CHEEKY Reviews 

290
TrustScore 2.5 out of 5

2.6

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Review summary

Created with AI, based on recent reviews

Looking at 41 reviews, most reviewers were unhappy with their experience overall. Many buyers noted that the dog toys tore apart within minutes despite bold advertising claims of being entirely indestructible. People also noted experiencing frustrating customer service and a total lack of helpful refunds or assistance when products failed immediately. Some reviewers were happy with the fast delivery times and considered the items to be cute and decently priced. Consumers mentioned that their dogs genuinely enjoyed playing with the toys, noting that certain items successfully survived daily rough play. Others appreciated finding a fun addition to their pet collection that brought excitement during playtime.

What people talk about most

Product

Users describe ambiguous interactions with product, reflecting mixed feelings about durability and... See more

Quality

Reviewers mention ambiguous feedback about quality, with opinions sharply divided on durability. On one hand,... See more

Price

Reviewers highlight dissatisfaction with the price, strongly advising people not to waste their money.... See more

Website

Consumers find the website unclear regarding product durability and review submissions. Reviewers report that... See more

Delivery service

Customers had ambiguous experiences with delivery_service. Reviewers reported being very happy with the... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I bought Cheeky Koala for my daughter’s Labrador. He loved it but he is a very strong chewer & he did manage to destroy it. But he loved it so much I would love to buy another. Would this be possible... See more

Company replied

Rated 1 out of 5 stars

Absolute rubbish complete and utter waste of money. Dreadful customer service and product. Tried to resolve but got the most ridiculous response that had no resolution just a pathetic email sayin... See more

Company replied

Rated 1 out of 5 stars

While I was watching her in Less than 5 minutes my female lab mix had tore open a hole in the middle of the whale toy, NOT on a seam or ear etc! Completely FALSE advertisement as the their... See more

Company replied

Rated 1 out of 5 stars

Bought the whale and bear. Website says indestructible but I was a realist and figured my 9 month vizsla would have a couple weeks use. Boy was I wrong. The whale had a small hole within 10 minutes an... See more

Company replied


Company details

  1. Pet Supply Store

Written by the company

At CHEEKY, we create high-quality, durable, and engaging dog toys designed to withstand even the toughest chewers. 🐶💪 Our toys are made from a unique blend of polyethylene and nylon, ensuring maximum durability and safety. Whether your dog loves to chew, fetch, or cuddle, our toys are built for endless fun while being gentle on teeth and gums. 🦷✨ All materials are non-toxic and 100% safe, so you can trust your furry friend is in good paws. 🐾 We believe play is essential for a dog’s mental and physical well-being, which is why we design toys that stimulate, entertain, and last. 🎾🐕 At CHEEKY, we listen to our customers and continuously improve our products to provide the best experience for dogs and their owners. ❤️🐾 Durable. Safe. Fun. That’s CHEEKY! 🐕🎉


Contact info

2.6

Poor

TrustScore 2.5 out of 5

290 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 68% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

2.6

All reviews

(290)

86 reviews in the last 12 months

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Rated 5 out of 5 stars

Like Mikey, Edy likes it

Yes, and according to my daughter (his mistress) Edy has taken to it big time. This is the first and only time Edy’s done so.

8 April 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Thanks so much, Logan!
We’re so happy to hear that Edy’s loving it — especially if it’s the first toy he’s truly taken to! That honestly means the world to us 🧡

Please send our love to Edy and his amazing mistress — we’re thrilled to be part of their little daily joy.

The Cheeky Team

Rated 5 out of 5 stars

Dog toys looked great untill he…

Dog toys looked great untill he destroyed the elephant in the first 5 minutes. So I guess that's a win? Either way, great looking stuffed animal. Not large dog proof at all.

7 April 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Thanks for the 5 stars, Wesley — even if the elephant didn’t quite survive the encounter! 😅
We’ll take it as a win too — at least it made a strong first impression!

Our toys aren’t indestructible (especially with big dogs on a mission), but we’re always working to make them tougher, while keeping them fun and good-looking. Thanks again for the support and the great sense of humour!

The Cheeky Team

Rated 1 out of 5 stars

This is a scamm

This is a scamm. BEWARE . Dropshipping company, making unrealistic promises, selling generic dog toys. One of those BS kickstarter chinese scams

8 April 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Hi Alfonso,

We are truly sorry to hear that you feel this way. We take feedback seriously and would like to clarify a few points. Cheeky is not a dropshipping company. We are a French-based business that designs and develops our toys with a focus on quality and durability. While it’s true that our toys are assembled in China to ensure affordable pricing, we rigorously oversee the production process to maintain high standards.

According to our tracking system, it seems that your order hasn’t yet been delivered, which makes it difficult to understand how you’ve had the chance to experience our toys. It’s hard to make a fair judgment without actually testing the product. We encourage you to reach out to us directly once you've received the items, so we can discuss any concerns you may have.

Our Kickstarter campaign was launched to bring these innovative toys to life, and we are proud of the support we’ve received from backers like you. If you’ve had a negative experience, we’d love the opportunity to address it and see how we can resolve it.

Best regards,
The Cheeky Team

Rated 5 out of 5 stars

Everything arrived correctly and toy is…

Everything arrived correctly and toy is very strong dogs did not yet been able to destroy it

2 April 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Hi David,
Thank you so much for your kind words! We're thrilled to hear that everything arrived safely and that your pups haven’t managed to defeat their Cheeky toy yet 💪🧡🐶 We're crossing our fingers it keeps standing strong for a long time! Give them a big cuddle from us!
The Cheeky Team

Rated 5 out of 5 stars

Very happy dogs

The product arrived and my 2 dogs took off with the toys right away. These are seriously great toys. They have been working them over and you cannot tell they've had them.

7 April 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Hi there,
Thanks a ton for the lovely review! We're so happy to hear your two dogs made a beeline for their new Cheeky toys 🐶🧡🐶 And even happier that the toys are holding strong after some serious play sessions — that's exactly what we love to hear! Give them both a scratch behind the ears from us 😊
The Cheeky Team

Rated 5 out of 5 stars

Best Kickstarter Experience Thus Far

Great communication. Everything happened as-scheduled. Best of all, our dogs love their new Cheeky elephant!!!

7 April 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Thanks so much, David! We're thrilled everything went smoothly and—most importantly—that your dogs are loving their new Cheeky elephant! 🐾🧡 That kind of feedback makes our day. Wishing you all lots of fun and tug sessions ahead!

The Cheeky Team

Rated 4 out of 5 stars

Not indestructible, but impressive!

My dog goes through soft toys in minutes. The cheeky elephant lasted a week and a half, new record! He did get the ears and tail early on but the body lived through some rough tug of war and hard chewing! The koala was shorter lived, but still fun for several hours before he got through one of the arms and into the stuffing. Not indestructible, but impressive!

7 April 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Thank you, Mike! We’re so happy to hear that the Cheeky elephant lasted a week and a half—what an awesome record for your dog! 🐾 It’s exactly what we aim for, so we’re thrilled that it held up through tough play. We’re glad your dog had fun with both toys, and we’ll continue working to make them even better for future play sessions! 🧸🧡

The Cheeky Team

Rated 5 out of 5 stars

Great toys my dog love them

Great toys my dog love them, arrived in Canada quicker than I thought

6 April 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Hi there,

Thank you so much for your kind words! 🧡 We're so happy to hear that your dog loves the toys — and even happier that they made it to Canada faster than expected! 🇨🇦🐾

Sending a big cuddle to your pup from the Cheeky team!

The Cheeky Team 🧡🐶

Rated 4 out of 5 stars

Super friendly and good shipping

Super friendly and good shipping. However, I have to report that the indestructible doy toy did get ripped open in about 30 minutes. Oddly enough, not at a seam. SHe does still love it though. We will put the stuffing back in so she can pull it all out again, over and over :-)

23 March 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Hi there,

Thank you so much for your feedback and for sharing your experience! 🧡 We’re thrilled to hear that your dog loves the toy, even if it didn’t quite hold up as expected. We always aim to make our toys durable, but as with any dog toy, there can sometimes be variations in how different dogs interact with them.

We appreciate you letting us know about the issue and are glad to see your pup still enjoys it! 😊 If you ever need any advice or support, feel free to reach out to us directly.

Thank you again for your purchase and support! We appreciate you and your dog, and we hope you'll continue enjoying the toy together! 🐶💕

The Cheeky Team 🧡

Rated 1 out of 5 stars

Worse quality and customer service than any dollar store

Purchased the whale and the elephant, both destroyed in minutes from basic play(no tugging, no shaking). I’ve never seen any toy broken in less than a day from my dog, and only from tugging with them.

The company knowingly posted false info on their kickstarter:
Claimed all R&D was done, then reply to everyone that we’re “contributing to their R&D with our purchase.”
EDIT: Directly lied in response despite their own campaign and updates supporting my claim. More evidence of gaslighting.

Posted a straightforward refund policy on the campaign, only to then hide behind Kickstarter’s general warning that refunds aren’t supported.
EDIT: Did not even attempt to address this claim, only saying “We always aim for transparency and clarity, especially around our R&D and refund policies.”

Sent an update thanking everyone for their kind words and pictures before a single positive comment was written, and no pictures have been provided from the “genuine customers” that have trickled in right afterwards.
EDIT: No response at all to how there were no kind words or photos to even thank before this update.

Have constantly had Kickstarter remove comments pointing out these issues in as polite a manner as possible for being ripped off.
EDIT: Lying about kickstarter’s own policies and passing the blame to them. Projects absolutely can report comments on their page, much easier than backers can, and kickstarter is very aggressive about removal. At most I’ll split the blame 50/50, since kickstarter supports this behavior.

Have aggressively attempted to gaslight their customers on all of these points, as if you can’t just go to their Kickstarter and verify every single one of these things.
EDIT: Their own response is corporate speak mixed with more gaslighting that directly supports this claim, see other edits.

Started a second fundraiser on IndieGoGo with no comments in an attempt to collect more money for an already completed product.
EDIT: You did not “learn and grow from our mistakes” it’s the exact same campaign page and exact same product with no improvements. You have a product, you have a website, but you picked an even more lax fundraiser site to try this again.

There is not a single positive thing to say about this company. They have not addressed any of their shortcomings and attempt to sweep it under the rug. And even if you somehow don’t believe the evidence of this, at the absolute best their product has a 50/50 success rate, with evidence only supplied for their failures. They will copy/paste one of their usual spiels in response to this, only because TrustPilot rewards this behavior in their statistics.

Avoid purchasing from Cheeky for any product they have or will ever put out.

EDIT: “Our goal is to deliver the best possible product, and we understand that some toys may not perform as expected for every dog.”
No, your goal is to make money. I don’t even mean this part negatively; a company can’t deliver the best possible product because it’d be too expensive. I mention this because I wouldn’t care if I was one of a few who got a dud and you actually stood by your own listed policies. But I was one of an extremely large group of people who got something made cheaper than a $5 toy off any shelf. You have hid from these people until it’s dragged public, and then give canned responses until it all blows over. You posted no updates acknowledging anything that’s happened, you didn’t respond after the first 2 comments, and your response was the PR equivalent of shrugging and saying “oh well it happens.” You posted the refund policy on the campaign page, nobody made you do that. And it couldn’t apply to only your website(which it didn’t even mention) because that would imply you were already selling the product, which breaks kickstarter terms.

And TrustPilot has shown how easy it is to rig these review sections. We have no way of verifying these reviews, so we have to just accept your word. But you get to demand our full name, our phone number, and a reference number from us for every review you reply to. And you have no way of verifying any of that because we ordered from you through kickstarter. So you get to shrug and say “yeah that’s not real” to TrustPilot. And they will just happily take you at your word.
I have one single positive thing to say about you: You are very good at exploiting broken systems and hiding behind corporate speak, and have shown me not to trust review aggregates and fundraisers at all.

2ND EDIT: And now they’re in an edit war, changing things as I respond to make me my points look bad. Incredible. Nevertheless, as of this writing their actual points have only been superficially changed. Props for calling me a liar by claiming it never arrived, as if tracking has never failed and they didn’t tell me directly it shipped weeks ago

29 March 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Hi there,

We're truly sorry to read how disappointed you feel — especially considering that, according to our tracking information, your parcel hasn't even been delivered yet. This makes your comment about the toys being "destroyed in minutes" quite surprising, as it doesn’t match our delivery records.

We understand that our Kickstarter campaign may have created high expectations. That said, we've always communicated transparently: our core R&D was completed before the campaign, and — as is often the case with crowdfunding — early feedback helps us continue improving. That’s part of what crowdfunding is about.

As for our refund policy, it was clearly outlined and aligns with Kickstarter’s guidelines. That said, we’ve gone above and beyond by working with customers on a case-by-case basis. If you’re seeking a resolution, we encourage you to email us — we’re here to help, not to "silence" anyone.

Finally, we do not remove comments on Kickstarter — only Kickstarter itself can do so, and only if community rules are broken. Regarding the positive feedback, yes, we've received many kind messages and photos from customers, and we’re continuing to share them over time. If you’d like to see examples, feel free to email us and we’d be happy to send some along 🧡

We're always open to dialogue — just reach out at customerservice@cheeky-dogs.com.

Thank you,
The Cheeky Team

Rated 5 out of 5 stars

It’s fine

The toy came, looked good and seems solid. I have nothing more to say.

5 April 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Hi there,

Thank you so much for your great feedback! We’re thrilled to hear that the toy arrived looking good and feels solid. We appreciate your trust and support!

The Cheeky Team 🧡🐶

Rated 5 out of 5 stars

Good Toys

Three toy has lasted well so far our boy did not rip them up in a couple days like most of the dog toys with had. However he has now started to make snail holes with his sharp teeth although this is too expected. The rest of the toy had stayed in tact.

5 April 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Hi Harry,

Thank you so much for the positive review! 🧡 We’re thrilled to hear that your dog is enjoying the toys and that they’ve lasted much longer than most others. While those little "snail holes" are sadly inevitable with sharp teeth, we’re glad the rest of the toy is holding up well!

We really appreciate your feedback and are happy to know your pup is still having fun with their new Cheeky toy.

The Cheeky Team 🧡🐶

Rated 5 out of 5 stars

Our dog Riley loves his new Cheeky toy

Our dog Riley loves his new Cheeky toy. We bought all 3 versions but have only let him play with the whale. Typically we have to hold plush/squeaky toys in reserve as those in use inevitably they sprout holes and stuffing spreads across the floor. After about two weeks of use, the whale shows no signs of wearing down or holes developing. Time will tell if it will stand up against Riley's use. Toys like this are good for general play but also a stress relief for him. We are pleased with the Cheeky toy and hope it and the others will last for a good long time.

5 April 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Hi Tim,

Thank you so much for your thoughtful review! 🧡 We’re thrilled to hear that Riley is enjoying his new whale friend 🐋 — and even more so that it’s holding strong after a couple of weeks of play. That’s exactly what we hoped for when we created Cheeky.

It means a lot to know the toy is not only fun, but also a source of comfort and stress relief for Riley. Fingers crossed it continues to stand the test of time — and we can’t wait for him to meet the rest of the gang soon!

The Cheeky Team 🧡🐶

Rated 1 out of 5 stars

Complete scam

Complete scam. Product torn in seems after 5 minutes with our Jack Russel.

5 April 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Hi Arve,

We're really sorry to hear that your experience didn’t meet expectations. We understand how frustrating it must be to see a toy tear so quickly, especially with a small but determined chewer like a Jack Russell.

Please know that our toys were designed with durability in mind and tested extensively, but no toy is completely indestructible — especially with dogs who are experts at finding weak spots. That being said, we take your feedback seriously and are constantly working to improve.

We're not a scam — we’re a small team of engineers and dog lovers who launched this project through Kickstarter, and we’ve delivered over 8,000 toys to more than 2,800 backers. We’re genuinely sorry that your experience didn’t reflect the standard we aim for.

If you'd like to reach out, we're always here to help: customerservice@cheeky-dogs.com

The Cheeky Team 🧡🐶

Rated 1 out of 5 stars

Horrible product! Does not last!

Horrible product!! Lasted 10 minutes. Our dog wasn't even being aggressive... just normal chewing. She is great at find the weak spot.... these have MANY! BUYER BEWARE!

3 April 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Hi Patricia,

We’re really sorry to hear that our toy didn’t meet your expectations, and we completely understand your frustration. We know that dogs have different chewing styles, and some are more intense than others — we design our toys to be strong, but we also acknowledge that no toy is truly indestructible, especially with very powerful chewers.

It sounds like your dog is quite skilled at finding those weak spots, and we genuinely appreciate your feedback. We’ve made it a priority to continue improving the durability of our toys, and your experience will definitely help us in that regard.

If you haven’t already, please feel free to reach out to us at customerservice@cheeky-dogs.com — we’re always happy to discuss concerns and help in any way we can.

Thank you for sharing your experience, and we’ll continue working hard to improve our products for dogs like yours.

The Cheeky Team 🧡🐶

Rated 5 out of 5 stars

My French Mastiff loves your Cheeky…

My French Mastiff loves your Cheeky toys. We played with Elli (elephant) the other night & Cheeky (koala) last night. Very well made, fairly strong but soft material. French Mastiffs loves playing tug of war but also, they suckle. Funny seeing a 53kg dog suckle a teddy bear!! Most toys last but I am the play date so I know where to hold to they don't tear when playing tug.

4 April 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Hi Julie,

Thank you so much for your wonderful message 🧡🐶
We love the image of your 53kg French Mastiff playing tug of war one moment and sweetly suckling Elli or Kokos the next — that’s exactly the kind of joy we hoped our toys would bring!

It means a lot to us to hear that they’re holding up well and that you’ve become a pro at knowing just where to hold during playtime 😄
Thank you again for your support and for bringing Cheeky toys into such a loving home.

Big cuddles to your gentle giant from all of us at Cheeky ! 🧡🐾

The Cheeky Team

Rated 4 out of 5 stars

Cheeky made some cute dog toys…

The company made some cute dog toys that are tough. The "squeak zone" is small. My dog loses interest in them when he can't make it squeak.

Overall, me and the dog like them.

1 April 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Hi Steve,

Thank you so much for your feedback! We’re thrilled to hear that both you and your dog like the toys 🐾.

We understand the importance of the squeak factor for some pups, and we appreciate your comment about the “squeak zone.” We’re always looking for ways to improve our products, so we’ll definitely take this into account for future designs.

Thank you again for supporting us, and we’re so happy your dog enjoys playing with our toys!

The Cheeky Team 🧡🐶

Rated 5 out of 5 stars

I ordered the three pack through…

I ordered the three pack through Kickstarter and added squeakers in all of them. Of my three cattle dogs only one plays with them and she loves playing with them. They're holding up well so far. ALL my dogs will try to destroy a soft toy and the male heelers gave up on destroying them after a few days - success! Very happy with them, wish they were brighter and the elephant was larger than the koala bear lol

4 March 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Hi Jimbro,

Thank you so much for your wonderful feedback! 🧡 We’re thrilled to hear that your cattle dogs are enjoying the toys, and it’s great to know they’re holding up well — especially with tough chewers!

We totally get your wish for brighter colors and a bigger elephant! 😄 It’s feedback like yours that helps us continue improving our designs for all our furry friends. We’ll definitely keep that in mind for the future.

Thanks again for supporting us on Kickstarter, and we’re so happy to have your dogs as part of the Cheeky family! 🐾

The Cheeky Team 🧡🐶

Rated 2 out of 5 stars

They Tried but Missed the Mark

I think they certainly tried to make a long lasting toy. Sadly they didn’t pull it off. It’s very cute but not up to a miniature dachshund.

4 April 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Hi John,

Thank you for taking the time to share your feedback — we really appreciate it. We’re glad you find the toy cute, but we’re truly sorry to hear that it didn’t hold up to the chewing power of your miniature dachshund.

We design our toys with durability in mind, but we know that some dogs, especially determined chewers, can sometimes outlast even the strongest materials. Your experience helps us learn and improve, and we’ll keep working hard to make our products stronger.

If you’d like, feel free to reach out to us at customerservice@cheeky-dogs.com to discuss further or if there’s anything we can assist with.

Thank you again for your feedback — we’ll continue to improve and hope you find the perfect toy for your pup in the future!

The Cheeky Team 🧡🐶

Rated 5 out of 5 stars

Received

Received, and it's exactly as sold. Our dog loves his Cheeky Koala.
Thanks.

4 April 2025
Unprompted review
CHEEKY logo

Reply from CHEEKY

Hi Jon,

Thank you so much for your kind words! 🧡 We’re so happy to hear that your dog loves his Cheeky Koala — it means a lot to us that it’s just as you expected! 🐾

Thanks again for choosing Cheeky, and we’re here if you need anything else!

The Cheeky Team 🧡🐶

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