By Winona Reviews 7,289

TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 3,225 reviews, reviewers overwhelmingly had a great experience with this company. Many customers found the process easy and convenient, appreciating the quick and helpful communication from the staff. People consistently reported significant improvements in various symptoms like hot flashes, brain fog, sleep quality, and energy levels, often feeling like themselves again within weeks or months of starting treatment. The products are often described as effective and tailored to individual needs, with many expressing gratitude for the accessible and understanding care received. However, some customers also noted issues with the customer service, describing interactions as clinical and lacking empathy, particularly when experiencing adverse reactions or needing adjustments to their treatment. A few other people also felt that the doctors were uninterested or provided curt responses, leading to frustration and questioning the personalized nature of the treatment.

What people talk about most

Product

Reviewers highlight positive aspects of the product, with many customers reporting significant improvements... See more

User experience

People report positive experiences with user experience, finding the process seamless, easy, and convenient... See more

Service

Reviewers express satisfaction with the service, highlighting its effectiveness and convenience for managing... See more

Staff

Customers consistently note positive experiences with staff, highlighting the helpfulness and responsiveness... See more

Customer service

Customers report positive experiences with customer service, highlighting helpful and prompt communication... See more

Reviews shaping this summary

Rated 5 out of 5 stars

HRT has improved my quality of life immensely. I am 38, and none of my doctors wanted to believe I am in perimenopause, but I finally reached out to Winona in January and I was able to start HRT. I be... See more

Company replied

Rated 5 out of 5 stars

The doctor assigned to me was very responsive. The hormones I received helped with my hot flashes, itchy skin, sleeping through the night, my mood, and my blood pressure..... I'm still having issues w... See more

Company replied

Rated 5 out of 5 stars

I was so frustrated talking to my OBGYN explaining symptoms of brain fog, difficulty sleeping and anxiety. As a mom of 7, I need my sleep to function and manage the household. I sought out some onlin... See more

Company replied

Rated 5 out of 5 stars

I decided to give Winona a try because nothing else I tried worked, couldn't get my Dr to prescribe anything for my symptoms after total hystorectomy. After about 30 days hotflashes are gone, sex dr... See more

Company replied


Company details

  1. Women's Health Clinic
  2. Doctor
  3. Pharmacy
  4. Wellness Center

About By Winona

Written by the company

Winona Logo

Janet's Winona Story: Finding Energy and Balance at 54

Explore All Symptoms Is HRT For Me? Join A Live Q&A

Our mission

At Winona, it’s our goal to take the confusion out of menopause and help women get the solutions they need. We are a telehealth company that aims to empower, educate, and treat women throughout the entirety of their menopause journey. We offer doctor-prescribed, bioidentical hormone replacement therapy that is backed by science and shipped directly to your door.

How it works

First, we’ll gather your medical history to determine safety and eligibility. After you complete the onboarding process, we’ll connect you with a doctor in your state. The doctor will review your onboarding answers and prescribe personalized treatment accordingly. You’ll be able to message your doctor with questions or concerns anytime, directly through our platform. Once your doctor prescribes your medication, you will typically receive it within 2-5 business days.

Join the women's group Read the journal

What is HRT?

Hormone fluctuations are part of every woman’s life; from puberty to menopause, hormones spike and wane. As women enter the menopause transition in their late 30s and early 40s, estrogen, progesterone, and testosterone begin to steadily decline, creating challenging symptoms.

There are over 100 symptoms associated with declining hormones in the menopause transition, some of the most common including hot flashes, mood swings, and vaginal dryness. Hormone Replacement Therapy (HRT) is a prescription treatment used to boost hormone levels, by replenishing the estrogen, progesterone, and testosterone that diminish over time. At Winona, we only use plant-based, bioidentical hormones that are identical in molecular structure to those made naturally in your body.

If you’re feeling overwhelmed by menopause symptoms, you’re not alone. Winona’s board-certified physicians are available to listen to your concerns and design a personalized HRT plan just for you.

Read all about HRT.

What is Menopause?

Throughout a woman’s life, the female hormones estrogen and progesterone are responsible for reproductive health and for supporting many of the tissues throughout the body. These hormones are produced in the ovary, when stimulated by the brain to do so. As a woman ages, the ovaries stop producing sex hormones at the same rate.

This can happen as early as in the late 30s or early 40s, and women may start to notice symptoms as a result of their changing hormones. Hormonal fluctuations may begin to cause irregularities in menstrual bleeding, mood swings, hot flashes, brain fog, changes in metabolism, and changes in sleep patterns. Some women may suffer from these types of symptoms for up to 10 years, before they finally complete the menopause transition.

Read all about Menopause.

The Winona Promise

Written by the company

Free Shipping
Get free shipping with every Winona order.
Ongoing Care
This includes unlimited follow-ups with one of our U.S. licensed healthcare professionals. We’ll check in regularly to make sure you’re feeling great.
Pause or Cancel Anytime
You aren’t locked into any long-term commitment with Winona. Pause or cancel at any time, and feel free to reach out to us at hello@bywinona.com with any questions or concerns.

Contact info

Promotion box for By Winona

Relieve 100+ Menopause Related Symptoms

Bioidentical HRT restores hormone levels and improves long term health

4.6

Excellent

TrustScore 4.5 out of 5

7K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(7,289)

3,034 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Night sweats are gone

Winona answered my questions very quickly and thoroughly. The HRT cream is a life saver! Night sweats are gone!

30 June 2026
By Winona logo

Reply from By Winona

Thank you for sharing your experience! We’re so glad to hear that your questions were answered quickly and thoroughly and that your treatment has provided such meaningful relief.

It’s wonderful to know that your night sweats are gone and that the HRT cream has made such a positive difference in your daily life. Thank you for trusting Winona with your care and for taking the time to share your feedback!

Rated 5 out of 5 stars

very thankful and grateful

very thankful and grateful

30 June 2026
By Winona logo

Reply from By Winona

And we are truly grateful for your kind words and positive feedback, Melissa!

We are so happy to hear that you had such a wonderful experience with Winona!

Thank you for the 5 stars!

Rated 5 out of 5 stars

I must say

I must say, Winona has changed my life. I was very skeptical.In time, the hot flashes are gone!! No more brain fog and I sleep so much better!! The doctors are amazing and they listened and they helped me through the crazy time in my life. Thank you so much Winona!!

30 June 2026
By Winona logo

Reply from By Winona

Thank you for sharing your experience! We’re so glad to hear that your treatment has made such a meaningful difference in your life.

It’s wonderful to know that your hot flashes are gone, your brain fog has improved, and that you’re sleeping better. We’re also grateful to hear that you felt supported, listened to, and cared for by your doctors throughout your journey.

Thank you for trusting Winona with your care and for taking the time to share your story. We’re honored to be part of your journey and so happy to hear that you’re feeling more like yourself again!

Rated 5 out of 5 stars

Very responsive & helpful doctors

Very responsive & helpful doctors, who are great with their responses/check-ins. I’ve been on HRT for almost 3 months and the difference is incredible! Delivery is super quick too! The whole process has been great so far! Highly recommend!

23 June 2026
By Winona logo

Reply from By Winona

Thank you for sharing your experience! We’re so glad to hear that you’ve had such a positive experience with your doctors and that their responsiveness and regular check-ins have been helpful throughout your journey.

It’s wonderful to know that after nearly three months of treatment, you’ve noticed such an incredible difference and that the delivery process has been quick and reliable. Thank you for your recommendation, your trust in Winona, and for taking the time to share your feedback. We’re grateful to be part of your care journey!

Rated 5 out of 5 stars

Winona has been easy to use and…

Winona has been easy to use and honestly helped me get back to being me

23 June 2026
By Winona logo

Reply from By Winona

Thank you for sharing your experience! We’re so glad to hear that Winona has been easy to use and, most importantly, that it has helped you feel like yourself again.

Helping women regain their sense of well-being and confidence is what inspires us every day. Thank you for trusting Winona with your care and for taking the time to share your feedback!

Rated 1 out of 5 stars

Really disappointed with doctor care

Really disappointed with doctor care. Not compassionate or caring, does not listen to my medical history or needs. Would not recommend Winona to others. Will be transferring care after I finish this round of refills.

23 June 2026
By Winona logo

Reply from By Winona

We are truly sorry to hear about your disappointing experience with your Winona doctor's care, Nicole.

We understand your concerns regarding communication and the feeling that your medical history and needs were not adequately addressed.

Our primary responsibility though is to prescribe HRT that is appropriate and safe for you.

You indicated a previous allergy to a component of one of our medications, and we are not able to prescribe it for you.

We know this frustrating!

Allergy information is taken very seriously because reactions can be unpredictable and may become severe over time.

Your Winona doctor is committed to providing quality, safe, and compassionate care, even if that means it may include disappointing decisions.

Your Winona doctor has left you a message in your patient portal and we encourage you to continue to work closely with her regarding your other medications.

You may always message her at any time for questions or concerns here: https://app.bywinona.com/message

We appreciate your trust in us!

Rated 5 out of 5 stars

Wonderful!!

Wonderful!!!

10 June 2026
By Winona logo

Reply from By Winona

Thank you for your feedback! We’re so glad to hear that you’ve had a wonderful experience.

We appreciate your trust in Winona and are grateful to be part of your care journey. Thank you for taking the time to share your feedback!

Rated 5 out of 5 stars

Great experience! ⭐️⭐️⭐️⭐️

The doctors answer my questions in a timely manner and the treatment plan for me has been life changing (not to sound dramatic), considering I did not know what I was going to do about all of the symptoms I had all at once. They have helped me find my balance again and I am very grateful that they were here to help!

30 April 2026
By Winona logo

Reply from By Winona

Thank you for sharing your experience! We’re so glad to hear that you’ve received timely support from your doctors and that your treatment plan has made such a meaningful difference in your life.

It’s wonderful to know that you’ve found relief from your symptoms and feel like you’ve regained your balance. There’s nothing dramatic about feeling better and getting your quality of life back—that’s exactly what we hope for our patients.

Thank you for trusting Winona with your care and for taking the time to share your feedback. We’re grateful to be part of your journey!

Rated 5 out of 5 stars

Very Satisfied

Easy process to order the medication, love the results !

22 June 2026
By Winona logo

Reply from By Winona

Thank you for sharing your experience! We’re so glad to hear that the process has been easy and that you’re loving your results.

We appreciate your trust in Winona and are grateful to be part of your care journey. Thank you for taking the time to share your feedback!

Rated 1 out of 5 stars

This company only provides frustration

I've tried applying for a job here several times, and honestly, it's just been an incredibly frustrating experience. I meet all the qualifications for the role, but it's impossible to get a hold of an actual human being.
Every single time I apply, I just get an automated AI response from a do-not-reply email address. They don't even provide any contact details to follow up, so the emails they send don't make any sense if you're actually trying to reach someone. It's just a completely automated loop that wastes your time. If you're looking for a company that actually values communication, I'd look elsewhere.

28 June 2026
Unprompted review
By Winona logo

Reply from By Winona

Thank you for your feedback, Patricia.

We're sorry to hear your experience with Winona was frustrating.

We want to clarify that our responses to candidates are not AI generated.

While we're unable to move forward with every applicant, we genuinely appreciate the time and effort invested in applying.

We wish you all the best in your job search and future opportunities!

Rated 5 out of 5 stars

I Am So Grateful To Have My Spark Back

I am so very pleased with the professionalism of my doctor and the high-quality prescriptions that I have received from them. I have been doing hormone replacement therapy for three months and it has changed my life. The only way I know to describe it is that I have my spark back. The light had dimmed many years ago. I have my zest for life back. I actually want to get out and do things even more now. It had become a chore just to get up out of the bed and make a plan for the day and actually adhere to the plan. I am much more loving to my husband. I am 60 years old and thought that I would have to go through my remaining years on earth trudging through each and every day. I thought that I felt as good as I was going to be able to feel for the rest of my life and that was not very good. Things have changed so much for the better since I have been using Winona’s products. I can’t say enough good things about them. Thank you to Winona and to my doctor for bringing the spark back to my life. This has changed my life for the better and I am so grateful.

27 June 2026
By Winona logo

Reply from By Winona

Thank you for sharing such a heartfelt experience. We’re truly honored to be part of your journey and so grateful that you took the time to share your story.

It’s wonderful to hear that after three months of treatment, you’re feeling renewed energy, motivation, and joy in your daily life. Knowing that you feel like you have your spark back and are enjoying life more fully is exactly the kind of outcome we hope for our patients.

We’re also delighted to hear that you’ve had a positive experience with your doctor and the care you’ve received. Thank you for trusting Winona with your health and well-being. Your story is an inspiration, and we’re grateful to be part of a journey that has brought such meaningful improvements to your life.

Rated 5 out of 5 stars

I am HEARD!

I am HEARD!! We live such a busy work lifestyle, going to the doctor every six months in order to keep your rx going is difficult. I had to cancel a 6-mo follow-up with an OB/GYN & they just stopped refilling my hormones! Enter Winona! Easy to talk to Dr. They are checking in to make sure everything is going well. And doing it online makes it a little easier to discuss certain things. I am so thankful for Winona! I am feeling better than I have since entering Menopause..... They Listen!

29 June 2026
By Winona logo

Reply from By Winona

Thank you for sharing your experience! We’re so glad to hear that you feel heard, supported, and cared for throughout your journey with Winona.

We understand how challenging it can be to balance healthcare with a busy schedule, and we’re grateful that our online platform has made it easier for you to access care, communicate with your provider, and continue your treatment. It’s especially rewarding to hear that you’re feeling better than you have since entering menopause.

Thank you for trusting Winona with your care and for taking the time to share your story. We truly appreciate your kind words and are honored to be part of your journey!

Rated 5 out of 5 stars

I felt heard

I felt heard, and was cared for during this time.

27 June 2026
By Winona logo

Reply from By Winona

Thank you for sharing your experience. We’re so glad to hear that you felt heard, supported, and cared for throughout your journey.

Providing compassionate, personalized care is at the heart of what we do, and it means so much to know that you felt supported during this important time. Thank you for trusting Winona with your care and for taking the time to share your feedback!

Rated 5 out of 5 stars

Provider has been thorough with…

Provider has been thorough with checking progress. When i reported I was still symptomatic, and my complaint was taken seriously and changes were made immediately.

17 June 2026
By Winona logo

Reply from By Winona

Thank you for sharing your experience! We’re so glad to hear that your provider has been thorough in monitoring your progress and responsive to your concerns.

It’s wonderful to know that when you reported ongoing symptoms, you felt heard, your concerns were taken seriously, and adjustments were made promptly to support your treatment goals. Thank you for trusting Winona with your care and for taking the time to share your feedback!

Rated 5 out of 5 stars

Great product

Great product

11 May 2026
By Winona logo

Reply from By Winona

Thank you for your feedback! We’re so glad to hear that you’re enjoying your experience with Winona and finding the product beneficial.

We appreciate your trust in Winona and thank you for taking the time to share your feedback!

Rated 3 out of 5 stars

No weight loss at all

No weight loss at all.
The only improvement I noticed is that I sleep better for the mist part.

29 June 2026
By Winona logo

Reply from By Winona

Thank you for sharing your feedback. We understand that weight loss was your primary goal, and we're sorry to hear that you haven't seen the improvements you were hoping for.

We're glad to hear that your sleep has improved, as quality sleep can be an important part of overall health and well-being. While HRT can be helpful, it's important to note that there is no magic pill, and you will still need to make lifestyle changes such as diet and exercise to achieve your desired results. However, many patients have had success losing weight while taking HRT.

Because every person's response to treatment is different, we encourage you to continue discussing your goals and concerns with your provider so they can review your treatment plan and determine whether any adjustments may be appropriate. The best way to determine if HRT is the right treatment for you is to have a free consultation with one of our Winona doctors.

We appreciate your honest feedback and thank you for giving Winona the opportunity to be part of your care journey.

Rated 5 out of 5 stars

Quick responses

Quick responses, timely medication delivery and plenty of support.

29 June 2026
By Winona logo

Reply from By Winona

Thank you for sharing your experience! We’re so glad to hear that you’ve received quick responses, timely medication deliveries, and the support you need throughout your journey.

Providing reliable care and responsive service is important to us, and we appreciate you taking the time to share your feedback. Thank you for trusting Winona with your care!

Rated 5 out of 5 stars

My experience with Winona has been…

My experience with Winona has been amazing. Prior to Winona was feeling extremely fatigued and constantly had mood swings. I did not have a sex drive. Winona as changed my life. I would like to thank the physicians for always answering my questions in a timely fashion.

28 June 2026
By Winona logo

Reply from By Winona

Thank you for sharing your experience! We’re so glad to hear that your treatment has made such a positive difference in your life. It’s wonderful to know that you’ve experienced improvements in your energy, mood, and overall well-being.

We also appreciate your kind words about our physicians and their responsiveness. Providing timely support and guidance is an important part of the care we strive to deliver.

Thank you for trusting Winona with your care and for taking the time to share your feedback!

Rated 5 out of 5 stars

Great Communication

Great communication. Accurate dosages, timely and dependable delivery.

28 June 2026
By Winona logo

Reply from By Winona

Thank you for your feedback! We’re so glad to hear that you’ve had a positive experience with our communication, treatment plan, and delivery service.

Providing dependable care, timely shipments, and responsive support is important to us. Thank you for trusting Winona with your care and for taking the time to share your experience!

Rated 5 out of 5 stars
By Winona logo

Reply from By Winona

Thank you for sharing your experience! We’re so glad to hear that your treatment has helped you feel like yourself again.

There’s nothing more rewarding than knowing our patients are experiencing meaningful improvements in their well-being. Thank you for trusting Winona with your care and for taking the time to share your feedback!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look