pricing is beyond mis-leading and borderline fraudulent.

My experience starts from online social media videos of a female vegetarian talking about the risks and waste of time with chip tagging dogs and how lost pets are found much easier with their product. She also mentions that its free. You then sign up but it asks for £3 (UK) postage for something that does not cost £3 to post (first profit point).

When it arrives you scan the qr code and get all the setup instructions asking lots of information about your pet which seems promising. Then after 10 mins it asked for a £9 p/m subscription. Sorry but I get far more for my money from a £4.99 monthly subscription to Netflix than this offers and their back office costs for services minimal. So then ignoring this and not proceeding, I checked my paypal and see that the £3 postage I paid through paypal (for postage) wasn't a one of payment and they actually setup as a monthly subscription. Rewinding back to the original advert on how this is free, this makes a potential positive product into something very scammy. Very disappointing.

17 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Shane, thank you for your feedback and for providing us with the additional information so that we could locate your details. We have now sent you a Personal Note and refunded back your postage costs. From this note, you can email us back directly, if you do have any further questions. We are here to assist you. With Kind Regards, The Crumb Team.

Rated 1 out of 5 stars

This is a scam company advertise a free…

This is a scam company advertise a free tag $6.00 delivery did not mind that then $12 registration did not mind that BUT CRUMB TAKE MONTHLY $12 OUT OF YOUR BANK ACCOUNT

19 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Anne, thank you for your feedback and for providing us with the additional details we requested. We have now sent you a Personal Note and from this note you can email us back directly if you do have any further questions. Any charges have also been refunded back to you. We are here to assist. With Kind Regards, The Crumb Team.

Rated 1 out of 5 stars

Scam/Unauthorized credit card charges

Unauthorized credit card charges, $7 a month per pet. In the app when they tell you about upgrading from the free version to the paid version, there is only one clickable button and that is the continue button, leading consumers to believe they will have the option to choose after being provided with the information however it’s an immediate charge to your card using the card you paid for the shipping with. It’s set up in such a way as to scam consumers and it’s highly unprofessional, poor business practice and a dishonest CEO who should be ashamed of what he has built. You have to go through hoops to go find out how to cancel said subscription in a desktop only browser setting. Then when you reach out to support explaining how you feel, they give you a generic response back with no refund. This company doesn’t deserve anyone’s business.

18 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Daniel, thank you for your feedback and we have noted your comments. We sincerely apologise if your Crumb experience wasn't up to standard and we want to rectify this for you. We have now sent you a Personal Note and from this note, you can email us back directly, if you do have any further questions. Any charges have been refunded back. We are here to assist you. With Kind Regards, The Crumb Team.

Rated 1 out of 5 stars

I paid for a free disc

I paid for a free disc. Now I am seeing unauthorized charges being taken. I w t my money back immediately.

8 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Angela, thank you for your feedback and we sincerely apologise if your Crumb experience wasn't up to standard. We have now sent you a Personal Note and from this note you can email us back directly, if you do have any further questions. We are here to assist you. With Kind Regards, The Crumb Team.

Rated 5 out of 5 stars

Good

Good, I selected free feature

18 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the 5-star review! We're glad you found the free feature useful!

Rated 5 out of 5 stars

Great little gadget easy to set up if…

Great little gadget easy to set up if you can keep your little ouch still for a little while!!👍 THANK YOU!

17 July 2026
Unprompted review
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Reply from Crumb

Love to hear you found it easy to set up! Keeping those little ones still can be a challenge, but it sounds like you managed!

Rated 5 out of 5 stars

Amazing

Amazing! Didn’t even know it existed but now we have so much more peace of mind. Everything explained so well 🙌🏻😊

18 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Amazing to hear you’re feeling that peace of mind! We really appreciate your kind words and are glad everything's clear. Thanks so much!

Rated 5 out of 5 stars

Merlin Simba lost his collar with crumb…

Merlin Simba lost his collar with crumb tag attached. I notified Crumb and they immediately replaced it so he didn't need to loose going out for more then 1 day. Thank you I didn't expect it to happen that quick. I would recommend Crumb to all pet owners I feel more confident him going out and knowing where he is.

16 July 2026
Unprompted review
Crumb logo

Reply from Crumb

What a wonderful story — we're so relieved Merlin Simba's tag was replaced quickly! Your confidence in letting him explore means a lot to us.

Rated 5 out of 5 stars

Love Crumb

Love Crumb. My sheepdog is a wanderer and it's already been used 3 times to locate him! Such a good product. And excellent customer service too.

17 July 2026
Unprompted review
Crumb logo

Reply from Crumb

So glad to hear Crumb's been a lifesaver for your sheepdog! Thanks for the kind words about our customer service too!

Rated 5 out of 5 stars

All good

After a misunderstanding, all is good. I recommend this device.

14 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Glad to hear everything's sorted out! Thanks for the positive update!

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