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Review summary

Created with AI, based on recent reviews

Looking at 48 reviews, most reviewers were let down by their experience overall. Customers frequently complained that the delivered products looked completely different from the website pictures and suffered from exceptionally poor quality, wrong colors, and incorrect sizing. Buyers also experienced significant delivery delays, while attempting to process returns proved exceedingly difficult due to unhelpful customer support, missing addresses, and costly overseas shipping fees. Some reviewers were happy with the items they received, noting that certain products arrived securely packaged and looked beautiful. Consumers also mentioned that specific coats and sweaters felt comfortable, matched their size expectations, and offered a truly premium feel.

What people talk about most

Product

Clients share negative opinions on product, expressing widespread disappointment regarding poor quality... See more

Quality

Customers had negative experiences with quality, expressing deep disappointment over items made of cheap... See more

Return policy

Reviewers mention negative feedback about return policy, expressing frustration over misleading guidelines... See more

Order

People report negative experiences with order, highlighting extreme delivery delays and items that never... See more

Website

Consumers express deep frustration regarding the website, reporting that items look completely different from... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Bought a jacket online ,it looked nothing like the website picture,was poorly made and of poor quality materials even the colour was wrong. Repeatedly emailed ByAssuli but yep No Reply,i even tried... See more

Rated 1 out of 5 stars

Ordered a jumper for Christmas. It took 3 weeks to arrive. It was the wrong size and very poor quality. It didn’t look anything like the website photo. It looked like a cheap copy made on someon... See more

Rated 1 out of 5 stars

I ordered what I thought were 3x cargo pants and what I received was paper thin as well as super small, I reached out with my complaint and was given a hard time and was denied a refund . I would neve... See more

Rated 1 out of 5 stars

This so called company needs to be investigated for false advertising, zero trading standards and non existant customer service. One of their email addresses does not exist, the others are obviously n... See more


1.4

Bad

TrustScore 1.5 out of 5

72 reviews

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4-star
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1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

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1.4

All reviews

(72)

78 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Do not bothering ordering from this…

Do not bothering ordering from this company they offer refunds but you have to pay to return your items to Hong Kong cost me £30 and still have no refund from £100 so I’m £130 out of pocket. Suits were bad quality. Been messaging but still had no reply for 2 weeks ago now. Not sure what to do next about getting my money back.

26 February 2026
Unprompted review
Rated 1 out of 5 stars

Never buy anything from this brand

Never buy anything from this brand. I wanted to return pullover that did not fit and they have been avoiding to disclose process, trying lengthy sweettalking me into discount on another purchase instead.

24 February 2026
Unprompted review
Rated 1 out of 5 stars

Buyer beware

I ordered a dark Grey jacket for my husband. When it finally arrived, it was more of a blue/lavender color and looked nothing like the website image. I immediately reached out to customer service to return the item and as of today, February 23, I'm still going back and forth with this company and still feel no closer to getting my money back. They wanted photos, I sent photos, and they responded with the item sent is the correct one. They continually offer store credit as a solution. I think I'm up to 45%. Um, no thank you. The latest communication had They letting me know for the 2nd time that I am responsible for returning the item, and responsible if it gets lost or damaged during transit. Um, to me that says don't expect your money back. Not to mention returning the item will cost roughly $50. Costly lesson for me. I will be checking reviews for any and every company going forward

20 January 2026
Unprompted review
Rated 1 out of 5 stars

False info on website

Ordered a sweater from this company
Took 3 weeks to arrive and it is too small
Even though their website states that they accept returns, I have sent numerous emails asking to return this item and so far have received the same computer generated reply offering a discount on my next purchase.
I wish I had done my homework on this company before I ordered.
Would warn others to stay away!!

9 February 2026
Unprompted review
Rated 1 out of 5 stars

I waited 14 days for delivery

I waited 14 days for delivery, I didn't know the cloth is from China. The size of the jacket is Chinese XL and it is too small for me. The "winter jacket" is quite thin and very overpriced. Never again.

13 February 2026
Unprompted review
Rated 1 out of 5 stars

Do not shop at this store

Do not shop at this store. Google needs to stop promoting scammers. They will send you clothes that look and feel like rubbish and will not let you return the items and will not give you a refund. In 2026 it is crazy that we cannot trust google to do back ground checks on the companies it prompts us to buy from. I hope people actually see this review before buying, I wish I checked. Boycott this place they will steal your money and you will be stuck.

12 February 2026
Unprompted review
Rated 1 out of 5 stars

Beware refund policy

Their “refund policy” is very dishonest. I bought a pair of shoes that do not fit, and had to ask them multiple times for the return address only to find out that it is not the Netherlands address on their website but a different one in Hong Kong, which makes the shipping cost prohibitive for a pair of shoes.

30 January 2026
Unprompted review
Rated 1 out of 5 stars

This so called company needs to be…

This so called company needs to be investigated for false advertising, zero trading standards and non existant customer service. One of their email addresses does not exist, the others are obviously not monitored because they do not reply despite stating that they will within 24 hours. Bought an item for Xmas which arrived after 3 weeks, nothing like what was advertised , size XL turned out to be XS disgraceful quality and unwearable. Numerous emails sent, no replies. 30 day returns long expired and no refund forthcoming. This " company " should be prosecuted

10 December 2025
Unprompted review
Rated 1 out of 5 stars

LET THE BUYER BEWARE

Bought a jacket online ,it looked nothing like the website picture,was poorly made and of poor quality materials even the colour was wrong.
Repeatedly emailed ByAssuli but yep No Reply,i even tried calling ,call failed over and over again. €120 loss
If anyone is thinking of buying from them, do yourself a favour and ring the number in their shop contact first ...its a dud

27 December 2025
Unprompted review
Rated 1 out of 5 stars

Ordered a jumper for Christmas

Ordered a jumper for Christmas. It took 3 weeks to arrive. It was the wrong size and very poor quality. It didn’t look anything like the website photo. It looked like a cheap copy made on someone’s knitting machine !!

Have sent several emails asking for a refund, but no response !! Definitely wouldn’t buy anything from them again !! Breach of trade descriptions !!

12 December 2025
Unprompted review
Rated 1 out of 5 stars

This company looks like a fake

This company looks like a fake. The phone doesn’t work, and they don’t reply to emails. I bought a suit that doesn’t fit me. I wanted to return it, but they are not replying to my Email . Be careful before buying on this website.

25 December 2025
Unprompted review
Rated 1 out of 5 stars

Do not use this company

Ordered my husband an xxl jumper for Xmas
Once arrived it was like a small , I have email twice with no reply
I would never buy from this company again

23 December 2025
Unprompted review
Rated 1 out of 5 stars

Still haven't answered my emails

Still haven't answered my emails.
Still haven't received my goods.
If you google their address, it looks like a residential house.
I think they are just a bunch of low life scammers.
Do not waste your time and money with this so called company.

4 December 2025
Unprompted review
Rated 1 out of 5 stars

The same happened to me

The same happened to me. Made an order on 30/12/25, no confirmation email, no shipping or tracking and gave been trying to contact them for days. No reply to my emails and the phone number is automated, bot says "I think you have the wrong number" this is definitely a scam

30 December 2025
Unprompted review

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